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Posted: January 22, 2014
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Performance Engineered Models Now Available in Golf Shops Worldwide
FAIRHAVEN, Mass (Jan. 22, 2014) – Titleist, the #1 ball in golf, delivers even better performance and feel in its new 2014 NXT Tour, NXT Tour S, Velocity and DT Solo golf balls through innovative core, cover and aerodynamic technologies.
Every Titleist golf ball, including the industry-leading Pro V1 and Pro V1x, is precision engineered by Titleist Golf Ball R&D associates and manufactured in the company’s world-class owned and operated facilities to provide a meaningful performance and preference option. The new 2014 models offer the same renowned quality and consistency that have become synonymous with any golf ball stamped “Titleist.”
New NXT Tour and softer-feeling NXT Tour S provide exceptional distance and commanding short game scoring performance, exceeded only by Pro V1 and Pro V1x. Both new models have been improved with a reengineered softer compression core and cover so golfers will experience even softer feel.
Titleist R&D designed the 2014 Velocity with a reformulated, proprietary LSX core that produces a high initial ball speed for powerful distance. A new, spherically tiled 328 tetrahedral dimple design delivers a more penetrating trajectory with a shallower angle of descent for even more roll. The result is even more explosive distance on all full swing shots.
New DT Solo has been redesigned to provide the best combination of soft feel and distance in a DT yet. With its super soft compression core and soft ionomer cover, the 2014 model features a new spherically tiled 376 tetrahedral dimple pattern that contributes to even longer driver and iron distance while retaining the distinctly soft feel and consistency that DT players have come to love and trust.
“When we make an improvement to a Titleist golf ball, it’s in direct response to what golfers tell us they need and want,” said Bill Morgan, Senior Vice President of Titleist Golf Ball R&D. “We’re constantly in the field talking with golfers, capturing their launch conditions on all types of shots, and observing how different golf balls perform for their game. All of this information feeds the product development process and allows us to focus our design efforts and ultimately our prototype testing in ways that will enhance performance for these golfers.”
More than 40,000 golfers from around the world participated in the white-box testing and validation process, with golfers receiving prototype NXT Tour, NXT Tour S, Velocity or DT Solo golf balls for on-course evaluation. Player feedback was then gathered through Team Titleist and shared with Titleist R&D.
All new models are available in golf shops beginning today, January 22, 2014.
2014 NXT Tour Engineered for high performance, the 2014 Titleist NXT Tour golf ball utilizes advanced multi-component technology that delivers low driver and long iron spin for exceptionally long distance and scoring performance. It features a new proprietary softer compression dual core and a softer, thin Fusablend cover. The result is a softer, truer feel on all shots while maintaining its exceptional distance and excellent short game control on shots into and around the green that is only exceeded by Pro V1 and Pro V1x. NXT Tour retains its spherically tiled 302 octahedral dimple design that produces a piercing and stable ball flight for consistent distance and trajectory control.
Player Benefits • Exceptional distance • Consistent flight • Commanding short game spin and control • Softer feel on all shots • Excellent durability
Multi-component technology • Proprietary softer compression dual core • Softer, thin Fusablend cover • Spherically tiled 302 octahedral dimple design
(MSRP: $44/dozen; MAP: $33.99/dozen)
2014 NXT Tour S The new Titleist NXT Tour S golf ball is designed for players seeking NXT Tour performance – outstanding distance, consistent flight and commanding short game control – with an even softer compression feel. The new model has been reengineered with a proprietary softer compression, highly resilient core and softer, thin Fusablend cover to deliver a softer feel on all shots. (New NXT Tour S is even softer than the prior generation model as well as its 2014 NXT Tour counterpart.) NXT Tour S also retains its spherically tiled 302 octahedral dimple design for a piercing and stable flight.
NXT Tour S is available in both white and high optic yellow colors.
