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GOLF FITNESS ACADEMY PRESENTED BY TITLEIST

Debuts on The Golf Channel, April 5th

Greg Rose and Dave Phillips

FAIRHAVEN, Mass. (April 2, 2004) – Golfers seeking to enhance their performance through golf fitness now have another source for help. A new 10-episode series entitled Golf Fitness Academy presented by Titleist will debut on The Golf Channel on Monday, April 5th at 9:25 pm (EST). This groundbreaking half-hour show takes a unique, hands-on approach to golf fitness and is hosted by Dr. Greg Rose and Dave Phillips, cofounders of the Titleist Performance Institute. The pair combines exercise and golf-specific motor learning drills that directly relate to producing a more efficient swing.

“A key component to any player’s performance optimization is conditioning,” said Dr. Rose. “Physical factors such as strength, flexibility, endurance, stability and posture all influence swing mechanics. Too often, players develop a fitness regimen that is not directly related to their golf swing. All of our exercises and diagnostics for physical limitations are geared towards helping The Golf Channel viewers reach their potential.”

Filmed at the state-of-the-art Titleist Performance Institute in Oceanside, California, programming content ranges from golf-specific conditioning exercises which strengthen upper body, lower body, flexibility and endurance to testing for physical limitations that hinder a player’s swing. The shows also recommend exercises which specifically address these physical restrictions.

“Players aspiring to improve their performance will benefit by watching Golf Fitness Academy,” said Phillips. “We are applying what we have learned by analyzing and working with some of the best players in the world.”

Dr. Greg Rose demonstrates a strengthening exercise.

“We’re thrilled to partner with Titleist and bring our viewers the latest in golf fitness technology and education” said Jay Kossoff, senior producer of the series. “This show will provide invaluable information for anyone looking to improve their game through fitness.”

Schedule
Golf Fitness Academy presented by Titleist will air on The Golf Channel each Monday at 9:25 p.m. (Eastern) beginning April 5 through June 7. Encore presentations of each episode will air four times throughout each week. Watch a preview of Episode 1 and view a listing of schedules and re-air times.

The Hosts
Dave Phillips is a PGA Professional and is among GOLF Magazine’s Top 100 Teachers. Considered one of the world’s premier instructors, Dave applies his expertise in computerized swing analysis and biomechanics to create a clear picture of what happens during the golf swing. Born in England and raised in Africa and Australia, Dave has had the unique experience of playing with and instructing some of the game’s greatest golfers worldwide.

Dr. Greg Rose is a board certified Doctor of Chiropractic and holds an undergraduate degree in Engineering from the University of Maryland. Utilizing his background in engineering with his expertise of the human body, Greg has helped pioneer the field of analyzing computerized 3-D motion and how the body works during the golf swing. Greg specializes in strength and conditioning, manual therapy, rehabilitation, nutritional supplementation and therapeutic exercises as they relate to golf.

 

Acushnet Company comprises the golf business of Fortune Brands (NYSE: FO). For more information, please contact Joe Gomes, Director of Communications (508.979.3211) or visit us online at www.titleist.com, www.footjoy.com, www.cobragolf.com or www.pinnaclegolf.com.


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