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TITLEIST. THE EQUIPMENT MORE U.S. AMATEUR COMPETITORS COUNT ON.

292 of 312 Players Rely Upon Titleist Golf Balls. The Overwhelming Favorite Across Driver, Iron, Wedge and Putter Categories.

Fairhaven, MA (August 18, 2004) - As the country's top amateurs gathered at Winged Foot Golf Club this week to compete for the national championship, 292 players in the field of 312, over 93 percent, made Titleist their overwhelming #1 golf ball choice, compared to just 8 players for the nearest competitor. The U.S. Amateur continues the golf ball momentum Titleist has enjoyed on the 2004 PGA Tour and all of the worldwide professional tours, at the PGA Club Professional Championships, and at every level of competitive amateur golf.

In addition to being the top choice in golf balls at the U.S. Amateur, Titleist is also the favorite among more players in the driver (165), iron (104), wedge (276) and putter (132) categories. Proof, once again, at events where endorsement money is taken out of the equation, Titleist is indeed, Golf's Symbol of Excellence. Below are the major equipment category counts from the 2004 U.S. Amateur:


2004 U.S. AMATEUR CHAMPIONSHIP
 

GOLF BALL BRAND

PLAYERS
  
TITLEIST
292
  
Bridgestone
8
  
Callaway
7
  
Nike
3
  
Srixon
1
  
Top-Flite
1
  
 

DRIVER BRAND

PLAYERS
  
TITLEIST
165
  
Nearest Competitor
72
  
 

IRON BRAND

PLAYERS
  
TITLEIST
104
  
Nearest Competitor
53
  
 

WEDGE BRAND

PLAYERS
  
TITLEIST
274
  
Nearest Competitor
254
  
 

PUTTER BRAND

PLAYERS
  
TITLEIST
131
  
Nearest Competitor
76
  

The U.S. Amateur marks the latest in several amateur events this summer where the trust and confidence in Titleist golf balls has never been stronger. From the U.S. Women’s Amateur to the U.S. Amateur Public Links, to the U.S. Junior Amateur and U.S. Girls’ Junior Championship, Titleist continues to be the overwhelming favorite of more competitive players than all other golf balls combined:

U.S. WOMEN'S AMATEUR
GOLF BALL COUNT
TITLEIST
129
  
Nearest Competitor
15
  
U.S. AMATEUR PUBLIC LINKS CHAMPIONSHIP
GOLF BALL COUNT
TITLEIST
142
  
Nearest Competitor
9
  
U.S. JUNIOR AMATEUR
GOLF BALL COUNT
TITLEIST
153
  
Nearest Competitor
2
  
U.S. GIRLS' JUNIOR CHAMPIONSHIP
GOLF BALL COUNT
TITLEIST
127
  
Nearest Competitor
16
  

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO).

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