Player Benefits • Outstanding distance • Consistent flight • Commanding short game spin and control • Even softer feel on all shots • Excellent durability
Advanced technology • Reengineered softer compression, highly resilient core • Softer, thin Fusablend cover • Spherically tiled 302 octahedral dimple design
2014 Velocity The 2014 Titleist Velocity is powered for even more distance as the result of innovative design technology. New Velocity utilizes a reformulated, exclusive LSX core that produces a very fast ball speed, giving golfers explosive power off the tee and shorter approach shots into the green. A new, spherically tiled 328 tetrahedral dimple design with 7 different dimple sizes is highly symmetrical (three axes of symmetry) with a more uniform surface coverage. It delivers a more penetrating and soaring flight on all full swing shots for more precision and shallower angle of descent for more rollout. A softer compression core also provides a more playable feel in the short game.
Velocity is available in single (#1, 2, 3, 4) and double-digit (#00, 11, 22, 33) play numbers.
Player Benefits • More explosive distance on all shots • Deep downrange peak trajectory and shallower angle of descent for more roll • More playable feel in the short game • Tighter, more consistent ball flight
Advanced technology • Reformulated, proprietary LSX core • NAZ2 cover formulation • New spherically tiled 328 tetrahedral dimple design
(MSRP: $35/dozen; MAP: $26.99/dozen)
2014 DT SoLo The new Titleist DT SoLo golf balls have been redesigned to provide even longer distance on full shots along with the distinctly soft feel, greenside control and consistent quality that are the DT standard. 2014 DT Solo retains its super soft compression, fast core and soft ionomer cover. A new spherically tiled 376 tetrahedral dimple design, with a more uniform surface coverage, delivers a tighter, more consistent flight for even longer driver and iron distance. The combination of the super soft core and soft cover blend gives golfers a distinctly soft feel with responsive short game performance.
New DT Solo is available in both white and optic yellow colors.
Player Benefits • Distinctly soft compression feel • Longer distance with driver and irons • Responsive short game performance • Trusted quality and consistency
Advanced technology • Super soft compression, fast core • Soft ionomer cover blend • New spherically tiled 376 tetrahedral dimple design
(MSRP: $28/dozen; MAP: $19.99/dozen)
ON THE WEB: www.titleist.com
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New TX3 Grooves Deliver Maximum Spin with Trajectory and Distance Control; Tour-Proven Bounce and Grind Matrix Provides Flexibility for Improved Shotmaking
FAIRHAVEN, Mass. (January 21, 2014) – New Titleist Vokey Spin Milled 5 wedges deliver more spin and more types of shots, providing golfers with more ways to hit it close and shoot lower scores.
Vokey Spin Milled 5 (SM5) wedges are the best performing wedges in the game, a result of Master Craftsman Bob Vokey’s decades of research and collaborating with the world’s best players, such as Adam Scott, Steve Stricker and Jason Dufner. Since 2004, Vokey Design wedges have been the #1 wedge on the PGA Tour and the most played wedge at every level of competitive golf.
Precisely designed and manufactured using proprietary Spin Milled technology, Vokey SM5 wedges provide a distinct performance advantage through new, deeper TX3 grooves, tour-driven shapes and the industry’s most extensive range of bounce and grind options.
New TX3 grooves, with seven percent larger groove volume and two performance configurations, deliver maximum spin by channeling away grass and sand for improved contact between the ball and groove edge. Spin Milled technology also provides trajectory and distance control through precisely milled grooves and machined face texture. Every SM5 wedge is milled to the tightest tolerance in the industry, with each groove individually cut to the maximum dimensions allowed by the Rules of Golf and 100-percent inspected. A localized, high frequency face treatment provides increased groove durability for longer spin retention over the life of the wedge.
For years, Vokey and his team of craftsmen, including Vokey Tour representative Aaron Dill, have utilized tour player input and feedback to produce the largest and most effective range of bounce and sole grind options in the game. Vokey SM5 wedges are available in 21 different loft/bounce/grind combinations and six tour-inspired sole grinds, appropriately slotted into low, mid and high bounce categories to fit all swing types, shot-making styles and short game conditions.
