Last season, Golf Digest asked 66 PGA Tour players this question: Who is the best athlete on tour?

The majority chose Titleist Brand Ambassador Gary Woodland, also considered by many to be the longest hitter on tour.

Newsflash: As the result of changes in swing mechanics and equipment, including a move from the Titleist Pro V1 to Pro V1x golf ball, Gary's gotten even longer.

Late in 2011, Gary began working on his swing with Butch Harmon, a key member of the Titleist Leadership Advisory Staff. One thing Butch emphasized during their sessions was the importance of Gary using his skill and athleticism to shape shots.

“We’re getting him to move the ball around, change his trajectory a little, change the setup and the path of his swing and get more of a variety of shots, which he needs to have," Harmon told the Associated Press last week.

As a result, a few equipment tweaks and changes followed.

 Gary adjusted the SureFit Tour hosel setting on his Titleist 910 7.5º driver from C•1 (6.75º loft, 57.75º lie) to A•1 (standard; 7.5º loft, 58.5º lie), adding roughly one degree of effective loft. He made the same change to his Titleist 910Fd 13.5º fairway metal (C•1 to A•1).

After a testing session with Fordie Pitts of Titleist Golf Ball R&D on the range early last week at TPC Scottsdale, Gary also switched golf ball models from Pro V1 to Pro V1x.

Gary initially sought out Fordie having noticed an increase of spin off of his irons.

He wanted to make sure he was playing the best Titleist golf ball for his new swing.

On Monday, Fordie had Gary test the lower-spin Pro V1x in front of a TrackMan launch monitor. With Gary's short and mid irons, the data showed a reduction of about 150-200 rpm in spin as well as a slight increase (1-1.5 mph) in ball speed. With his driver, Gary's ball speed increased about 4 mph with very similar spin (2,593 rpm).

Gary was pleased with the numbers, and took the Pro V1x out on the course for more testing.

Off the irons, the Pro V1x launched a little higher and longer (3 to 7 yards), hitting and stopping faster on the greens and giving him the control he needed on his scoring shots. He had the same confidence around the greens, as well.

Off the driver, his carry yardage increased about 14 yards, to the point where the other players in his practice round group couldn't help but laugh and shake their heads. (These are extremely rare numbers, to be sure.)

On Thursday, Gary walked to the first tee with a Pro V1x in his pocket, confident he was playing the ball that best suited his game.

He would go to finish T-4 for the week in Greens in Regulation (76.4 percent), closing out the tournament with a 5-under 66 Sunday at TPC Scottsdale.

Are you playing the best Titleist golf ball for your game? To begin the Titleist Golf Ball Fitting process, please click here.

CONFIDENCE. TRUST. VICTORY

Titleist Brand Ambassador Kyle Stanley Comes from Behind
to Win Waste Management Phoenix Open

February 6, 2012 - On one of the biggest sports days of the year, Titleist Brand Ambassador Kyle Stanley charged to a victory more than worthy of Super Bowl-sized acclaim. 

One week after finishing runner-up in a playoff at the Farmers Insurance Open, Stanley, one of the several young guns in the Titleist stable, authored a Sunday performance of perseverance at the Waste Management Phoenix Open that the golf world won't soon forget.  The 24-year old, trusting Titleist equipment from tee-to-green, rallied from eight shots back in the final round to earn his first PGA Tour victory by one shot over fellow Titleist Brand Ambassador Ben Crane.

Stanley combined with Titleist Brand Ambassador Kieran Pratt and Pro V1x loyalist Paul Lawrie to sweep the three events played across last week’s worldwide professional tours.

WHAT’S IN KYLE STANLEY’S BAG?: Titleist Pro V1x golf ball, 910D3 (8.5) driver, 910Fd (13.5) fairway metal, 503i 2-iron, MB (4-P) irons, Vokey Design Spin Milled approach (52), sand (56) and lob (60) wedges, Scotty Cameron Timeless (GSS) putter. 

Stanley fired four consecutive rounds in the 60’s, closing with a bogey-free 6-under 65 for a 15-under 269 victory total.  He topped a leaderboard that included all Titleist golf ball loyalists among the top seven finishers. 

