"Something special happens to every player there, every year."

This is what Titleist Brand Ambassador Adam Scott had to say a few weeks ago when Team Titleist asked him about his fondest memories at The Masters.

And after a stunning performance on Sunday that featured Adam rolling his new 2013 Pro V1 golf ball into the cup for a couple of clutch birdies that will go down in Masters history, we have a feeling that the memories from this year will certainly stand out as he claimed his first major crown, donned the green jacket and became the first Australian to win The Masters.

"Golf is a big sport at home, and this is the one thing in golf we hadn't been able to achieve. It's amazing that it's my destiny to be the first Australian to win. It's incredible," said Adam.

Adam, who led the field in Greens in Regulation (77%), converted a 20-foot putt for birdie on the final hole of regulation, only to watch fellow Titleist golf ball loyalist Angel Cabrera (New 2013 Pro V1x) nearly hole his approach shot for a tap-in birdie and force the extra session. 

Replaying the 18th as the first hole of the playoff, both players got up and down for par with close chip shots. On the second extra hole, the 10th at Augusta National, Cabrera's 15-foot putt for birdie just missed, setting up Adam's heroics. As daylight fell, Adam drained a dramatic 12-footer for birdie and the historic win. 

Playing with fellow countryman and Titleist Brand Ambassador Marc Leishman (New 2013 Pro V1x golf ball, Titleist 913D2 driver (9.5º), 913Fd fairway metal (15.0º), 712U 2-iron, AP 3-4 irons. MB 5-9 irons, Vokey Design Spin Milled pitching (48º), Spin Milled TVD sand (54º) and lob (58º) wedges, Scotty Cameron by Titleist Tour Rat 2 prototype putter) in the next to last group, Adam made his only bogey on the first hole, closing with a 3-under par 69.

Cabrera, playing in the final group, posted a final round 2-under 70, as both players finished regulation in 9-under 279. Cabrera was the only participant to shoot four consecutive rounds under par (71-69-69-70). Leishman tied for 4th, four shots out of the playoff, and his best finish in a major championship. 

WHAT'S IN THE BAG FOR 2013 MASTERS CHAMPION ADAM SCOTT:  

Golf Ball: New 2013 Titleist Pro V1 golf ball
Driver: Titleist 913D3 (9.5º) driver with a Graphite Design Tour AD DI-8 X-flex shaft
Fairway Metal: Titleist 910Fd (15º) fairway metal with a Rombax Pro 95 X-flex shaft
Utility Iron: Titleist 712U (2)
Irons: Titleist MB (3-9) irons with KBS Tour steel shafts
Wedges: Titleist Vokey Design Spin Milled 248.06,  254.10 and SM4 TVD-K 60º wedges with KBS Tour shafts
Putter: Scotty Cameron by Titleist Futura X prototype putter

Congratulations, Adam!

• • •

EQUIPMENT COUNTS: Titleist was the most relied upon golf ball in the limited-field of 93 with 52 players, more than four times the nearest competitor with 12. Titleist also was the overwhelming top choice in the iron (19) and wedge (83) categories. The win is the sixth by Titleist golf ball players on the 2013 PGA TOUR, more than any other competitor. 

• • •

EQUIPMENT NOTES FROM THE TOUR: Adam played the new Titleist 913D3 driver for the first time in competition this week after switching from the Titleist 910D3. His new 913D3 9.5º driver has an A-1 (neutral) SureFit Tour Hosel setting with a Graphite Design Tour AD DI 8, X flex graphite shaft at 44.75".  Adam worked with Titleist Tour Representative Chris Tuten on the Wednesday of the Tampa Bay Championship to dial in a precision fit. Adam did not put the 913D3 driver into play in Tampa, preferring to work with it during his preparation weeks leading up to the Masters. Adam came to Augusta ready to put it in play and was extremely confident in his performance with it following several practice rounds. Scott cited that he was getting a higher ball flight without increased spin for longer carry distance with the new driver - which would be beneficial to him at Augusta National and going forward.