“I’ve always said I have the best R&D facility in the world – the PGA Tour,” Vokey said. “I worked closely with our team of craftsmen and engineers to apply everything I’ve learned from the best players in the world to Spin Milled 5. We’ve increased the spin. We’ve given players more control. And we’ve got a bounce and grind matrix that will provide the versatility and confidence to hit a variety shots around the green and get up and down more.”
Available in golf shops beginning March 14, SM5 wedges feature a more compact and balanced profile with three new finish options – Tour Chrome, Gold Nickel and Raw Black. Each wedge has new, clean graphics, with the grind designation (i.e., “S Grind”) called out on the club, and increased space for five-character personalized stamping. Vokey’s popular personalization and custom options have also been expanded.
MORE SPIN THROUGH NEW TX3 GROOVES: New Spin Milled TX3 grooves, the third generation of Vokey’s tour extreme scoreline, produce maximum spin for improved trajectory and distance control. TX3 scorelines – with two different performance configurations – feature 17 precise, individually cut and 100-percent inspected grooves that continue to push the conforming limits of effective edge radius for increased backspin.
TX3 grooves in the 46º to 54º lofts are deeper and narrower than the previous generation Vokey SM4 grooves. With seven percent larger volume, each groove better channels away grass, sand and debris for cleaner ball to edge radius contact and increased spin. The narrower geometry delivers precision distance and trajectory control, significantly reducing the chance of “flyers” from the rough.
“We received a lot of feedback from tour players regarding ‘flyers.’ They don’t want them,” said Dill, who works on the Titleist Tour Van, building and grinding wedges for PGA Tour players. “On tour these guys have to aim to a lot of small targets. They need to trust that their golf ball will travel the exact distance they need it to, even from a tough lie in the rough. The deep and narrow TX3 groove helps push the grass down better, which gives you that increased edge radius contact for more spin and consistent distance.”
TX3 grooves in the 56º to 62º lofts take advantage of the highly precise Spin Milled process. They maintain the same width as the prior generation but are deeper, with seven percent larger volume, for more spin and control around the greens. Most players will experience up to 500 rpm of additional spin on full shots from the rough with the lower-lofted SM5 wedges, and up to 400 rpm in the higher lofts, compared to previous generation SM4 wedges. Both configurations provide the same spin performance from the fairway and shorter grass.
“These two groove geometries delivered the best performance,” Vokey said. “The groove configuration changes with the 56º model because this is where testing showed that the player makes a more oblique impact versus a more direct impact in the lower lofts. The wider TX3 groove on the higher lofts will sheer away the grass, rather than pushing it into the groove, and perform better on partial shots.”
SPIN MILLED PROCESS: Every Spin Milled 5 wedge is made of 8620 carbon steel and manufactured with industry-leading, proprietary Spin Milled technology. The process begins with a double fly cut face that provides the perfect preparation for texture and grooves. The face surface is precisely machined with a series of milled micro edges to the maximum conforming surface roughness, creating higher face friction for more consistent spin on partial shots. TX3 grooves are CNC milled for precision to the maximum dimensions allowed by the Rules of Golf, resulting in maximum spin for trajectory and distance control. Each groove is individually cut at a slower speed for improved tolerances on both groove size and edge radius. Every SM5 wedge also undergoes a unique localized face heat treatment that significantly increases the durability of the wedge’s groove edge radius, substantially impeding the loss of spin due to wear with no difference in feel.
100% GROOVE INSPECTION: Prior to the launch of the Vokey SM4 wedges, Titleist made a significant investment in technology that establishes 100-percent inspection of every groove on every Vokey wedge that is produced. This allows Titleist to manufacture wedges to tighter tolerances than the rest of the industry. Each new TX3 groove is evaluated using computer-guided plotting technology in which a digital stylus is piloted to trace the contours of each groove. Three-dimensional coordinates are recorded and plotted as the stylus moves, compiling data that can be translated into measurements of the groove’s total volume and edge radius. This enables the manufacturing team to machine the grooves right up against the edge of the maximum allowable 0.011-inch radius specification, providing players the highest possible spin and trajectory control without fear of non-compliance.
