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Trusts Pro V1x Golf Ball, Full Bag of Titleist Equipment in Record Performance at BellSouth Classic

Fairhaven, MA (April 7, 2003) In a PGA Tour season dominated by top-ranked multiple winners, Ben Crane broke through in record fashion at the BellSouth Classic for his first career victory. The second-year player, participating in just his 40th PGA Tour event, followed up an 8-under par 64 third round effort with a tournament and course record-tying 9-under par 63 final round performance to win by four strokes. In addition, Crane broke the back nine scoring record at TPC at Sugarloaf with a 7-under par 29 on Sunday, adding an exclamation point to his achievement with an eagle on the final hole.

Crane relies upon the new Pro V1xTM golf ball and 12 Titleist® golf clubs for his success. He becomes the 10th player through the first 14 events on the 2003 PGA Tour to choose Titleist golf balls for victory – more than three times the nearest competitor. In addition to Crane’s winning performance, the “x” marked the spot for all of the top five finishers including runner-up Bob Tway, as well as Retief Goosen and Jay Williamson, who tied for third with one other player. Nine of the 12 players who finished among the top 10 and ties trusted Titleist.

In addition to the Pro V1x golf ball, Crane’s equipment includes the new Titleist Titanium® 983KTM driver (8.5), 980F StrongTM fairway metal (15.0), Forged 690CBTM irons (4-PW), and Vokey Design® approach (52), sand (56) and lob (60) wedges.

Crane’s success with Titleist equipment reaffirms what has become overwhelmingly consistent and clear on the 2003 PGA Tour, that Titleist is the tee-to-green choice of more champions than any other competitor across every major equipment category. From golf balls (10), to drivers (6) and fairway metals (9), to irons (6), wedges (10), putters (13) and gloves (6), Titleist tops the equipment leaderboard in PGA Tour victories year-to-date.

The Titleist Pro V1x was also the golf ball choice of the Thailand Open champion on the Asian Davidoff Tour. It was the first professional victory for the winner who fired a final round 69 in the five-stroke win. Two more wins this week increase Titleist’s year-to-date victory count across the worldwide professional tours to 35, more than all other golf balls combined.

Titleist, FootJoy® and Cobra® comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO). For more information, please visit us online at, or contact Joe Gomes, Director of Communications (508.979.3211).

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