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Posted: November 9, 2011
Team Titleist Australia - New Zealand is at The Lakes Golf Club for the 2011 Australian Open. We caught up with as many Titleist Brand Ambassadors and Golf Ball Loyalists as we could find on the range and we're sending out a big hello to all who have come on board since our launch in September.
Join us for what promises to be the most exciting 2 months of golf in Australia and New Zealand for decades and stay tuned for more videos and highlights from this week's Australian Open Championship.
Thanks from Team Titleist Australia New Zealand!
Posted: November 7, 2011
Jay Don Blake relied on a Pro V1x golf ball to hold steady down the stretch and capture the Charles Schwab Cup Championship Sunday in San Francisco, highlighting a four-win weekend for Titleist Pro V1x players around the world.Blake's final-round even-par 71, in which he hit 12 of 14 fairways and made two key sand saves on the back nine, resulted in an 8-under 276 total and two-shot victory over a group of four players at TPC Harding Park.On the par-4 18th, Blake, also a winner at the Songdo IBD Championship in September, rolled his Pro V1x in from 6 feet and celebrated his second victory in as many months with a couple of fist pumps.Blake was one of 21 Titleist golf ball players in the season-ending event, seven times the nearest competitor with three and more than all competitors combined. Titleist also was first in hybrids (10); iron sets (10); sand, lob and approach wedges (22); and putters (9)."I was nervous, tense, stressed, the whole thing," Blake told PGATour.com. "But I still tried to stay patient and play my game and just hoped that I could make some birdies and stay out on top."Titleist golf ball players have combined for 162 wins across the worldwide professional tours so far this season, more than seven times the nearest competitor and more than all competitors combined.A total of 20,129 players have teed up Titleist golf balls in those same competitions, more than six times the nearest competitor with 3,187 and more than all other golf balls combined.This season on the Champions Tour, Titleist Pro V1 and Pro V1x players won 15 of 23 events.Pro V1 loyalist Tom Lehman also secured the Charles Schwab Cup season points title and its accompanying $1 million annuity, capping a season that featured three victories and 20 top-25 finishes.• SOUTH AFRICA: Titleist Brand Ambassador Shaun Norris won the Nashua Masters for his second-career victory on the South African Sunshine Tour, leading a 1-2-3-4-5 finish for Titleist golf ball players.Trusting a Pro V1x golf ball and bag full of Titleist equipment, including new Titleist MB (712 Series) irons, Norris closed in 5-under par 65 for a 9-under par 271 total and one-shot victory.He tapped in for par on the 18th hole at Wild Coast Sun Country Club to edge fellow Titleist Brand Ambassador Tyrone Mordt (Pro V1x).Pro V1x loyalist Darren Fichardt finished solo third at 5-under par 275, while Ulrich van den Berg and Brandon Pieters each relied upon Pro V1x golf balls to tie for fourth place, another shot back.Titleist was the top choice in golf balls at the Nashua Masters with 97 players, nearly three times the nearest competitor with 26 and more than all competitors combined.• ASIAN TOUR: Playing on his home course, Pro V1 loyalist Lu Wei-chih won the Mercuries Taiwan Masters for his second victory in four weeks.“The feeling is always different when you win so close to home. This is a fantastic victory and I’m glad to be on top after four tough days,” Lu, who finished with a 2-over 74 and 10-under-par 278 total at Taiwan Golf & Country Club, told AsianTour.com.It marked Lu's second win in four weeks and his third career Asian Tour title.Lu also won the event at the same course in 2005.Titleist was the overwhelming golf ball of choice at the event with 82 players, more than five times the nearest competitor with 14 and more than all other golf balls combined.Titleist also was first in iron sets (24); and sand, lob and approach wedges (85). • CANADIAN TOUR: Byron Smith