Once the final prototypes were approved and the new Pro V1 and Pro V1x golf balls were ready for launch, it was up to the Titleist manufacturing team to bring the prototypes to life.

And when you’re committed to delivering exceptional distance, superior scoring performance and unmatched consistency in a golf ball – you need to have the team in place and the process down to go from one to one million.

Watch the video above to get a better look at the making of the new Titleist Pro V1 and Pro V1x.

#TeamTitleist

Titleist Brand Ambassador Brooks Koepka earned his first career PGA Tour victory on Sunday, relying on the new Pro V1x golf ball and a full complement of Titleist golf clubs to capture the WM Phoenix Open. Koepka closed with a stellar 5-under-par 66 to post a 15-under 269 total, good for a one-shot victory at TPC Scottsdale.

Let's take a closer look at Koepka's winning setup from this past week.

WHAT'S IN BROOKS KOEPKA'S BAG

Golf Ball: New Titleist Pro V1x golf ball

Driver: Titleist 915D2 driver (9.5º) w/Mitsubishi Diamana White +72 X shaft

Fairway:
Titleist 915Fd fairway metal (15.0º) w/Mitsubishi Dimana White +82 X shaft

Hybrid:
 Titleist 915Hd hybrid (20.5º) w/Mitsubishi Diamana White +92 X shaft

Irons: 
Titleist CB 714 irons (4-9) w/True Temper Dynamic Gold X100 shafts

Wedges:
Vokey Design SM5 pitching (54º) w/True Temper Dynamic Gold X100 shaft
Vokey Design SM5 gap (52º), sand (56º) and lob (60º) wedges w/True Temper Dynamic Golf S400 shafts

Putter:
Scotty Cameron Newport 2 SLT T10

Congratulations, Brooks!

#TeamTitleist

Titleist Brand Ambassador Brooks Koepka captured his first career PGA TOUR title with a win at the Waste Management Phoenix Open using the new 2015 Pro V1x. The 24-year old fired a final round 5-under-par 66 en route to a 15-under 269 victory total, one shot clear of three players, including fellow Pro V1x golf ball loyalists Bubba Watson and Ryan Palmer (Pro V1x). Koepka topped a leaderboard that included 10 Titleist golf ball loyalists out of the 14 players who finished among the top 10 and ties, six of whom relied upon the New Pro V1x.

Koepka becomes the third consecutive full line Titleist Brand Ambassador to win on the PGA TOUR, following Jimmy Walker (SONY Open) and Bill Haas (Humana Challenge). He is also the sixth Brand Ambassador to win during this wraparound season, joining Ben Martin (Shriners Hospitals for Children Open), Robert Streb (McGladrey Classic) and Charley Hoffman (OHL Classic at Mayakoba). The win is the eighth by Titleist golf ball loyalists through the first 11 events on the PGA TOUR, four of which have been with the New Pro V1x, including Bubba Watson (WGC-HSBC Champions), Hoffman (OHL Classic at Mayakoba), Walker (SONY Open) and now Koepka.

WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS:

 On the LPGA Tour, Na Yeon Choi, playing the New Pro V1x for the first time in competition, rallied to win the season-opening Coates Golf Championship. Choi carded a 4-under-par 68 en route to a 16-under-par 272 victory total, winning for her eighth time on the LPGA Tour.

 Titleist Pro V1 golf ball loyalist Mathew Goggin captured the Web.com Tour's season-opening Panama Claro Championship, closing with a 3-under 67 en route to an 11-under-par 269 victory total, four shots clear of his nearest competitor. It marked the fifth career Web.com Tour title for Goggin, who also won this event in 2011.

TITLEIST BY THE NUMBERS

In total, 1,485 players have teed up Titleist golf balls in competition on the 2015 worldwide professional tours, more than five times the nearest competitor with 284 and more than all competitors combined.

With two wins this week, Titleist’s victory count in the young 2015 season advances to 12. That's more than double the nearest competitor with 5 and more than all competitors combined.

THE TITLEIST LEADERBOARD  |  WEEK ENDING February 1, 2015

TourEventTitleist Golf Ball PlayersNearest Competitor
PGA Tour Waste Management Phoenix Open 83 15
European Tour Omega Dubai Desert Classic 77 25
LPGA Tour Coates Golf Championship 87 8
Web.com Tour Panama Claro Championship 94 16

PGA Tour rookie and Titleist Brand Ambassador Brooks Koepka made his 2015 debut last week at the Waste Management Phoenix Open.

And he's off to a great start.

Putting the new Titleist Pro V1x golf ball in play for the first time in competition, Koepka closed with sizzling rounds of 64-66 for a 15-under-par 269 total and his first PGA Tour victory. He hit every green in regulation on TPC Scottsdale's back nine during the weekend.

 "I got a chance to practice with the new ball a lot while I was home the last couple of months and I feel really confident. The tipping point for me is its performance from 60 yards and in and its softer feel than the previous generation. The length off my metals and long irons is similar, but I love the reaction I get from it on my scoring shots, so I am looking forward to playing it under the gun," said Koepka earlier in the week.

And when it was on the line yesterday, Koepka held up under the pressure to make a pivotal eagle on the 15th hole to earn a share of the lead and he never looked back. After the win, Koepka had a chance to quickly reflect on his path to victory early in his young career.

"I'm just finding my way right now, and, you know, everything is in the right track. I've got a good team behind me. We're working hard."

Koepka posted six Top 25's in 16 PGA Tour events last year. In his first two events of the 2014-15 PGA Tour season, he finished T8 at the Frys.com Open and T4 at the Shriners Hospitals for Children Open. Koepka, who was named European Tour Rookie of the Year last year, captured the Turkish Airlines Open in November, the first time he put the new Titleist 915 driver into play.  

"I played a lot of golf last year and I was tired by the time the European Tour season was over. I was able to relax at home, and play and practice for the last couple of months and now I am ready to get the season going again. I got off to a good start in the fall and hope to continue performing that way. I want to be prepared every week I tee it up."

Welcome to the PGA Tour winner's circle, Brooks!

#TeamTitleist

Some of the best players in the world have gathered in Scottsdale, Arizona for the Waste Management Phoenix Open. Featuring large, passionate crowds and very low scores, the WM Phoenix Open provides some of the most exciting tournament action all year. 

First time participant and Titleist Brand Ambassador Jordan Spieth is looking forward to the chance to play in front of over 100,000 fans who will attend the event each day.

"Yeah, it's a cool atmosphere. It's unlike any other FedEx Cup event. It's been a lot of fun the last couple of days."

Players will not only have to impress the large crowds, they will also have to face a redesigned layout, featuring new greens and a more difficult finishing hole.

"I like the looks of the redesign. The course is a little bit more demanding and the 18th hole is more visually intimidating. Overall I'm excited about everything," said Titleist Pro V1x Loyalist Rickie Fowler. 

With a beautiful setting, energized fans and a lot of birdies already posted, the Waste Management Phoenix Open is sure to offer golf fans plenty of excitement.

Be sure to check out the slideshow above for an inside-the-ropes look at the action from earlier this week.

BY THE NUMBERS: 2015 WASTE MANAGEMENT PHOENIX OPEN

 This week at the Waste Management Phoenix Open, Titleist is the overwhelming golf ball of choice with 83 players in the field trusting a Pro V1 or Pro V1x golf ball for their success. That's more than 5 times the nearest competitor with 15.

Titleist was also the top choice in the approach, sand and lob wedge (131) category.

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