Crane (Pro V1x, 910D2 driver, 910F fairway metal, 910H hybrid, AP1/5 and AP2/6-9 irons, Vokey Design SM4 wedges), who finished runner-up following a final-round 5-under 66, was followed by Spencer Levin (3rd/Pro V1x) and Titleist Brand Ambassadors D.J. Trahan (4th/Pro V1x, 909D3 driver, 910F fairway metals, MB irons, Vokey Design SM4 wedges, Scotty Cameron GoLo putter), Brendan Steele (T5/Pro V1x, 910D3 driver, 910F fairway metal, 909H hybrid, MB irons, Vokey Design SM4 wedges, Scotty Cameron GoLo Mid putter) and Kevin Na (T5/Pro V1x, 910D3 driver, 910F fairway metal, 910H hybrids, AP2 irons, Vokey Design wedges, Scotty Cameron Tour Rat putter), and Pro V1x loyalist Bubba Watson (T5/Pro V1x).

A total of 92 players in the field at TPC Scottsdale relied upon Titleist golf balls for their success, more than eight times the nearest competitor with 11 and more than all competitors combined. Titleist was also first in irons sets (39); sand, lob and approach wedges (128); and putters (59).

Stanley's victory in the desert was highlighted by both power and precision, not to mention some grit and determination.  

Two weeks ago, Stanley paid a visit to the Titleist Performance Institute in Oceanside, Calif., a short drive from Torrey Pines, where he was participating in the Farmers Insurance Open. There, he worked with Dr. Greg Rose on his alignment, getting himself squared up from what had become an open stance.  As a result of the realignment, Stanley lost some backspin with his Titleist 910D3 7.5º driver.

TPI’s Senior Club Fitting Analyst Dino Antenucci, changed Stanley's driver head from 7.5º to 8.5º, keeping the SureFit Tour hosel in the A•1 position (standard loft, standard lie).  Immediately, Stanley had a better ball flight, more shot-shaping control and about 2,400 rpm of backspin.  Of course, the results speak for themselves:

In Phoenix, Stanley finished 3rd in Greens in Regulation (79.2) and is now 9th (75.2) on the 2012 PGA TOUR.  He is also 8th in Driving Distance to date with an average of 308.2 yards.  His tee-to-green success places him atop the FedExCup Points (846) and PGA TOUR Money (nearly $1.8 million) lists.

 

EUROPEAN:  Pro V1x loyalist Paul Lawrie (Pro V1x) moved back into the Official World Golf Ranking's top 50 for the first time since 2003 after a flawless performance earned him a second Commercialbank Qatar Masters title.  Long known on Tour by the nickname "Chippy" for his short-game prowess, Lawrie chipped in twice during a brilliant closing 7-under 65 that gave him a 15-under 201 total, four shots clear of his nearest competitor.  The event was shortened to 54 holes following severe wind conditions on Friday.

With the victory, Lawrie, who also won this event in 1999, earns a spot in the 64-man WGC-Accenture Match Play later this month and the 24-man Volvo World Match Play in May. 

 

ASIAN:  It was a 1-2 -3 finish for Titleist Brand Ambassadors at the Zaykabar Myanmar Open where Kieran Pratt (Pro V1x, 909D3 driver, 910F fairway metals, MB irons, Vokey Design SM4 wedges, Scotty Cameron SS Newport 2 putter) birdied the second hole of a playoff to top Adam Blyth (Pro V1x, 910F fairway metal, CB irons, Vokey Design wedges, Scotty Cameron Select Fastback putter) and Kiradech Aphibarnrat  (Pro V1x, 910D3 driver, 712 Series CB irons, Vokey Design SM4 wedges) to capture his first Asian Tour title.

Seven of the top 10 finishers trusted a Titleist golf ball for their success.

 


On one of the biggest sports days of the year, Titleist Brand Ambassador Kyle Stanley charged to a victory more than worthy of Super Bowl-sized acclaim.

One week after finishing runner-up in a playoff at the Farmers Insurance Open, Stanley, 24, came from eight shots back Sunday at the Waste Management Phoenix Open to earn his first PGA Tour victory, authoring a story of perseverance that golf won't soon forget.

 "I just tried to focus on playing golf," said Stanley, who combined with Titleist Brand Ambassador Kieran Pratt and Pro V1x loyalist Paul Lawrie to sweep the three events played last weekend across the worldwide professional tours.

"I knew I was playing well coming into this week," Stanley said. "I think the biggest challenge was seeing if I could put last week behind me. I think I did."

