Morgan Hoffmann's FedExCup Playoff Push

One of the hottest players on the PGA TOUR entering this week's TOUR Championship is Titleist Brand Ambassador Morgan Hoffmann. Hoffmann enters the season finale at No. 21 in the FedExCup Playoffs, and a win gives him an outside chance at securing the $10 million bonus that accompanies capturing the season-long points race. Entering the FedExCup Playoffs, Hoffmann was No. 124 of 125 players to qualify for The Barclays, which was contested in Paramus, N.J., just minutes from his childhood home.

Hoffmann made history over the last three weeks, becoming the only player ever to start each FedExCup Playoffs event outside the cut line and play his way into the next Playoffs event. He tied for 9th at The Barclays to vault from No. 124 to No. 73, followed by a T35 finish at the Deutsche Bank Championship that advanced him to No. 68, just inside the field of 70. At last week's BMW Championship, Hoffmann fired a course record-tying 62 on Saturday, followed by a Sunday 63 to help him finish third and move from No. 68 to No. 21. 

Starting the Playoffs at No. 124, Hoffmann tied for the lowest ranked player to begin the FedExCup Playoffs and reach the field of 30 in Atlanta.

"It's a dream come true," said Hoffmann prior to a practice round at East Lake on Tuesday.  "From the beginning of the season, this has been my major goal, to get to the finals.  I put a lot of hard work in to it this year and it's finally paid off.  I feel pretty good about myself and my attitude coming into this week is really positive."  

So what has changed in Hoffmann's game plan over the past month?

"I've kind of gone back to the college mentality of playing with Peter Uihlein and Rickie Fowler, just messing around at Karsten Creek and going pretty much for anything," said Hoffmann, who was teammates of both at Oklahoma State before turning professional in 2011.  "Kind of just trying to play like it's my home course every week.  I haven't known the course at each stop we are at, but I am just trying to go out there and have fun." 

What's in Morgan Hoffmann's Titleist Bag?:  Pro V1x golf ball, 913D3 driver (7.5º), 913F.d fairway metal (13.5º), 712U 3-iron, MB 714 irons (4-PW), Vokey Design SM5 gap (52º), sand (58º) and lob (62º) wedges, Scotty Cameron Futura X putter

Hoffmann is one of 19 players in the field of 29 (one player has withdrawn) who will be relying upon a Titleist golf ball at the TOUR Championship, and one of 10 full product line Titleist Brand Ambassadors, more than any other competitor. Check out the field of Team Titleist below:

Titleist Brand Ambassador Louis De Jager managed difficult conditions and gusty winds to shoot a three round total of 2-under-par 208. De Jager secured his second career Sunshine Tour title with a par on the first playoff hole. 

Let's take a closer look at the Titleist equipment De Jager used during his second career Sunshine Tour victory. 

Golf Ball: Pro V1x
Driver: Titleist 913D2 (10.5º) with Aldila Tour Green 65 X shaft, and SureFit Tour Hosel Setting B•2
Fairway Wood: Titleist 913 F (15º) with Oban Kiyoshi Purple 75 X and SureFit Tour Hosel
Irons: 712U (3-5), Titleist CB Irons (6-7) and Titleist MB Irons (8-PW) with Dynamic Gold Tour Issue shafts
Wedges: Vokey Design Spin Milled SM5 46, 56.10 and 60.07 with Dynamic Gold Tour Issue shafts
Putter: Scotty Cameron Prototype

Congratulations, Louis!

#TeamTitleist

Determination, grit and focus were all on display Sunday afternoon at the BMW Championship as Titleist Pro V1x loyalist Billy Horschel posted a final round 1-under 69 to secure the victory and move into second place in the FedEx Cup standings.

“Yeah, it's great to win this championship,” said Horschel during his post-round interview.

“I felt pretty good starting the day off. I had a great warm-up session on the range. I hit a really good drive on No. 1, made birdie. Hit a bad second shot on 2, but came back with another birdie. After that I was sort of on grind mode.”

And for Billy, being in “grind mode” means keeping just about every aspect of his game sharp as he ranked in the top 15 for the tournament in Driving Distance (9), Driving Accuracy (14), Greens in Regulation (2) and Strokes Gained Putting (1).

Billy also credits this win to hard work with his team and his focus on constantly improving as a player.

Billy will be looking to carry this momentum of solid play into the Tour Championship this week.

"I'm a lot better player than I was six months ago. I understand my game a lot better… we have worked hard to become better players and do the right thing course management wise. And this is just another stepping stone to hopefully a lot bigger things in the future.”

