At Titleist we have a history or trying new things to find a new way of making golf balls. We strive to craft that first design.When we make one golf ball, we experience a lot of failures because any new golf ball has to be worthy of being called a Titleist golf ball. Golf balls don’t take a day or a week to make – they take years and years of experience. When you seek something different and better, you must take the path less traveled - the harder route – the one you are more likely to fail than succeed. But, when you do succeed then you ‘ve found something really special and that’s Pro V1 and Pro V1x.



To manufacture one million golf balls requires a commitment to the highest standards. We own our manufacturing processes, and our technology. We demand quality and consistency at every step - Titleist Pro V1 has over 90 quality checks and 120 checks for the Pro V1x. We are committed to providing the best performing golf ball to you, the golfer.



Listen to what Adam Scott, Scott Stallings, Zach Johnson and Hunter Mahan have to say after a recent Ball Plant Tour in our Massachusetts’ golf ball facility. From the precision manufacturing process to the many associates who ensure quality control and inspection, it’s clear to see why Titleist is the #1 ball in golf.



Why do golf balls have dimples? Would a golf ball without dimples fly farther? And why are dimples so important? These are just a few questions that we hear from time-to-time, so we decided to catch up with the aerodynamics experts inside of our golf ball R&D team to get a masters class on the topic.