You’ve probably heard in the past that if the golf ball is lying well above your feet, you can expect to see your ensuing shot draw or hook toward your target. However, did you know that the loft of the club plays an extremely important role in the resulting direction of your shot?

As Titleist Staff Professional and Director of Instruction at Ibis Golf and Country Club Martin Hall explains, higher lofted clubs will usually have a more dramatic effect on ball flight and direction than lower lofted clubs.

In our latest episode of 18 Shots Presented by Titleist, Martin demonstrates how to adjust your setup and alignment to stay on target when facing this challenging shot.

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Titleist Pro V1x golf ball loyalist Steve Wheatcroft birdied the first hole of a sudden death playoff to win the Albertsons Boise Open on the Web.com Tour. Wheatcroft fired a final round 6-under-par 65 to finish the tournament at 24-under-par 260.

On the Canadian PGA Tour, Titleist Pro V1x golf ball loyalist Wes Homan converted a 6-foot birdie putt on the final hole to defeat playing partner Greg Eason (Pro V1) by one shot at the Staal Foundation Open.

With three more wins this week, Titleist’s year-to-date victory count advances to 98. That's more than four times the nearest competitor with 22 and more than all competitors combined.

In total, 13,973 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 2,251 and more than all competitors combined.

THE TITLEIST LEADERBOARD  |  WEEK ENDING July 20, 2014

TourEventTitleist Golf Ball PlayersNearest Competitor
European Tour The Open Championship 85 21
LPGA Tour Marathon Classic 99 11
Web.com Tour Albertsons Boise Open 100 18
Canadian Tour Staal Foundation Open 94 24
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The action is underway at Royal Liverpool and The Open Championship is already off to an exciting start. With early round conditions proving to be a bit tamer than expected, players are looking to post some low numbers and start their charge to the top of the iconic yellow leaderboard.

 And as the world’s best players look to take home the Claret Jug, Titleist is the overwhelming golf ball of choice with 85 players in the field trusting a Pro V1 or Pro V1x golf ball for their success. That’s more than 4 times the nearest competitor with 21 and more than all competitors combined.

Titleist was also the top choice among players in the sand, lob and approach wedge (151) and putter (59) categories.

Team Titleist was on the grounds early in the week to capture some of the sights as the major buzz was building around Hoylake. Check out the slideshow above for a tour inside the ropes and visit the Team Titleist discussions for even more exclusive photos.

Fast Fact: This is the 12th time the Open Championship has been contested at Royal Liverpool with the first being in 1897.

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