MORE TYPES OF SHOTS: With more bounce and sole grind options, as part of an industry-leading model matrix, Vokey SM5 wedges provide the versatility for improved shotmaking, giving players the confidence to execute more shots around the green.
Spin Milled 5 wedges are available in lofts of 46º to 62º (in two degree increments) and six tour-inspired sole grinds (L, T, S, M, F and K), with each model properly sorted into low, mid and high bounce categories. The result is the game’s most extensive and effective selection of bounce and grind options, made up of 21 different loft/bounce/grind combinations to satisfy all swing types, shot-making styles and turf conditions.
“With wedges, it’s never one size fits all,” Vokey said. “Wedges are required to hit many different types of shots. And every player has a different technique, a different style. That’s why we have so many options. It’s important that players see an authorized Titleist fitter to get fit for their SM5 wedges, so they know they’re playing a setup that fits their game.”
Two of Vokey’s most popular grinds – S and M – are now available in 54º, 56º, 58º and 60º lofts. There are also four bounce and grind choices in the 58º and 60º lofts, including the addition of the new K Grind, which played a part in two major championship victories last season. The 46º to 52º F Grind models feature wider soles for increased playability, while the 54º to 60º M Grind models have enhanced heel to toe radius for improved turf interaction.
SM5 offers two mid-bounce sand wedge options in both the 54º and 56º lofts, based on feedback from Titleist fitters and tour players that more bounce is preferred out of the bunker. The S and M Grinds, with 10º of bounce, also provide more versatility from the sand.
TOUR-PROVEN SOLE GRINDS: Each SM5 sole grind is derived from Vokey’s work with players on the PGA Tour. The S Grind, for example, was inspired by Steve Stricker, who likes to play his wedges in a square position with the shaft leaning away from the target. Available on four mid-bounce SM5 models (54º to 60º), the S Grind features a full sole with moderate heel relief and a medium ribbon ground along the trailing edge.
“Steve has a shallow angle of attack, with little to no wrist action. The S Grind gives him the versatility to hit many different shots around the green, even with his neutral style,” Vokey said. “For players that like to rotate the face open, the M Grind is a very popular option.”
The K Grind, the newest addition to the Vokey Spin Milled family, was born out of Vokey’s recent work with several tour players, including Adam Scott and Jason Dufner. The K Grind features a wide sole with increased bounce and enhanced camber that is playable in a variety of conditions. Last season, both Scott and Dufner played K Grind wedges in their victories at the Masters Tournament and PGA Championship, respectively.
“Both Adam and Jason were looking for a sand wedge that was very forgiving out of the bunker, but still allowed them to hit a lot of different shots around the green,” Vokey said. “When Adam put it into play last year at Augusta National, with all of its tight lies, I knew we’d found it.”
(Please see below chart for full bounce and grind matrix and grind descriptions.)
COMPACT PROFILE: Based on tour player feedback, Spin Milled 5 wedges feature a more compact, balanced profile than their SM4 predecessors. SM5 wedges have a rounder toe profile than SM4, as well as a shorter blade length and taller toe and (par) heel heights.
TOUR VALIDATION: Jordan Spieth is one of more than 30 players who have already switched to the new Vokey SM5 wedges. Spieth made his 2014 PGA Tour debut with two SM5 wedges in the bag, finishing runner-up at the Hyundai Tournament of Champions.
“I’m looking for a lot of versatility. I’m looking to be able to hit it high, hit it low, shots that are going to spin back but also shots where they can drop and just stop where they land,” said Spieth. “My favorite shots are those low spinners, those two hop-and-stop pitch shots from 30-40 yards – they’re awesome with the new SM5 wedges.”