Adam also put a refined Scotty Cameron by Titleist Futura X prototype putter in the bag this week. He has been working with Cameron since December on the new long putter that provides the high MOI (Moment of Inertia) and path that Adam was seeking. While the design of the putter creates a high MOI, Cameron took the putter one step further by adding more stability to the face with perimeter weighting. High MOI combined with perimeter weighting gives this putter a very unique feel and performance. The putter is made out of aluminum and includes a balance bar and four tungsten weights that are positioned under four adjustable stainless steel weights in the far four corners of the putter for maximum MOI. The putter is 49" in length, has a 79º lie angle and 3º of loft.

• • •

NOTEWORTHY: The win is the ninth official victory of Adam Scott's PGA Tour career (he also won the 2005 Nissan Open that was reduced to 36 holes) ... A true global player, the victory also marks Adam's 20th win worldwide as a professional ... Adam, who has made 10 cuts in 12 career starts at the Masters, posted his third consecutive Top 10 finish at Augusta (2013/1, 2012/T8, 2011/T2) and fourth overall (2002/T9) ... Adam has played in five PGA Tour events in 2013, making the cut in each, while posting three Top 10 finishes ... He has finished in the top 15 in each of his last six starts in major championships ... Cabrera won the 2009 Masters in a three-way playoff ... In addition to Scott, Cabrera and Leishman, three other golf ball loyalists (Lee Westwood/T8, John Huh/T11, Tim Clark/T11) finished among the top 12 and earned a return visit to the 2014 Masters ... Clark, who posted a 5-under 67 on Saturday for low third round of the tournament, is also a Titleist Brand Ambassador who relies upon the New 2013 Pro V1, 913D3 driver, 913F fairway metal, 712U 4 iron, CB irons, Vokey Design SM4 pitching, sand and lob wedges. 

The season’s first major is upon us and it is a week unlike any other on the PGA Tour.

From the drive down Magnolia Lane to setting foot inside the Augusta National clubhouse, earning an invitation to the Masters is the culmination of hard work and dedication for every player in the field.

Team Titleist recently caught up with a number of Titleist Brand Ambassadors including Adam Scott, Zach Johnson, Jason Dufner and Webb Simpson along with golf ball loyalists Lee Westwood, Luke Donald and defending champion Bubba Watson (among others) to get their take on what it means to be in this elite field.

Hear what they had to say in the video above and stay tuned to Team Titleist for more exclusive content throughout the week.

Welcome to Masters Week. 

It was more than a year ago when the Titleist Golf Club R&D team started thinking about how they could deliver a new long game option in the form of a utility iron that provided high ball speed, traditional blade iron players with improved playability and shot control.

After a number of prototypes, extensive research and player testing across all levels, the team had developed what they were looking for - the New Titleist 712U Forged Utility Iron.

Engineered with a deep center of gravity (CG) position for a higher moment of inertia (MOI), Titleist 712U delivers increased stability and playability versus a traditional long iron while providing enhanced trajectory and spin control versus a hybrid.

The 712U features a wider, camber sole design that promotes clean turf interaction and is effective for a variety of attack angles, making the club more versatile when trying hit high or low shots. 712U utilizes a forged, hollow body 1025 steel construction with a high-speed 455 steel face insert along with a tapered-tip iron shaft for additional trajectory control.

Once it was first introduced on tour as a prototype, Titleist Brand Ambassadors like Adam Scott (2-iron), Tim Clark (4-iron) and Geoff Ogilvy (2-iron) were tracking down our tour reps to get their hands on one.

“I don’t like the look of hybrids, but the 712U (2-iron) looks great at address,” said Ogilvy. “It is a bit stronger than a 2-iron, it goes farther than a 2-iron and it’s easy to hit. It feels great, performs how I need it to, and I like having it in my bag.”

And the buzz kept spreading.

We heard from many Team Titleist members who were also eager to put the 712U in their bag and we listened.

