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Titleist Launches New Pro Trajectory 904F Fairway Metal Line.

Built to Same Tour-Proven Performance Standards as New Titleist Pro Titanium 905 Driver Line

Fairhaven, MA (March 30, 2005) – Complementing the tour-proven and serious player acceptance of the recently introduced Titleist Pro Titanium 905 driver franchise, Titleist unveils its new comprehensive line of Pro Trajectory 904F fairway metals. The new fairway metals offer the serious golfer improved launch, spin and flight characteristics, providing a high launch, low spin, long distance 3-wood, and a full complement of higher-lofted models for long game trajectory and yardage gap fitting. The Pro Trajectory 904F series is available in five lofts ranging from 13 to 22 degrees in both right and left hand and incorporates the same clean, classic round pear-shaped profile and technologically advanced performance of the Titleist Pro Titanium 905 drivers.

"The new Titleist Pro Trajectory 904F fairway metals are a byproduct of the work and research we have conducted with our PGA Tour player staff as well as PGA club professionals," comments Chris McGinley, Vice President, Golf Club Marketing, Titleist. "Many competitive fairway metals are designed to help get the ball up in the air, sacrificing trajectory and control. The new Pro Trajectory 904F family of fairway metals gets the ball up easily, yet maintains a flatter more boring ball flight for optimum trajectory, shot control and longer distance. This performance deliverable, combined with a clean, simple head shape adds up to a fairway metal that looks great in the playing position and plays even better."

DEVELOPMENT AND DESIGN
The body of the Titleist Pro Trajectory 904F fairway metals is constructed from 355 Carpenter Steel. Utilizing a two-piece face pull construction, the 904F fairway metals feature a thinner, uniform 275 Carpenter Steel face insert plate that contributes to a solid, lively feel, higher ball speed and hotter flight. A thin outer face flange supports the face insert to maintain consistent ball-speed and feel across the face.

The new 904F fairway metals are designed with an optimum center of gravity location, low and forward, and the proper distance from the shaft axis. This creates higher launch and lower spin, and increases ball speed on center face impacts. A reduced amount of dynamic face closure provides for easy up performance and an improved high and flat downrange trajectory – the hallmark of Titleist metal woods. The combination of a traditional sole design featuring less curvature from heel to toe, as well as an increased head volume of 15cc versus its predecessor, provides higher ball speed on off-center impacts than the previous generation fairway metal. The new 904F is designed for both high performance flight and great looks. The more rounded profile, along with the raised crown logo and highlights around the face impact area, look great in the playing position and provide better visual alignment.

LOFT AND SHAFT OPTIONS
The Pro Trajectory 904F fairway metals are available in lofts of 13, 15, 17, 19 and 22 degrees in both right and left hand. A full matrix of shaft choices is available including True Temper Dynamic Gold steel (130g), Titleist Speeder Fairway (80g) and Graphite Design YS-6 (69g). Additional shafts, including the Aldila NV75 and NV85, Graphite ProLite and Titleist 4390, 4375 and 4360 are available through Titleist Custom. The Titleist Victory Velvet Full Cord Round grip is standard on all Pro Trajectory 904F fairway metals.

Ernie Els
ON TOUR
“The Titleist metals product and performance heritage comes from a strict development blueprint that starts with ‘getting the product right’ before we release it to the marketplace,” comments McGinley. “With every Titleist high performance product, including the Titleist Pro Trajectory 904F fairway metals, golfers can be sure that it has been thoroughly tested at Titleist’s state-of-the art Oceanside Test Facility, and more importantly, player-tested and proven on golf’s most competitive battlefield – the PGA Tour – before it reaches golf shops.”

Titleist fairway metals are now among the most played on the U.S. PGA Tour and favored by the likes of Ernie Els, Ben Curtis, Brad Faxon, Jay Haas, Fredrik Jacobson, Frank Lickliter and Kevin Na, among others. The Titleist Pro Trajectory 904F is already the third most played fairway model on the 2005 PGA Tour.

AVAILABILITY AND PRICING
The new Titleist Pro Trajectory 904F fairway metals begin shipping to golf shops on April 1, 2005 with a suggested retail price of $290 per club in graphite and $200 per club in steel.

TITLEIST PRO TRAJECTORY 904F FAIRWAY METALS FEATURES AND BENEFITS
Product Specifications/Player Profile

For all serious golfers seeking versatility and high performance.
Cast from 355 Carpenter Steel with a 275 Carpenter Steel stamped face insert.
Full matrix of graphite and steel shaft and flex options.
Available in five lofts (13, 15, 17, 19, 22 degrees).

Traditional Profile
Clean, classic appearance in the playing position.
Optical and mechanical 0º face angle for square appearance in playing position.
Traditional bulge and roll radius (10” radius).
Full pear-shaped profile to appeal to the eye of the discerning player. Strategic Internal Weighting
Thin, high strength steel face insert produces a hotter feel and flight.
Thin outer face flange supports the face insert to produce higher ball speed over a larger area of the face.
Slightly larger head (+15cc versus 980F) and deeper CG produces higher initial launch and higher MOI for playability.

Sole Plate Design
Continuous heel-to-toe sole radius reduces ground interference and improves turf performance from all lies.
Beveled leading edge keeps club from digging.
Relieved trailing edge and front-to-back curvature allows club to glide through turf.
Smaller central flat area for square set-up.

Shaft Design
Bore thru shaft design provides stability and the internal weighting bias to help square the face.

Aesthetics

Attractive “dark gray” paint finish.
New bolder graphics including larger Titleist logo and dashed diamond bar pattern.
New multi-level sole scallops are larger in area.
Titleist fulcrum crown ornament and new scoreline pattern.

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO). Titleist, Cobra, FootJoy, Pro Titanium Titanium 983 and Pro Trajectory 904 and 904F are trademarks owned by Acushnet Company. All other trademarks are property of their respective owners.

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