Trusting a Pro V1x golf ball and bag full of Titleist equipment, including a new set of Titleist MB (712 Series) irons, Stanley closed with a bogey-free 6-under 65 for a 15-under 269 total and one-shot victory, leading a 1-through-7 finish for Titleist golf ball players.

 Fellow Titleist Brand Ambassador Ben Crane (Pro V1x) finished runner-up after a final-round 5-under 66. He was followed by Spencer Levin (3rd, Pro V1x) and Titleist Brand Ambassadors D.J. Trahan (4th, Pro V1x), Brendan Steele (5th, Pro V1x) and Kevin Na (5th, Pro V1x), and Pro V1x loyalist Bubba Watson (5th).

A total of 92 players in the field at TPC Scottsdale relied Titleist golf balls for their success, more than eight times the nearest competitor with 11 and more than all competitors combined. Titleist was also first in irons sets (39); sand, lob and approach wedges (128); and putters (59).

Stanley's victory in the desert was highlighted by both power and precision, not to mention some grit and determination.

At the par-5 13th, Stanley ripped a 376-yard tee shot with his 910 driver and hit his Titleist MB 9-iron to 20 feet to set up an eventual two-putt birdie. On the par-4 14th, he drove his Pro V1x golf ball 325 yards down the middle of the fairway, pitched to 12 feet and rolled in the birdie putt with his Scotty Cameron Timeless GSS.

On the par-4 17th, Stanley used his Vokey Design Spin Milled 56•14º wedge to hit a highlight-reel recovery shot from beneath a cactus (see video below), and two-putted for par. Stanley, who hit 89 percent of his greens in regulation Sunday, sent his approach shot on the par-4 18th to 12 feet above the hole. He two-putted for the one-shot victory.

"You know… this week I just kind of tried to just let it happen, not think about it, and just focus on things that I could control," said Stanley.

Two weeks ago, Stanley paid a visit to the Titleist Performance Institute in Oceanside, Calif., a short drive from Torrey Pines and the Farmers Insurance Open. There, he worked with Dr. Greg Rose on his alignment, getting himself squared up from what had become an open stance.

As a result of the realignment, Stanley lost some backspin with his Titleist 910D3 7.5º driver. Enter: Senior Club Fitting Analyst Dino Antenucci, who changed Stanley's driver head from 7.5º to 8.5º, keeping the SureFit Tour hosel in the A•1 position (standard loft, standard lie).

Immediately, Stanley had a better ball flight, more shot-shaping control and about 2,400 rpm of backspin.

Of course, the results speak for themselves.

Here's a closer look at Kyle Stanley's Titleist equipment:

Ball: Titleist Pro V1x
Driver: Titleist 910D3 8.5º (Mitsubishi Diamana Kaili 70X)
3-wood: Titleist 910Fd 13.5º (Mitsubishi Fubuki 83X)
Hybrid: Titleist 503i 2-iron (Project X 6.5)
Irons: ; Titleist MB (712 Series) 4-P (Project X 6.5)
Wedges: Vokey Design Spin Milled 52•08º, 56•14º, SM4 60•10º (Dynamic Gold S-400)
Putter: Scotty Cameron Timeless (GSS)



• EUROPEAN TOUR: Pro V1x loyalist Paul Lawrie's final-round 7-under 65 earned him a convincing four-shot victory at the Commercialbank Qatar Masters.

Lawrie, whose bogey-free final 18 holes included five birdies and one eagle, finished with a 15-under 201 total in the weather-shortened 54-hole event.

"I don't think I can play much better than that," said Lawrie, who moved back into the top 50 in the Official World Golf Ranking. "I've been playing well for a long, long time, but it's just nice to come out one ahead and shoot 7 under."

Titleist was the No. 1 golf ball of choice at the Qatar Masters with 74, more than three times the nearest competitor with 21 and more than all other golf ball combined. Titleist was also first in iron sets (33); and sand, lob and approach wedges (134).

• ASIAN TOUR: It was a 1-2 -3 finish for Titleist Brand Ambassadors at the Zaykabar Myanmar Open, as Kieran Pratt (Pro V1x) birdied the second hole of a playoff to edge Adam Blyth and Kiradech Aphibarnrat to capture his first Asian Tour title.