It’s this type of focus and determination that we can all appreciate and hope to add into our own golf games.

Congratulations, Billy!

WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS

Titleist Pro V1x loyalist Wes Short Jr. eagled the final hole to claim his first Champions Tour victory at the Quebec Championship. Short shot a final round 8-under-par 64 to complete a three day total of 15-under-par 201. It was also a great week for Titleist golf ball players as the top 9 finishers all trusted a Pro V1 or Pro V1x golf ball.

On the Sunshine Tour, Titleist Brand Ambassador Louis de Jager captured the Vodacom Origins of Golf – Wild Coast on the first hole of a three-way sudden death playoff that also included Titleist Pro V1x loyalist Haydn Porteous. The win marks De Jager's second career Sunshine Tour Title. 

To round out the week's success, Titleist Pro V1x loyalist Mark Silvers captured his first career Canadian Tour victory by winning a playoff at the Cape Breton Celtic Classic. Silvers shot a final round 6-under-par 66 for a four day total of 15-under-par. 

TEAM TITLEIST BY THE NUMBERS

With another four wins this week, Titleist’s year-to-date victory count advances to 127. That's more than four times the nearest competitor with 28 and more than all competitors combined.

In total, 17,968 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 3,004 and more than all competitors combined.

 THE TITLEIST LEADERBOARD  |  WEEK ENDING September 8, 2014

TourEventTitleist Golf Ball PlayersNearest Competitor
PGA Tour BMW Championship 37 12
European Tour Omega European Masters 109 17
Web.com Tour Chiquita Classic 85 15
Champions Tour Quebec Championship 57 10
Canadian Tour Cape Breton Celtic Classic 92 21
PGA Tour China Chateau Junding Penglai Open 81 20
Sunshine Tour Vodacom Origins of Golf - Wild Coast 99 14

Not every lie on the golf course is perfectly flat and golfers need to know how to adjust to all kinds of situations to help encourage a confident swing.

As Titleist Staff Professional Michael Breed tells us in this latest edition of 18 Shots Presented by Titleist, it's important to adjust your alignment, stance and grip to compensate for an uneven lie.

In this tip, Michael focuses on how to approach a shot when faced with a lie above your feet. A few of his keys... grip down and aim right of the target to ensure solid contact and better control.

Bring this shot to the course and click on the image below for even more great tips and advice for your game.

#TeamTitleist

The FedEx Cup Playoffs head west this week to Cherry Hills Country Club in Denver, Colorado for the BMW Championship. The classic William S. Flynn design stretches out to over 7,300 yards, but with the course at an elevation of 5,380 feet, players will have to focus more on control than distance. 

"There are certain courses that probably lend themselves to hitting it high and far. I'm not so sure this is one of them," said defending champion and Titleist Brand Ambassador Zach Johnson. 

"I love the way the golf course lays out, I like what it demands. It's fair, it's right out in front of you."

When asked about the setup in the Mile High City, Pro V1x loyalist Hunter Mahan echoed Zach's sentiments and stressed the importance of finding fairways.

"At this altitude it's really not a very long golf course. The rough is thick. The rough is pretty heavy on the fairways and off the greens...So, you have to be very careful where you leave your tee shots"

“I think that this is going to be one of those tournaments where there's going to be a lot of really good rounds and going into Sunday, even the back nine, you never know what could happen.”

With such an exacting test of golf this week, players will have to be on point with every shot if they hope to take home the trophy and put themselves in the drivers seat for the Tour Championship. 

BY THE NUMBERS: 2014 BMW CHAMPIONSHIP

This week at the BMW Championship, Titleist is the top golf ball choice with 37 players in the limited field of 69 trusting a Pro V1 or Pro V1x golf ball for their success. 

Titleist was also the top choice in the fairway wood (29), hybrid (10), iron (20) and approach, sand and lob wedge (54) categories.

SHOTS AND SCENES

 This week Zach Johnson is setting his sights on a second consecutive BMW Championship title.

 Titleist Brand Ambassador Adam Scott tees off during an early-morning practice round at Cherry Hills CC.

 Players will need a hot putter as well as a little luck to master the subtle greens this week at Cherry Hills.

 Titleist Brand Ambassador Jordan Spieth is in top form heading into the BMW.  He currently ranks 9th in the FedExCup point standings.

 Titleist Brand Ambassadors Morgan Hoffmann (top left), Graham DeLaet (top right), Cameron Tringale (bottom left) and Geoff Ogilvy (bottom right) are ready to keep the Playoff momentum rolling!

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