You’ve probably heard in the past that if the golf ball is lying well above your feet, you can expect to see your ensuing shot draw or hook toward your target. However, did you know that the loft of the club plays an extremely important role in the resulting direction of your shot?

As Titleist Staff Professional and Director of Instruction at Ibis Golf and Country Club Martin Hall explains, higher lofted clubs will usually have a more dramatic effect on ball flight and direction than lower lofted clubs.

In our latest episode of 18 Shots Presented by Titleist, Martin demonstrates how to adjust your setup and alignment to stay on target when facing this challenging shot.

#TeamTitleist

Titleist Pro V1x golf ball loyalist Steve Wheatcroft birdied the first hole of a sudden death playoff to win the Albertsons Boise Open on the Web.com Tour. Wheatcroft fired a final round 6-under-par 65 to finish the tournament at 24-under-par 260.

On the Canadian PGA Tour, Titleist Pro V1x golf ball loyalist Wes Homan converted a 6-foot birdie putt on the final hole to defeat playing partner Greg Eason (Pro V1) by one shot at the Staal Foundation Open.

With three more wins this week, Titleist’s year-to-date victory count advances to 98. That's more than four times the nearest competitor with 22 and more than all competitors combined.

In total, 13,973 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 2,251 and more than all competitors combined.

THE TITLEIST LEADERBOARD  |  WEEK ENDING July 20, 2014

TourEventTitleist Golf Ball PlayersNearest Competitor
European Tour The Open Championship 85 21
LPGA Tour Marathon Classic 99 11
Web.com Tour Albertsons Boise Open 100 18
Canadian Tour Staal Foundation Open 94 24

The #1 Ball in Golf - 2014 Wins

 

Titleist is the #1 ball for more players and more champions across the worldwide professional tours. To date, Titleist golf ball players have recorded 98 victories around the world in 2014, compared to 22 for the nearest competitor. Since its introduction in 2000, the Pro V1 golf ball franchise has been the golf ball of choice for more than 2,000 champions worldwide.

Below is a listing of tournaments won by Titleist golf ball players on the major worldwide professional tours in 2014.

TOUR (wins)
TOURNAMENT PLAYER BALL MODEL
 

 

PGA TOUR (20) Frys.com Open Jimmy Walker Pro V1
  Shriners Hospitals for Children Open Webb Simpson Pro V1x
  CIMB Asia Pacific Classic Winner Pro V1x
  The McGladrey Classic Winner Pro V1x
  OHL Classic at Mayakoba Winner Pro V1x
  Hyundai Tournament of Champions Zach Johnson Pro V1x
  Sony Open in Hawaii Jimmy Walker Pro V1
  Farmers Insurance Open Scott Stallings Pro V1x
  AT&T Pebble Beach Pro-Am Jimmy Walker Pro V1
  Northern Trust Open Bubba Watson Pro V1x
  Puerto Rico Open Chesson Hadley Pro V1x
  Valspar Championship John Senden Pro V1
  Valero Texas Open Steven Bowditch Pro V1x
  Shell Houston Open Matt Jones Pro V1x
  THE MASTERS Bubba Watson Pro V1x
  HP Byron Nelson Championship Brendon Todd Pro V1x
  Crowne Plaza Invitational at Colonial Adam Scott Pro V1
  FedEx St. Jude Classic Ben Crane Pro V1x
  Travelers Championship Kevin Streelman Pro V1x
  Greenbrier Classic Angel Cabrera Pro V1x
       

EUROPEAN (15) South African Open Championship Morten Orum Madsen Pro V1x
  Volvo Golf Champions Louis Oosthuizen Pro V1x
  Omega Dubai Desert Classic Winner Pro V1x
  Joburg Open George Coetzee Pro V1x
  Africa Open Thomas Aiken Pro V1x
  Solaire Open Alejandro Cañizares Pro V1x
  NH Collection Open Marco Crespi Pro V1x
  Maybank Malaysian Open Lee Westwood Pro V1x
  Volvo China Open Alexander Levy Pro V1x
  The Championship at Laguna National Felipe Aguilar Pro V1x
  Madeira Islands Open Daniel Brooks Pro V1x
  Nordea Masters Thongchai Jaidee Pro V1x
  Lyoness Open Mikael Lundberg Pro V1x
  Irish Open Mikko Ilonen Pro V1x
  BMW International Open Fabrizio Zanotti Pro V1
       

LPGA (7) Swinging Skirts LPGA Classsic Winner Pro V1
  North Texas Shootout Stacy Lewis Pro V1x
  Kingsmill Championship Lizette Salas Pro V1x
  ShopRite LPGA Classic Stacy Lewis Pro V1x
  NW Arkansas Championship Stacy Lewis Pro V1x
  RICOH Women's British Open Mo Martin Pro V1
  Marathon Classic Winner Pro V1
       

CHAMPIONS (10) Mitsubishi Electric Championship Bernhard Langer Pro V1
  Allianz Championship Michael Allen Pro V1x
  ACE Group Classic Kirk Triplett Pro V1x
  Mississippi Gulf Resort Classic Jeff Maggert Pro V1x
  Insperity Invitational Bernhard Langer Pro V1
  Regions Tradition Kenny Perry Pro V1x
  Principal Charity Classic Tom Pernice, Jr. Pro V1x
  Big Cedar Lodge Legends of Golf Jeff Sluman Pro V1
  Encompass Championship Tom Lehman Pro V1
  Constellation Senior Players Championshsip Bernhard Langer Pro V1
       

