TITLEIST ENHANCES SCOTTY CAMERON PUTTER LINE WITH INTRODUCTION OF NEW STUDIO SELECT FAMILY
Fairhaven, MA (January 24, 2008) - Scotty Cameron by Titleist putters are tour-proven instruments of uncompromised feel, looks and performance. Notably prominent across the worldwide professional tours, Cameron putters have been the top choice of more players and more winners on the U.S. PGA TOUR for more than a decade. As a market leader in the premium putter category, Titleist further solidifies its high performance product offering with the introduction of the Scotty Cameron Studio Select family of Newport-style putters.
The new Studio Select putters are precision milled with circular weights in the heel and toe that allow each model to be offered at 33”, 34” and 35” lengths. With four Newport based models the new line features two different body styles - the Newport and Newport 2 - and three different neck configurations - plumbing, short flair and mid slant. This flexibility makes it easy for golfers to choose a Studio Select putter with the appearance they prefer, the length and weight they need, and a neck configuration that provides the proper amount of toe flow during the stroke. In addition, Studio Select putters can be lie adjusted +/- 2 degrees off of the standard 71 degrees and come with six different grip options, including the standard Red Cameron Cord, Black Studio Design, Red Studio Design, Black Baby T, Red Baby T and Red Winn AVS Midsize. Further customization is available through Scotty’s Custom Shop at www.scottycameron.com.
“Different golfers require putters of different lengths, weights, body and neck configurations,” comments Scotty Cameron, Master Putter Designer. “However, most putter heads are only weighted for 35-inch shafts and therefore, are much too light for shorter lengths, or too heavy for longer lengths. Too often the same heads are placed in shafts of all lengths. The result is the golfer having to hit at the ball instead of being able to stroke the ball, and that creates distance control problems. The Studio Select putter line delivers a wide range of specifications and options, designed to accommodate a wider range of golfer requirements.”
All four putter models – the Newport, Newport 1.5, Newport 2 and Newport 2 Mid Slant - feature a high toe set-up that reduces the tendency for players to raise the toe and aim left of target, and a stepless steel shaft for a clean, unbroken playing position appearance. Tour-inspired cosmetics include three large red dots on the back of the putter, three smaller red dots on the heel of the face, and distinct Studio Select graphics, shaftband and headcover. The model name is engraved into the sole, and the soft 303 stainless material delivers a crisp, solid feel at impact and enhances durability for a timeless style. All models are available in right hand. The Newport 2 model is available left hand in all three lengths as well.
“The addition of the new Studio Select putters to the Scotty Cameron putter family provides golfers an exceptional choice of options,” said Steve Pelisek, Vice President of Sales and Marketing, Titleist Golf Clubs. “From the traditional blade-like Circa 62, to the high-tech Newport Detour, to the classic mallet-shaped Red X3 and Red X5, and now the new contemporary heel-toe weighted Studio Select, the Scotty Cameron franchise offers golfers an unmatched choice of fine milled putters in a variety of shapes and styles.”
The first Tour victory with the Studio Select came at this year’s Bob Hope Chrysler Classic, where the champion led the field in putting trusting the Newport 2 model.
Studio Select putters will be available beginning March 15, 2008, with a suggested retail price of $325. To download hi-res photography of or obtain additional information on the new Studio Select putters, please visit titleist.com or contact Joe Gomes, Director of Communications, Acushnet Company (508.979.3211).
Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO). Titleist, FootJoy, Cobra, Scotty Cameron, Circa 62, Detour, Red X3, Red X5 and Studio Select are trademarks owned or licensed by the Acushnet Company. All other trademarks are property of their respective owners.
Top of Page