The 2014 FedExCup Finale

It has been another exciting year on the PGA Tour and the 2013-2014 journey culminates this weekend at East Lake Golf Club where the top 29 players in the FedExCup rankings have gathered for the season finale – The TOUR Championship.

With an $8 million purse, a $1.44 million winner’s share and a $10 million bonus for the FedExCup Champion on the line, players will need to remain focused and keep their nerves in check as they take on the Donald Ross layout.

"I'm looking at it like we are just at a golf tournament...and let the other stuff play out on Sunday afternoon," said Titleist Pro V1x loyalist Bubba Watson.

And for others like Pro V1x loyalist and last week’s winner at the 2014 BMW Championship Billy Horschel it’s about embracing the nerves and having a game plan in place.

"I always get nervous, I always have butterflies before a round of golf. I think the majority of the guys out here do...Personally, I prepare for a round of golf mentally, I try to control my breathing and calm down".

No matter the strategy or approach, we’re looking forward to another exciting finish at the TOUR Championship.


 This week at the TOUR Championship, Titleist is the top golf ball choice with 19 players in the limited field of 29 trusting a Pro V1 or Pro V1x golf ball for their success. 

Titleist was also the top choice in the driver (10), fairway wood (16), hybrid (5), iron (11) and approach, sand and lob wedge (27) categories.


 (Clockwise from top left) Titleist Brand Ambassadors Jordan Spieth, Jimmy Walker, Kevin Na and Zach Johnson share the common goal of capturing the biggest prize on the 2014 PGA Tour circuit.

 The stately Tudor-style clubhouse at East Lake Golf Club.

 Throughout the playoffs, Titleist Brand Ambassador Morgan Hoffmann has relied on his Pro V1x golf ball and a full bag of Titleist clubs, including his trusty Scotty Cameron Futura X putter.

 The view that players will face as they tee of the 1st hole at East Lake Golf Club.

 Titleist Brand Ambassador Webb Simpson took some time early this week to give a short game clinic to a lucky group of Tour fans.

 The 436-yard 10th hole at ELGC plays slightly uphill and is flanked by bunkers as well as trees.

Morgan Hoffmann's FedExCup Playoff Push

One of the hottest players on the PGA TOUR entering this week's TOUR Championship is Titleist Brand Ambassador Morgan Hoffmann. Hoffmann enters the season finale at No. 21 in the FedExCup Playoffs, and a win gives him an outside chance at securing the $10 million bonus that accompanies capturing the season-long points race. Entering the FedExCup Playoffs, Hoffmann was No. 124 of 125 players to qualify for The Barclays, which was contested in Paramus, N.J., just minutes from his childhood home.

Hoffmann made history over the last three weeks, becoming the only player ever to start each FedExCup Playoffs event outside the cut line and play his way into the next Playoffs event. He tied for 9th at The Barclays to vault from No. 124 to No. 73, followed by a T35 finish at the Deutsche Bank Championship that advanced him to No. 68, just inside the field of 70. At last week's BMW Championship, Hoffmann fired a course record-tying 62 on Saturday, followed by a Sunday 63 to help him finish third and move from No. 68 to No. 21. 

Starting the Playoffs at No. 124, Hoffmann tied for the lowest ranked player to begin the FedExCup Playoffs and reach the field of 30 in Atlanta.

"It's a dream come true," said Hoffmann prior to a practice round at East Lake on Tuesday.  "From the beginning of the season, this has been my major goal, to get to the finals.  I put a lot of hard work in to it this year and it's finally paid off.  I feel pretty good about myself and my attitude coming into this week is really positive."  

So what has changed in Hoffmann's game plan over the past month?

"I've kind of gone back to the college mentality of playing with Peter Uihlein and Rickie Fowler, just messing around at Karsten Creek and going pretty much for anything," said Hoffmann, who was teammates of both at Oklahoma State before turning professional in 2011.  "Kind of just trying to play like it's my home course every week.  I haven't known the course at each stop we are at, but I am just trying to go out there and have fun." 

What's in Morgan Hoffmann's Titleist Bag?:  Pro V1x golf ball, 913D3 driver (7.5º), 913F.d fairway metal (13.5º), 712U 3-iron, MB 714 irons (4-PW), Vokey Design SM5 gap (52º), sand (58º) and lob (62º) wedges, Scotty Cameron Futura X putter

Hoffmann is one of 19 players in the field of 29 (one player has withdrawn) who will be relying upon a Titleist golf ball at the TOUR Championship, and one of 10 full product line Titleist Brand Ambassadors, more than any other competitor. Check out the field of Team Titleist below:

Titleist Brand Ambassador Louis De Jager managed difficult conditions and gusty winds to shoot a three round total of 2-under-par 208. De Jager secured his second career Sunshine Tour title with a par on the first playoff hole. 

