As the sun rises Monday morning on Long Island, N.Y., it will bring with it a series of firsts - the first event of the 2012 PGA Tour Playoffs at The Barclays, the first time The Barclays will be contested over the challenging Black Course at Bethpage State Park, and for Titleist Brand Ambassadors who have played their way into the playoffs it will be a first look at the new prototype Titleist 913 fairways and hybrids on the PGA Tour.

And we're excited to be bringing you a quick look of what the players will be testing at The Barclays.

Team Titleist is en route to Bethpage Black and we'll be checking in throughout the week with inside-the-ropes updates as players work with the Titleist Golf Club R&D team and Tour Reps to get their SureFit Tour settings dialed-in.

As with the 913 prototype driver launch at the AT&T National in June, this marks the official introduction of the new fairways and hybrids on the PGA Tour and kicks off the tour seeding and performance validation process that all Titleist clubs go through prior to being released in the market.

Quick Fact: 913 is the series designation for the new family of metals. Titleist continues to release metals under the 900 number designation with the “9” standing for metals and the “13” indicating the new model year, 2013.

As the tour seeding and performance validation process continues in the coming weeks across the worldwide professional tours, we'll continue to share more news and product details here on Team Titleist.

Stay tuned!

This week, the PGA Tour is pulling into Sedgefield Country Club in Greensboro, N.C., for the Wyndham Championship - the final stop before the start of the 2012 FedEx Cup Playoffs.

In total, 108 players in the field are trusting Titleist golf balls for their success, more than eight times the nearest competitor with 13 and more than all other golf balls combined. Titleist is also first in iron sets (38), putters (61) and sand, lob and approach wedges (144).

Players know there is a lot on the line this week as it is the last chance to jump inside the top 125 in FedExCup points, earn a playoff berth and punch a ticket for The Barclays.

Check out the slideshow above for a closer look at some of the action from earlier in the week.

Here at Team Titleist, we have a lot of different conversations around one of our favorite topics - Titleist golf balls. The dialogue ranges from in-depth reviews of technology and performance to team members talking about the stand-out shots from over the weekend.

As avid golfers, there's also always talk about our own games and what some might call on-course superstitions (we prefer to call them routines). Earlier in the year, we asked a few colleagues how they lined up their Titleist golf ball on the tee and on the green. As you might imagine, there were a lot of different and interesting answers. 

So we figured, let's hear what some of the best players in the world have to say. With our trusty camera in hand, we hit the road and caught up with a number of Titleist Brand Ambassadors and golf ball loyalists on the practice tee to get their story.

"I'm not superstitious, but I like to tee it up the same way every time," said Titleist Brand Ambassador Rory McIlroy. "I line the Pro V1x logo on the side, I usually line it up going towards the target."

Titleist Brand Ambassador Geoff Ogilvy has an entirely different approach, "I like to see nothing, so I usually hit the Titleist logo, because that's the best way to have it completely plain on top."

So the question is, how do you line up your Titleist?

Share your story below and check out the video above to see what the rest of the pros had to say.

The Titleist Performance Golf Ball Fitting teams spend their days travelling across the country fitting players of all skill levels into the right golf ball for their game. The ultimate goal, and the focus of Titleist golf ball fitting, is to help golfers lower their scores through proper fitting and education. 

This week, the East Coast team is camped out at the Wyndham Championship at Sedgefield Country Club in Greensboro, N.C., with the Titleist Performance Golf Ball Fitting Van parked behind the 9th green.

Players of all ages and skill levels had the chance to meet some of our golf ball fitting experts, learn more about the entire family of Titleist golf balls and experience first-hand what Titleist Performance Golf Ball Fitting is all about. Take a closer look at Titleist's Green to Tee approach here.

Titleist Brand Ambassadors Jason Bohn, Patrick Cantlay and Tim Clark  (a few players who know the importance of having the correct golf ball for their game) stopped by Wednesday to sign autographs, take photographs with fans and share the importance of trusting their golf ball on tour every week.

If you’re headed to the Wyndham Championship this week, feel free to swing by and meet with our golf ball fitting experts. They'll be on site until 3 p.m. Sunday and are ready to field your questions and help you select the right golf ball for your game. 

In the meantime, you can start the golf ball selection process here.

The 2012 U.S. Amateur Championship is underway at Cherry Hills Country Club in Cherry Hills Village, Colo., and Titleist continues to stand as the overwhelming #1 choice of many of the game’s best amateur golfers.

As the field of 312 golfers set its sights on top amateur honors, 258 players are trusting Titleist Pro V1 and Pro V1x golf balls for their success, more than nine times the nearest competitor with 27 and more than four times all competitors combined.

Titleist also leads the field across all major club categories including drivers (98), fairway metals and hybrids (200), iron sets (116), approach, sand and lob wedges (387) and putters (128).

The 2012 U.S. Amateur is another highlight in a season where trust and confidence in Titleist golf equipment has been on display at many high-profile amateur championships.

Below are the Titleist golf ball counts versus the nearest competitor at several of the marquee national amateur events this year:

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