News Archive

TITLEIST LAUNCHES VOKEY.COM

A NEW WEB SITE FOR WEDGE ENTHUSIASTS

Fairhaven, MA (May 14, 2008) - Founded on the clubmaking experience of Bob Vokey and his longstanding principles of true craftsmanship, Vokey Design Wedges have earned the reputation at every level of competitive golf as the game’s finest short game tools.  Vokey works directly with Tour players, club professionals and better playing amateurs to create wedges that provide truly discernible performance options for different course conditions, playing styles and challenging competitive environments.  First introduced in 1998, Vokey Design wedges have found overwhelming success as the leader in the marketplace and the unmatched favorite of players across the worldwide professional tours.  In fact, Vokey Design wedges have been the #1 wedge on the PGA Tour in terms of count and wins for five consecutive years.

“I have always said since the day I arrived at Titleist that I have the best R&D facility in the world – the PGA TOUR,” said Vokey.  “With this new site, I am excited to have the opportunity to share my experiences with all golfers and especially the wedge enthusiasts who have been so loyal to me and the brand.  I hope you enjoy it as much as I appreciate being a part of it.”

To provide wedge enthusiasts a central on-line location to secure information, updates and news on Bob Vokey, Vokey Design wedge products, wedge technology and inside-the-ropes tour information, Titleist officially announces the launch of Vokey.com.  The new destination is the latest among Titleist’s portfolio of avid golfer web sites that also includes titleist.com, scottycameron.com and fittingworks.com.  Vokey.com consists of five specific content areas and two stores for on-line purchases of limited edition product.  The categories include:

Wedges - Provides information about the entire Vokey Design family of wedges, inclusive of the wide range of in-line models sold through golf shops and the special limited releases available through Wedge Works.

On Tour - View video and photo galleries and secure information specific to Vokey Design wedges that are in the bags of players across the worldwide professional tours.  Video includes Titleist players discussing their wedges and their wedge games with Bob, as well as short game “Tips from the Tour.”

Tech Central – Learn how Bob researches, designs and develops wedges for the Tour and the marketplace.  This section also includes a comprehensive glossary of terms used in wedge design and selection, and an FAQ area.

News – When Vokey news happens, Vokey.com will have it.  The news section is linked to the Titleist Tour blog.

About Vokey – Did you know Bob grew up in Canada?  Or that he played professional football? Learn all about Bob and the interesting background of golf's finest master wedge craftsman.

Vokey Store - An on-line merchandise store featuring limited quantities of Vokey Design headwear, clothing and accessories.  Vokey merchandise is available for consumer on-line purchase with a credit card.

Wedge Works -  An on-line wedge shop offering limited release wedges inspired by Bob's work on tour.

“Bob is the most trusted and premier wedge craftsman in the game and we felt it was incumbent on us as the industry’s leading wedge brand to provide golfers a dedicated website for all things wedge,” said Steve Pelisek, Vice President Sales and Marketing, Titleist Golf Clubs.  “Bob is a great ambassador for the game and the brand and we look forward to Vokey.com providing visitors the interesting, informative and enjoyable content they have come to expect from Titleist.”

 

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO).  For more information or interviews, please contact Joe Gomes, Director of Communications (508.979.3211).

 

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