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Phil Mickelson Rallies to Capture First Major with Titleist.

Phil Mickelson
Winner of the 2004 Masters

Fairhaven, MA (April 12, 2004) - In a storybook ending to one of the most exciting finishes in Masters history, Phil Mickelson won a back nine duel with fellow Titleist ambassador Ernie Els to capture his first major championship. Mickelson birdied 5 of the last 7 holes, culminating with a dramatic 18-foot putt on the 72nd hole to earn the coveted green jacket by one shot. His 5-under par 31 was the lowest final-round back-nine by a winner since 1986 and one shot off the record of 30 set in 1978. It marked the second victory of the year for Mickelson and the 23rd of his illustrious PGA Tour career.

Ernie Els

WHAT’S IN PHIL AND ERNIE’S BAGS?: Phil Mickelson and Ernie Els each played a Titleist golf ball and combined to carry 27 of 28 Titleist clubs in their Titleist golf bags in their 1-2 finish at the Masters. Mickelson relies upon the Titleist Pro V1 golf ball, Titleist Titanium 983K driver (9.5), Titleist Pro Trajectory 980F fairway metal (17.0), Titleist 731 PM irons (3-P), Titleist Vokey Design Sand (52) and Lob (60) wedges, and Scotty Cameron by Titleist prototype putter. Els, who fired a final round 5-under par 67 to stay in contention, chooses the Titleist Pro V1x golf ball, 983K driver (8.5), 980F Strong fairway metal (15.0), Forged 690MB irons (2-P), Vokey Design Sand (54) and Lob (59) wedges, and Scotty Cameron Newport 2 Stainless putter.

STATING HIS CASE: Another Titleist ambassador, 26-year old Paul Casey made a statement with his T6 finish at the Masters. The rising star already has earned three career victories on the PGA European Tour and recently placed T10 at The PLAYERS Championship, giving him two consecutive top 10 finishes on the PGA Tour. Like Mickelson and Els who finished 1-2 at the Masters, and Davis Love III who tied for sixth, Casey relies upon the tee-to-green performance of Titleist for his success. His Titleist high performance equipment includes the Pro V1 golf ball, 983K driver (9.5), Forged 670 irons, Vokey Design approach (52), sand (56) and lob (60) wedges, and a Scotty Cameron prototype putter.

MASTERING THE TOP 10: Titleist golf balls were trusted by 10 of the top 12 finishers at the Masters. Mickelson (Pro V1) and Els (Pro V1x) were followed on the leaderboard by K.J. Choi (3rd-Pro V1), Player (T4-Pro V1x), Chris DiMarco (Pro V1), Paul Casey (Pro V1), Davis Love III (Pro V1x), Vijay Singh (Pro V1x), Kirk Triplett (Pro V1x) and another Player (Pro V1x), all of whom tied for 6th. In addition, Scotty Cameron putters were played by 4 of the top 5 finishers and 7 of the top 12.

Chris DiMarco

FAIRWAYS AND GREENS: A few reasons contributing to Mickelson's finish atop the leaderboard can be gleaned from his position in some key statistical categories. He led the field in Greens in Regulation (73.61%) and was among the top 10 in Driving Distance (290.38/T9th) and Driving Accuracy (73.21%/T9).

PRO V1-1-1: For the first time in Masters history three aces were recorded during the same tournament – and all three were accomplished by players relying upon the Titleist Pro V1 or Pro V1x golf ball. Chris DiMarco posted the first hole-in-one with a Pro V1 during the first round on the 180-yard sixth hole. On Sunday, a pair of Pro V1x players, the second of the day being Kirk Triplett, aced the par-3 16th hole approximately 10 minutes apart.

CUT RESISTANT: Of the 44 players who made the cut at the Masters, 31 of them, or more than 70 percent, relied upon Titleist golf balls for their success. Nearly eight times more Titleist players made the cut than the nearest competitor with 4.

K.J. Choi

K.J. TIES FRONT NINE RECORD: The 6-under 30 posted by K.J. Choi on the front nine during Friday's second round of play tied the record for the low first nine set in 1975 and matched in 1988. Choi, who relies upon theTitleist Pro V1 golf ball, finished third behind Mickelson and Els to give Titleist players a 1-2-3 sweep atop the Masters leaderboard.

MULTI-WINNING: Fifteen events into the 2004 PGA Tour season and Phil Mickelson became the first player to record multiple wins. He won the Bob Hope Chrysler Classic in January, the third event of the year. It is the eighth time in his 13 years on the PGA Tour that Mickelson has won multiple times in the same season – all while playing a Titleist golf ball.

11 to 1 ON PGA TOUR: Mickelson’s victory marks Titleist's 11th through the first 15 events on the 2004 PGA Tour. The nearest competitors have 1. It is the 30th win with Titleist golf balls across the worldwide professional tours, 3 times more than the nearest competitor with 10 and more than all other golf balls combined.

THREE IN A ROW: It is the third consecutive PGA Tour event in which a Titleist full-line player has earned the win. Mickelson’s triumph follows victories by rookie Zach Johnson at the BellSouth Classic and Adam Scott at The Players Championship.

DIRECT FROM THE TOUR, DIRECT FROM THE MASTERS: To view exclusive post-round interviews from the Masters with champion Phil Mickelson and runner-up Ernie Els, please visit our Direct from the Tour feature. View a photo gallery of all four rounds.

Titleist, Cobra, FootJoy, Pro V1, Pro V1x, Vokey Design, Titanium 983, Pro Trajectory, Newport and Scotty Cameron by Titleist are trademarks owned or licensed by Acushnet Company Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO). For more information, please visit us online at, or contact Joe Gomes, Director of Communications (508.979.3211).


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