With the October 23 in shop date for the new Titleist 716 irons rapidly approaching, we wanted to provide an update on our worldwide tour player seeding and validation. Tour validation is an important part of the Titleist golf club go-to-market process, with success defined by the number of players trusting the new product in competition.

Following are some of the highlights through this past weekend's action.

PGA Tour:

• Over 25 players using the new Titleist 716 irons
• PGA Tour players Bill Haas (AP2) and Jimmy Walker (T-MB, MB) used Titleist 716 irons at the TOUR Championship

European Tour:

• Over 28 players using the new Titleist 716 irons
Thongchai Jaidee (T-MB, AP2), Bernd Wiesberger (CB), and Byeong Hun An (MB) are in contention for the Race to Dubai
Thongchai Jaidee  wins the Porsche European Open using 716 T-MB and AP2

Web.com Tour:

• Over 24 players using the new Titleist 716 irons
Patton Kizzire (T-MB, CB/MB), Peter Malnati (T-MB, AP2), Bronson Burgoon (CB), Michael Kim (AP2), and Lucas Lee (CB) are in position to gain their PGA Tour cards
Andrew Loupe wins the Nationwide Children's Hospital Championship and earns his 2015-16 PGA Tour card using 716 MB

Other Tour highlights:

Bryden MacPherson wins at the PGA China Tour Cadillac Challenge using 716 AP2
Byeong Hun An wins at the Korean PGA Tour Shinhan Donghae Open using 716 MB

Be sure to contact your preferred Titleist golf shop to find out about Titleist 716 irons fitting and trial opportunities.

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An amazing year was capped off this past weekend as Titleist Brand Ambassador Jordan Spieth put together another stellar performance for the final act of the 2014 - 15 PGA Tour season as he went on to claim the TOUR Championship and the FedExCup title.

With challenging conditions on an unrelenting layout, Spieth maintained his focus and once again put on a short game clinic to propel him up the leaderboard and ultimately secure the top spot. 

"My short game was phenomenal this week. We worked a lot on it from Monday morning on out here on this Bermuda, getting ready for any kind of position," said Spieth. "And some of the up-and-downs we had at the end of the day today on 15 and 16, were just ones that -- in that position it makes it even harder."

Spieth was also dialed-in on the greens this week as he led the field in Strokes-Gained Putting (7.036) and made the clutch putts when it mattered most. Case in point, the par-4 11th hole where he rolled in a 45-footer for birdie to maintain a two-shot lead over the field. The solid play continued down the stretch for Spieth as he reeled off seven consecutive pars to safeguard his lead.

As for how Jordan felt making his way to the 72nd green, knowing he was on the verge of capturing the season finale and his fifth win of the year...

"It was incredible. The walk up 18 was nice."

Congratulations, Jordan!

Let’s take a closer look at the Titleist equipment that Jordan trusted from tee-to-green to win the 2015 TOUR Championship and the FedExCup.

 Golf Ball: Pro V1x
Driver:  Titleist 915D2 (9.5º) w/Aldila Rogue Black 60 TX shaft
Fairway: Titleist 915F (15º) w/Graphite Design Tour AD DI7 X shaft
Utility Iron: Titleist 712U (3) w/Graphite Design Tour AD DI 105 shaft
Irons: Titleist  AP2 (4-9) w/True Temper PX 6.0 shafts
Wedges: Vokey Design SM5 46.08 F-grind w/True Temper PX 6.0 shafts
Vokey Design SM5 52.08 F-grind
Vokey Design SM5 56.10 S-grind
Vokey Design SM5 60.04 L-grind
Putter: Scotty Cameron 009 prototype


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The winning ways continue for Titleist this week, as six Titleist golf ball loyalists claimed victories around the globe. 

In total, 19,042 players have teed up Titleist golf balls in competition on the 2015 worldwide professional tours, nearly six times the nearest competitor with 3,197 and more than all competitors combined.

With these latest wins, Titleist’s 2015 victory count advances to 130. That's more than four times the nearest competitor with 29 and more than all competitors combined.

On the PGA Tour, Titleist Brand Ambassador Jordan Spieth (Pro V1x) put an exclamation point on an amazing season, claiming his fifth victory of the year at the season-ending Tour Championship and winning the FedExCup playoffs. (Full Article)

Titleist Brand Ambassador Thongchai Jaidee (Pro V1x) trusted a Pro V1x golf ball and a full bag of Titleist club equipment, including new 716 AP2 irons, as he entered the winner's circle at the Porsche European Open. (Full Article)

At Pebble Beach Golf Links, Titleist Golf Ball Loyalist Esteban Toledo (Pro V1x) held off a final-round charge by Titleist Golf Ball Loyalist Tom Watson (Pro V1) to win his third Champions Tour crown at the Nature Valley First Tee Open. (Full Article)

Titleist Brand Ambassador Andrew Loupe (Pro V1x) earned a return trip to the PGA Tour, capturing the third leg of the Web.com Tour finals at the Nationwide Children's Hospital Championship. (Full Article)

The winning ways continue for Titleist Brand Ambassador Kyung-Tae Kim (Pro V1x), who captured his third victory of the season on the Japan Tour (and fourth title worldwide) as he secured a three-shot victory at the Asia-Pacific Open Mitsubishi Diamond Cup. (Full Article)

And on the PGA Tour China, Titleist Brand Ambassador Bryden MacPherson (Pro V1x) erased a two-shot, final-round deficit to collect his first professional victoy at the Cadillac Championship. (Full Article)




TourEventTitleist Golf Ball PlayersNearest Competitor
PGA TOUR Tour Championship 17 3
EUROPEAN TOUR Porsche European Open 110 18
CHAMPIONS TOUR Nature Valley First Tee Open 53 10
WEB.COM TOUR Nationwide Children's Hospital Championship 85 11
JAPAN TOUR Asia-Pacific Diamond Cup 73 27
PGA TOUR CHINA Cadillac Championship 83 19



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