The PGA Tour season continues as the best players in the world head to Las Vegas, Nevada for the Shriners Hospitals for Children Open. Players will have to be aggressive and go low at the 7,243-yard TPC Summerlin layout if they hope to claim victory. 

Titleist Brand Ambassador and defending champion Webb Simpson understands the importance of keeping pace with the field by taking advantage of all scoring opportunities.

"The main thing is I made a lot of putts, and you've got to do that this week. There's three par‑5s, all reachable, and a reachable par‑4. So you really have to take advantage of the short holes and make putts." Said Simpson.

This week also marks the second straight start for Titleist Brand Ambassador Jarrod Lyle after a 2 1/2 year battle with leukemia. Jarrod earned his spot in this weeks field thanks to a strong finish at last weeks Frys.com Open.

"Last week was nice, going out there and Monday qualifying and getting my first start back in over two and a half years...it just showed me that everything that I've been doing off the course and on the course is starting to come through" Said Lyle. 

Good luck to Jarrod and all of #TeamTitleist this week!

BY THE NUMBERS: 2014 Shriners Hospitals for Children Open

 Titleist is the overwhelming golf ball of choice with 93 players in the field trusting a Titleist Pro V1 or Pro V1x golf ball for their success. That’s more than five times the nearest competitor with 16 and more than all competitors combined.

Titleist was also the top choice among players in the irons (38) and sand, lob and approach wedge (140) and putter (56) categories.

SHOTS AND SCENES

 Titleist Brand Ambassador Webb Simpson is all business this week in defense of his 2013 Shriners Hospitals for Children Open crown.

 Titleist Brand Ambassador Jimmy Walker, winner of three events on TOUR last year, leads a strong field hoping to give Webb a run for his money this week.

 The custom Las Vegas-themed headcovers that Scotty Cameron creates have become an annual tradition at the Shriners and a prized possession for the players lucky enough to earn one.

 Titleist Brand Ambassador and UNLV graduate Charley Hoffman hosted a charity pro-am on Monday. Here he is getting ready for the week.

 Titleist Brand Ambassador Morgan Hoffmann is hoping to kick off his 2014/2015 PGA TOUR season with a strong showing at TPC Summerlin.

 The Vokey wedge team hasn't missed a beat in the quick PGA TOUR season turn-around.  Check out this custom T-grind created for Titleist Brand Ambassador and PGA TOUR rookie Zach Blair.


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When faced with a downhill lie, most golfers want to do everything they can to help the ball in the air. As Titleist Staff Professional Martin Hall explains, golfers should fight their instincts and focus on leaning with the slope and reducing the loft of the club to help ensure solid contact. 

In this latest episode of 18 Shots Presented by Titleist, Martin explains how the proper set up and follow through will help golfers hit it more consistently off a downhill lie. His keys are:

>> Setup with the shoulders parallel to the slope. 

>> Reduce the loft of the club while keeping your weight on the front foot.

>> Hit down on the ball and walk down the slope after the shot to ensure a proper follow through.

Try this tip out next time you face a similar situation, and be sure to check out the entire collection of 18 Shots video by clicking on the link below.

#TeamTitleist

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As we continue to take a closer look at the technology behind the new Titleist 915 line of metals, we get a better understanding of the high MOI design that offers maximum forgiveness and stability.

Titleist 915 fairways and hybrids feature a low CG, high-MOI design for stability and ball-speed preserving forgiveness.

“When you add new technologies like Active Recoil Channel and the Ultra Thin Face, the last thing you want to do is counteract their effectiveness,” said Dan Stone, Vice President of Research and Development, Titleist Golf Clubs. “The high-MOI construction assures we don’t give any performance back. High MOI isn’t only about accuracy. It’s about distance consistency. It’s about maintaining speed across the face.

“Our main focus was to get that CG low, not too far forward or too far back. Since fairways and hybrids have higher lofts, when you start to push the CG too far back, your spin goes up drastically which hurts the overall performance. And we’re not interested in going supremely low and forward because, similar to drivers, you are giving up a lot of forgiveness. It’s a balance.”

Titleist engineers made several improvements to each chassis that allowed them to redistribute mass low to maintain MOI. The ultra-thin crown is cast thinner to .55mm, just .05mm thicker than 915 drivers. Thicknesses were reduced in the topline (fairways only) and face flange. The addition of the Active Recoil Channel also benefited CG by adding mass low on the head. Furthermore, the SureFit Tour weight was placed low in the center of the sole of each model. The end result is a product that delivers distance without compromise. 

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