After claiming back-to-back titles at the Australian Open and Hero World Challenge in record setting fashion, it’s safe to say that the past couple of weeks have been great for Titleist Brand Ambassador Jordan Spieth.

Hard work, determination and talent have helped Jordan vault into the Top-10 of the Official World Golf rankings. Also contributing to Jordan’s recent success has been a change to the one piece of equipment he uses on every shot – his golf ball. 

Over the past few months, Jordan has worked closely with Titleist Tour Reps to test the new Titleist Pro V1x prototype and ultimately make the switch into this new golf ball. And to get the insider’s look at this process, we recently sat down with Titleist Tour Consultant for Golf Ball Performance Fordie Pitts.

As Fordie explained, the process really starts with taking a deep look at Jordan’s game and understanding all aspects of his launch conditions and ideal ball flight.

Growing up in the strong winds of Texas, Jordan learned to flight his golf ball, focusing on reduced spin and lower launch. After an All-American freshman year at the University of Texas, Jordan turned pro during his sophomore year and soon realized a higher ball flight would help him stay aggressive on the firm and fast greens of the PGA Tour.

“Since coming out of college, Jordan has focused on finding a ball that would increase his iron and short game spin, while not sacrificing distance off the tee,” said Pitts.

After being fit into the 2013 Pro V1x golf ball, Jordan enjoyed a fantastic 2013 season, winning the John Deere Classic and earning PGA Tour rookie of the year honors. The solid play continued throughout the 2014 season as he recorded 18 Top-25 finishes along with eight Top-10 finishes.

Looking to build on his success as he entered the new season, Jordan began working with the Titleist Tour Staff to test the new Pro V1x prototype. After some initial testing, Jordan started to notice the prototype was giving him some more greenside feel and control.

A recent visit to the Titleist Performance Institute helped cement the results as Jordan continued to put the new golf ball through its paces. While working with Vokey Tour Wedge Rep Aaron Dill and Tour Tech Rep JJ Van Weezenbeck in the short game area, Jordan noticed how much the increased spin would help. According to JJ, the results were obvious.

“Jordan proceeded to work through his wedges and noticed the improved feel and spin on every shot. After that, he knew he had his ball." 

After getting dialed in for the new 915 line of metals using the new Pro V1x prototype, Jordan was ready to head overseas for a stretch of tournaments that included the Japan Tour’s Dunlop Phoenix Open and Emirates Australian Open. The last order of business was to stock up on a few dozen of the prototype golf balls.

With very limited availability of the prototype product and time being of the essence, Titleist Tour Rep Todd Harris didn’t want to leave anything to chance. Todd drove to Jordan’s Dallas home to hand-deliver the golf balls and make sure he was ready to go.

And for Jordan, the next few weeks on the golf course were pretty close to perfect.

He proceeded to finish 3rd at the Dunlop Phoenix, and then captured an impressive 6-shot victory at the Australian Open. He continued the impressive run with the new ball a week later at the invite-only Hero World Challenge. Jordan shot an astounding 26-under-par for a 10-shot victory over a field that included some of the best players in the world.

As for Jordan’s feedback on the new Pro V1x prototype after his recent stretch of success...

"It obviously performed well – It still flew perfectly and the changes to the new golf ball have been big for me and I've been playing well since changing.

"This one's better for me because that softer cover around the greens allows me to have more spin control and softer feel off the blade of my putter without jeopardizing any distance or spin with the long clubs. It's still long off the tee with more control off the greens."

Clearly a winning combination. Congratulations, Jordan!

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An important part of the Titleist golf club go-to-market process is player seeding and validation on the worldwide professional tours, with success defined by the number of players trusting the new product in competition.

"If you want to make the best product in the world, you've got to prove yourself with the best players in the world," said Chris McGinley, vice president of Titleist golf club marketing.

Tour seeding and validation for the new family of Titleist 915 metals began earlier this year during the PGA Tour's Quicken Loans National at Congressional Country Club in Bethesda, Md. Since then, over 100 players have put 915 metals in play, recording 11 wins across six worldwide tours.

Titleist Brand Ambassador Greg Chalmers (915D3, 915F) is the latest to step into the winner's circle with 915 metals, outlasting fellow brand ambassadors Adam Scott (915D3, 915F) and Wade Ormsby (915Fd) in a playoff to claim the Australian PGA Championship. Chalmers' win follows closely on the footsteps of Titleist Brand Ambassador Jordan Spieth's (915D2, 915F, 915Hd) record-breaking back-to-back victories at the Australian Open and Hero World Challenge. Titleist Brand Ambassadors Charley Hoffman (915D2, 915F), Brooks Koepka (915D2, 915F, 915Hd) and Nick Cullen (915D2) also trusted new 915 metals for recent wins on the PGA Tour, European Tour and Australasian Tour, respectively.

Since switching to the new 915D3, Chalmers comments that it is "the best I've driven it all year...the spray has come in on this driver for me. If I can stay out of trouble or just hit in the first cut of rough, that's okay...I [drive] it longer and straighter."

Spieth says his new 915D2 provides him with "faster ball speed, which helps me carry the ball quite a bit farther. Bunkers that were perfectly I don't think about. [And it's] definitely a straighter ball flight with the driver, which I like to play. It certainly helps...knowing that the ball, even if you miss it, is going to go really straight."

Be sure to check out the video below (if you haven't already) for an inside look at how we introduced the Distance Without Compromise performance of the new 915 drivers at Congressional.

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Titleist Brand Ambassador Jordan Spieth captured the Hero World Challenge in impressive fashion, shooting a final round six-under-par 66 for a 26-under-par 262 victory total. This is the second consecutive win for Jordan, both of which were won using the new Titleist Pro V1x prototype golf ball, new 915D2, 915F and 915Hd. 

Jordan used the new ball to rank first in birdies, eagles, driving accuracy, putting and 3rd in greens in regulation. 

"The new ball is very much an improvement for me just as each version has really improved. This one's better for me because that softer cover around the greens allows me to have more spin control and softer feel off the blade of my putter without jeopardizing any distance or spin with the long clubs. It's still long off the tee with more control into the greens," said Spieth.

Let's take a closer look at the full bag of Titleist equipment used by Jordan this week.

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