rolled his Pro V1x golf ball in from 15 feet on the final hole of the Desert Dunes Classic to close out a two-shot victory in the Canadian Tour's season finale.Smith's final birdie capped a 6-under 66 closing round and 16-under 272 total at the Desert Dunes Golf Club in Hot Springs, Calif.The win marked Smith's fourth career Canadian Tour title and his first since the 2009 Times Colonist Open.Fellow Pro V1x loyalist Jose de Jesus Rodriguez, who won the Times Colonist Open and the Mexican PGA Championship this season, finished at the top of the Canadian Tour money title.Titleist golf ball players won nine out of the tour's 12 events in 2011.• PGA TOUR: Titleist Brand Ambassador Rory McIlroy moved to No. 2 in the Official World Golf Ranking with yet another high finish at the WGC-HSBC Champions in Shanghai.Last month, McIlroy finished second at the European Tour's Dunhill Links after putting new Titleist MB (712 Series) irons and Vokey Design SM4 wedges in his bag for the first time.He followed with another runner-up finish at the Korean Open, and then a playoff victory at last week's Shanghai Masters.On Sunday at the WGC-HSBC Champions, McIlroy closed in 3-under 69 for a 15-under 273 total at Sheshan International GC to finish in a three-way tie for fourth place.That result moved him to No. 2 in the world ranking, behind only Pro V1x loyalist Luke Donald.Titleist was the No. 1 golf ball of choice at the WGC-HSBC Champions with 49 players, more than five times the nearest competitor with nine and more than all competitors combined.Titleist also was first in drivers (24); hybrids (25); iron sets (22); and sand, lob and approach wedges (76). • LPGA: At the Mizuno Classic, 36 players relied on Titleist golf balls for their success, more than twice the nearest competitor with 16 and more than all competitors combined.• AUSTRALASIAN: Titleist was the overwhelming golf ball of choice at the event with 100 players, more than three times the nearest competitor with 33 and more than all other golf balls combined.
Posted: November 4, 2011
A few weeks ago at the Alfred Dunhill Links Championship, Titleist Brand Ambassador Rory McIlroy was crouched on the practice range, his eyes fixed on a laptop computer.On the screen was ball flight data from his fitting session with new Titleist MB (712 Series) irons. The numbers were exciting.He would soon take the new irons out to the course for further testing, along with his new Vokey Design Spin Milled 4 (SM4) wedges.A couple days later, Rory arrived at Kingsbarns for Round 1 with both the new MB irons and SM4 wedges in the bag, ready for action.He would go on to shoot rounds of 70-67-66-65 for a 20-under total and finish second in the Dunhill Links. At the Koren Open the following week, Rory shot a tournament-best 6-under 64 in the final round to rally for another runner-up finish.And last Sunday in China, Rory got up-and-down from a greenside bunker on the first hole of a sudden-death playoff to win the Shanghai Masters and cap a spectacular opening month for his new Titleist equipment.
For the majority of 2011, Rory gamed Titleist MB irons with Project X 6.5 shafts. But during the fitting session in Scotland, Titleist Tour Technician Mattias Jelver noticed that Rory was swinging harder and faster than ever, a result of the U.S. Open champ's escalated fitness regimen.Accordingly, Mattias suggested Rory test a stronger version of his current shaft in the new MB irons, moving from the Project X 6.5 to Project X 7.0.Rory said he really liked the look and feel of the new MB irons. The Project X 7.0 shafts only gave him more confidence, resulting in a stronger ball flight with slightly reduced spin. The data on the computer showed an increase of 2-3 mph in ball speed and five yards of added distance with each iron.Rory was just as pleased with his new Vokey Design SM4 wedges, the new tour extreme grooves and additional scorelines providing him with increased spin and control on his scoring shots.The new Titleist AP1, AP2, CB and MB (712 Series) irons and Vokey Design SM4 wedges begin shipping to golf shops worldwide Nov. 18.