Pratt, who was five-shots off the lead after Round 3, closed with a 4-under 68 highlighted by an eagle-3 on the 18th hole to get into the playoff.

“Fantastic. It feels great to win the first event of the year," said Pratt, who finished regulation tied with Blyth and Aphibarnra at 15-under 273.

"Obviously you want to get off to a fast start but to win is obviously better."

Pratt was one of 80 players in the field that teed up a Titleist golf ball, more than twice the nearest competitor with 36, including seven of the top 10 on the final leader board.

Already a month old, the 2012 PGA Tour rolls this week into TPC Scottsdale for the Waste Management Phoenix Open. (Pssst... Only 10 weeks until The Masters.)

 As always, a popular topic of conversation is TPC Scottsdale's par-3 16th, the only hole on the PGA Tour completely enclosed by grandstands (and boisterous fans).

Every time a golf ball launches from the 16th tee, the roars are deafening. Most of that noise will be made with Titleist Pro V1 and Pro V1x golf balls in the air.

A total of 92 Titleist golf ball players are teeing it up this week in Arizona, more than eight times the nearest competitor with 11 and more than all competitors combined. Titleist is also No. 1 in iron sets (39); sand, lob and approach wedges (128); and putters (59).

Photographer Greg Moore, a loyal Team Titleist member, was on the ground at TPC Scottsdale earlier this week and sent along some pictures to share. Check them out in the slideshow below. Thanks, Greg!

 

TITLEIST LAUNCHES FOUR NEW GOLF BALLS
NEW NXT TOUR, NXT TOUR S, VELOCITY AND DT SOLO MODELS.

Strengthens Performance and Expands Preference Options

February 1, 2012 – Titleist, the undisputed golf ball technology leader, introduces four new golf balls to its line - NXT Tour, NXT Tour S, Velocity and DT SoLo. Each has been designed to deliver best in category quality and consistency, while providing a range of performance and preference options for golfers across every skill level of the game.



New NXT Tour and NXT Tour S deliver the best scoring performance available with a non-urethane cover. Trusted by golfers for over a decade, NXT Tour has been improved for 2012 to deliver even longer distance while retaining its commanding scoring shot performance. New NXT Tour S offers NXT Tour-like performance with a softer compression feel. The all-new Velocity provides explosive distance via the fastest solid core of any Titleist golf ball. Titleist delivers the Softest DT yet in the New DT SoLo. Both NXT Tour S and DT SoLo are offered in optic yellow. New Velocity is also available in double-digit play numbers.

“Our golf ball product development process is the same for all Titleist golf balls,” said Bill Morgan, Senior Vice President, Golf Ball Research and Development. “It always starts with golfer testing where we identify performance improvements that will help golfers score better and determine what their preference options are. New Titleist NXT Tour, NXT Tour S, Velocity and DT SoLo are the result of this process and deliver the best scoring performance and quality within their respective segment.”

The new offerings, all of which are manufactured in Titleist’s world-class ball plants, begin shipping to golf shops in February. They also will be included among Titleist’s industry-leading mobile, in-shop and on-line Golf Ball Education, Fitting and Selection initiatives.

“Before we introduce any new Titleist golf ball, it is performance validated with golfers. Thousands of Team Titleist members tested and validated the New NXT Tour, NXT Tour S, Velocity and DT SoLo,” said Mary Lou Bohn, Vice President Golf Ball Marketing and Titleist Communications. “Along with the Pro V1 and Pro V1x, the best scoring performance golf balls in the game, Titleist provides golfers with a range of superior performance and preference choices, all with our precision, quality and consistency. “


PERFORMANCE BENEFITS AND DESIGN FEATURES

 NXT TOUR: First introduced in 2001, the Titleist NXT Tour begins its second decade as the established best-performing, non-urethane covered golf ball in the game. New NXT Tour has a large dual core, three-piece construction that features a slightly smaller, soft center and higher volume outer core layer, that is engineered for increased power and longer distance than the prior model. The soft, thin Fusablend cover features a new spherically tiled octahedral design with four axis of symmetry, and 302 dimples in five different sizes. The result is a combination of long, consistent distance, commanding short game spin and control, soft feel on all shots with excellent durability. (SRP: AUD $44.95/dozen; NZD $59.95/dozen) - Available Late February 2012

 

