Titleist Introduces New CB and MB Irons

New Titleist CB and MB Irons

FAIRHAVEN, Mass. (Sept. 3, 2013) – The new Titleist CB and MB irons, high performance, tour-proven forged blade irons, provide maximum shot control with improved address profiles and enhanced feel through the turf.

New Titleist CBAvailable in golf shops worldwide beginning Nov. 8, the new CB and MB (714 Series) irons maintain the core design fundamentals that have resonated with highly skilled, traditional blade irons players since their initial launch in 2009, delivering advanced shot and trajectory control with classic solid feel and contemporary looks. The Titleist Golf Clubs R&D team has made improvements to the sole, leading edge and hosel of the new models for smoother ground interaction and a more confident visual at address.

“When we ask tour players what we can do to improve the CB or MB irons, their immediate reaction is always the same: Don’t do anything. It’s a welcomed challenge for our R&D team,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “Through advanced computer modeling and extensive player testing we’ve been able to really fine tune these new designs and provide more performance. The new CB and MB models allow players to work the ball high and low and left and right with a solid blade feel, and now they look better at address and perform even better through the turf.”

New Titleist MBForged from 1025 carbon steel, the new Titleist CB and MB irons feature tour-preferred constant blade lengths with minimal progressive offset for maximum workability. Compact shapes with precise CG locations and traditional tour lofts deliver the proven flight, feel and shot-making confidence that have made CB and MB the choice of many of the world’s best players.

The new CB irons feature an optimized shallow cavity-back design with an inner cavity muscle behind the impact area for solid blade iron feel. MB is a classic muscle back forged iron, delivering great feel from muscle back weighting positioned behind the sweet spot.

The sole design of both CB and MB features a smooth width progression as you move through the set to enhance ground interaction. The slightly wider CB sole now features increased front-to-back camber for better turf release and playability from a variety of attack angles.

“The feel of an iron isn’t just about the feel at impact. An often overlooked component is how the iron feels after impact, going in and out of the turf,” said Dan Stone, Vice President, Titleist Golf Club R&D. “For most tour players the ball has already left the face by the time the club enters the turf. But how the club goes through the turf can significantly affect what the player feels. One of our main goals with the new CB and MB irons was to make that turf feel smoother and easier.”

The new CB and MB models have an improved address profile with a slightly straighter leading edge that promotes a square setup and a new hosel-to-leading edge blend that creates less visual offset.

“The type of player that plays CB or MB does not want to see any offset,” said Marni Ines, Director of Titleist Irons Development. “We’ve been able to reduce the appearance of that offset in the new models by better blending that transition from the hosel to the clubface.

“We’ve really taken our designs to a new level using CAD technology, by creating formulas that drive the shapes and proportions we want to achieve. As a result, we have more consistent shapes and more consistent performance through each set.”

The profile in the CB #8, #9 and P irons has also been modified by reducing the PAR (heel) height for a more compact shape.

CB and MB feature a Tour-preferred satin finish that reduces glare and accentuates the toe and topline profile for easier alignment of the face and confidence at address. 

ON TOUR: More than 75 players across the worldwide professional tours have already added new CB and MB irons to their bags, including Tim Clark (CB), Geoff Ogilvy (MB) and Graham DeLaet, who played a mixed set of CB and MB irons in registering top-3 finishes at The Barclays (T-2) and Deutsche Bank Championship (3rd).

Gregory Bourdy put a mixed set of the new CB and MB irons in play for the first time at the European Tour’s Wales Open, where he birdied his final three holes to win by two shots. John Riegger, playing the new MB irons, birdied three of his final four holes, to win the Champions Tour’s Boeing Classic.

“The new irons are fantastic, it just has that kind of classic look to them, you put them down and you feel like you know you’re going to hit them straight,” said John Merrick, who finished T-6 at the Canadian Open, the first week he put the new MB irons in play. “They go through the turf excellent.”

“They look great,” said Ben Kohles, who put the new CB irons in the bag the first week they were available at AT&T National. “They have a little bit of a different sole to them, very slight, but you can tell that through impact is a little bit more forgiving.”

Other players that have put the new CB models in play include: Greg Chalmers, D.H. Lee, Brett Rumford, Anders Hansen, Brooks Koepka and Tom Gillis. Those also playing the new MB models include: Rafael Cabrera-Bello, Marc Leishman, Bud Cauley, Soren Hansen, Jimmy Walker and D.J. Trahan.

PRICE AND AVAILABILITY: The new Titleist CB and MB irons will be available in golf shops worldwide beginning Nov. 8. Both models have a MAP of $125 per club/steel and $150 per club/graphite.


NEW TITLEIST CB (714 SERIES) IRONS – FEATURES AND BENEFITS

MAXIMUM SHOT CONTROL from the traditional constant blade length with minimal progressive offset.

CLASSIC SOLID FEEL from the compact head shape and shallow cavity with inner muscle.

HIGH PERFORMANCE SOLE with increased camber and blended width progression.

IMPROVED ADDRESS PROFILE with slightly straighter leading edge and blended hosel for less visual offset.