Below are the specs of Rory's new clubs:Model: MB (712)Composition: 3-9Shaft: Project X 7.0Length: Standard (#6 iron @ 37.5”)Loft: 1° Strong (#6 iron @ 30°)Lie: Standard (#6 iron @ 62.5°)Grips: Golf Pride Multi-Compound Black/Yellow .580 (+1/64”)Swingweight: D2Model: Vokey Design SM4 (Raw Finish)Loft / Bounce: 46•07º, 54•08º, 54•11º, 60•04ºShaft: Project X 6.5Length: StandardLie: StandardGrips: Golf Pride Multi-Compound Black/Yellow .580 (+1/64”)Swingweight: D5 (46.07 @ D3)
Posted: November 1, 2011
TITLEIST INTRODUCES NEW LOOK TO FIVE-MODEL FAMILY OF
SCOTTY CAMERON CALIFORNIA PUTTERS
New Finish, Model Line-up, Shape and Blend Refinements Highlight Updates to Popular Line
November 1, 2011 – Notably prominent across the worldwide professional tours, with club professionals and competitive amateurs, and the undisputed choice of more players and more winners on the PGA TOUR for 14 consecutive years and counting, Scotty Cameron by Titleist putters inspire pure putting confidence. Designed, developed and refined through product and player research conducted at the state-of-the-art Cameron Putter Studio and on practice greens across the world, Cameron putters are precision-milled instruments of uncompromised feel, looks and performance that have come to symbolize a profound blend of art, technology, form and function. As a market leader in the premium putter category, Titleist further solidifies its high performance product offering by enhancing its successful California family of putters.
CAMERON CALIFORNIA PUTTERS – BACKGROUND: Scotty Cameron California putters were born from timeless, tour-proven designs and the modern weighting technology used in the successful line of Scotty Cameron Studio Select putters. Studio Select technology allows for precise balancing of putter head weight with shaft length. This technology, also incorporated into the original generation of California putters, provides a broader range of choices for length and weight to optimize performance for a wide range of putting strokes.
The first incarnation of California putters were inspired by several of Cameron’s favorite designs from among his early Classics and Handmade models. These models appeal to players who prefer more fluid, less geometric lines and whose putting strokes might best be characterized as less “mechanical.” With the California line, these players found that they no longer had to sacrifice performance for an aesthetically pleasing design. With the wide range of weight and length options that the California line offered, these players could now get a perfect fit for their stroke as well as their eye.
NEW FOR 2011: The 2011 California line builds on the form-meets-function achievements of the original California putters, accentuating an important Scotty Cameron design principle – visual flow.
“My main objective for the new California designs was to take the visual flow to a new level,” explained Master Putter Designer Scotty Cameron. “When you look down at a great putter in the address position, it’s easy to imagine the putter head flowing naturally right into the ground. The refinements we made to these five new models meet and exceed that ideal. It might be a bit esoteric, but you get the sense that water won’t splash off these putters. It looks like water will just roll off the contours of the putters and shed gently off the edges.”
Over thirty refinements were made in order to achieve the balanced shapes and blended surface and edge transitions found in the new California putters. Angles in the face, sole and neck are precisely milled to ensure that each model presents a perfectly square set-up at address. Incorporating a trend that has become popular among Cameron enthusiasts on Tour, the new California putters feature deeper milling in the face of the putter. This modification results in a softer sound at impact, yielding a feel that many better putters prefer.
Each California putter is equipped with a new Pistolero grip with a dancing Cameron logo for a secure hold and great feel in the hands. Also new for 2011, the California putters feature a new Sea Mist finish and recessed red Tour dot graphics that call to mind the tail lights of vintage American automobiles. Coupled with the clean uninterrupted appearance of the stepless shaft, the new California graphics create a modern but timeless look.
Cameron California putters are precision milled from soft 303 stainless steel and fitted with circular weights in the heel and toe that allow each model to be offered at 33”, 34” and 35” lengths well as 34”H and 35”H heavier weight configurations. In addition, California putters can be lie adjusted +/- 2 degrees off the standard 71 degrees for even greater fine-tuning. The new line features five models – Del Mar, Fastback, Monterey, Monterey 1.5 and Sonoma - characterized by blade and mid-mallet style heads with five different neck styles. In combination, all these different options make it easy for players to choose a Cameron California putter with the appearance they prefer, the length and weight they need, and a neck configuration that provides the proper amount of toe flow during the stroke.
