The action is underway at Royal Liverpool and The Open Championship is already off to an exciting start. With early round conditions proving to be a bit tamer than expected, players are looking to post some low numbers and start their charge to the top of the iconic yellow leaderboard.

 And as the world’s best players look to take home the Claret Jug, Titleist is the overwhelming golf ball of choice with 85 players in the field trusting a Pro V1 or Pro V1x golf ball for their success. That’s more than 4 times the nearest competitor with 21 and more than all competitors combined.

Titleist was also the top choice among players in the sand, lob and approach wedge (151) and putter (59) categories.

Team Titleist was on the grounds early in the week to capture some of the sights as the major buzz was building around Hoylake. Check out the slideshow above for a tour inside the ropes and visit the Team Titleist discussions for even more exclusive photos.

Fast Fact: This is the 12th time the Open Championship has been contested at Royal Liverpool with the first being in 1897.

#TeamTitleist

Having a solid wedge game is critical for any golfer. This is especially true out on the PGA Tour and amplified at all of the major championships.

So we went straight to the source and caught up with Vokey Wedge Tour Rep Aaron Dill (Master Craftsman Bob Vokey’s right-hand man) for an exclusive interview to learn more about the importance of the proper wedge setup, bounce and grind configurations and other short game adjustments that will help pave the way to success for Vokey loyalists at Hoylake.

#TeamTitleist

 

When it comes to getting ready for a major championship and knowing what gear players on the PGA Tour will be looking to dial-in leading up to an event, the Titleist Tour Staff has their collective finger on the pulse.

Armed with our trusty camera and a list of questions, we jumped inside the ropes to catch up with Titleist Tour Representative Jim Curran to get an insider’s take on what equipment changes we should expect to see, what the atmosphere will be like at Hoylake and what player’s should focus on to make sure they are ready for this major test.

#TeamTitleist

The third major of the PGA Tour season is upon us and the world’s best golfers have made the journey to Hoylake to take on the seaside links of Royal Liverpool Golf Club.

The challenging links layout has seen a few recent updates designed to make an already difficult test a bit harder. The Open layout has been lengthened to play at 7,312 yards and while a number of bunkers have been removed, there are still 82 sand filled hazards spread out across the course.

And as players set their sights on hoisting the Claret Jug, we caught up with Titleist Brand Ambassadors Adam Scott, Zach Johnson, Jason Dufner, Graham DeLaet, Matt Jones, Webb Simpson and Jimmy Walker along with Titleist Golf Ball Loyalists Louis Oosthuizen, Bubba Watson, Lee Westwood, Rickie Fowler, Billy Horschel and Hunter Mahan for an exclusive look at what it means to them to play in The Open.

Welcome to Open Championship week!

#TeamTitleist

After waiting and watching the final groups come in for more than hour at the RICOH Women’s British Open, Titleist Pro V1 loyalist Mo Martin was finally able to let her accomplishment start to sink in as the newly crowned champion sat down for the post round interview.

“This is just unbelievable. It’s literally a dream come true.”

It was certainly a day to remember for Martin as she battled the windy conditions at Royal Birkdale to earn her first career LPGA victory and major title.

Martin was the only player to finish the tournament under par and she capped off her final round with a dramatic eagle on the 18th hole to take the clubhouse lead with a 1-under-par 287 total.

Faced with a long approach shot and a howling wind, Martin sent her Pro V1 golf ball soaring toward the green and watched as the shot of the day unfolded.

“The wind was coming pretty strong, so I aimed it very far left and hit it full. Held it up a little bit against the wind and when it was rolling on the ground I said sit and then I said go. It looked perfect, so I didn’t have anything more to say and then it hit the pin,” recounted Martin.

She then rolled in a six-foot eagle putt that proved to be the difference maker as her name remained atop the leaderboard.

Congratulations, Mo!

#TeamTitleist

3 4 5
6
7 8