TITLEIST UNVEILS NEW FOUR-MODEL FAMILY OF SCOTTY CAMERON CALIFORNIA PUTTERSPopular Studio Select Putter Line Also Enhanced with Three New Models
Fairhaven, MA (September 8, 2009) - Validated on the most competitive proving grounds - the worldwide professional golf tours - Titleist advances the Scotty Cameron tradition of crafting modern classics with the introduction of the Scotty Cameron California putter line. In addition, Cameron adds three new models to its popular Studio Select line.
For over 12 years, Scotty Cameron by Titleist putters have been the undisputed choice of more players and more champions on the PGA Tour than any other brand. Scotty Cameron by Titleist putters are precision-milled instruments of uncompromised feel, looks and performance. Designed, developed and refined through product and player research conducted at the state-of-the-art Cameron Putter Studio, Cameron putters inspire pure putting confidence.
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CAMERON CALIFORNIA PUTTERS
Scotty Cameron California putters were born from timeless, tour-proven designs and the modern weighting technology that has made Scotty Cameron Studio Select putters so successful. The Select technology Cameron introduced with the original Studio Select putter line that allows the balancing of putter head weight with shaft length, has been incorporated into the new California line of putters as well, providing a wider range of choices for length and weight to enhance performance for a wide range of putting strokes.
“I am extremely excited about the early acceptance and feedback that I have received about the California family of putters,” said Master Putter Craftsman Scotty Cameron. “This new line brings modern playability and customization to some of my favorite designs from my early Classics and Handmade models. Players who prefer the more flowing, less geometric lines of the Coronado or the Del Mar are now going to find that they don't have to sacrifice performance. With the wide range of weight and length options that we now have available, players can get a perfect fit for their stroke as well as their eye.”
Cameron California putters are precision milled from soft 303 stainless steel and fitted with circular weights in the heel and toe that allow each model to be offered at 33”, 34” and 35” lengths well as 34”H and 35”H heavier weight configurations. In addition, California putters can be lie adjusted +/- 2 degrees off the standard 71 degrees for even greater fine-tuning. The new line features four models representative of towns in California - Coronado, Monterey, Sonoma and Del Mar - characterized by blade as well as mallet-style heads and two different neck styles. In combination, all these different options make it easy for players to choose a Cameron California putter with the appearance they prefer, the length and weight they need, and a neck configuration that provides the proper amount of toe flow during the stroke.
The California line is distinguished by a unique "Honey Dipped" finish. The natural bronze finish is actually not “dipped” or plated, rather it comes from a heat-treated process that is part of the head manufacturing process. The result is a rich bronzed appearance that looks great in natural light while reducing glare.
Each Cameron California putter features a draft sole design that keeps the putter square in the playing position for proper alignment and a high toe set-up that reduces the tendency for players to raise the toe and aim left of target.
All four California models are fit with a stepless steel shaft for a clean, unbroken playing position appearance, a black Cameron Tour grip with dancing logo, an Art-of-Putting shaft band and a new paint drip Art-of-Putting headcover.
CAMERON CALIFORNIA MODEL DESCRIPTIONS
Coronado:Blade putter with a smooth, double-step flange and flow neck with a half shaft offset. The Coronado features an engraved site dot on the topline. Available in right hand only.
Monterey: A blade body with smooth double-step flange with a back pocket and engraved site line, and a plumbing neck hosel with a full shaft of offset. Available in right hand only.
Sonoma: A compact mallet with a D-shaped back flange and sight line, and a plumbing neck hosel with a full shaft of offset. Available in right hand only.
Del Mar: A heel shafted mid mallet design with engraved sightline on the back flange, and a flow neck hosel with a half shaft offset. Available in both right and left hand.
The new Cameron California family replaces the current Circa 62 series. Further customization of any Cameron putter is available through Scotty’s Custom Shop at www.scottycameron.com.
SCOTTY CAMERON STUDIO SELECT PUTTERS
In conjunction with the launch of the Cameron California series, and in response to feedback from players at the Putter Studio and on the practice greens across the worldwide professional tours, Titleist has updated the 2009 Studio Select line with the addition of the Newport 2.5, Squareback 2 and Fastback 1.5 models. The three will replace the current Newport 1.5, Newport 2.7 and Fastback 1 in the Studio Select stable. Below are descriptions of each new model:
Newport 2.5:Popular Newport 2 head with engraved sightline on back flange and flow neck with a half shaft offset. Available in right hand only.
Squareback 2: A modified Newport-style mid mallet design featuring a more compact head with a square back flange and a plumbing neck hosel with a full shaft of offset. Available in both right and left hand.
Fastback 1.5: A modified Newport-style mid mallet design with a rounded back flange and a flow neck with a half shaft offset. Available in right hand only.
“Scotty is a perfectionist and constantly solicits feedback from all of the players with whom he works,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “He takes the information he receives, builds upon it, and refines his designs, resulting in putters such as the Newport 2.5, Squareback 2 and Fastback 1.5. Utilizing the practice greens across the worldwide professional tours and the Putter Studio as his laboratory, in combination with his creativity and vision, Scotty Cameron is the foremost Master Putter Craftsman in the industry today, and it continues to shine through in his new California and Studio Select offerings.”
PRICE AND AVAILABILITY:The new Cameron California and Studio Select putters will be available mid-December, 2009 with a suggested retail price of $325 ($350 for H weight customization).
IMAGES AND INFORMATION: To download hi-res photography of the new Cameron California line and Studio Select putters, please click here. To obtain additional information on the new Cameron California line and Studio Select putters, please contact Joe Gomes, Director of Communications, Acushnet Company (508.979.3211).
ON TOUR: Every year since 1997, Scotty Cameron putters have been the choice of more players and more champions on the PGA Tour than any other brand. This year is no different, with nearly 40 percent of all players combining to win a PGA Tour-leading 12 victories. The winners include Geoff Ogilvy at the season-opening Mercedes-Benz Championship and WGC-Accenture Match Play, Nick Watney at the Buick Invitational, as well as the winner of the Arnold Palmer Invitational, The Memorial, AT&T National, Buick Open, WGC-Bridgestone Invitational and BMW Championship.
Among the 47 wins accumulated across eight different worldwide professional tours by Scotty Cameron loyalists in 2009, are victories by Rory McIlroy at the Dubai Desert Classic, Ross Fisher at the Volvo World Match Play, and the winners of both the Women’s British and Women’s Canadian Opens. In addition, Titleist Brand Ambassador Michael Sim, trusted Cameron putters to win three times on the 2009 Nationwide Tour to earn an immediate promotion to the PGA Tour. Included in the six wins on the 2009 Champions Tour by players trusting Scotty Cameron putters for their success, were Jay Haas, who posted back-to-back victories at the Greater Hickory Classic and Constellation Energy Championship, and fellow Titleist Brand Ambassador Tom Pernice, Jr., who earned his first Champions Tour title in his first-ever event (the SAS Championship).
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