Titleist Brand Ambassador Greg Chalmers won the Australian PGA Championship, outlasting fellow Titleist Brand Ambassadors Adam Scott and Wade Ormsby in a 7-hole playoff. Chalmers rallied to reach the playoff after carding eight birdies during his final round 8-under-par 64, a tournament low.

The victory is especially sweet for the Perth, Australia native. With his win, Chalmers also sealed the PGA Tour of Australasia Order of Merit earning him starts in the World Golf Championship – Cadillac Championship, Nedbank Golf Challenge and The Open Championship.

"Just phenomenal... I'm really excited and thrilled. It's a great way to end the year," said Chalmers.

Congratulations on your fantastic play, Greg!

WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS:

 On the Asian Tour, Titleist Pro V1x loyalist Lee Westwood fired a final round 5-under-par 67 to capture the Thailand Golf Championship by one shot. The win marks Westwood's 14th career Asian Tour title and his 42nd worldwide.


TITLEIST BY THE NUMBERS:

With another two wins this week, Titleist’s year-to-date victory count advances to 172. That's more than three times the nearest competitor with 47 and more than all competitors combined.

In total, 23,456 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 4,067 and more than all competitors combined.

THE TITLEIST LEADERBOARD  |  WEEK ENDING December 14th, 2014

TourEventTitleist Golf Ball PlayersNearest Competitor
European Tour Alfred Dunhill Championship 108 20
Australasia Tour Australian PGA Championship 124 17
Asian Tour Thailand Golf Championship 79 20

After claiming back-to-back titles at the Australian Open and Hero World Challenge in record setting fashion, it’s safe to say that the past couple of weeks have been great for Titleist Brand Ambassador Jordan Spieth.

Hard work, determination and talent have helped Jordan vault into the Top-10 of the Official World Golf rankings. Also contributing to Jordan’s recent success has been a change to the one piece of equipment he uses on every shot – his golf ball. 

Over the past few months, Jordan has worked closely with Titleist Tour Reps to test the new Titleist Pro V1x prototype and ultimately make the switch into this new golf ball. And to get the insider’s look at this process, we recently sat down with Titleist Tour Consultant for Golf Ball Performance Fordie Pitts.

As Fordie explained, the process really starts with taking a deep look at Jordan’s game and understanding all aspects of his launch conditions and ideal ball flight.

Growing up in the strong winds of Texas, Jordan learned to flight his golf ball, focusing on reduced spin and lower launch. After an All-American freshman year at the University of Texas, Jordan turned pro during his sophomore year and soon realized a higher ball flight would help him stay aggressive on the firm and fast greens of the PGA Tour.

“Since coming out of college, Jordan has focused on finding a ball that would increase his iron and short game spin, while not sacrificing distance off the tee,” said Pitts.

After being fit into the 2013 Pro V1x golf ball, Jordan enjoyed a fantastic 2013 season, winning the John Deere Classic and earning PGA Tour rookie of the year honors. The solid play continued throughout the 2014 season as he recorded 18 Top-25 finishes along with eight Top-10 finishes.

Looking to build on his success as he entered the new season, Jordan began working with the Titleist Tour Staff to test the new Pro V1x prototype. After some initial testing, Jordan started to notice the prototype was giving him some more greenside feel and control.

A recent visit to the Titleist Performance Institute helped cement the results as Jordan continued to put the new golf ball through its paces. While working with Vokey Tour Wedge Rep Aaron Dill and Tour Tech Rep JJ Van Weezenbeck in the short game area, Jordan noticed how much the increased spin would help. According to JJ, the results were obvious.

“Jordan proceeded to work through his wedges and noticed the improved feel and spin on every shot. After that, he knew he had his ball." 

After getting dialed in for the new 915 line of metals using the new Pro V1x prototype, Jordan was ready to head overseas for a stretch of tournaments that included the Japan Tour’s Dunlop Phoenix Open and Emirates Australian Open. The last order of business was to stock up on a few dozen of the prototype golf balls.

With very limited availability of the prototype product and time being of the essence, Titleist Tour Rep Todd Harris didn’t want to leave anything to chance. Todd drove to Jordan’s Dallas home to hand-deliver the golf balls and make sure he was ready to go.

And for Jordan, the next few weeks on the golf course were pretty close to perfect.

He proceeded to finish 3rd at the Dunlop Phoenix, and then captured an impressive 6-shot victory at the Australian Open. He continued the impressive run with the new ball a week later at the invite-only Hero World Challenge. Jordan shot an astounding 26-under-par for a 10-shot victory over a field that included some of the best players in the world.

As for Jordan’s feedback on the new Pro V1x prototype after his recent stretch of success...

"It obviously performed well – It still flew perfectly and the changes to the new golf ball have been big for me and I've been playing well since changing.