WEB.COM (11) Pacific Rubiales Colombia Championship Alex Cejka Pro V1x
  Panama Claro Championship Carlos Ortiz Pro V1x
  Chitimacha Louisiana Open Kris Blanks Pro V1x
  El Bosque Mexico Championship Carlos Ortiz Pro V1x
  South Georgia Classic Blayne Barber ProV1x
  BMW Charity Pro-Am Max Homa Pro V1x
  Rex Hospital Open Byron Smith Pro V1x
  United Leasing Championship Greg Owen Pro V1x
  Nova Scotia Open Roger Sloan Pro V1x
  Utah Championship Andres Gonzales Pro V1x
  Albertsons Boise Open Steve Wheatcroft Pro V1x
       

SOUTH AFRICAN (5) Dimension Data Pro-Am Estanislao Goya Pro V1x
  Zimbabwe Open Jbe Kruger Pro V1x
  Investec Royal Swazi Open Danie Van Tonder Pro V1x
  Lombard Insurance Classic Christian Basson Pro V1x
  Vodacom Euphoria Golf Estate & Hydro Danie van Tonder Pro V1x
       

ASIAN (3) Sail SBS Open Rashid Khan Pro V1x
  ICTSI Philippine Open Marcus Both Pro V1x
  Queen's Cup Thaworn Wiratchant Pro V1x
       

ONEASIA (2) Enjoy Jakarta Indonesia PGA Championship Michio Matsumura Pro V1x
  GS Caltex MaeKyung Open Jun-Won Park Pro V1x
       

JAPAN (2) Tsuruya Open Hiroyuki Fujita Pro V1
  PGA Championship Nissin Cupnoodles Cup Winner Pro V1
       

AUSTRALASIAN (4) Victorian PGA Championship Gareth Paddison Pro V1x
  Queensland PGA Championship Anthony Summers Pro V1x
  Victorian Open Matt Griffin Pro V1x
  New Zealand Open Dimi Papadatos Pro V1x
       

KOREAN (5) Dongbu Promy Insurance Open Dong-Min Lee Pro V1x
  Descente Munsingwear Match Play Ki-Sang Lee Pro V1x
  Happiness SongHak Construction Open Woo-Hyun Kim Pro V1x
  Bosung CC Classic Woo-Hyun Kim Pro V1x
  GunSan CC Open Heung-Choi Joo Pro V1x
  KPGA Championship Matthew Griffin Pro V1x
       

CANADIAN (5) PC Financial Open Joel Dahmen Pro V1x
  Syncrude Boreal Open Joel Dahmen Pro V1x
  Dakota Dunes Open Matt Harmon Pro V1x
  The Players Cup Timothy Madigan Pro V1x
  Staal Foundation Open Wes Homan Pro V1x
       

CHINA (1) Lanhai Open David McKenzie Pro V1x
       

LATINOAMERICA (7) 67th Arturo Calle Colombian Open David Vanegas Pro V1x
  TransAmerica Power Products CRV Open Marcelo Rozo Pro V1x
  Stella Artois Open Armando Favela Pro V1x
  Abierto OSDE del Centro William Kropp Pro V1x
  Roberto DeVicenzo Invitational Ty Capps Pro V1x
  Dominican Republic Open Michael Buttacavoli Pro V1
  Lexus Panama Classic Julián Etulain Pro V1x

The action is underway at Royal Liverpool and The Open Championship is already off to an exciting start. With early round conditions proving to be a bit tamer than expected, players are looking to post some low numbers and start their charge to the top of the iconic yellow leaderboard.

 And as the world’s best players look to take home the Claret Jug, Titleist is the overwhelming golf ball of choice with 85 players in the field trusting a Pro V1 or Pro V1x golf ball for their success. That’s more than 4 times the nearest competitor with 21 and more than all competitors combined.

Titleist was also the top choice among players in the sand, lob and approach wedge (151) and putter (59) categories.

Team Titleist was on the grounds early in the week to capture some of the sights as the major buzz was building around Hoylake. Check out the slideshow above for a tour inside the ropes and visit the Team Titleist discussions for even more exclusive photos.

Fast Fact: This is the 12th time the Open Championship has been contested at Royal Liverpool with the first being in 1897.

#TeamTitleist

At the RICOH Womens British Open Titleist Pro V1 loyalist Mo Martin eagled the final hole to capture her first career win along with her first LPGA Major championship. Martin was the only player to break par for the championship, finishing at 1 under-par 287 total for a one-shot victory over two players, including Pro V1x loyalist Shanshan Feng.

On the Web.Com Tour, Pro V1x loyalist Andres Gonzales fired four consecutive rounds in the 60’s, including a first round 9-under-par 62, to win the Utah Championship in wire-to-wire fashion. Gonzales posted a 21-under-par 263 victory total, four shots clear of three fellow Pro V1x golf ball loyalists – Adam Crawford, Sung Kang and Travis Bertoni.

To round out the week, Titleist Brand Ambassador Matthew Griffin closed with a 6-under-par 66 to win the KPGA Championship by three shots over Titleist Pro V1x golf ball loyalist KyongJun Moon.

With three more wins this week, Titleist’s year-to-date victory count advances to 95. That's more than four times the nearest competitor with 22 and more than all competitors combined.

In total, 13,595 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 2,195 and more than all competitors combined.

THE TITLEIST LEADERBOARD  |  WEEK ENDING July 13, 2014

TourEventTitleist Golf Ball PlayersNearest Competitor
PGA Tour John Deere Classic 104 17
European Tour Scottish Open 100 28
LPGA Tour RICOH Women's British Open 100 11
Champions Tour U.S. Senior OpenOpen 102 23
Web.com Tour Utah Championship 102 22
Canadian Tour The Players Cup 92 26
Korean Tour KPGA Championship 117 14
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