COMPACT SHORT IRONS with slightly reduced blade height in the heel.

STOCK SHAFT: High performance, tour-proven Dynamic Gold steel shaft provides tour-preferred flight, feel, feedback and performance.

CB Specs 3-iron 4 5 6 7 8 9 P
Loft 21° 24° 27° 31° 35° 39° 43° 47°
Lie 60° 61° 62° 62.5° 63° 63.5° 64° 64°
Offset 0.140” 0.130” 0.120” 0.110” 0.100” 0.090” 0.080” 0.075”
Bounce
Length 39.0” 38.5” 38.0” 37.5” 37.0” 36.5” 36.0” 35.75”

 

 

 

 


NEW TITLEIST MB (714 SERIES) IRONS – FEATURES AND BENEFITS

MAXIMUM SHOT CONTROL from the traditional constant blade length with minimal progressive offset.

CLASSIC SOLID FEEL from the compact head shape and muscle back weighting.

HIGH PERFORMANCE SOLE with increased camber and blended width progression.

IMPROVED ADDRESS PROFILE with slightly straighter leading edge and blended hosel for less visual offset.

COMPACT SHORT IRONS with slightly reduced blade height in the heel.

STOCK SHAFT: High performance, tour-proven Dynamic Gold steel shaft provides tour-preferred flight, feel, feedback and performance.

MB Specs 3-iron 4 5 6 7 8 9 P
Loft 21° 24° 27° 31° 35° 39° 43° 47°
Lie 60° 61° 62° 62.5° 63° 63.5° 64° 64°
Offset 0.125” 0.120” 0.115” 0.110” 0.100” 0.090” 0.080” 0.075”
Bounce 4.5°
Length 39.0” 38.5” 38.0” 37.5” 37.0” 36.5” 36.0” 35.75”

 

 

 

 

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High MOI, Perimeter Stability Weighted Putter Available Worldwide Aug. 1

Master Craftsman Scotty Cameron’s commitment to the creative process and collaborating with the best players in the world helped lay the groundwork for the new Scotty Cameron by Titleist Futura X putter. Futura X is a high MOI, modern mallet design with advanced perimeter weighting that provides exceptional stability and forgiveness with solid feel.

The new Futura X, available worldwide beginning Aug. 1, is the direct result of Cameron’s extensive work with Titleist Brand Ambassador Adam Scott, who used a prototype version of the putter in winning the 2013 Masters Tournament. Scott, who has been using Cameron putters for more than a decade, calls Futura X “the most stable putter I have ever played.”

Precision milled from high grade 6061 aluminum, the unique Futura X design combines a rear balance bar with deep heel-toe weights plus perimeter weighting under the face. The resulting deep CG provides stability throughout the stroke, while the perimeter weighting adds forgiveness and solid feel. The result is unmatched stability and a great roll.

“I like to describe Futura X as a lethargic putter, for those golfers that need a slow, steady stroke that doesn’t jump around a lot,” said Cameron, whose putters have been the No. 1 choice of players on the PGA Tour since 1997 and counting. “It’s the perfect design for Adam, and will give confidence to all golfers that want stability during the stroke and less hand manipulation.”

Futura X features four stainless heel-toe weights, two 20-gram weights on the rear balance bar and two adjustable sole weights (configured depending on the length) in the front corners of the putter under the face.

The overall headweight of Futura X is 20 grams heavier than a standard Cameron Select putter, resulting in a swingweight of E8. However, since much of the weight is located behind the axis of the shaft and not directly under the golfer’s hands, the Futura X feels stable but not heavy during the stroke.

“Futura X is what I call a ‘force balanced’ design,” Cameron said. “While the putter has a near-face balanced shaft configuration that would normally produce a slight toe hang, there’s so much weight off the back of the putter that it forces the face to hang flat. The rear balance bar allows us to add considerable weight a fairly long distance away from the shaft axis, which is really what drives the high MOI.”

Said Scott: “The new Futura X is the most stable putter I have ever played. I worked with Scotty and his team at the Studio for many hours at the end of last year and we worked hard to get it right. Even when I began to play it on Tour at the beginning of 2013, we were still tweaking the original design right up until I won with it at the Masters. It was definitely a long process and I provided considerable feedback based on my performance with it under the gun.

“For me, the key to the performance of the putter is the perfect combination of perimeter weighting, high MOI and solid feel. I have more confidence in my stroke with this putter because of its design. Scotty determined the best positions for both the fixed and adjustable weights so the head would remain stable throughout the stroke. I have never had more confidence in a putter or my stroke than I do right now with the new Futura X.”

Futura X is offered in standard lengths of 33, 34 and 35 inches. A double-bend, stepless steel shaft with one shaft of offset provides a square, technical visual at address.

The putter has a Frozen Titanium finish that helps reduce glare, two black sightlines and red cherry-dot weights in the sole and balance bar. The mid-milled face texture draws a crisp sound from the aluminum face and body. 

PRICE AND AVAILABILITY: Futura X has an MSRP of $375. Standard length models (33, 34 and 35 inches) are available worldwide through Titleist authorized golf shops beginning Aug. 1, 2013.

