There are a lot of early season points on the line this week with events on the PGA Tour spanning across the globe and a high-powered field has assembled in Jackson, Mississippi looking to claim the Sanderson Farms Classic title and jump start their 2014 – 2015 campaigns.

The tournament is making its debut at the Country Club of Jackson and players will be facing another stern test on the 7,354-yard layout. Looking to defend his title on the new course, Titleist Pro V1x Loyalist Woody Austin had nothing but positive comments.

"It's a beautiful place, so the greens are extremely nice, really quick. The golf course is in great shape."

Enjoying a homecoming this week, Mississippi native and Pro V1x Loyalist Heath Slocum was always eager for an opportunity to tackle this classic course. This week, he will finally get his chance. 

"Yeah, this is one of the courses growing up that I always heard things about, so I just never got to play.  I'm really excited that I get to play it tomorrow," said Slocum.

Slocum also sees this as an opportunity to start building the all important confidence and momentum that is critical to kicking off the long season ahead.

“If you could especially get a winner and get some momentum and get ahead of the field or get ahead of the curve. I think that maybe it will invigorate your off-season.”

With a new course and a strong field, it is sure to be a fun week in Mississippi.

BY THE NUMBERS: 2014 Sanderson Farms Championship

 Titleist is the overwhelming golf ball of choice with 85 players in the field trusting a Titleist Pro V1 or Pro V1x golf ball for their success. Five times the nearest competitor with 16 and more than all competitors combined.

Titleist was also the top choice among players in the sand, lob and approach wedge (138) and putter (54) categories. 


Titleist Brand Ambassador John Peterson
tees off during the first round of the Sanderson Farms Championship.

Titleist Brand Ambassador Martin Flores
watches his Pro V1x fly down the fairway.

Titleist Brand Ambassador Robert Streb
is going for his second win of the new season.

When our golf club R&D team set out to develop the new line-up of Titleist 915 drivers and fairways, they knew that having the right complement of tour-proven, high-performance shafts was going to play an important role in helping serious golfers looking to maximize speed and timing.

After researching and testing a variety of options, the end result is a matrix that features five new premium shafts from the most played families on Tour to fit a wide range of players and swing speeds.

Let’s take a closer look at this impressive roster of shafts that will be available with the new 915 family of metals.

The Aldila Rogue Silver (110MSI) and Rogue Black (95MSI) use aerospace grade graphitic carbon fiber in a special layer in the butt of the shaft. This high end fiber provides Rogue shafts with excellent feel and control, with Rogue Silver delivering slightly lower launch and spin compared to Rogue Black.

The Mitsubishi Rayon Diamana D+ White, Diamana S+ Blue and Diamana M+ Red feature adaptive balance points and progressive torque matching to optimize stability across a wide spectrum of swing speeds. New ToughQure resin provides strengthened tip sections versus prior generation Diamana shafts.

Aldila Rogue Silver 60/70 and Rogue Black 60/70/80 as well as Mitsubishi Rayon Diamana D+ White 50/60/70/80, Diamana S+ Blue 50/60/70/80, and Diamana M+ Red 40/50/60/70 are all available as no upcharge options with 915 drivers and fairways (flex availability varies by weight).

Click on the chart below to view a comparison of the 915 stock shaft launch and spin characteristics, and be sure to visit a Titleist fitting professional to get fit for the new 915 metals.

View the Titleist Custom Club Options book for more information on all of the options available with the new 915 metals.

The field is set in Shanghai as 40 of the Top-50 golfers in the world teed off this week at the World Golf Championships - HSBC Champions. And with a lot of low scores being posted in the early rounds, players know how important it is to get off to a fast start and keep the momentum going.

“Obviously a very important tournament this week and a good chance for me to get off to a good start and give myself some comfort early in the new FedExCup season,” said Titleist Brand Ambassador Adam Scott.

“You really have to be on your game in all areas. There can't be anything lacking.”

This complete game approach requires a mental focus and determination from the first tee shot to the final putt. As Pro V1x loyalist Bubba Watson explains, it’s also about approaching every tournament with the same goals – to compete at a high level and win.

“I think any golf tournament, you're trying to win, you're trying to compete at a high level.  It really doesn't matter if it's a major or regular event, you want to win.”

The combination of additional FedExCup points, a large purse and an extremely deep field have made the HSBC Champions one of the Tour's premier events and there should be plenty of low scores and high drama this weekend.


