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WORLD CLASS EXCELLENCE

Els Wins WGC-American Express Championship
Titleist Reaches 100 More Golf Ball Wins than Nearest Competitor.

Ernie Els

Fairhaven, MA (October 4, 2004) - One of golf's truly international players, Titleist ambassador Ernie Els proved once again why he is among the greatest in the game by claiming victory at the WGC-American Express Championship. Trusting a full bag of Titleist equipment, Els excelled in the wet, blustery conditions of Ireland en route to a one stroke victory over fellow Titleist Pro V1x player Thomas Bjorn. The win marked Els’ fourth of the season, and the 50th of his illustrious career. Competing against one of golf's strongest fields of the year, Els topped a leaderboard that featured 14 Titleist golf ball players out of the top 15 finishers. Additional golf ball wins on the Nationwide and Japan tours advanced Titleist’s 2004 victory count to 132, 100 more than the nearest competitor.

In addition to relying upon the Titleist Pro V1x golf ball, Els played a Titleist Titanium prototype driver for the first time in competition, as well as a Titleist Pro Trajectory 980F 3-wood, Titleist Forged 670 irons, prototype Vokey Design wedges, and Scotty Cameron by Titleist putter. Els finished 2nd in Driving Distance and was 1st in Putts Per GIR and Putts Per Round at the AmEx. Els also led the field in scrambling, getting up and down on 17 of 20 occasions.

The WGC-American Express final leaderboard and Titleist golf ball model:

PLAYER
FINISH
GOLF BALL
ERNIE ELS CHAMPION PRO V1X
THOMAS BJORN 2ND PRO V1X
DAVID HOWELL 3RD PRO V1X
DARREN CLARKE T4 PRO V1X
PLAYER T4 PRO V1X
RETIEF GOOSEN T6 PRO V1X
TODD HAMILTON T6 PRO V1
PLAYER T6 PRO V1X
ZACH JOHNSON 10 PRO V1X
LUKE DONALD T11 PRO V1X
MARK HENSBY T11 PRO V1
BRAD FAXON T13 PRO V1
DAVID TOMS T13 PRO V1X
LEE WESTWOOD T13 PRO V1X

With his WGC-American Express Championship victory, Ernie Els joins fellow Titleist Pro V1x player Vijay Singh (8 wins) as the only two players with three or more PGA Tour titles in 2004. Els’ three PGA Tour wins (Sony Open in Hawaii, The Memorial, WGC-American Express Championship) in a season is a personal best.

Els has made the cut in each of the 15 PGA Tour events in which he has participated this year, including 9 top 10 finishes.

With Els’ victory, Titleist golf ball loyalists have earned 32 wins through the 43 PGA Tour events played in 2004, 8 times more than the nearest competitor with 4.

At the PGA Tour’s Southern Farm Bureau Classic, PGA TOUR rookie and full-line Titleist player Ryan Palmer placed 2nd by one shot to secure his first career top-10 finish. Palmer made a final round charge by recording 10 birdies en route to an 8-under par 64, matching his career-low. Palmer relies upon the Titleist Pro V1x golf ball, Titleist Titanium 983E driver, Forged 690CB irons and Vokey Design wedges for his success.

Fellow rookie and Titleist full-line player Kevin Na finished in a tie for third place to secure his best PGA Tour finish as well. Na played the last 61 holes of the tournament bogey-free to post a 268 total, the best 72-hole score of his young PGA Tour career. Na is the youngest member on the PGA Tour, having just turned 21 years old last month. Na relies upon the Pro V1x golf ball, Titleist Titanium prototype driver and 3-wood, Forged 690 irons, Vokey Design sand and lob wedges and a Scotty Cameron by Titleist putter.

Nationwide Tour: Pro V1 loyalist Scott Dunlap fired a final round 5-under par 66 to capture the Mark Christopher Charity Classic by three strokes over Pro V1 player Bubba Watson and Pro V1x player Scott Gutschewski, giving Titleist players a 1-2-3 finish. It marked the first career Nationwide Tour title for Dunlap who has won 10 times around the world as a professional. Dunlap finished at 12-under 272. His victory is the 21st by Titleist players through the 27 events contested on the 2004 Nationwide Tour, more than five times the nearest competitor with 4.

Japan Tour: Toru Suzuki won the rain-shortened ACOM International after firing a third round 8-under par 63. Suzuki finished at 13-under earning his 7th career victory on the Japan Tour. Titleist players have won 10 events on the 2004 Japan Tour, more than three times the nearest competitor with 3.

Direct from the Tour: To view exclusive interviews with WGC-American Express Championship winner Ernie Els, as well as Titleist players from every PGA Tour event, visit our Direct from the Tour feature online at www.titleist.com.

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO). Titleist, Cobra, FootJoy, Pro V1, Pro V1x, Titleist Titanium 983, Vokey Design and Scotty Cameron by Titleist are trademarks owned or licensed by Acushnet Company. All other trademarks are property of their respective owners.

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