Nobody in this week's Hyundai Tournament of Champions field knows more about winning on Kapalua's Plantation Course than Titleist Brand Ambassador Geoff Ogilvy. The 37-year old Australian won this event in 2009 and 2010, never shooting above 69 in eight rounds on the 7,452 yard track, the Tour's only par 73. .

"The first time I saw it, I said 'why are we playing at a place like this?," said Ogilvy. "It takes a bit of getting used to, especially trying to figure what to hit when the winds are blowing. I could be hitting a 5-iron from 140 yards or a wedge from 200 depending on the hole and the direction of the wind. So, yes, it took some getting used to."

The learning curve was quick for Ogilvy as he went on to win the event in his third trip back to Kapalua in 2009 and successfully defended his title in 2010. As a result, it’s always an event Ogilvy is eager to play.

 "As soon as I tapped in that last putt at Reno, I was excited about returning to Kapalua," said Ogilvy referring to his victory at Barracuda Championship in August which earned him a return trip to this winners-only event. "I feel so comfortable and have obviously had success here, so it is always special to be able to come back."

So what are the keys to winning?

"Because of the length on the scorecard, many people think it is a bomber's paradise and only the longest hitters have the advantage, but that is not necessarily true," said Ogilvy, who pointed to the winning success of fellow Titleist Brand Ambassador Zach Johnson a year ago. "You are going to hit a lot of fairways because they are among the widest on Tour. However, executing with your wedges on the short par 4's and into the par 5's is essential. A lot of these greens are big and undulating and three putts are a possibility even if you get on in regulation. The key is to hit your short irons close to the pin and make your putts.  The players that do that best this week are the one's that are going to be in contention."

Good luck to Geoff and all of #TeamTitleist this week!

We have reached the end of our countdown, and coming in at #1 on our list of the top posts of 2014 is a behind-the-scenes look at the Titleist Player Research Team.

We catch up with Product Testing Manager Rich Daprato, Player Research Supervisor Karen Gray and other members of the Player Testing Team to get a better sense of the important role that live player testing plays in the development of Titleist golf balls. 

Check out the original post below from October, 7 2014.


How Do You Test a Golf Ball? Meet the Titleist Player Research Team.

“How do you test a golf ball?”

It’s a fairly straightforward question but as you can imagine, when your focus is designing and developing the #1 ball in golf there are countless paths and roads that the journey to finding the answer will take. However, the one constant is that this journey always starts with the golfer.

And our player research team is on the front lines of this mission each and every day. From traveling around the globe to test prototypes with golfers of every skill level to hitting thousands of golf balls to record launch conditions, this team plays a critical role in the golf ball R&D process.

Collecting the launch condition data and working with golfers to understand how they are approaching impact is essential to developing the tests that will help guide product development.

“Whatever launch condition we achieved with the players we want to try and replicate that with a robot,” said Product Testing Manager Rich Daprato.

“Because of the repeatability of the robot we can test large amounts of samples and get real tight data groups.”

Armed with the data, the robots get to work on specific tests but then the journey comes back full circle as product validation is only achieved after extensive player testing.

“We want to know who you are and why you love the game and how we can make products that perform best for you,” said Player Research Supervisor Karen Gray.

So how do you a test a golf ball?

It’s a long process that involves a lot of people and best-in-class technology but most importantly, it begins and ends with the golfer.

#TeamTitleist

Coming in at #2 on our countdown is a look back at the launch of the new Titleist 915 family of metals. Featuring the new Active Recoil Channel, Radial Speed Face and enhanced MOI, the 915 line of metals offer all golfers distance without compromise.

Be sure to check out the original post from November, 14 2014. 


Launch Time: New Titleist 915 Family of Metals Hit Golf Shops Today

Launch day is here and we’re excited to see the Titleist 915 family of metals land in golf shops today. So visit your local golf shop or fitter to experience distance without compromise first-hand.

And check out the posts below for more exclusive content on the 915 family and get an inside look at the new features and benefits.

 

#TeamTitleist

Titleist has been the #1 ball at the U.S. Open for 66 years and counting, and our #3 post of 2014 catches up with Titleist Golf Ball Loyalists Steve Stricker, Zach Johnson and others to get their perspective on this fantastic accomplishment.

Check out the original post from June 9, 2014. 


