We have reached the end of our countdown, and coming in at #1 on our list of the top posts of 2014 is a behind-the-scenes look at the Titleist Player Research Team.

We catch up with Product Testing Manager Rich Daprato, Player Research Supervisor Karen Gray and other members of the Player Testing Team to get a better sense of the important role that live player testing plays in the development of Titleist golf balls. 

Check out the original post below from October, 7 2014.


How Do You Test a Golf Ball? Meet the Titleist Player Research Team.

“How do you test a golf ball?”

It’s a fairly straightforward question but as you can imagine, when your focus is designing and developing the #1 ball in golf there are countless paths and roads that the journey to finding the answer will take. However, the one constant is that this journey always starts with the golfer.

And our player research team is on the front lines of this mission each and every day. From traveling around the globe to test prototypes with golfers of every skill level to hitting thousands of golf balls to record launch conditions, this team plays a critical role in the golf ball R&D process.

Collecting the launch condition data and working with golfers to understand how they are approaching impact is essential to developing the tests that will help guide product development.

“Whatever launch condition we achieved with the players we want to try and replicate that with a robot,” said Product Testing Manager Rich Daprato.

“Because of the repeatability of the robot we can test large amounts of samples and get real tight data groups.”

Armed with the data, the robots get to work on specific tests but then the journey comes back full circle as product validation is only achieved after extensive player testing.

“We want to know who you are and why you love the game and how we can make products that perform best for you,” said Player Research Supervisor Karen Gray.

So how do you a test a golf ball?

It’s a long process that involves a lot of people and best-in-class technology but most importantly, it begins and ends with the golfer.

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Coming in at #2 on our countdown is a look back at the launch of the new Titleist 915 family of metals. Featuring the new Active Recoil Channel, Radial Speed Face and enhanced MOI, the 915 line of metals offer all golfers distance without compromise.

Be sure to check out the original post from November, 14 2014. 


Launch Time: New Titleist 915 Family of Metals Hit Golf Shops Today

Launch day is here and we’re excited to see the Titleist 915 family of metals land in golf shops today. So visit your local golf shop or fitter to experience distance without compromise first-hand.

And check out the posts below for more exclusive content on the 915 family and get an inside look at the new features and benefits.

 

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Titleist has been the #1 ball at the U.S. Open for 66 years and counting, and our #3 post of 2014 catches up with Titleist Golf Ball Loyalists Steve Stricker, Zach Johnson and others to get their perspective on this fantastic accomplishment.

Check out the original post from June 9, 2014. 


The #1 Ball Played at the U.S. Open for 66 Years and Still Counting

The field is set and the players are ready for the challenge ahead of them at Pinehurst No. 2. And once again, the majority of players in the field will put their trust in a Titleist golf ball - The #1 ball played at the U.S. Open for 66 years... and still counting.

Welcome to U.S. Open week.

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