ON THE WEB: www.scottycameron.com

PRODUCT FEATURES:

STABILITY through the stroke from the deep, perimeter weighted balance bar and high MOI design.

SOLID FEEL AND FORGIVENESS at impact from the perimeter sole weights placed under the face.

MINIMUM TOE FLOW through the stroke from the deep weights that create a force balanced face.

PRECISION MILLED 6061 aluminum body with T-shaped sight lines for easy alignment.

• IMPROVED SOUND from the mid milled face texture.

SQUARE SET UP and appearance from the stepless shaft with technical double bend. 

REFINED COSMETICS with a Frozen Titanium finish and red-dot graphics.

PISTOLERO GRIP with pistol shape for a stable feel in your hands.

PRODUCT SPECIFICATIONS:

FUTURA X

Loft: 3.5º

Lie: 70º

RH Lengths: 33’’, 34’’, 35’’

LH Lengths: 33’’, 34’’, 35’’

Head Material: 6061 T6 Aluminum

Neck: Double-Bend

Offset: One shaft

Toe Flow: Minimum

Grip: Pistolero

NOTES:

All models available in 1/2” lengths from 33”-35.5” (standard). Some lengths are custom order only.

Futura X available in heavy configurations from 34”H-35.5”H.

Custom Loft +/-1° Custom Lie +/-2°.

• Additional options available through the Scotty Cameron Custom Shop at www.scottycameron.com.

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FAIRHAVEN, Mass. – Titleist adds a new option in long game performance with the introduction of 712U, a forged utility iron that provides high speed, traditional blade iron players with improved playability and shot control.

Engineered with a deep center of gravity (CG) position for a higher moment of inertia (MOI), Titleist 712U delivers increased stability and playability versus a traditional long iron while providing enhanced trajectory and spin control versus a hybrid.

A result of extensive research and tour player testing conducted by the Titleist Golf Club R&D team, 712U features a wider, camber sole design that promotes clean turf interaction and is effective for a variety of attack angles, making the club more versatile when trying to hit high or low shots. 712U also uses a tapered-tip iron shaft for additional trajectory control.

712U utilizes a forged, hollow body 1025 steel construction with a high-speed 455 steel face insert to provide the performance, looks and feel that have made Titleist irons the No. 1 choice of players across the worldwide professional tours.

Offered in 2-iron (18º), 3-iron (21º) and 4-iron (24º) lofts, 712U utility irons are available by custom order beginning May 15.

First introduced on the PGA Tour late last year, 712U is already the most played utility iron model on the PGA Tour through the first 14 events of the 2013 season. 712U models can currently be found in the bags of tour pros like Adam Scott (2-iron), Tim Clark (4-iron) and Geoff Ogilvy (2-iron) – players who prefer a utility iron over a hybrid as an alternative to traditional long irons.

“I don’t like the look of hybrids, but the 712U (2-iron) looks great at address,” said Ogilvy. “It is a bit stronger than a 2-iron, it goes farther than a 2-iron and it’s easy to hit. It feels great, performs how I need it to, and I like having it in my bag.”

“During the development of 712U, we worked closely with our tour players to design a utility iron that delivers a great combination of consistency and control,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “The deeper CG results in a higher MOI that increases stability at impact, helping players achieve more consistent distance and trajectory control, whether hitting shots high or low.

“With the 712U being so well received out on tour, we decided to make the club available through custom order for those players that need or prefer this type of long game yardage and trajectory solution,” Pelisek said.

The 712U has a traditional profile with a rounded back design that is preferred in the address position over cavity back long irons with more offset. Players will gain added confidence at address from a club head that is slightly larger than the 2-iron, 3-iron and 4-iron Titleist MB and CB (712 Series) models.

The club is chrome plated and features a satin finish.

PRICE AND AVAILABILITY: The new Titleist 712U is available by custom order only beginning May 15 with a suggested base retail price of $235 (MAP: $209) with a steel shaft and $259 (MAP: $229) with a graphite shaft. Custom up-charges may apply.

FEATURES AND BENEFITS:

IMPROVED LONG IRON product for the high speed, traditional blade iron player.

DISTANCE WITH CONTROL from the forged, hollow body construction with a high-speed steel face insert.

INCREASED STABILITY versus traditional blade irons from the deep CG that provides a higher MOI.

IMPROVED GROUND INTERACTION from the camber sole design that accommodates various attack angles.

PREFERRED LOOKS AND FEEL from the traditional profile, rounded back design and forged construction.

PRODUCT SPECIFICATIONS:

712U 2-iron:
• Loft: 18º
• Lie: 59.5º
• Offset: 0.170"
• Bounce: 0º
• Stnd Length: 39.50"
• Swingweight: D3

712U 3-iron:
• Loft: 21º
• Lie: 60.5º
• Offset: 0.160"
• Bounce: 0º
• Stnd Length: 39.00"
• Swingweight: D3

712U 4-iron:
• Loft: 24º
• Lie: 61.5º
• Offset: 0.150"
• Bounce: 0º
• Stnd Length: 38.50"
• Swingweight: D3

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