WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS

Titleist Pro V1x golf ball loyalist Mirim Lee won the second title of her rookie LPGA Tour season, firing a final round 5-under 69 to capture the Reignwood Classic by two shots with a 15-under-par 277 victory total.

Titleist Pro V1x golf ball loyalist Steve Lewton captured the Mercuries Taiwan Masters for his first Asian Tour title. Lewton closed with a 1-under-par 71 en route to a 5-under-par 283 victory total, two shots clear of his two nearest competitors.  

At the Arturo Calle Colombian Classic, Titleist Pro V1x Loyalist Nicholas Lindheim shot a final round 67, his third consecutive bogey-free round of the tournament, leading to a 19-under-par 269 victory total.  

TEAM TITLEIST BY THE NUMBERS

With another three wins this week, Titleist’s year-to-date victory count advances to 140. That's more than four times the nearest competitor with 32 and more than all competitors combined.

In total, 19,783 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, nearly six times the nearest competitor with 3,285 and more than all competitors combined.

THE TITLEIST LEADERBOARD  |  WEEK ENDING September 21, 2014

TourEventTitleist Golf Ball PlayersNearest Competitor
LPGA Tour Reignwood LPGA Classic 60 7
Asian Tour Mercuries Taiwan Masters 74 18
PGA Tour Latino America Arturo Calle Colombian Classic 112 17
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Being able to work the ball both ways allows golfers to find more fairways and reach more tucked pins, both helping to create scoring opportunities. In the most recent episode of 18 Shots, Titleist Staff Professional Mark Blackburn helps us understand how to consistently hit the power fade. Mark details three keys to hitting this shot.

>> Setup with the ball forward in the stance.

>> Rotate the upper body through impact.

>> Limit the motion of the hands on the down swing.

Try this tip out to help improve your game and be sure to check out the entire collection of 18 Shots videos below.

#TeamTitleist

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With the introduction of our new family of 915 metals, we’re also excited to launch our new Active Recoil Channel (ARC™) technology. Here’s a closer look at this new feature straight from our Golf Club R&D team...

The new Active Recoil Channel – a long, wide, deep channel, positioned along the sole of the club head, close to the leading edge – delivers more distance by actively flexing at impact to launch the ball with lower spin and higher speed.

The Active Recoil Channel (ARC™) allows the entire clubface, both crown and sole, to deflect at impact for high speed. (Clubs without ARC technology have a more rigid sole and deflect mostly in the face and crown at impact resulting in less speed and higher spin.)

“With the Active Recoil Channel, the ball is compressing in a different manner and doesn’t have the chance to gather as much rotational energy so it departs the club face with less spin,” said Dan Stone, Vice President of Research and Development, Titleist Golf Clubs. “It also creates a greater recoil effect, which imparts more speed, particularly low on the face.”

The effectiveness of the Active Recoil Channel is maximized by its efficient, proprietary construction. Relative to competitive drivers with slot technology, ARC is wider, deeper and longer, stretching across the entire sole from heel to toe.

“All of those aspects garner us more performance out of our channel design,” Stone said. “Properly managing spin benefits us through all levels of swing speeds and player types. High spin players get longer, straighter flight with more carry distance. Players that already manage spin well can further increase their distance by a slight loft increase. Even players on the PGA Tour, who are typically the best-fit players in the world, have increased their distance potential.

"It’s also important to remember that less spin across the face also means more consistent spin across the face. When we launched these drivers on tour, the most dominant point of feedback we received was that the spin and speed are very consistent across the face. And what that translates to for every golfer, not just PGA Tour players, is that you’re going to see better launch conditions and more distance even if the ball is hit off-center."

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