Each Cameron California putter features a draft sole design that keeps the putter square in the playing position for proper alignment and a high toe set-up that reduces the tendency for players to raise the toe and aim left of target. All five California models are also appointed with a new simulated carbon fiber headcover.
CAMERON CALIFORNIA MODEL DESCRIPTIONS
Del Mar: A heel shafted mid mallet for maximum toe flow during the stroke. Designed with a single sightline on the back flange and a flare neck hosel with a ¾ shaft offset. Available in both right and left hand.
Fastback: A modified Newport-style mid mallet design featuring a more compact head heel-to-toe with a rounded back flange, three sight lines and a single bend shaft with a full shaft of offset. The Fastback is a near face-balanced putter with minimum toe flow. Formerly offered in the Studio Select line, the Fastback replaces the Hollywood in the California line. Available in right hand only.
Monterey: A blade body with smooth double-step flange with a back pocket and single site line, the Monterey features a plumbing neck hosel with a full shaft of offset for medium toe flow. Available in both right and left hand.
Monterey 1.5: A blade body with smooth double-step flange with a back pocket and single site line, the Monterey 1.5 features a medium flare neck hosel with a ¾ shaft offset for near-maximum toe flow. The Monterey 1.5 replaces the Coronado model in the California line. Available in right hand only.
Sonoma: A compact mid-mallet with a D-shaped back flange and sight line. The Sonoma features a round flow neck with ¾ shaft of offset for medium toe flow. Available in right hand only.
Further customisation of any Cameron putter is available through Scotty’s Custom Shop at www.scottycameron.com.
PRICE AND AVAILABILITY: The new Scotty Cameron California putters will begin shipping in late November with a suggested retail price of $469.
ON TOUR: Every year since 1997, Scotty Cameron putters have been the choice of more players and more champions on the PGA Tour than any other brand. This year is no different, as players have trusted a Scotty Cameron putter for a Tour-leading 17 victories on the 2011 PGA Tour. The winners include first-time PGA Tour champions Chris Kirk, Scott Stallings, Scott Piercy and Kevin Na who trusted Cameron putters to win at the Viking Classic, Greenbrier Classic, Reno-Tahoe Open and, most recently, the Justin Timberlake Shriners Hospitals for Children, respectively. Nick Watney trusted his Scotty Cameron putter to win twice in 2011, at the WGC – Cadillac Championship and the AT&T National. Rory McIlroy turned in a performance for the ages with his Cameron putter, lapping the field en route to his first major title at the U.S. Open. With additional wins across seven different worldwide professional golf tours in 2011, including the 140th Open Championship, Scotty Cameron loyalists have accumulated 46 victories year-to-date.
IMAGES AND INFORMATION: To obtain hi-res photography or additional information on the new Scotty Cameron Putters, please contact David Miles, Titleist Marketing Communications Manager, Acushnet Australia (03 9540 5000).
Titleist and FootJoy comprise the major golf brands of the Acushnet Company. For additional information, please contact David Miles, Titleist Marketing Communications Manager, Acushnet Australia (03 9540 5000) or visit us on-line at: titleist.com.au
TITLEIST INTRODUCES NEXT GENERATION AP1 AND AP2 IRONS
Advanced Performance Iron Technology Sets New Standard for Feel with Traditional Looks.
November 1, 2011 - Dedicated to providing serious golfers with the highest performing equipment in golf, Titleist introduces the next generation of its groundbreaking Advanced Performance irons. The new Titleist AP1 and AP2 irons (712 Series) stay true to the design mission of “Advanced Performance with Feel." Both models are multi-material, dual cavity irons that provide modern ball flight and forgiveness with the traditional looks, feel and sound that serious golfers have come to expect from Titleist irons.
"The new 712 line of AP irons represents another step forward in iron design," said Steve Pelisek, General Manager, Titleist Golf Clubs. “With the development of the first AP irons in 2007, we knew we had created something special - irons that incorporated a true blend of classic golf club aesthetics with modern playability, forgiveness and consistency. With the new 712 line we've taken this breakthrough technology to a new, game-changing level by increasing the stability and forgiveness without losing any workability or shot control."