"The feedback we heard from Team Titleist was overwhelming and with the 712U being so well received out on tour, we decided to make it available through custom order for those players that need or prefer this type of long game yardage and trajectory solution,” said Steve Pelisek, General Manager, Titleist Golf Clubs.

Offered in 2-iron (18º), 3-iron (21º) and 4-iron (24º) lofts, 712U utility irons are available by custom order beginning May 15.

If you're looking to get fit for a custom 712U, contact the Team Titleist Club Concierge's at clubsupport@titleist.com or call 1-888-TITLEIST and we'll help point you in the right direction.

In the meantime, check out the video above for more details and check out some earlier 712U coverage below...

First Look: Prototype Titleist 712U Utility Irons

The Masters is only a week away and as the players get ready to make their journey to Augusta, we’re working on some exclusive Team Titleist content featuring many of our brand ambassadors and golf ball loyalists that earned an invitation to the season’s first major.

And when it comes to the season’s first major, it’s all about preparation. We recently caught up with Titleist Brand Ambassador Jason Dufner to get the inside track on his plans leading into next week.

Check out the video above to see what he had to say and let us know how you’re getting ready to watch the Masters by adding a comment below.

Confidence was the name of the game this weekend as Titleist golf ball players trusted the performance of their Pro V1 and Pro V1x golf balls to success across the globe.

Pro V1 and Pro V1x golf ball loyalists have now combined for 27 wins on the worldwide professional tours, nearly five times the nearest competitor with six and more than all competitors combined.

The 5-win weekend featured Kevin Streelman trusting a new 2013 Pro V1x to earn his first career PGA Tour victory at the Tampa Bay Championship while fellow Pro V1x loyalist Thomas Aiken recorded his second career European Tour victory at the Avantha Masters in India.

Solid play from Pro V1 loyalist David Frost resulted in a victory at Toshiba Classic on the Champions Tour and fellow Pro V1 player Ted Purdy took home top honors at the PGA Tour Lationamerica’s season opener at the Abierto Mexicano de Golf.

And rounding out the highlights, Pro V1x loyalist Stacy Lewis charged up the leaderboard on Sunday at the LPGA’s RR Donnelley Founders Cup to card her second win of the season and ascend to No. 1 on the Rolex Women’s World Golf Rankings.

Here’s the Team Titleist weekend wrap-up…

PGA TOUR:  Titleist golf ball loyalist Kevin Streelman earned his first career PGA Tour title with a two shot win at the Tampa Bay Championship. Streelman, who relied upon the New 2013 Pro V1x golf ball, closed with a bogey-free 4-under par 67 en route to a 10-under 274 victory total. In fact, Streelman did not make a bogey over the final 37 holes on the difficult Copperhead course at Innisbrook.

Titleist Brand Ambassador Cameron Tringale (New 2013 Pro V1x, 913D3 driver, 910Fd fairway metal, 913Hd hybrid, MB irons, Vokey Design Spin Milled wedges, Scotty Cameron GSS prototype putter) posted a final round 5-under 66 to finish five shots back in solo third place.

Fellow Titleist Brand Ambassador Greg Chalmers (New 2013 Pro V1x, 913D3 driver, 913Fd fairway metal, 913Hd hybrid, CB irons, Vokey Design SM4 wedges) and Titleist golf ball loyalist Luke Donald (New 2013 Pro V1x) were among three players who tied for fourth, as four of the top six finishers all played the new 2013 Pro V1x.

Seven more players tied for seventh place, including Titleist Brand Ambassador Ben Kohles (New 2013 Pro V1x, 913D3 driver, 913H hybrid, CB irons, Vokey Design SM4 wedges, Scotty Cameron GoLo putter), and Titleist golf ball loyalists Harris English (New 2013 Pro V1x), Shawn Stefani (New 2013 Pro V1x) and a rookie (Pro V1x, 910D2 driver, 910F fairway metal, 913H hybrid, AP2 irons, Vokey Design SM4 wedges, Scotty Cameron 009 prototype putter) who secured a temporary PGA Tour membership with his performance.

