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TITLEIST WINS WORLD OVER WITH FIVE VICTORIES ACROSS PROFESSIONAL TOURS.

Pete Oakley Stuns Field at Senior British Open; Wendy Doolan Rallies to Capture Evian Masters; Titleist Ambassador Brett Rumford Continues Momentum on PGA European Tour.

Brett Rumford
Winner Nissan Irish Open

Fairhaven, MA (July 26, 2004) – When it comes to superior performance, no golf ball delivers better than Titleist. And deliver it did again and again and again this week, registering five more victories across the worldwide professional tours by players relying upon the Titleist Pro V1 or Pro V1x. Titleist’s year-to-date golf ball victory count stands at 91, more than three times the nearest competitor with 26. This week’s Titleist on Tour highlights include:

PGA European Tour: Titleist ambassador and Pro V1 golf ball loyalist Brett Rumford posted a final round 5-under par 67 at the Nissan Irish Open, cruising to his 2nd career PGA European Tour title. Rumford finished at 14-under 274, four strokes clear of two second-place finishers. Rumford's victory marks the 14th golf ball win for Titleist players on the 2004 PGA European Tour, more than three times the nearest competitor.

Pete Oakley
Senior British Open Champion

Champions Tour: Pete Oakley, a PGA Club Professional from The Rookery in Rehobeth Beach, Delaware, shot a final round 2-under par 70 to capture the Senior British Open, the first Champions Tour title of his career in just his ninth event. Participating in the tournament as a Tuesday qualifier, Oakley got up and down from a greenside bunker on the 72nd hole to finish at 4-under 284, one stroke ahead of two players, including fellow Titleist Pro V1x loyalist Tom Kite. Oakley, who won the 1999 PGA Club Professional Championship, joins another Titleist Pro V1x player, Mark James, as the second consecutive player to make his first Champions Tour title a major.

LPGA Tour: Titleist Pro V1x player Wendy Doolan fired a final round 7-under par 65 for a come-from-behind one-stroke victory at the prestigious Evian Masters in France. Doolan finished at 18-under 270, rallying from five strokes behind the third round leader to earn her third career LPGA Tour victory. During the final round, Doolan carded birdie-eagle-birdie-eagle-birdie on holes 6 through 10 to gain seven strokes in a five-hole stretch and charge to the lead. She birdied the 72nd hole to secure the win. It marked the 8th victory for Titleist golf ball players on the 2004 LPGA Tour.

Nationwide Tour: Charles Warren captured the Samsung Canadian PGA Championship by a convincing seven strokes, finishing at 19-under 269. The margin of victory at this event was the largest since 1978. Warren established a new course record with a 7-under par 65 on Friday, and tied for the low scores both Saturday (66) and Sunday (67) playing the Titleist Pro V1x golf ball. It marked the second Nationwide Tour victory of Warren's career and the 13th for Titleist players this year, more than four times the nearest competitor with 3.

Japan Tour: Jong Duck Kim fired a final round 4-under par 67 en route to a 5-stroke victory over runner-up and fellow Titleist Pro V1x player Kazuhiro Kinjo at the Sato Foods NST Niigata Open. Kim finished at 21-under 263 for the 6th win by Titleist players on the 2004 Japan Tour, twice the nearest competitor.

U.S. Junior Amateur/ U.S. Girls' Junior Amateur: As the country’s top junior boy golfers gathered at The Olympic Club in San Francisco for their national championship last week, a new standard was set when 153 of the 156 players, or 98 percent of the field, relied upon the Titleist Pro V1 or Pro V1x golf ball. In addition to its golf ball success, Titleist was once again the overwhelming choice across every major equipment category, including drivers, fairway metals, irons, wedges and putters. Further, at the U.S. Girls’ Junior which was played at the Mira Vista GC in Fort Worth, Texas, Titleist accounted for over 81 percent of the field in the golf ball category with 127 players, compared to 16 for the nearest competitor. Titleist also was the driver choice of more players than any other competitor. Proof, once again, that when endorsement money is taken out of the game, Titleist is an even greater favorite of the future of competitive golf and serious golfers everywhere.

DIRECT FROM THE TOUR: To view exclusive post-round and post-tournament interviews with Titleist players at every PGA Tour event throughout the year, please visit our Direct from the Tour feature online at www.titleist.com.

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO). Titleist, Cobra, FootJoy, Pro V1, Pro V1x, Titleist Titanium, Vokey Design and Scotty Cameron by Titleist are trademarks owned or licensed by Acushnet Company. All other trademarks are property of their respective owners.

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