HISTORY OF ADVANCED PERFORMANCE TECHNOLOGY: Iron performance can best be measured, not only by the quality of shots produced by well-executed swings, but also by the quality of shots when less-than-ideal contact is made with the ball. From an engineering standpoint, the key to maximizing shot quality on off-center hits is weight distribution. Club designers learned that by placing more weight around the perimeter of the club they could reduce the amount that the club twists on off-center hits. When the clubhead is more stable, off-center hits still fly relatively straight and far. However, perimeter-weighted irons had an intrinsic drawback. In order to redistribute enough weight to exact a measurable performance advantage, the clubhead shape had to change. The typically larger heads of these irons with their wider soles and thicker toplines were visually unappealing to many serious golfers whose concept of an ideal iron is represented by the compact profile and sharper lines of a traditional forged blade iron.
The rules changed when Titleist introduced Advance Performance technology. By successfully integrating new materials in a new dual cavity, multi-component construction, Titleist not only launched an iron that delivered modern performance and playability, but one that would also satisfy the sensibilities of even the most ardent iron traditionalist.
"The original AP irons changed the way golfers thought about irons," said Dan Stone, Vice President, Research and Development, Titleist Golf Clubs. "AP technology opened up a host of new possibilities in which design aesthetics and performance no longer had to be mutually exclusive propositions. That original technology paved the way for the new advances that we've made with the new 712 line."
NEW ADVANCES IN THE 712 AP IRONS: The improvements incorporated into the new AP irons came about as the result of continued research that indicated that serious golfers were looking for improvements in three main areas. First, most players wanted even greater refinements to the clubhead's profile. Both the new AP1 and AP2 models feature sleeker contours that result in a better address position. Players also expressed a desire for more forgiveness, to get more out of their miss-hits, or said another way, better distance control. Both the new AP1 and AP2 have been improved with internal weighting that utilizes higher density tungsten in order to distribute mass more efficiently which increases the moment-of-inertia (MOI) without changing the CG location or the blade length. The higher MOI provides more consistent ballspeed across the clubface and better distance control. Better distance control leads to more scoring opportunities and is the key to good iron play.
The third wish-list item that research uncovered was that players wanted more forgiveness without any loss of workability or shot control. Traditionally it has been thought that forgiveness and workability were mutually exclusive. The new AP irons prove that they are not.
"When speaking about iron workability, it's important to dispel the myth that adding forgiveness to an iron decreases its workability," explained Stone. "In the golf industry, when we talk about Moment of Inertia, we're referring to MOI-y, which is the heel/toe stability of the clubhead on off-center impacts. The higher the MOI-y, the better the accuracy and distance on off-center hits. But the most influential property affecting workability is the Moment of Inertia around the shaft axis, which is mainly driven by blade length and the location of the clubhead's center of gravity from the shaft axis. When we redesigned the 712 AP irons, we redistributed weight in the clubhead so that we not only increased clubhead MOI or forgiveness, we kept blade lengths the same and maintained the same CG distance from the shaft axis. This allows players to flight and shape shots."
CONSTRUCTION: The new 712 AP1 and 712 AP2 irons retain the dual cavity design and multi-material construction that is the key to their advanced performance. However, the designs have been significantly upgraded for more forgiveness, higher ball speeds on miss-hits and improved distance control. Additionally, the new AP1 features a new topline shape and progressively reduced blade lengths resulting in more traditional-looking short irons. Notable changes to the new AP2 include a new, tour-inspired square toe profile and reduced sole width in the short irons for more precise turf performance.
Both new AP models incorporate Titleist's Tuned Feel System, a co-molded insert of soft elastomer and aluminum plate. This insert has been specifically designed to improve the sound and feel of each new iron.
Extensive improvements to the new AP1 structure include a redesigned stainless steel soleplate and integrated tungsten nickel sole weight that redistributes discretionary mass from the topline, center bar and sole cradle to low in the head, resulting in increased stability and forgiveness. The new AP2 structure also makes use of a new steel cradle that holds tungsten weights located heel and toe, providing greater forgiveness on miss-hits and more consistent distance control.