Let's take a closer look at the Titleist equipment De Jager used during his second career Sunshine Tour victory. 

Golf Ball: Pro V1x
Driver: Titleist 913D2 (10.5º) with Aldila Tour Green 65 X shaft, and SureFit Tour Hosel Setting B•2
Fairway Wood: Titleist 913 F (15º) with Oban Kiyoshi Purple 75 X and SureFit Tour Hosel
Irons: 712U (3-5), Titleist CB Irons (6-7) and Titleist MB Irons (8-PW) with Dynamic Gold Tour Issue shafts
Wedges: Vokey Design Spin Milled SM5 46, 56.10 and 60.07 with Dynamic Gold Tour Issue shafts
Putter: Scotty Cameron Prototype

Congratulations, Louis!


Determination, grit and focus were all on display Sunday afternoon at the BMW Championship as Titleist Pro V1x loyalist Billy Horschel posted a final round 1-under 69 to secure the victory and move into second place in the FedEx Cup standings.

“Yeah, it's great to win this championship,” said Horschel during his post-round interview.

“I felt pretty good starting the day off. I had a great warm-up session on the range. I hit a really good drive on No. 1, made birdie. Hit a bad second shot on 2, but came back with another birdie. After that I was sort of on grind mode.”

And for Billy, being in “grind mode” means keeping just about every aspect of his game sharp as he ranked in the top 15 for the tournament in Driving Distance (9), Driving Accuracy (14), Greens in Regulation (2) and Strokes Gained Putting (1).

Billy also credits this win to hard work with his team and his focus on constantly improving as a player.

Billy will be looking to carry this momentum of solid play into the Tour Championship this week.

"I'm a lot better player than I was six months ago. I understand my game a lot better… we have worked hard to become better players and do the right thing course management wise. And this is just another stepping stone to hopefully a lot bigger things in the future.”

It’s this type of focus and determination that we can all appreciate and hope to add into our own golf games.

Congratulations, Billy!


Titleist Pro V1x loyalist Wes Short Jr. eagled the final hole to claim his first Champions Tour victory at the Quebec Championship. Short shot a final round 8-under-par 64 to complete a three day total of 15-under-par 201. It was also a great week for Titleist golf ball players as the top 9 finishers all trusted a Pro V1 or Pro V1x golf ball.

On the Sunshine Tour, Titleist Brand Ambassador Louis de Jager captured the Vodacom Origins of Golf – Wild Coast on the first hole of a three-way sudden death playoff that also included Titleist Pro V1x loyalist Haydn Porteous. The win marks De Jager's second career Sunshine Tour Title. 

To round out the week's success, Titleist Pro V1x loyalist Mark Silvers captured his first career Canadian Tour victory by winning a playoff at the Cape Breton Celtic Classic. Silvers shot a final round 6-under-par 66 for a four day total of 15-under-par. 


With another four wins this week, Titleist’s year-to-date victory count advances to 127. That's more than four times the nearest competitor with 28 and more than all competitors combined.

In total, 17,968 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 3,004 and more than all competitors combined.


TourEventTitleist Golf Ball PlayersNearest Competitor
PGA Tour BMW Championship 37 12
European Tour Omega European Masters 109 17 Tour Chiquita Classic 85 15
Champions Tour Quebec Championship 57 10
Canadian Tour Cape Breton Celtic Classic 92 21
PGA Tour China Chateau Junding Penglai Open 81 20
Sunshine Tour Vodacom Origins of Golf - Wild Coast 99 14

Not every lie on the golf course is perfectly flat and golfers need to know how to adjust to all kinds of situations to help encourage a confident swing.

As Titleist Staff Professional Michael Breed tells us in this latest edition of 18 Shots Presented by Titleist, it's important to adjust your alignment, stance and grip to compensate for an uneven lie.

In this tip, Michael focuses on how to approach a shot when faced with a lie above your feet. A few of his keys... grip down and aim right of the target to ensure solid contact and better control.

Bring this shot to the course and click on the image below for even more great tips and advice for your game.


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