Nobody in this week's Hyundai Tournament of Champions field knows more about winning on Kapalua's Plantation Course than Titleist Brand Ambassador Geoff Ogilvy. The 37-year old Australian won this event in 2009 and 2010, never shooting above 69 in eight rounds on the 7,452 yard track, the Tour's only par 73. .

"The first time I saw it, I said 'why are we playing at a place like this?," said Ogilvy. "It takes a bit of getting used to, especially trying to figure what to hit when the winds are blowing. I could be hitting a 5-iron from 140 yards or a wedge from 200 depending on the hole and the direction of the wind. So, yes, it took some getting used to."

The learning curve was quick for Ogilvy as he went on to win the event in his third trip back to Kapalua in 2009 and successfully defended his title in 2010. As a result, it’s always an event Ogilvy is eager to play.

 "As soon as I tapped in that last putt at Reno, I was excited about returning to Kapalua," said Ogilvy referring to his victory at Barracuda Championship in August which earned him a return trip to this winners-only event. "I feel so comfortable and have obviously had success here, so it is always special to be able to come back."

So what are the keys to winning?

"Because of the length on the scorecard, many people think it is a bomber's paradise and only the longest hitters have the advantage, but that is not necessarily true," said Ogilvy, who pointed to the winning success of fellow Titleist Brand Ambassador Zach Johnson a year ago. "You are going to hit a lot of fairways because they are among the widest on Tour. However, executing with your wedges on the short par 4's and into the par 5's is essential. A lot of these greens are big and undulating and three putts are a possibility even if you get on in regulation. The key is to hit your short irons close to the pin and make your putts.  The players that do that best this week are the one's that are going to be in contention."

Good luck to Geoff and all of #TeamTitleist this week!

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We have reached the end of our countdown, and coming in at #1 on our list of the top posts of 2014 is a behind-the-scenes look at the Titleist Player Research Team.

We catch up with Product Testing Manager Rich Daprato, Player Research Supervisor Karen Gray and other members of the Player Testing Team to get a better sense of the important role that live player testing plays in the development of Titleist golf balls. 

Check out the original post below from October, 7 2014.


How Do You Test a Golf Ball? Meet the Titleist Player Research Team.

“How do you test a golf ball?”

It’s a fairly straightforward question but as you can imagine, when your focus is designing and developing the #1 ball in golf there are countless paths and roads that the journey to finding the answer will take. However, the one constant is that this journey always starts with the golfer.

And our player research team is on the front lines of this mission each and every day. From traveling around the globe to test prototypes with golfers of every skill level to hitting thousands of golf balls to record launch conditions, this team plays a critical role in the golf ball R&D process.

Collecting the launch condition data and working with golfers to understand how they are approaching impact is essential to developing the tests that will help guide product development.

“Whatever launch condition we achieved with the players we want to try and replicate that with a robot,” said Product Testing Manager Rich Daprato.

“Because of the repeatability of the robot we can test large amounts of samples and get real tight data groups.”

Armed with the data, the robots get to work on specific tests but then the journey comes back full circle as product validation is only achieved after extensive player testing.

“We want to know who you are and why you love the game and how we can make products that perform best for you,” said Player Research Supervisor Karen Gray.

So how do you a test a golf ball?

It’s a long process that involves a lot of people and best-in-class technology but most importantly, it begins and ends with the golfer.

#TeamTitleist

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Coming in at #2 on our countdown is a look back at the launch of the new Titleist 915 family of metals. Featuring the new Active Recoil Channel, Radial Speed Face and enhanced MOI, the 915 line of metals offer all golfers distance without compromise.

Be sure to check out the original post from November, 14 2014. 


Launch Time: New Titleist 915 Family of Metals Hit Golf Shops Today

Launch day is here and we’re excited to see the Titleist 915 family of metals land in golf shops today. So visit your local golf shop or fitter to experience distance without compromise first-hand.

And check out the posts below for more exclusive content on the 915 family and get an inside look at the new features and benefits.

 

#TeamTitleist

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