We continue our exploration of the new technology and benefits featured in the 915 family of metals with a closer look at the Radial Speed Face design. We went behind the scenes to ask the experts and here is what they had to say… 

Working in combination with the Active Recoil Channel, the Radial Speed Face increases ball speed on off-center hits for more distance and more consistent speeds across the clubface.

The high-speed, variable thickness face insert has a central thick portion, but is thinner and organically tapered as you move out from center. During the development of 915, Titleist R&D identified specific areas on the face insert, particularly in the heel and toe, which could be thinned further to increase performance on off-center hits.

“Active Recoil Channel and the Radial Speed Face are two technologies that really work well together,” said Dan Stone, Vice President of Research and Development, Titleist Golf Clubs. “ARC does an excellent job increasing ball speeds overall, however, its biggest effect happens low on the club face where the channel is positioned. As you move off center and mishit heel or toe, that’s where the Radial Speed Face insert kicks in –you’re getting more flex in those areas which helps generate more speed.

“The speed consistency on heel and toe hits is one of the first things Tour players are noticing. They don’t hit it off-center too often, but when they do it’s often a pressure situation when they need forgiveness the most.”

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WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS

Titleist Pro V1x golf ball loyalist Mirim Lee won the second title of her rookie LPGA Tour season, firing a final round 5-under 69 to capture the Reignwood Classic by two shots with a 15-under-par 277 victory total.

Titleist Pro V1x golf ball loyalist Steve Lewton captured the Mercuries Taiwan Masters for his first Asian Tour title. Lewton closed with a 1-under-par 71 en route to a 5-under-par 283 victory total, two shots clear of his two nearest competitors.  

At the Arturo Calle Colombian Classic, Titleist Pro V1x Loyalist Nicholas Lindheim shot a final round 67, his third consecutive bogey-free round of the tournament, leading to a 19-under-par 269 victory total.  

TEAM TITLEIST BY THE NUMBERS

With another three wins this week, Titleist’s year-to-date victory count advances to 140. That's more than four times the nearest competitor with 32 and more than all competitors combined.

In total, 19,783 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, nearly six times the nearest competitor with 3,285 and more than all competitors combined.

THE TITLEIST LEADERBOARD  |  WEEK ENDING September 21, 2014

TourEventTitleist Golf Ball PlayersNearest Competitor
LPGA Tour Reignwood LPGA Classic 60 7
Asian Tour Mercuries Taiwan Masters 74 18
PGA Tour Latino America Arturo Calle Colombian Classic 112 17
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Being able to work the ball both ways allows golfers to find more fairways and reach more tucked pins, both helping to create scoring opportunities. In the most recent episode of 18 Shots, Titleist Staff Professional Mark Blackburn helps us understand how to consistently hit the power fade. Mark details three keys to hitting this shot.

>> Setup with the ball forward in the stance.

>> Rotate the upper body through impact.

>> Limit the motion of the hands on the down swing.

Try this tip out to help improve your game and be sure to check out the entire collection of 18 Shots videos below.

#TeamTitleist

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