Other players with SM5 wedges in the bag include: Steve Stricker, Bill Haas, Scott Piercy, Brendon de Jonge, Scott Stallings, Marc Leishman, John Merrick, Geoff Ogilvy, Morgan Hoffmann, Bud Cauley, Greg Chalmers and Charley Hoffman.
NEW FINISHES, CLEAN LOOKS: Spin Milled 5 wedges are available in three new finish options: Tour Chrome, Gold Nickel and Raw Black. The new, brighter Tour Chrome has a dark blast face for better contrast and framing, a soft nickel layer base for feel and rust prevention, and a thin top chrome layer for durability. Gold Nickel utilizes a double nickel layer process to help create better feel, rust prevention and durability. Raw Black, previously a tour-only finish, utilizes a QPQ process to create a thin protection layer for feel and durability. Raw Black will rust during the course of play.
SM5 wedges have a cleaner look, with updated graphics and the grind designation (i.e. “S Grind”) stamped on each club. There is also a larger area for personalization, allowing up to five characters.
ADVANCED PERSONALIZATION AND CUSTOM OPTIONS: SM5 wedges can be custom ordered with a wide range of specifications and personalization, including an industry-leading selection of shafts, grips, shaft bands, ferrules, stamping and paint fill. For a complete list of personalization and custom options, visit Vokey.com.
PRICE AND AVAILABILITY: Vokey Spin Milled 5 wedges are available in golf shops beginning March 14, with an MSRP of $145 (MAP $129).
ON THE WEB: www.Vokey.com
SPIN MILLED 5 BOUNCE AND GRIND MATRIX:
SM5 SOLE GRIND DESCRIPTIONS: L Grind: Narrow crescent sole with small forward bounce surface and minimal camber. Swing type: Slider. Condition type: Firm.
T Grind: Dual bounce sole with wide trailing bounce surface. Swing type: Slider/Neutral. Condition type: Firm/Medium.
S Grind: Full sole with straight trailing edge ribbon and moderate heel relief. Swing type: Slider/Neutral. Condition type: Firm/Medium/Soft.
M Grind: Crescent sole with narrow forward bounce surface and moderate camber. Swing type: Slider/Neutral. Condition type: Firm/Medium. F Grind: Full sole with moderate camber and small trailing edge ribbon. Swing type: Slider/Neutral/Digger. Condition type: Firm/Medium/Soft.
K Grind: Wide sole with increased bounce and enhanced camber. Swing type: Neutral/Digger. Condition type: Medium/Soft.
Posted: December 2, 2013
Titleist is the #1 ball for more players and more champions across the worldwide professional tours. In fact, Titleist golf ball players have recorded 158 victories around the world, compared to 40 for the nearest competitor. Since its introduction in 2000, the Pro V1 golf ball franchise has been the golf ball of choice for more than 2,000 champions worldwide.
Below is a listing of tournaments won by Titleist golf ball players on the major worldwide professional tours in 2013.
Posted: September 3, 2013
FAIRHAVEN, Mass. (Sept. 3, 2013) – Precision engineered for advanced performance, the new Titleist AP1 and AP2 irons deliver longer flight with increased forgiveness and a more solid feel.
Precise iron play requires both distance and control, hitting shots that fly the desired distance with the proper trajectory to softly land the ball near the pin. The new AP1 and AP2 (714 Series) irons, available in golf shops worldwide beginning Nov. 8, feature progressive designs developed by the Titleist Golf Club R&D team to produce optimum launch, trajectory and distance for each loft.
Advanced CG height progression, precisely designed into both models, creates higher launching long irons and flatter launching short irons for more carry distance with outstanding control to help players stop the ball on the green, closer to the hole.
Titleist R&D also utilized innovative tungsten weighting and manufacturing technologies to make AP1 and AP2 the most forgiving irons in the game at the head sizes and blade lengths preferred by serious golfers. Performance-engineered profiles with precisely placed high density tungsten weighting in the long and mid irons help produce higher MOI, increasing the speed on miss-hits to provide consistent distance without sacrificing workability or shot control.