Just the stats...  Cameron Tringale topped the field in Strokes Gained - Putting (2.098), while tying for 3rd in Greens in Regulation (73.6), hitting 51 of 72 for the week ... Ben Kohles topped the field in Driving Accuracy (82.7%) with his New Pro V1x and Titleist 913D3 combination, hitting 43 of 52 fairways.  He was also 8th in Total Putting (52.3) ... Another Titleist Brand Ambassador, Erik Compton tied for first in Greens in Regulation (73.6%), hitting 53 of 72 for the week, while ranking 9th in Driving Distance (288.9). Compton, who tied for 30th overall, made his fifth cut in seven events this season, and tied his season-best single round with a 65 on Friday ... Streelman, Chalmers and English all tied for the lead in Birdies with 19.

Titleist was the most relied upon golf ball in the field of 156 with 106 players, nearly five times the nearest competitor with 22. Titleist also was the overwhelming top choice in the sand, lob and approach wedge category with 164 Vokey Design wedges in play, more than three times the nearest competitor with 53.  In addition, 57 players relied upon a Scotty Cameron putter for their success on the difficult greens at Innisbrook.

• • •

EUROPEAN TOUR: Titleist Pro V1x loyalist Thomas Aiken posted four consecutive rounds in the 60's to collect his second career European Tour title with a three shot victory at the Avantha Masters in India. Aiken, who fired a 10-under par 62 on Saturday to build a three shot lead, closed with a Sunday 67 en route to a 23-under 265 victory total. 

Titleist Brand Ambassador Gaganjeet Bhullar (Pro V1x, 913D2, 913Fd fairway metal, AP2 irons, Vokey Design SM4 wedges, Scotty Cameron Newport 2 putter) and Titleist golf ball loyalist Liang Wen-chong (Pro V1x) finished solo second and third, respectively, as Titleist players occupied the top three spots on the leaderboard.  Bhullar birdied three of the last five to close with an 8-under par 64 and set the clubhouse target at 20-under par, while Aiken's playing partner Liang recorded a hole-in-one at the seventh and finished another two shots back.

Titleist was the most relied upon golf ball in the field of 156 with 103 players, more than five times the nearest competitor with 19.  Titleist was also the top choice in the iron (42) and sand, lob and approach wedge (154) categories.

• • •

LPGA:  Titleist golf ball loyalist Stacy Lewis (Pro V1x), coming off a victory in Singapore two weeks ago, captured the LPGA Founders Cup on Sunday to vault to No. 1 in the world.  Lewis, who trailed by four shots entering the final round, closed with an 8-under 64 en route to a tournament record 23-under 265 total. It was the seventh win of Lewis' LPGA Tour career.  Angela Stanford (New 2013 Pro V1) finished in solo third place at 17-under.

Titleist accounted for a tournament-leading 83 golf ball players in the field of 132, nearly seven times the nearest competitor with 12.

• • •

CHAMPIONS TOUR: Titleist Pro V1 golf ball loyalist David Frost (Pro V1) fired a final round 65 to capture the Toshiba Classic by five shots, tying the tournament record of 19-under 194 set by Titleist Brand Ambassador Jay Haas in 2007. Frost, who shot a 63-66-65, led wire to wire en route to his fourth career Champions Tour victory. In four events this season, Frost hasn't finished out of the top 10, posting ties for ninth, fifth and losing in a playoff in the season-opening Mitsubishi Electric Championship.

Haas (New 2013 Pro V1, 910D2 driver, 910Fd fairway metal, 910H hybrid, 909H hybrid, CB irons, Vokey Design SM4 wedges, Scotty Cameron GoLo M3 putter) finished tied for third with Peter Senior (Pro V1) at 11-under.

Titleist was the top choice in golf balls in the field of 81 with 58 players trusting a Pro V1 or Pro V1x for their success, seven times the nearest competitor with 8. Titleist was also the field favorite in the iron (20), sand, lob and approach wedge (69) and putter (20) categories.