The #1 Ball Played at the U.S. Open for 66 Years and Still Counting

The field is set and the players are ready for the challenge ahead of them at Pinehurst No. 2. And once again, the majority of players in the field will put their trust in a Titleist golf ball - The #1 ball played at the U.S. Open for 66 years... and still counting.

Welcome to U.S. Open week.

#TeamTitleist

 

In 2014, across the worldwide professional tours, Titleist was once again the #1 ball for more players and more champions. Tour players relied on a Titleist Pro V1 or Pro V1x golf ball 23,815 times in 2014, compared to 4,145 for the nearest competitor. During that same time Titleist golf ball players recorded 175 victories around the world in 2014, compared to 48 for the nearest competitor.

Since its introduction in 2000, the Pro V1 golf ball franchise has been the golf ball of choice for more than 2,200 champions worldwide.

Below is a listing of tournaments won by Titleist golf ball players on the major worldwide professional tours in 2014.

TOUR (wins)
TOURNAMENT PLAYER BALL MODELS
 
PGA TOUR (26) Frys.com Open Jimmy Walker Pro V1
  Shriners Hospitals for Children Open Webb Simpson Pro V1x
  CIMB Asia Pacific Classic Winner Pro V1x
  The McGladrey Classic Winner Pro V1x
  OHL Classic at Mayakoba Winner Pro V1x
  Hyundai Tournament of Champions Zach Johnson Pro V1x
  Sony Open in Hawaii Jimmy Walker Pro V1
  Farmers Insurance Open Scott Stallings Pro V1x
  AT&T Pebble Beach Pro-Am Jimmy Walker Pro V1
  Northern Trust Open Bubba Watson Pro V1x
  Puerto Rico Open Chesson Hadley Pro V1x
  Valspar Championship John Senden Pro V1
  Valero Texas Open Steven Bowditch Pro V1x
  Shell Houston Open Matt Jones Pro V1x
  THE MASTERS Bubba Watson Pro V1x
  HP Byron Nelson Championship Brendon Todd Pro V1x
  Crowne Plaza Invitational at Colonial Adam Scott Pro V1
  FedEx St. Jude Classic Ben Crane Pro V1x
  Travelers Championship Kevin Streelman Pro V1x
  Greenbrier Classic Angel Cabrera Pro V1x
  RBC Canadian Open Tim Clark Pro V1
  Barracuda Open Geoff Ogilvy Pro V1x
  The Barclays Hunter Mahan Pro V1x
  Deutsche Bank Championship Winner Pro V1x
  BMW Championship Billy Horschel Pro V1x
  The TOUR Championship Billy Horschel Pro V1x
       

EUROPEAN (23) South African Open Championship Morten Orum Madsen Pro V1x
  Volvo Golf Champions Louis Oosthuizen Pro V1x
  Omega Dubai Desert Classic Winner Pro V1x
  Joburg Open George Coetzee Pro V1x
  Africa Open Thomas Aiken Pro V1x
  Solaire Open Alejandro Cañizares Pro V1x
  NH Collection Open Marco Crespi Pro V1x
  Maybank Malaysian Open Lee Westwood Pro V1x
  Volvo China Open Alexander Levy Pro V1x
  The Championship at Laguna National Felipe Aguilar Pro V1x
  Madeira Islands Open Daniel Brooks Pro V1x
  Nordea Masters Thongchai Jaidee Pro V1x
  Lyoness Open Mikael Lundberg Pro V1x
  Irish Open Mikko Ilonen Pro V1x
  BMW International Open Fabrizio Zanotti Pro V1
  D+D REAL Czech Masters Jamie Donaldson Pro V1x
  ISPS Handa Wales Open Joost Luiten Pro V1
  Portugal Masters Alexander Levy Pro V1x
  Hong Kong Open Scott Hend Pro V1x
  Volvo World Match Play Championship Mikko Ilonen Pro V1x
  BMW Masters Marcel Siem Pro V1x
  Turkish Airlines Open Brooks Koepka Pro V1x
  DP World Tour Championship Henrik Stenson Pro V1x
       

