An important part of the Titleist golf club go-to-market process is player seeding and validation on the worldwide professional tours, with success defined by the number of players trusting the new product in competition.
"If you want to make the best product in the world, you've got to prove yourself with the best players in the world," said Chris McGinley, vice president of Titleist golf club marketing.
Tour seeding and validation for the new family of Titleist 915 metals began earlier this year during the PGA Tour's Quicken Loans National at Congressional Country Club in Bethesda, Md. Since then, over 100 players have put 915 metals in play, recording 11 wins across six worldwide tours.
Titleist Brand Ambassador Greg Chalmers (915D3, 915F) is the latest to step into the winner's circle with 915 metals, outlasting fellow brand ambassadors Adam Scott (915D3, 915F) and Wade Ormsby (915Fd) in a playoff to claim the Australian PGA Championship. Chalmers' win follows closely on the footsteps of Titleist Brand Ambassador Jordan Spieth's (915D2, 915F, 915Hd) record-breaking back-to-back victories at the Australian Open and Hero World Challenge. Titleist Brand Ambassadors Charley Hoffman (915D2, 915F), Brooks Koepka (915D2, 915F, 915Hd) and Nick Cullen (915D2) also trusted new 915 metals for recent wins on the PGA Tour, European Tour and Australasian Tour, respectively.
Since switching to the new 915D3, Chalmers comments that it is "the best I've driven it all year...the spray has come in on this driver for me. If I can stay out of trouble or just hit in the first cut of rough, that's okay...I [drive] it longer and straighter."
Spieth says his new 915D2 provides him with "faster ball speed, which helps me carry the ball quite a bit farther. Bunkers that were perfectly placed...now I don't think about. [And it's] definitely a straighter ball flight with the driver, which I like to play. It certainly helps...knowing that the ball, even if you miss it, is going to go really straight."
Be sure to check out the video below (if you haven't already) for an inside look at how we introduced the Distance Without Compromise performance of the new 915 drivers at Congressional.