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TITLEIST INTRODUCES NEW MB AND CB IRONS FOR SKILLED GOLFERS

Traditional Muscle Back and Cavity Back Blades Provide Classic Looks and Feel

Fairhaven, MA (October 1, 2009) - Keeping with its serious clubs for serious golfer roots, Titleist introduces the new Titleist MB and Titleist CB forged irons featuring improved feel and looks.  The MB is a classic muscle back forged iron, while the new Titleist CB is a full set of cavity-back forgings.  Both models deliver the looks, feel and performance highly-skilled players demand.

“Throughout our ongoing research in irons, it became very clear that there exists a community within the better player market that requires the simple design and traditional feel and responsiveness of a classic forged iron,” said Steve Pelisek, General Manager, Titleist Golf Clubs.  “The feedback we received from this competitive and better player audience is that they want a compact blade length, minimal offset iron with solid feel and shot workability.  Based upon the overwhelming positive comments from Tour players, club pros and competitive amateurs alike, the new MB and CB irons will please even the most adamant traditional iron enthusiasts.”

 

 Click below to download hi-res images of all
Fall 2009 MB and CB Irons.

All Fall 2009 Titleist MB and CB Iron Images



“The new MB and CB have been enhanced with particular regard to weight distribution that produces solid feel,” explains Dan Stone, Vice President Research and Development, Titleist Golf Clubs.  “We have created a uniform muscle shape in the new MB and optimized cavity muscle in the new CB that provide more mass behind the impact area to achieve the quintessential ‘soft, solid feel’.  This weighting also produces consistent launch angle, backspin and ball speed in order to provide precise distance and shot control demanded by better players.  The new full cavity CB set provides increased inertia and forgiveness versus the MB."

 

NEW MB IRONS FEATURES AND BENEFITS

New MB Irons

Overview/Player Profile:  High performance muscle back forged irons with improved feel, classic looks and superior shot control for the highly skilled golfer. Forged with 1025 carbon steel and bright chrome plating, MB irons feature constant blade length, minimal progressive offset and a thin topline. 

Improved Solid Feel:  Uniform muscle shape behind the impact area provides solid feel. 

Improved Shape:  A softer topline and rounder profile provide a classic but improved contemporary look. 

Tour Validated Flight:  Traditional blade irons with Tour-standard lofts for player preferred shot and trajectory control with workability. 

Shot Making Confidence:  Constant blade length with minimal progressive offset for preferred set up appearance and superior shot making. 
 
High Performance Sole:  Narrow, cambered sole with optimized bounce angles for crisp contact. 

Dual Hosel Lengths:  Shorter hosel in long irons helps bias weight low for improved launch. Longer hosel in mid and short irons helps manage flight.  

Stock Shaft and Grip:  High performance, tour-proven Dynamic Gold steel shaft provides player preferred feel, weight feedback and shot control.  Tour-proven feel and traction of the Titleist Tour Velvet Rubber by Golf Pride.  Additional shaft, grip, length and lie options available through Titleist Custom.

Grooves:  V (42 degree wall), 2010 conforming. 

Price/Availability:  Available in both right and left hand beginning November 1, 2009, with a suggested retail price of $135 per club/steel and $159 per club/graphite.

 

NEW CB IRONS FEATURES AND BENEFITS

New CB Irons

Overview/Player Profile:  High performance, forged cavity back irons with improved feel, classic looks and superior shot control for the highly skilled golfer.  Forged from 1025 carbon steel with bright chrome plating, CB irons feature a slightly longer, constant blade lengths, and a softer topline for visual confidence at address.  

Improved Solid Feel:  Optimized cavity shape and inner cavity muscle behind the impact area provides solid feel. 

Increased Forgiveness:  Full cavity back set has increased inertia and more forgiveness versus MB.  Lower CG long irons provide a slightly higher flight versus MB. 

Superior Appearance:  A softer topline and rounder profile provide a classic but improved contemporary look. 

High Performance Sole:  Blunted leading edge and cambered sole for smooth turf entry and release. 

Dual Hosel Lengths:  Shorter hosel in long irons helps bias weight low for improved launch. Longer hosel in mid and short irons helps manage flight.  

Stock Shaft and Grip:  High performance, tour-proven Dynamic Gold steel shaft provides player preferred feel, weight feedback and shot control.  Tour-proven feel and traction of the Titleist Tour Velvet Rubber by Golf Pride.  Additional shaft, grip, length and lie options available through Titleist Custom.

Grooves:  V (42 degree wall), 2010 conforming. 

Price/Availability:  Available in both right and left hand beginning November 1, 2009, with a suggested retail price of $135 per club/steel and $159 per club/graphite.

 

 

Specifications:

MB  Irons

MB 3 4 5 6 7 8 9 P  
Loft 21o 24o 27o 31o 35o 39o 43o  47o  
Lie 60o 61o 62o 62.5o 63o 63.5o 64o 64o  
Offset 0.125" 0.120" 0.115" 0.110" 0.100"  0.090" 0.080" 0.070"   
Bounce 2o 3o 4o 4.5o 5o 6o 7o 8o  
Length 39.00"  38.50" 38.00" 37.50" 37.00" 36.50" 36.00" 35.75"  

 

Specifications:

CB  Irons

CB 2 3 4 5 6 7 8 9 P
Loft 18o 21o 24o 27o 31o 35o 39o 43o  47o
Lie 60o 60o 61o 62o 62.5o 63o 63.5o 64o 64o
Offset 0.150" 0.140" 0.130" 0.120" 0.110" 0.100"  0.090" 0.080" 0.075" 
Bounce 0o 1o 2o 3o 4o 5o 6o 7o 8o
Length 39.50"  39.00"  38.50" 38.00" 37.50" 37.00" 36.50" 36.00" 35.75"

 

ON TOUR

The new Titleist irons have received instantaneous approval across the worldwide professional tours. Titleist Brand Ambassador Greg Chalmers was among nine players who put Titleist’s new AP2, AP1, MB and CB irons into play at the Buick Open, the first week they were available for competition.  Chalmers posted his best finish of the season, a 17-under total that gave him him a share of second place at the event.  The following week, at the World Golf Championships - Bridgestone Invitational, several players followed Chalmers' lead, putting the new AP2 and MB irons straight into their bags.  Current Titleist Brand Ambassadors who have put the New CB irons into their bags include Chalmers, Ryuji Imada, Bill Haas, Jay Haas, Colt Knost, Ross Fisher and Aron Price. New MB players include Titleist Brand Ambassadors Davis Love III, Adam Scott, Charley Hoffman, Soren Hansen, DJ Trahan, Webb Simpson, George McNeill, Marc Turnesa, Chez Reavie, Rickie Fowler, Kyle Stanley, Rory McIlroy, Jason Bohn and John Merrick.

Recent highlights include:

On September 20 Titleist Brand Ambassador Jay Haas birdied five of the last six holes en route to a final round 7-under 65 to capture the Greater Hickory Classic for his first win of the season. Haas is the first player to win on the Champions Tour with Titleist New CB irons that will begin shipping in mid-November.

Titleist Brand Ambassador and former PGA Tour player Daisuke Maruyama, who claimed his first title in four years with victory at the Asia-Pacific Panasonic Open. Maruyama is the first player to win on the Japan or Asian Tours with Titleist’s New CB irons that will begin shipping in mid-November.

 

IMAGES AND INFORMATION: To download hi-res photography of or obtain additional information on the new Titleist irons, please click here or contact Joe Gomes, Director of Communications, Acushnet Company (508.979.3211).

 

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