LPGA (16) Swinging Skirts LPGA Classsic Winner Pro V1
  North Texas Shootout Stacy Lewis Pro V1x
  Kingsmill Championship Lizette Salas Pro V1x
  ShopRite LPGA Classic Stacy Lewis Pro V1x
  NW Arkansas Championship Stacy Lewis Pro V1x
  RICOH Women's British Open Mo Martin Pro V1
  Marathon Classic Winner Pro V1
  Meijer LPGA Classic Mirim Lee Pro V1x
  Canadian Pacific Women's Open So Yeon Ryu Pro V1
  Yokohama Tire LPGA Classic Mi Jung Hur Pro V1
  Reignwood LPGA CLassic Mirim Lee Pro V1x
  Sime Darby Open Shanshan Feng Pro V1x
  LPGA KEB HanaBank Championship Kyu-Jung Baek Pro V1
  Blue Bay LPGA Lee-Anne Pace Pro V1
  Lorena Ochoa Invitational Winner Pro V1
  CME Group Tour Championship Winner Pro V1
       

CHAMPIONS (20) Mitsubishi Electric Championship Bernhard Langer Pro V1
  Allianz Championship Michael Allen Pro V1x
  ACE Group Classic Kirk Triplett Pro V1x
  Mississippi Gulf Resort Classic Jeff Maggert Pro V1x
  Insperity Invitational Bernhard Langer Pro V1
  Regions Tradition Kenny Perry Pro V1x
  Principal Charity Classic Tom Pernice, Jr. Pro V1x
  Big Cedar Lodge Legends of Golf Jeff Sluman Pro V1
  Encompass Championship Tom Lehman Pro V1
  Constellation Senior Players Championshsip Bernhard Langer Pro V1
  The Senior Open Championship Bernhard Langer Pro V1
  3M Championship Kenny Perry Pro V1x
  Dick's Sporting Goods Open Bernhard Langer Pro V1
  Boeing Classic Scott Dunlap Pro V1
  Quebec Championship Wes Short, Jr. Pro V1x
  Pacific Links Hawaii Championship Paul Goydos Pro V1
  SAS Championship Kirk Triplett Pro V1x
  Greater Hickory Kia Classic Jay Haas Pro V1
  AT&T Championship Michael Allen Pro V1x
  Charles Schwab Cup Championship Tom Pernice, Jr. Pro V1x
       

WEB.COM (16) Pacific Rubiales Colombia Championship Alex Cejka Pro V1x
  Panama Claro Championship Carlos Ortiz Pro V1x
  Chitimacha Louisiana Open Kris Blanks Pro V1x
  El Bosque Mexico Championship Carlos Ortiz Pro V1x
  South Georgia Classic Blayne Barber ProV1x
  BMW Charity Pro-Am Max Homa Pro V1x
  Rex Hospital Open Byron Smith Pro V1x
  United Leasing Championship Greg Owen Pro V1x
  Nova Scotia Open Roger Sloan Pro V1x
  Utah Championship Andres Gonzales Pro V1x
  Albertsons Boise Open Steve Wheatcroft Pro V1x
  News-Sentinel Open Martin Piller Pro V1x
  WinCo Foods Portland Open Carlos Ortiz Pro V1x
  Hotel Fitness Championship Bud Cauley Pro V1x
  Nationwide Children's Hospital Invitational Justin Thomas Pro V1x
  Web.com Tour Championship Derek Fathauer Pro V1x
       

SOUTH AFRICAN (11) Dimension Data Pro-Am Estanislao Goya Pro V1x
  Zimbabwe Open Jbe Kruger Pro V1x
  Investec Royal Swazi Open Danie van Tonder Pro V1x
  Lombard Insurance Classic Christian Basson Pro V1x
  Vodacom Euphoria Golf Estate & Hydro Danie van Tonder Pro V1x
  Vodacom Origins of Golf - Arabella Jean Hugo Pro V1x
  Vodacom Origins of Golf - St. Francis Links Keith Horne Pro V1x
  Wild Waves Golf Challenge Colin Nel Pro V1x
  Vodacom Origins of Golf - Wild Coast Louis de Jager Pro V1x
  Vodacom Origins of Golf Final Keith Horne Pro V1x
  Nedbank Affinity Cup Louis de Jager Pro V1x
       