• • •

PGA TOUR LATINOAMERICA: New 2013 Pro V1 golf ball loyalist Ted Purdy closed with a 2-under par 70 to capture the Abierto Mexicano de Golf, the season-opening event for the PGA Tour Latinoamerica. Purdy finished at 7-under-par 281 for his first win on tour, one shot clear of Titleist Brand Ambassador David Vanegas (New 2013 Pro V1). Purdy also has one career win on the PGA and Web.com Tours.

Titleist was the top choice in golf balls in the field of 144 with 112 players teeing up a Pro V1 or Pro V1x, more than five times the nearest competitor with 20. 

• • •

ONEASIA: Titleist was the most relied upon golf ball in the field of 159 with 100 players, more than three times the nearest competitor with 31. Titleist also was the overwhelming top choice in the hybrid (75 vs. 20 for the nearest competitor), iron (53 vs. 15 for the nearest competitor) and sand, lob and approach wedge (169 vs. 52 for the nearest competitor) categories.

Eight of the 11 players who finished among the Top 10 and ties relied upon a Titleist golf ball for their success.

Australian Scott Strange (New 2013 Pro V1) closed with a 5-under-par 67 to finish alone in second, while fellow Titleist Brand Ambassador and countryman Nick Cullen (New 2013 Pro V1x) finished another shot back for solo third place.

• • •

SOUTH AFRICA: Titleist was the most relied upon golf ball in the field of 156 with 111 players, more than three times the nearest competitor with 30.

CLICK IMAGE ABOVE TO LAUNCH GALLERY

If you ask Bob Vokey he’ll tell you that he has the best R&D facility in the world – the PGA Tour.

That’s because Bob spends a lot of his time working closely with many of the best golfers taking notes on what they’re looking for when it comes to wedge performance and short game scoring. Armed with this insight, Bob heads back to his shop in Carlsbad, CA to develop new wedge concepts and refine every element from the grooves and head design to the finish and sole grind.

And speaking of grinds, we’d like to introduce you to the “K” grind.

This latest creation for “The Voke” is a result of his work with Titleist Brand Ambassadors Adam Scott, Ben Crane and Jason Dufner. This grind features a wider sole and more camber in the 56º, 58º and 60º wedges.

“The TVD-K is a great option for diggers - players who tend to have steeper angles of attack and take full divots with their wedge shots,” said Vokey.

“Remember, bounce is your friend. And the added bounce in the K grind makes these wedges solid choices for getting out of bunkers and when playing on softer turf.”

After passing the tests on the ultimate proving ground, the “TVD-K” grind will soon be an option for all of Vokey Nation to make their own via WedgeWorks (Stay tuned to Team Titleist for updates and make sure you join Vokey.com to get the latest Vokey news).

But first, here’s an exclusive opportunity for Team Titleist to take home one of the tour prototypes that was gamed by Jason Dufner during his breakout season on the PGA Tour in 2012.

That’s right, this wedge was in the bag as “Duf” during his 2012 FedEx Cup Playoff campaign and also at the Ryder Cup. Jason was also kind enough to autograph this wedge that is sure to be a welcome addition to any wedge collection.

Here are the specs…

Vokey TVD-K Prototype
Loft: 60º  Bounce: 4º (Jason uses a lower bounce version of the TVD-K that was hand ground by Vokey Tour Rep Aaron Dill)
Shaft: Dynamic Gold Spinner Shaft (stiff flex)
Length: Standard length
Lie: 2º Flat
Grip: Golf Pride Tour Velvet Cord 58 Round with one extra wrap
Swingweight:  D5
Stamped:  DUF in white snow

Check out the slideshow above for a closer look at the TVD-K wedges along with some close-ups of Dufner’s tour prototype.

CLICK HERE TO ENTER THE SWEEPS

Thanks, Jason! And good luck to Team Titleist.

Note: This sweepstakes is only open to current residents of the United States. No purchase necessary. Complete rules can be found here.