Being able to work the ball both ways allows golfers to find more fairways and reach more tucked pins, both helping to create scoring opportunities. In the most recent episode of 18 Shots, Titleist Staff Professional Mark Blackburn helps us understand how to consistently hit the power fade. Mark details three keys to hitting this shot.

>> Setup with the ball forward in the stance.

>> Rotate the upper body through impact.

>> Limit the motion of the hands on the down swing.

Try this tip out to help improve your game and be sure to check out the entire collection of 18 Shots videos below.

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With the introduction of our new family of 915 metals, we’re also excited to launch our new Active Recoil Channel (ARC™) technology. Here’s a closer look at this new feature straight from our Golf Club R&D team...

The new Active Recoil Channel – a long, wide, deep channel, positioned along the sole of the club head, close to the leading edge – delivers more distance by actively flexing at impact to launch the ball with lower spin and higher speed.

The Active Recoil Channel (ARC™) allows the entire clubface, both crown and sole, to deflect at impact for high speed. (Clubs without ARC technology have a more rigid sole and deflect mostly in the face and crown at impact resulting in less speed and higher spin.)

“With the Active Recoil Channel, the ball is compressing in a different manner and doesn’t have the chance to gather as much rotational energy so it departs the club face with less spin,” said Dan Stone, Vice President of Research and Development, Titleist Golf Clubs. “It also creates a greater recoil effect, which imparts more speed, particularly low on the face.”

The effectiveness of the Active Recoil Channel is maximized by its efficient, proprietary construction. Relative to competitive drivers with slot technology, ARC is wider, deeper and longer, stretching across the entire sole from heel to toe.

“All of those aspects garner us more performance out of our channel design,” Stone said. “Properly managing spin benefits us through all levels of swing speeds and player types. High spin players get longer, straighter flight with more carry distance. Players that already manage spin well can further increase their distance by a slight loft increase. Even players on the PGA Tour, who are typically the best-fit players in the world, have increased their distance potential.

"It’s also important to remember that less spin across the face also means more consistent spin across the face. When we launched these drivers on tour, the most dominant point of feedback we received was that the spin and speed are very consistent across the face. And what that translates to for every golfer, not just PGA Tour players, is that you’re going to see better launch conditions and more distance even if the ball is hit off-center."

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New Titleist 915 drivers, built for distance without compromise, are designed using patented Active Recoil Channel™ technology to produce lower spin and higher speed for more distance – without sacrificing forgiveness.

Available in golf shops worldwide beginning Nov. 14, new Titleist 915D2 and 915D3 drivers benefit serious golfers of all swing speeds by delivering maximum distance while maintaining a high MOI for exceptional forgiveness. The improved performance of Titleist 915 drivers, underlining the Titleist Golf Club R&D team’s driver design strategy of “distance and forgiveness,” is the result of three key advancements:

• The proprietary Active Recoil Channel, a long, wide and deep sole channel that actively flexes at impact and recoils to launch the ball off the face with higher speed and lower spin.

• Radial Speed Face, a high-speed forged face insert with a radially thinner perimeter in the heel and toe, which works with the Active Recoil Channel to increase ball speed on off-center hits.

• A precise, high-MOI design with a low and deep center of gravity location that delivers stability and forgiveness by preserving off-center ball speed for more distance, more often.

Those technologies, combined with the fitting precision of Titleist’s industry-leading SureFit Tour hosel and tour-validated looks, sound and feel, make for the most complete, consistent driver performance in the game.

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