TITLEIST OFFERS ''UNEVEN LIES'' BOOK AS GIFT THROUGH WEBSITEComplimentary Offer through Titleist.com Coincides with Presentation of Groundbreaking "Uneven Fairways" Documentary on Golf Channel
Fairhaven, MA (February 12, 2009) - Titleist, Golf’s Symbol of Excellence, announces an opportunity for golfers to secure a complimentary copy of author Pete McDaniel’s, “Uneven Lies: The Heroic Story of African-Americans in Golf.” The promotion coincides with the Golf Channel’s presentation of the groundbreaking documentary, "Uneven Fairways”, which features the pioneering efforts of Ted Rhodes, Charlie Sifford, Lee Elder and others. The books will be available at no charge while supplies last through titleist.com.
The stories in “Uneven Lies” are both inspirational and tragic, and a balanced look into life on the black golf tours, which were not so much an alternative as an invention born of necessity. McDaniel salutes these men and women of color for their hard road to glory and contributions to golf. Rather than give up on their dreams, they built their own courses, their own tour, and ultimately, their own place in history.
According to McDaniel, he received a call from Titleist, expressing the company’s desire to produce a documentary on African-American golf. The proposed documentary morphed into the authoritative book on the subject: “Uneven Lies: The Heroic Story of African-Americans in Golf,” which was released in 2000. The documentary project was revived in 2005, and completed in 2008. It will now be the centerpiece of this month’s Golf Channel coverage during Black History Month.
To order a complimentary copy of “Uneven Lies: The Heroic Story of African-Americans in Golf,” please visit: http://www.titleist.com/UnevenLies.asp
Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO). Contact: Joe Gomes, Director of Communications, Acushnet Company (508.979.3211)
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