With the introduction of our new family of 915 metals, we’re also excited to launch our new Active Recoil Channel (ARC™) technology. Here’s a closer look at this new feature straight from our Golf Club R&D team...

The new Active Recoil Channel – a long, wide, deep channel, positioned along the sole of the club head, close to the leading edge – delivers more distance by actively flexing at impact to launch the ball with lower spin and higher speed.

The Active Recoil Channel (ARC™) allows the entire clubface, both crown and sole, to deflect at impact for high speed. (Clubs without ARC technology have a more rigid sole and deflect mostly in the face and crown at impact resulting in less speed and higher spin.)

“With the Active Recoil Channel, the ball is compressing in a different manner and doesn’t have the chance to gather as much rotational energy so it departs the club face with less spin,” said Dan Stone, Vice President of Research and Development, Titleist Golf Clubs. “It also creates a greater recoil effect, which imparts more speed, particularly low on the face.”

The effectiveness of the Active Recoil Channel is maximized by its efficient, proprietary construction. Relative to competitive drivers with slot technology, ARC is wider, deeper and longer, stretching across the entire sole from heel to toe.

“All of those aspects garner us more performance out of our channel design,” Stone said. “Properly managing spin benefits us through all levels of swing speeds and player types. High spin players get longer, straighter flight with more carry distance. Players that already manage spin well can further increase their distance by a slight loft increase. Even players on the PGA Tour, who are typically the best-fit players in the world, have increased their distance potential.

"It’s also important to remember that less spin across the face also means more consistent spin across the face. When we launched these drivers on tour, the most dominant point of feedback we received was that the spin and speed are very consistent across the face. And what that translates to for every golfer, not just PGA Tour players, is that you’re going to see better launch conditions and more distance even if the ball is hit off-center."

New Titleist 915 drivers, built for distance without compromise, are designed using patented Active Recoil Channel™ technology to produce lower spin and higher speed for more distance – without sacrificing forgiveness.

Available in golf shops worldwide beginning Nov. 14, new Titleist 915D2 and 915D3 drivers benefit serious golfers of all swing speeds by delivering maximum distance while maintaining a high MOI for exceptional forgiveness. The improved performance of Titleist 915 drivers, underlining the Titleist Golf Club R&D team’s driver design strategy of “distance and forgiveness,” is the result of three key advancements:

• The proprietary Active Recoil Channel, a long, wide and deep sole channel that actively flexes at impact and recoils to launch the ball off the face with higher speed and lower spin.

• Radial Speed Face, a high-speed forged face insert with a radially thinner perimeter in the heel and toe, which works with the Active Recoil Channel to increase ball speed on off-center hits.

• A precise, high-MOI design with a low and deep center of gravity location that delivers stability and forgiveness by preserving off-center ball speed for more distance, more often.

Those technologies, combined with the fitting precision of Titleist’s industry-leading SureFit Tour hosel and tour-validated looks, sound and feel, make for the most complete, consistent driver performance in the game.

[FULL POST]

...

New Titleist 915 fairway metals and hybrids, designed using new Active Recoil Channel™ technology to produce lower spin and higher speed, deliver longer distance with exceptional forgiveness from both the tee and turf.

The fastest fairway and hybrid designs Titleist has ever developed, the new 915F, 915Fd 915H and 915Hd models significantly increase distance for serious golfers of all swing speeds while maintaining high MOI for forgiveness.

Available in golf shops worldwide beginning Nov. 14, Titleist 915 fairways and hybrids provide improved performance through three key advancements: 

• The proprietary Active Recoil Channel, a long, deep, forward-positioned sole channel that actively flexes at impact and recoils to launch the ball off the face with higher speed and lower spin;

• An Ultra Thin Face, a high-strength, uniformly thin high-speed face insert that increases ball speed across the face; and

• A precise, high-MOI design with a low center of gravity (CG) location that delivers stability and forgiveness by preserving ball speed across the face for more distance, more often.

Those technologies, combined with the fitting precision of Titleist’s industry-leading SureFit Tour hosel and tour-validated looks, sound and feel, make for the most complete, consistent metals performance in the game.

[FULL POST]

...



Titleist Brand Ambassador Chesson Hadley was named Rookie of the Year for the 2013-14 wraparound season in an announcement made by the PGA TOUR today.  Hadley, who relies upon the Pro V1x golf ball and Titleist golf clubs for his success, recorded four Top 10 finishes during his breakout campaign, including a record-setting victory at the Puerto Rico Open.  In just his second start, Hadley played in the final group and finished T5 at the Shriners Hospitals for Children Open.  Three weeks after posting a T10 finish at Pebble Beach, Hadley broke through for his first career PGA TOUR crown in Puerto Rico, firing four consecutive rounds in the 60's en route a tournament-record 21-under par victory total.  He followed that winning performance with a T14 finish at the Valspar Championship.

Hadley, 27, earned his way into each of the first three FedExCup Playoff events, posting a T9 performance at the Deutsche Bank Championship and finishing T12 at the BMW Championship, where he was the lone rookie to participate.  He finished the season No. 49 in the FedExCup standings, and earned more than $1.7 million in prize money.

Hadley earned the honor over two fellow Titleist Brand Ambassadors Victor Dubuisson and Brooks Koepka, both of whom joined the PGA TOUR during the season as Special Temporary Members.  Dubuisson, who was a member of the victorious European Ryder Cup team, entered 10 events with three top-10 finishes at the WGC-Accenture Match Play Championship (2), The Open Championship (T9) and PGA Championship (T7).  He earned 662 non-member FedExCup points to secure PGA TOUR membership for 2014-15.

Koepka entered 16 events with two top-10 finishes at the Frys.com Open (T3) and the U.S. Open (T4).  He joined the PGA TOUR as a Special Temporary Member after a T21 at the Zurich Classic of New Orleans.  He earned 589 non-member FedExCup points to secure his PGA TOUR membership for 2014-15.

What's in Chesson Hadley's Bag?:

Pro V1x golf ball

913D3 driver (9.5)

915F fairway metal (16.5)

712U 3-iron

MB irons (4-PW)

Vokey Design SM5 gap (52), sand (56) and lob (60) wedges

Congratulations Chesson! #teamtitleist 

Did you know that nearly 1/3 of all the golf balls produced each year by Titleist are customized in one form or another? 

Did you also know that there is a team of passionate individuals dedicated to delivering the best possible experience from start to finish in the Titleist Custom Golf Ball facility located in New Bedford, Mass.?

Whether it’s a personal message, a name or initials imprinted on the side or a company logo or the crest of a favorite golf club – each Titleist golf ball that goes through the custom process is cared for by this talented family of Titleist associates.

And with this impressive operation in our own backyard, we had to bring you an insider’s view of Titleist’s Custom Golf Ball facility and see our amazing team at work.

It was an eye-opening experience for us and we hope you enjoy getting to know our team and the process a little better.

FAST FACT: Titleist first began personalizing golf balls in the early 1940’s.  In the more than 70 years since those first simple imprints, Titleist’s customization capabilities have advanced to the point where complex logo replication and faithful reproduction of color photography is now achieved daily on the #1 Ball in Golf.

6 7 8
9
10 11