 Titleist is the golf ball of choice with 41 players in this limited field event trusting a Titleist Pro V1 or Pro V1x golf ball for their success. Titleist Brand Ambassadors Jordan Spieth and Marc Leishman along with golf ball loyalists Bubba Watson, Hunter Mahan and Ian Poulter all put a new Pro V1x prototype golf ball in play.

Titleist was also the top choice among players in the irons (23) and sand, lob and approach wedge (63) categories.


Titleist Brand Ambassador Adam Scott rolling a few putts to get used to the greens at Sheshan International.

Titleist Brand Ambassador Jordan Spieth send his Pro V1x on a pin seeking journey.

2012 HSBC Champions winner and Titleist Pro V1x Loyalist Ian Poulter is looking to capture a third career WGC crown.

Louis Oosthuizen reading the green before sending his Pro V1x to the hole.

The #1 ball in golf is also the #1 gift in golf, especially when it comes with a personal touch. And this year, Titleist will again be bringing holiday smiles to golfers and gift givers alike by offering free personalization on every Titleist golf ball dozen, now through the end of the year.

From Nov. 1 to Dec. 31, 2014, personalization charges will be waived on all orders of Titleist Pro V1, Pro V1x, NXT Tour, NXT Tour S, Velocity and DT SoLo golf balls. Free personalization is also available on custom orders of Pro V1 and Pro V1x, the world’s best selling and most trusted golf balls, with double-digit play numbers (00 and 10-99).

 Personalization includes up to three lines of block text (17 characters per line) imprinted on each golf ball in black, blue, green, red or pink ink. Popular choices include names, nicknames, initials, holiday greetings, congratulations and inspirational messages. Twitter usernames (i.e., @Titleist) and hashtags (i.e., #TeamTitleist) are also growing in popularity.

On Pro V1 and Pro V1x models, the combination of a single- or double-digit play number (1-9, 00 and 10-99) with personalization is often used to commemorate a holiday, birthday, anniversary or other significant date or event. Lucky or favorite numbers and athlete jersey numbers are also popular options.

Individual numbers are also available on NXT Tour and NXT Tour S (1-4); Velocity (1-4 or 00, 11, 22, 33); and DT SoLo (1-4) models.

 The minimum order for free personalization is just one dozen. Orders can be placed by visiting any authorized Titleist golf shop. To locate a local Titleist golf shop, please visit the Titleist golf shop locator at:

For custom individual and double-digit play numbers, an additional charge may apply.

*Note: U.S. only. Free personalization promotions are also available in Canada and Europe. Please refer to the Titleist website in each respective market for complete details.

2014 Titleist Custom Holiday Promotion Details:• U.S. customers only.*

  • Offer: Free personalization (single pole personalization only).
  • Products: All Titleist golf ball models.
  • Imprint: Black, Blue, Red, Green or Pink ink.
  • 1 color per personalization.
  • Maximum 17 characters per line, up to 3 lines of personalization.
  • Minimum: 1 dozen (packaged in standard dozens).
  • Dates: An order must be placed between Nov. 1-Dec. 31, 2014.
  • Orders received by Dec. 10, 2014 are guaranteed to arrive by Dec. 24, 2014 via normal ground freight. Orders requesting Fast Forward Service must be received by Dec. 18, 2014.
  • December 3, 2014 is the last day that orders will be accepted for Double Digit Play Numbers, with guaranteed delivery prior to December 24, 2014.
  • Orders received after Dec. 18, 2014 will not ship until the week of January 19, 2015.
  • Orders for individual and double-digit play numbers may incur an additional charge.
  • Individual play numbers: Pro V1 and Pro V1x (1-9); NXT Tour and NXT Tour S (1-4); Velocity (1-4 or 00, 11, 22, 33); DT SoLo (1-4).
  • Double-digit play numbers (Pro V1 and Pro V1x only): 00 and 11-99.


Titleist Brand Ambassador Tom Pernice Jr. edged fellow Titleist Ambassador Jay Haas with a birdie on the fourth playoff hole of the Charles Schwab Cup Championship. 

Tom trusted a full bag of Titleist equipment on his way to an impressive all around showing, placing in the Top-10 in Driving Accuracy (9), Driving Distance (4), Sand Saves (3) and Greens in Regulation (4). 

Let's take a closer look at the equipment Tom used this week. 


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