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THE KING OF OAK HILL.

Shaun Micheel Relies Upon Pro V1 to Make First Career Title a Major at P.G.A. Championship. Victory Marks 100th for Titleist Across 2003 Worldwide Professional Tours.

Fairhaven, MA (August 18, 2003) – Playing with the heart of a champion, Shaun Micheel secured his place in P.G.A. Championship history with his closing clutch 7-iron on the 72nd hole at Oak Hill CC that landed just inches from the cup. It marked the first PGA Tour title and first major championship for Micheel, who capped an unforgettable four-day performance as the only player to shoot par or better each round at one of the toughest tests in golf. While Micheel dueled with fellow Pro V1 loyalist Chad Campbell to the finish, one thing was certain, Titleist was going to be the choice of another major champion. Micheel becomes the fourth first-time major champion this year, and the third to trust Titleist for his success, joining Mike Weir (Masters) and Ben Curtis (British Open). Titleist players have won 24 of the 34 PGA Tour events played in 2003.

Against the strongest field of the year, which included 96 of the Top 100 ranked players in the world, Micheel topped a leaderboard that featured 8 of 13 Titleist players who finished among the top 10 and ties:

PGA TOUR PLAYER FINISH TITLEIST GOLF BALL
Shaun Micheel
Champion
Chad Campbell
2nd
Ernie Els
T5
Jay Haas
T5
Loren Roberts
T7
Mike Weir
T7
Billy Andrade
T10
Kenny Perry
T10

TITLEIST HIGHLIGHTS FOR WEEK ENDING AUGUST 17, 2003

TITLEIST TOPS EQUIPMENT COUNTS: While Titleist was the golf ball choice of the champion at the P.G.A. Championship, it was relied upon by a total of 89 players in the 156-player field, nearly four times the nearest competitor with 24. Titleist also topped the player count in irons (36), wedges (118) and putters (67), while placing second in drivers by one with 48.

WORLD LEADERS: Shaun Micheel jumped from No. 169 to No. 46 in the Official World Rankings following his P.G.A. Championship victory, a 123-position improvement. Titleist players account for 14 of the top 20 in the world, including 8 of the top 10: No. 2 Ernie Els (Pro V1x), No. 3 Davis Love III (Pro V1x), No. 5 Vijay Singh (Pro V1x), No. 6 Mike Weir (New Pro V1), No. 7 Kenny Perry (Pro V1x), the No. 8 David Toms (Pro V1x), No. 9 Player (Pro V1x) and No. 10 Phil Mickelson (Pro V1x).

FIFTH FIRST-TIMER: Micheel, who becomes the fifth first-time winner on the 2003 PGA Tour, has something in common with the other four, they all play Titleist golf balls. Micheel joins Ben Crane (BellSouth Classic/Pro V1x), Steve Flesch (HP Classic of New Orleans/New Pro V1), Jonathan Kaye (Buick Classic/Pro V1x) and Ben Curtis (British Open/Pro V1x), as the five players who have joined the PGA Tour winner’s circle for the first time this year.

CENTURY MARK: While Shaun Micheel was making history at the P.G.A. Championship, Titleist players were also winning on the PGA European, Nationwide and Canadian Tours. Four more wins this week increase Titleist’s year-to-date victory total to 100, more than all other golf balls combined. On the PGA European Tour, Marcus Fraser made par on the second playoff hole to defeat fellow Titleist Pro V1x player Martin Wiegele and win the BMW Russian Open. Fraser's win is Titleist's 16th of the 2003 PGA European Tour season. On the Nationwide Tour, Tom Carter earned his second title of the year, firing a final round 65 to win the Price Cutter Charity Championship. His victory with the Pro V1x marked Titleist's 15th victory on the 2003 Nationwide Tour. Nick Watney carded a final round 68 to become the second consecutive non-member to win a Canadian PGA Tour title, capturing the Lewis Chitengwa Memorial Championship with a 20-under par total. Titleist has been trusted to victory 8 times through the first 10 events on the 2003 Canadian PGA Tour.

DIRECT FROM THE TOUR: To view exclusive post-PGA Championship interviews with winner Shaun Micheel and runner-up Chad Campbell, please visit our Direct from the Tour feature online at www.titleist.com. Please direct any other questions or requests to Joe Gomes, Director of Communications at 508.979.3211 or by email to: joe_gomes@acushnetgolf.com.

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO). Titleist, Cobra, FootJoy, Pro V1, Pro V1x, Titleist Titanium, Vokey Design and Scotty Cameron by Titleist are trademarks owned or licensed by Acushnet Company. All other trademarks are property of their respective owners.


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