NEW 712 AP1 IRONS FEATURES AND BENEFITS
Overview/Player Profile: Titleist AP1 irons are advanced performance, multi-material, dual cavity irons providing more forgiveness with solid feel and improved looks for the aspiring to skilled golfer.
Increased Forgiveness through an advanced technology, multi-material, high MOI design featuring a precise stainless steel body and high density tungsten sole weight
Higher Ball Speed on miss-hits for improved distance control
More Forgiving Long Irons with a 4% increase in moment-of-inertial (MOI)
More Traditional Short Irons through a progressively reduced blade length
Improved Solid Feel from the high MOI design and tuned feel cavity insert
Improved Confidence Inspiring Appearance with a beveled topline, traditional shape and more precise address profile
Stock Shafts and Grip: True Temper Dynalite Gold XP is a high performance mid-weight steel shaft with a more stable tip designed to optimize initial launch angle and maximize distance. Stock graphite shaft is Tour AD by Graphite Design, exclusively for Titleist, a slightly higher launching shaft that matches weight and performance of Titleist lightweight metals shafts. Stock grip is the new Titleist Tour Velvet by Golf Pride, a truly round, one-piece, injection molded grip with industry standard sizing. Other shaft, grip, length and lie options are available through Titleist Custom.
Grooves: Modified U, conforming to 2010 U.S.G.A./R&A groove specifications.
Price/Availability: Available in both right and left hand in late November, 2011, with a suggested retail price of $119 per club/steel, and $149 per club/graphite.
NEW 712 AP2 IRONS FEATURES AND BENEFITS
Overview/Player Profile: Titleist AP2 irons are advanced performance, multi-material, dual cavity forged irons providing more playability, solid feel and an improved classic profile for the serious and skilled golfer.
Increased Playability through an advanced technology, multi-material, forged carbon steel body and high density tungsten weight design
Consistent Ball Speed and improved distance control on miss-hits from a 7% increase in MOI with no loss of workability or shot control
Improved Solid Feel from increased MOI and the tuned feel cavity insert
Precise Short Irons with reduced sole widths in the 8, 9, P for improved turf performance
Improved Appearance with a new squarer profile
Superior Shot Control from the small progressive offset and traditional constant blade length
Stock Shaft and Grip: High performance, tour-proven Dynamic Gold steel shaft provides tour preferred feel, weight feedback and performance. Stock grip is the new Titleist Tour Velvet by Golf Pride, a truly round, one-piece, injection molded grip with industry standard sizing. Other shaft, grip, length and lie options are available through Titleist Custom.
Grooves: Modified V, conforming to 2010 U.S.G.A./R&A groove specifications.
Price/Availability: Available in both right and left hand in late November, 2011, with a suggested retail price of $169 per club/steel and $199 per club/graphite.
ON TOUR: The new 712 AP irons received instant validation from players at the PGA TOUR's AT&T National event, where the prototype irons were first introduced. A total of 19 players (out of an event-leading 40 Titleist iron sets) put sets of 712 irons in play the first week they were available, including the winner of the event, Titleist Brand Ambassador Nick Watney. Success followed three weeks later when Scott Stallings captured the Greenbrier Classic with the new AP2 irons for his first career win.
Among those who have already put the new sets in play with success include Ben Curtis with the AP1 and the following relying upon AP2: Ben Crane, Brendon DeJonge, Jason Dufner, Brad Faxon, Hunter Haas, Marc Leishman, Jarrod Lyle, Matteo Manassero, S.Y. Noh, Tom Pernice, Jr., Brett Quigley , Michael Sim, Scott Stallings, Josh Teater, Nick Watney.
IMAGES AND INFORMATION: To obtain hi-res photography of or additional information on the new Titleist irons, please contact David Miles, Titleist Marketing Communications Manager, Acushnet Australia (03 9540 5000).
Titleist and FootJoy comprise the major golf brands of the Acushnet Company.
For additional information or photography of the new AP iron line, please contact David Miles, Titleist Marketing Communications Manager, Acushnet Australia (03 9540 5000). or visit us on-line at: www.titleist.com.au