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Titleist is the Top Choice of Experience Across Every Major Equipment Category

Bob Sowards
2004 Club Professional

Fairhaven, MA (June 28, 2004) - As the country's top PGA club professionals gathered for their 37th national championship at Longaberger GC in Nashport, Ohio, the momentum and unmatched success of Titleist across every major equipment category was evident once again. From golf balls to drivers, to irons, wedges and putters, more players made Titleist their top choice in equipment at the 2004 PGA Club Professional Championship than any other.

Not only were more players relying upon Titleist equipment with overwhelming success at the year’s showcase event for PGA professionals, Bob Sowards was winning with it. An assistant professional at Wedgewood Golf & Country Club in Powell, Ohio, Sowards rallied to edge fellow Titleist equipment loyalist Mike Small by one stroke. Sowards, who plays the Pro V1 golf ball, Titleist Titanium 983K driver, Titleist Forged 690CB irons, Vokey Design sand and lob wedges, and the recently introduced Scotty Cameron by Titleist Red X putter, closed with a 2-under 70 for a winning score of 12-under 276. Small, the golf coach at University of Illinois, trimmed a 5-stroke deficit to one on the back nine when he made four consecutive birdies from the 13th through 16th holes. Small also relies upon the Pro V1 golf ball and a complete bag of Titleist golf clubs.

Mike Small
University of Illinois
Golf Coach

Sowards and Small topped a leaderboard that included 8 Titleist golf ball players among the top 10 finishers. In addition, 7 of the top 10 relied upon Titleist drivers, irons and wedges, and 9 of the top 10 trusted Scotty Cameron by Titleist putters. Among the top 25 finishers, those who earned invitations to the 86th PGA Championship to be contested at Whistling Straits GC in Kohler, Wisconsin, 18 played either Titleist Pro V1 or Pro V1x golf balls.

It is in venues such as the National PGA Club Professional Championship and 41 Sectional events where Titleist receives serious player affirmation that its equipment objectives of quality and high performance across every category are met and exceeded. Club professionals devote their careers to helping golfers improve and enjoy the game of golf. So when it comes to choosing the highest performing equipment for their own games, just look in their bags. Below is a breakdown of Titleist equipment success at the 2004 PGA Club Professional Championship by category:




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GOLF BALLS: Titleist continued its success story of being the #1 golf ball at every PGA Club Professional Championship since its inception in 1968 – 37 consecutive years. The overwhelming choice at the event once again, 112 players, 72 percent of the field, trusted the Pro V1 and Pro V1x golf balls, giving Titleist more the seven times as many players as the nearest competitor with 15.

DRIVERS: For the 7th consecutive year, Titleist Titanium was the driver choice of more players at the PGA CPC with 68 – over 43 percent of the field – and 12 more than the nearest competitor. With the 983K or 983E models, club professionals made Titleist Titanium the clear choice in high performance drivers.

IRONS: For the 12th consecutive year, Titleist achieved the distinction of being the #1 iron at the National CPC, with more PGA club professionals relying upon the solid feel and consistent performance of Titleist’s family of forged irons. With 64 players, 41 percent of the field trusted Titleist irons compared to a total of 39 players for the nearest competitor.

SAND, LOB AND APPROACH WEDGES: Bolstered by the tour-proven success and momentum of the Vokey Design series, Titleist was the sand, lob and approach wedge choice of more players at the PGA CPC for the 6th consecutive year. Titleist accounted for 141 wedges – over 42 percent of the field - compared to 80 wedges for the nearest competitor. Titleist also led the pitching wedge count with 65 compared to 39 for the nearest competitor, and the overall wedge count with 206 compared to 115 for the nearest competitor. With the Black Nickel and Oil Can models, as well as the legendary Chrome family, Titleist offers players a wide selection of profile, loft, bounce and finish options from which to choose.

PUTTERS: Just as it is on the PGA Tour, Titleist continues to be the most played putter at the CPC, fueled by the new Red X and Red X2 models, as well as the Futura, Studio Stainless and Studio Design lines. A total of 60 players placed their confidence in the feel and precision of Scotty Cameron by Titleist putters at the National CPC, 20 more than the nearest competitor.

This week’s success is further proof that at every level of competitive golf, whether it is on the PGA Tour, PGA Club Professional Championship, U.S. Amateur, NCAA Division I Men’s and Women’s Championships, or major junior events, Titleist is committed to providing serious golfers with superior performance and quality golf equipment.

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO). Titleist, Cobra, FootJoy, Pro V1, Pro V1x, Titleist Titanium, Titleist Pro Trajectory, DCI, Vokey Design, Scotty Cameron by Titleist, Futura, Red X, Studio Stainless and Studio Design are trademarks owned or licensed by Acushnet Company. For more information, please visit us online at

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