  • Engineered for High Performance
• Even Longer Distance
• Commanding Short Game Spin and Control
• Newly engineered dual-core with soft center, volume of high energy
outer core increased over 4%
• Soft, thin Fusablend cover
• New spherically tiled Octahedron, 4 axis of symmetry, 302 dimple
design

 

 



NXT TOUR S: New NXT Tour S is introduced as a preference option for golfers seeking NXT Tour-like performance with a softer compression feel. NXT Tour S features a new, proprietary low compression, highly resilient core, in combination with the same soft, thin Fusablend cover formulation and aerodynamics as the New NXT Tour. NXT Tour S offers a softer compression feel than its counterpart and, like NXT Tour, offers low driver and long iron spin for outstanding distance, a piercing trajectory and consistent ball flight, and commanding short game spin and control. As another preference option for golfers, the New NXT Tour S is offered in white and high optic yellow. (SRP: AUD $44.95/dozen; NZD $59.95/dozen) - Available Late February 2012

 

  • Engineered for High Performance
• Soft Compression Feel
• Outstanding Distance
• Commanding Short Game Spin and Control
• Delivers Feel & Color Preferences
• Proprietary soft compression, highly resilient core
• Soft, thin Fusablend cover
• New spherically tiled Octahedron 4 axis of
symmetry, 302 dimple design
• High optic yellow

 

 

 VELOCITY: The all-new Titleist Velocity golf ball is powered for distance and the result of leading-edge design, proprietary technology, and the unparalleled precision of Titleist’s world-class manufacturing process. New Velocity features Titleist’s exclusive high-speed LSX core technology and is encased in a NAZ2 cover formulation that delivers high initial ball speed on all full swing shots and playable feel in the short game. The combination of the fastest solid core of any Titleist golf ball, cover formulation, and 332 icosahedral dimple design aerodynamics, delivers a soaring, tight, consistent ball flight and deep downrange peak trajectory. Velocity is available in single or double digit orange play numbers. (SRP: AUD $39.95/dozen; NZD $49.95/dozen) - Available Late February 2012

 

  • Powered for Distance
• Fast Ball Speed for Explosive Distance
• Deep Downrange Peak Trajectory
• Playable Short Game Feel
• LSX core technology delivers FASTEST solid core of any Titleist ball
• Speed enhancing NAZ2 cover blend
• High surface coverage dimple design

 

 

 

 

 

DT SOLO: The “Red Box” Titleist has enjoyed a loyal following for decades and the newest generation was developed with one objective in mind: design the softest compression feel possible, while continuing to deliver the long distance and control that are the DT standard. The result is the softest DT yet. The new DT SoLo is comprised of an extremely soft and fast core formulation that provides a distinctly soft compression feel. The cover blend of two soft Surlyn ionomers, in combination with the soft, fast core and 392 icosahedral dimple design aerodynamic package, provides a penetrating ball flight with long roll out for excellent total distance. The New DT SoLo is available in white or optic yellow. (SRP: AUD $29.95/dozen; NZD $39.95/dozen) - Available Late February 2012

 

  • The Softest DT Yet and Softest Compression Titleist
• Responsive Short Game Performance
• Low flight with long roll-out for excellent driver
and iron distance
• Trusted Titleist Quality and Consistency
• Large and soft core with a soft cover

• High coverage, 392 icosahedral dimple design in five
different sizes
• Available in white or optic yellow

 

 

MERCHANDISING: The New NXT Tour, NXT Tour S, Velocity and DT SoLo golf balls will be sold in traditional dozen and three-ball sleeve configurations. Merchandising support includes launch packs, displays, a full product line trade presenter, as well as in-shop signage and point-of-sale materials.

ADVERTISING: To strengthen the connection with golfers and to generate awareness and excitement for the new NXT Tour and NXT Tour S, and Velocity, the launches will be supported with television, print and internet advertising campaigns. DT SoLo will be supported with extensive internet placement.

AVAILABILITY: The new line of Titleist golf balls will begin shipping to Australian and New Zealand stores February 15, 2012.

 

Titleist and FootJoy comprise the major golf brands of the Acushnet Company. To obtain additional information or photography regarding Titleist golf balls, please visit us online at www.titleist.com.au or contact David Miles, Titleist Australia Marketing Communications Manager  (61 3 9540 5000).

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