"This one's better for me because that softer cover around the greens allows me to have more spin control and softer feel off the blade of my putter without jeopardizing any distance or spin with the long clubs. It's still long off the tee with more control off the greens."

Clearly a winning combination. Congratulations, Jordan!

An important part of the Titleist golf club go-to-market process is player seeding and validation on the worldwide professional tours, with the critical measure being conversion of our players into the new product.

"If you want to make the best product in the world, you've got to prove yourself with the best players in the world," said Chris McGinley, vice president of Titleist golf club marketing.

Tour seeding and validation for the new family of Titleist 915 metals began earlier this year during the PGA Tour's Quicken Loans National at Congressional Country Club in Bethesda, Md. Since then, over 100 players have put 915 metals in play, recording 10 wins across six worldwide tours.

Titleist Brand Ambassador Jordan Spieth (915D2, 915F, 915Hd), who had already been playing a 915 fairway metal and hybrid, put the new 915D2 driver in play at the WGC-HSBC Champions. In his three starts since then, he finished T3 at the Dunlop Phoenix in Japan (one shot out of a playoff) and then posted record-breaking back-to-back victories at the Australian Open and Hero World Challenge. Titleist Brand Ambassadors Charley Hoffman (915D2, 915F), Brooks Koepka (915D2, 915F, 915Hd) and Nick Cullen (915D2) also trusted new 915 metals for recent wins on the PGA Tour, European Tour and Australasian Tour, respectively.

Regarding the performance of his new 915 driver, Spieth says it provides him with "faster ball speed, which helps me carry the ball quite a bit further. Bunkers that were perfectly placed...now I don't think about. [And it's] definitely a straighter ball flight with the driver, which I like to play. It certainly helps...knowing that the ball, even if you miss it, is going to go really straight."

Be sure to check out the video below (if you haven't already) for an inside look at how we introduced the Distance Without Compromise performance of the new 915 drivers at Congressional.

Titleist Brand Ambassador Jordan Spieth captured the Hero World Challenge in impressive fashion, shooting a final round six-under-par 66 for a 26-under-par 262 victory total. This is the second consecutive win for Jordan, both of which were won using the new Titleist Pro V1x prototype golf ball and new 915 driver. 

Jordan used the new ball to rank first in birdies, eagles, driving accuracy, putting and 3rd in greens in regulation. 

"The new ball is very much an improvement for me just as each version has really improved. This one's better for me because that softer cover around the greens allows me to have more spin control and softer feel off the blade of my putter without jeopardizing any distance or spin with the long clubs. It's still long off the tee with more control into the greens," said Spieth.

Let's get a closer look at the full bag of equipment used by Jordan this week.

Titleist Brand Ambassador Jordan Spieth earned his second consecutive runaway victory with a closing six-under-par 66 to win the Hero World Challenge by a decisive 10 strokes. The 21-year-old finished with a 26-under-par 262 victory total to shatter the tournament record by four shots.

Spieth, who plays a full bag of Titleist equipment, has been playing the new Titleist Pro V1x prototype golf ball and 915 driver since the WGC-HSBC Champions and the change has been paying dividends ever since. 

"This is the best that I've played in my life...And I got to say the same thing last week in a media tent in Australia," said Spieth.

Heading into the final round with a 7-shot lead, Spieth opened with three birdies in four holes to help open an 11 shot lead with nine holes to play. Spieth made sure to enjoy the home stretch.

"It was the most fun I ever had playing nine holes of golf," said Spieth.

The back-to-back wins moved Spieth into the Top 10 of the official world golf rankings, capping off a successful year in which Spieth achieved his goals.

"Inside we were really very pleased with the year and how it came to a close...I wanted to win multiple times this year and I did. This caps off the best golfing year that I've ever had."

Congratulations on your fantastic play, Jordan! See you in 2015. 

WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS:

 Relying upon the new Titleist Pro V1x prototype golf ball, Padraig Harrington captured the Asian Tours Indonesia Open by two shots. Harrington closed with an even par round of 71 for a 16-under-par 268 victory total. Harrington is also the first player to win with the new Pro V1x prototype golf ball on the Asian Tour. 

TITLEIST BY THE NUMBERS

With another two wins this week, Titleist’s year-to-date victory count advances to 172. That's more than three times the nearest competitor with 47 and more than all competitors combined.

In total, 23,456 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 4,067 and more than all competitors combined.

THE TITLEIST LEADERBOARD  |  WEEK ENDING November 30, 2014

TourEventTitleist Golf Ball PlayersNearest Competitor
European Tour Nedbank Golf Challenge 17 4
Asian Tour Indonesia Open 102 18
PGA Tour Latinoamerica Argentina Open 110 12
1
2
3 4 5 6