ASIAN (12) Sail SBS Open Rashid Khan Pro V1x
  ICTSI Philippine Open Marcus Both Pro V1x
  Queen's Cup Thaworn Wiratchant Pro V1x
  Yeangder Tournament Players Championship Prom Meesawat Pro V1x
  Mercuries Taiwan Masters Steve Lewton Pro V1x
  Panasonic Open India S.S.P. Chowrasia Pro V1x
  Chiangmai Golf Classic Rashid Khan Pro V1x
  Resorts World Manila Masters Mardan Mamat Pro V1x
  King's Cup Thaworn Wiratchant Pro V1x
  Indonesian Open Padraig Harrington Pro V1x prototype
  Thailand Golf Championship Lee Westwood Pro V1x
  Dubai Open Arjun Atwal Pro v1x
       

ONEASIA (4) Enjoy Jakarta Indonesia PGA Championship Michio Matsumura Pro V1x
  GS Caltex MaeKyung Open Jun-Won Park Pro V1x
  Fiji International Steven Jeffress Pro V1x
  Emirates Australian Open Jordan Spieth Pro V1x prototype
       

JAPAN (5) Tsuruya Open Hiroyuki Fujita Pro V1
  PGA Championship Nissin Cupnoodles Cup Winner Pro V1
  Dunlop srxn Fukushima Open Satoshi Kodaira Pro V1x
  KBC Augusta Hiroyuki Fujita Pro V1
  Asia-Pacific Diamond Cup Hiroyuki Fujita Pro V1
       

AUSTRALASIAN (10) Victorian PGA Championship Gareth Paddison Pro V1x
  Queensland PGA Championship Anthony Summers Pro V1x
  Victorian Open Matt Griffin Pro V1x
  New Zealand Open Dimi Papadatos Pro V1x
  Queensland Open Andrew Dodt Pro V1x
  South Pacific Ocean Championship Adam Stephens Pro V1
  WA PGA Championship Ryan Lynch Pro V1x
  NSW Open Anthony Brown Pro V1x
  BetEasy Australian Masters Nick Cullen Pro V1x
  Australian PGA Championship Greg Chalmers Pro V1x
       

KOREAN (9) Dongbu Promy Insurance Open Dong-Min Lee Pro V1x
  Descente Munsingwear Match Play Ki-Sang Lee Pro V1x
  Happiness SongHak Construction Open Woo-Hyun Kim Pro V1x
  Bosung CC Classic Woo-Hyun Kim Pro V1x
  GunSan CC Open Heung-Choi Joo Pro V1x
  KPGA Championship Matthew Griffin Pro V1x
  Vanier Championship Sang-Hyun Park Pro V1x
  K.J. Choi Invitational Sang-Hyun Park Pro V1x
  Hearld KYJ Tour Championship Hyung-Joon Lee Pro V1x
       

CANADIAN (9) PC Financial Open Joel Dahmen Pro V1x
  Syncrude Boreal Open Joel Dahmen Pro V1x
  Dakota Dunes Open Matt Harmon Pro V1x
  The Players Cup Timothy Madigan Pro V1x
  Staal Foundation Open Wes Homan Pro V1x
  ATB Financial Classic Brock MacKenzie Pro V1x
  The Great Waterway Classic David Bradshaw Pro V1x
  The Wildfire Invitational Nate McCoy Pro V1x
  Cape Breton Celtic Classic Mark Silvers Pro V1x
       

CHINA (2) Lanhai Open David McKenzie Pro V1x
  Cadillac Championship David McKenzie Pro V1x
       

LATINOAMERICA (12) 67th Arturo Calle Colombian Open David Vanegas Pro V1x
  TransAmerica Power Products CRV Open Marcelo Rozo Pro V1x
  Stella Artois Open Armando Favela Pro V1x
  Abierto OSDE del Centro William Kropp Pro V1x
  Roberto DeVicenzo Invitational Ty Capps Pro V1x
  Dominican Republic Open Michael Buttacavoli Pro V1
  Lexus Panama Classic Julián Etulain Pro V1x
  Arturo Calle Colombian Classic Nicholas Lindheim Pro V1x
  TransAmerica Power Products Mexico Open Oscar David Alvarez Pro V1x
  Lexus Peru Open Julián Etulain Pro V1x
  Aberto do Brasil / Aberto do Atlântico Rafael Becker Pro V1x
  Abierto de Chile Jorge Fernandez-Valdes Pro V1x
       
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