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GEOFF OGILVY MAKES EVERY SHOT COUNT WITH TITLEIST AT KAPALUA

Love Trusts New 2009 Pro V1x Golf Ball to Give Titleist a 1-2 Finish at Mercedes-Benz Championship

Fairhaven, MA  (January 12, 2009) - A new year, a new season and another impressive start for Titleist, as Geoff Ogilvy trusted his Pro V1 golf ball to capture the Mercedes-Benz Championship in wire-to-wire fashion. It marked the fifth career PGA Tour title for the 2006 U.S. Open champion, who advanced to No. 6 in the world ranking following the win.  In fact, it was a 1-2 finish for Titleist golf ball loyalists, as Davis Love III relied upon the new 2009 Pro V1x and a full bag of Titleist golf clubs for his success.  Twenty players in the winners-only event relied upon Titleist, ten of whom put the new 2009 Pro V1 or Pro V1x into play during the first week it was available for competition.

TITLEIST TOUR HIGHLIGHTS FOR WEEK ENDING JANUARY 11, 2009
PGA TOUR:
Geoff Ogilvy finished the final round the way he started, six shots clear of the 33-player winners-only field at the Mercedes-Benz Championship.  Ogilvy posted a final round 5-under 68 to win the season-opening event in wire-to-wire fashion, finishing at 24-under 268.  Titleist Brand Ambassador Davis Love III continued his momentum from winning the final PGA Tour event of 2008 and a lifetime exemption on the PGA TOUR, by closing with a 6-under 67 to finish in a tie for 2nd at 18-under 274.

FRONT PAGE: Titleist golf ball players occupied six of the top 10 positions on the leaderboard.  In addition to Ogilvy and Love's 1-T2 finish, Titleist Brand Ambassadors Zach Johnson (Pro V1x, 909D2 driver, new 909F2 3 and 5 woods, 909H hybrid, new AP2 irons, Vokey Design pitching and sand wedges, Spin Milled lob wedge) and D.J. Trahan (Pro V1, 905R driver, 906F4 3-wood, ZM irons, Vokey Design Spin Milled gap, sand and lob wedges, Scotty Cameron Newport SLT T10 putter), as well as Titleist golf ball loyalist Kenny Perry (New 2009 Pro V1x), were among four players who tied for sixth.  Another Titleist Brand Ambassador Johnson Wagner (Pro V1x, 909D3, 904F 3-wood, ZB irons, Vokey Design pitching and sand wedges, Spin Milled lob wedge, Scotty Cameron prototype putter), finished solo 10th.

SURVEY SAYS … TITLEIST SWEEPS MAJOR EQUIPMENT CATEGORIES: According to the Darrell Survey, Titleist was the most played golf ball at the limited-field event with 20 players, more than three times the nearest competitor with 6 in the 33-player field.  Titleist also swept the major golf club equipment categories, as the choice of more players in drivers (T-10), fairway metals (17), iron sets (11), wedges (36) and putters (13).

ON TOUR NOW … ON SHELVES IN FEBRUARY: Of the 20 players teeing up a Titleist at the Mercedes-Benz Championship, 10 relied upon the New 2009 Pro V1 or Pro V1x for the first time in PGA Tour competition.  The new 2009 golf balls are engineered for longer distance and greater durability and will be available in golf shops in February.

Players putting the New 2009 Pro V1 or Pro V1x golf balls in play at the Mercedes-Benz Championship:
New 2009 Pro V1:
Adam Scott, Camilo Villegas, Chez Reavie, Richard S. Johnson, Ryan Palmer
New 2009 Pro V1x:
Andres Romero, Davis Love III, Greg Kraft, J.B. Holmes, Kenny Perry

WHAT’S IN GEOFF OGILVY’S BAG?: Pro V1 golf ball, new King Cobra s9-1 Pro D driver (9.5), King Cobra X-Speed 3-wood (15.0), King Cobra Pro MB irons (3-9), Vokey Design pitching (50) and sand (55) wedges, Spin Milled lob wedge (60), Scotty Cameron by Titleist prototype putter.

WHAT’S IN DAVIS LOVE III’s BAG?:  New 2009 Pro V1x, 909D3 driver (8.5), 909F3 fairway metals (13.0, 18.0), 680 irons (3-9), Vokey Design pitching (50), sand (56) and lob (60) wedges, Scotty Cameron Newport SS putter.

BY THE NUMBERS: Statistically, Geoff Ogilvy finished first in Putts per GIR (1.645) and T3 in Putts Per Round (29) with his Scotty Cameron putter.  Cameron putters were played by five of the Top 10 finishers, including the top three.

Davis Love III tied for 3rd in Greens in Regulation (87.5%), 5th in Putts per GIR (1.698) and 6th in Driving Distance (287.1).  He also led the field in Eagles with 3 relying on Titleist through the bag from tee-to-green.

D.J. Trahan, who became the newest Titleist Brand Ambassador during the off-season, tied for sixth overall, but finished T3 in Greens in Regulation (87.5%) playing his new Titleist ZM irons for the first time in competition.

J.B. Holmes played the New 2009 Pro V1x for the first time in competition and led the field in Driving Distance with an average of 297.4 yards per drive.

EUROPEAN TOUR: Denmark's Anders Hansen (Pro V1x, AP2 irons) birdied the final hole to capture the Joburg Open title, an event co-sanctioned by the PGA European Tour and South Africa's Sunshine Tour.  Hansen's final round 5-under 66 gave him a 15-under 269 total, one better than playing partner Andrew McLardy (Pro V1x) of South Africa.  McLardy shared the overnight lead with Scotland's David Drysdale (Pro V1x), who finished solo third at 13-under 271 to complete a Titleist Pro V1x 1-2-3 finish.  Titleist was the most played golf ball at the Joburg Open with 154 players (73%), compared to 23 for the nearest competitor.

EXCLUSIVE INTERVIEWS DIRECT FROM THE TOUR:  To view exclusive round-by-round interviews with Titleist players from every PGA TOUR event, including Mercedes-Benz Championship winner Geoff Ogilvy and runner-up Davis Love III , please visit our Direct from the Tour feature online at:  http://www.titleist.com/Default.asp?bhcp=1
 
FOR MORE INFORMATION: Contact Joe Gomes, Director of Communications (508.979.3211) or joe.gomes@acushnetgolf.com.

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