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U.S. Amateur Champion Trusts Titleist in Historic Victory

Titleist is the Top Choice of More Players across Every Major Equipment Category

Fairhaven, MA (August 27, 2007) - Titleist was well represented in the 36-hole championship match of the U.S. Amateur at the famed Olympic Club’s Lake Course in San Francisco.  The winner relied upon the New Pro V1x golf ball, 907D2 driver (8.5), 735.CM irons (3-P), Vokey Design sand (54) wedge, Spin Milled lob (60) wedge and a Scotty Cameron by Titleist prototype putter en route to his 2-and-1 victory.   The runner-up placed his trust in the New Pro V1 golf ball, 906F2 fairway metal (15.0) and Vokey Design pitching (48), sand (52) and lob (58) wedges for his success.  It was the second USGA title of the year for the winner, who captured the U.S. Amateur Public Links Championship last month.  He becomes the sixth golfer in history to win two USGA championships in the same season, and is just the second to win the U.S. Amateur and the U.S. Amateur Public Links.

As the country's top amateurs gathered to compete for the national championship this week, 286 players, or 91 percent of the field of 315, made Titleist their overwhelming #1 golf ball choice, compared to just 14 players for the nearest competitor.  The U.S. Amateur continues the golf ball momentum Titleist has enjoyed on the 2007 PGA Tour and all of the worldwide professional tours, the PGA Professional National Championship, and at every level of competitive amateur golf.

In addition to being the top choice in golf balls at the U.S. Amateur, Titleist was the tee-to-green favorite among more players across every major golf club category, including drivers, fairway metals, utility metals, iron sets, wedges and putters. 

Below are the Titleist equipment counts and percentage of players versus the nearest competitor at the 2007 U.S. Amateur:

Golf Balls TITLEIST: 286 (91%)  Nearest Comp: 12
Drivers TITLEIST: 141 (45%)  Nearest Comp: 65
Fairway Metals TITLEIST: 226 (40%)  Nearest Comp: 109
Utility Metals TITLEIST: 64 (31%)  Nearest Comp: 47
Irons Sets TITLEIST: 150 (48%)  Nearest Comp: 50
Wedges TITLEIST: 400 (58%)  Nearest Comp: 118
Putters TITLEIST: 141 (45%)  Nearest Comp: 65

The U.S. Amateur marks the latest in several high profile amateur championships this year where the trust and confidence in Titleist golf balls has never been stronger.  Below are the Titleist golf ball counts versus the nearest competitor at several of the major national amateur events this year:

EVENT TITLEIST GOLF BALLS NEAREST COMPETITOR
U.S. Amateur  TITLEIST 286 (91%) Nearest Comp.: 12
U.S. Women's Amateur TITLEIST 141 (90%) Nearest Comp.: 7
U.S. Amateur Public Links  TITLEIST 142 (91%) Nearest Comp.: 5
U.S. Women's Am Public Links  TITLEIST 131 (84%) Nearest Comp.: 12
NCAA Division I Men's TITLEIST 140 (90%) Nearest Comp.: 6
NCAA Division I Women’s  TITLEIST 115 (91%) Nearest Comp.: 10
U.S. Junior Amateur TITLEIST 145 (93%) Nearest Comp.: 4
U.S. Girls' Junior  TITLEIST 141 (90%) Nearest Comp.: 8

For more information on Titleist golf club usage at every level of competitive golf, please visit the Golf Club Leaderboard at: http://www.titleist.com/leaderboard/default.asp

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO).

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