It takes a lot of hard work and countless hours to design and develop the best performing wedges in the game. And that pursuit is what drives Master Craftsman Bob Vokey and his team day-in and day-out.

“Working with Bob, it’s contagious and it’s so clear that he loves everything about golf, about wedges,” said Vokey Tour Rep Aaron Dill. “And just being a part of that, being around him makes it so much easier to go out and do my best.”

The Voke has compiled volumes of notebooks on the short game and wedge design as he’s worked with many of the best players in the world. Guided by this insight, the Vokey team has continued to take wedge design and technology to the next level.

The result… the most complete selection of bounce and grind options expertly designed and crafted to fit a variety of swing types, shot techniques and course conditions.

Check out the video above to go behind the scenes and see the Vokey team at work and hear more about the different grinds players like Adam Scott, Jimmy Walker, Charley Hoffman and Jordan Spieth are putting in their bags.

As The Voke sums it up…

“At Titleist, we care. That’s the bottom line. We have a passion for what we do.”


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It was an all-Titleist, three-way sudden death playoff on the Champions Tour this weekend, where Pro V1x loyalist Ian Woosnam, playing on a sponsor’s exemption, made a 30-foot birdie putt on the first extra hole to win the Insperity Invitational.

The 57-year-old Welshman closed with a 4-under 68 at The Woodlands Country Club to post a 11-under 205 total.

"Great feeling," Woosnam said after the victory. “I played some great golf and I was fortunate to hole that long putt. I've got something to prove, really, and I did it.”

The win marks the first Champions Tour title for the 1991 Masters champion and earns him a one-year Champions Tour exemption as well as entry into the season-opening Mitsubishi Electric Championship at Hualalai the next two years.

"I've been wanting to play," Woosnam said. "I was exempt for a couple of years, but I wanted to be with my family and everything, but now kids are growing up more and I can spend a bit more time over here. It's a great tour and it's a pleasure to be here and I'm thankful for the sponsors to give me the invites and, hopefully, I've paid them off."

Pro V1 loyalist Tom Lehman, who fired a final round 6-under 66, was among the other two playoff participants.

Congratulations, Ian!


PGA TOUR: At the WGC Cadillac Match Play Championship, among the elite field of 64 top-ranked players in the world, Titleist was the overwhelming top choice in golf balls and also led the equipment counts across every major category, including drivers, fairway metals, hybrids, irons, wedges and putters.

 JAPAN TOUR: Titleist Pro V1x golf ball loyalist I. J. Jang of Korea fired a final round 3-under par 67 en route to a 10-under par 270 victory total at the prestigious Chunichi Crowns.

He finished four shots clear of three players for his third career Japan Golf Tour title.

Titleist golf ball loyalists have now won the first two events to start the 2015 Japan Golf Tour season.

 SOUTH AFRICAN TOUR : Titleist Pro V1x golf ball loyalist Vaughn Groenewald posted a four-shot win at the Zambia Sugar Open for his third career South African Tour title.

Groenewald carded a final round 4-under par 68 en route to a 20-under par 272 victory total.

Titleist Brand Ambassador Jean Hugo (Pro V1x, 915D3 driver, 915F fairway metal, 915H hybrid, MB irons, Vokey Design SM5 wedges) finished solo 2nd second, while Titleist Brand Ambassador Justin Harding (Pro V1x, 915D3 driver, 915F fairway metal, CB irons, Vokey Design SM5 wedges) and Titleist Pro V1x loyalists Daniel Greene and Haydn Porteous finished joint 4th, six shots behind the champion.


In total, 6,957 players have teed up Titleist golf balls in competition on the 2015 worldwide professional tours, more than five times the nearest competitor with 1,206 and more than all competitors combined.

 With three more wins this week, Titleist’s 2015 victory count advances to 45. That's three times the nearest competitor with 14 and more than all competitors combined.


TourEventTitleist Golf Ball PlayersNearest Competitor
LPGA TOUR North Texas LPGA Shootout 101 9
WEB.COM TOUR United Leasing Championship 101 19
CHAMPIONS TOUR Insperity Invitational 52 7
JAPAN TOUR The Crowns 42 41
SOUTH AFRICAN TOUR Zambia Sugar Open 110 22


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When it comes to Match Play, there are not many present day golfers that have had more success than Titleist Brand Ambassador Ian Poulter. And as we enter this week's WGC-Cadillac Match Play and its all-new format, Poulter is among the field favorites at TPC Harding Park.

Ranked No. 27 in the field based on the Official World Golf Ranking, Poulter was placed in Group No. 11, or what has been tabbed the "group of death" in World Cup soccer terms. In other words, the strongest group from which to emerge victorious. There is a legitimate reason for the moniker, as Poulter is joined by fellow Titleist Brand Ambassadors Jimmy Walker (11) and Webb Simpson (46).

"Yeah, it seems to be an exciting group," said Poulter. "There are some great players and there is no easy match. It's going to be a good week. You've got the 64th best player in the world who can beat No. 1. We've seen it in the past, numerous times, but obviously the new format is going to change things slightly. So even if that happens you've still got a chance to get out of your group."

This will be the 12th time Poulter has participated in the WGC-Cadillac Match Play, fashioning a 22-12 record dating back to 2004. He won the title in 2010 when he posted a 5 and 4 victory in the championship match. He reached the semifinal in 2005 and again two years ago in 2013, finishing fourth overall both times. In addition to his winning performances at the WGC-Cadillac Match Play events, Poulter is best known for his fiery, swashbuckling style and success as a member of the European Ryder Cup teams, where he owns a .722 (12-4-2) winning percentage, the best of any player with more than 10 matches played.  

So what makes a good match play player?

"Someone who is gutsy, stubborn, ruthless and bulldogish," said Poulter, who also added "that's most of the players in this field. We all have a passion, but some have a deeper passion than others, I guess. And the ruthlessness in there, the will to hang in. Sometimes when people say things aren't possible, it makes you dig even harder. I've certainly had that through my career at certain times and that's where I pull from within to be a tough character."

Poulter will open up against Simpson on Wednesday in his quest for a second title. 

Adding a new twist to the event, the International Federation of PGA Tours has moved away from the one-and-done format. There will be three days of round-robin play, so even if you lose Wednesday and/or Thursday, every player will still be teeing it up on Friday.

1. THE FIELD: It’s still 64 players, as it always has been, but instead of four 16-man brackets, think of it as 16 four-man groups. Players will have one match against each of the three other players in their group, so after Friday, there will be 16 group winners.

2. DECIDING TIES: If two players are tied for best record in their group, the head-to-head result between them will serve as the tiebreaker. If three players are tied, there will be a playoff between them.

3. GROUP PROCESS: Each of the top 16 players in the Official World Golf Ranking head a group. The other 48 players were divided into three categories (Nos. 17-32, 33-48, 49-64) and placed into their groups by a random draw.  

4. ORDER OF PLAY: Once the four names are chosen for each of the 16 groups, when play commences Wednesday, A plays D, B plays C. Thursday, it will be A vs. C and B vs. D. That will leave A vs. B and C vs. D on Friday.

5. THE ROUND OF 16: By Saturday, when the field is down to just 16 names, traditional match play takes over - once you lose, you’re eliminated. Group 1 winner plays Group 16 winner, Group 2 winner plays Group 15 winner, etc.

6. THE ROUND OF 8: Saturday afternoon the eight winners from the morning will square off in four quarter-final matches.

7. SUNDAY FINALE: Will feature two semi-final matches in the morning, and the championship match in the afternoon.

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