The new AP1 irons are the longest, most forgiving irons Titleist has ever made, with a multi-material, dual cavity design for players that want maximum distance, forgiveness and solid feel in a great looking progressive game improvement chassis. The new AP2 models are multi-material forged irons that offer distance with trajectory control and forgiveness with workability in a solid feeling, great looking tour-proven chassis.
“When it comes to iron play, distance without the ability to stop your shot is meaningless. You have to hit the ball far enough to reach the green, but also have the proper ball flight to stop it near the hole,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “What our R&D team has accomplished with the new AP1 and AP2 models is impressive, effectively taking each individual iron as its own design and optimizing its performance to provide longer distance, more consistent distance and stopping control, even when you don’t hit a shot perfectly.”
The new irons debuted on the PGA Tour this summer to immediate validation and success, with two instant converters to the new AP2 models quickly earning breakthrough victories. Jordan Spieth won his first-career PGA Tour title at the John Deere Classic with new AP2 irons in the bag, just two weeks after the clubs launched on tour. Soon after, Jason Dufner played new AP2’s in winning the PGA Championship for his first major title.
LONGER, PRECISE FLIGHT: Titleist Golf Club R&D designed the new AP1 and AP2 irons to provide the best combination of trajectory and distance control. The long and mid irons feature improved dual-cavity constructions (AP1 has a new, deep undercut; AP2 has a 25-percent thinner upper cavity face) with high density tungsten efficiently placed low in the head for lower CG, making it easier for players to launch the ball higher for more carry distance. The short irons have a thicker upper face and narrower sole that help raise the CG for a lower, flatter trajectory with outstanding control into the green.
The short iron lofts in both AP1 (#7-W) and AP2 (#6-W) have been strengthened 1 degree to help lower launch and increase ball speed for more distance. A second AP1 gap wedge (52º) has also been added to help with set gapping.
“We’ve really taken progressive design to another level to get that flight and forgiveness where we want it,” Pelisek said.
To ensure proper CG height throughout the set, high density tungsten is placed low in the bottom of the hosel of the AP2 P and W irons. This also helps make for a better transition to utility wedges, which typically have the CG slightly closer to the heel.
MAXIMUM FORGIVENESS: AP1 and AP2 irons provide the most forgiveness in the game at their tour-proven blade sizes. High density tungsten is precisely placed low in the toe (and co-forged into the heel of AP2) of the long and mid irons to create high MOI that drives higher ball speeds across the face for more consistent distance on off-center hits.
“Every player can benefit from added forgiveness. You always want to maintain distance so that you carry that bunker, or water hazard, even if you don’t catch it on the center of the face,” said Dan Stone, Vice President of Titleist Golf Club R&D. “There’s a progression in how we design irons. Since long irons require more speed and are more difficult to hit for most players, we try to maximize the forgiveness. You can design more forgiveness into an iron by simply make the head bigger, but in doing so, we would give up control. And Titleist wants to use a profile and shape that players prefer. So we push the envelope with high density tungsten in order to maximize forgiveness while retaining the look that serious golfers want to play.”
CO-FORGING PROCESS: Pioneered by Titleist R&D, the co-forging process allows for the extreme placement of high density tungsten low and out on the heel of the AP2 long irons. The result is higher launch with maximum forgiveness, without the loss of workability or shot control, at the AP2’s constant, tour-preferred blade length.
The tungsten co-forging process takes place in the middle of the AP2’s standard forging process. The partially forged head is removed from the forging die, after which a pilot hole is drilled into the heel. The hole is seeded with the tungsten weight and a steel cap. The head is then returned to the forging die where the tungsten is precisely hammered into place.
“The co-forging process really illustrates the critical thinking and the tremendous design and engineering expertise we have in Titleist R&D to keep finding way to improve our irons,” said Marni Ines, Director of Titleist Irons Development. “We have more discretionary weight to play with on the AP2 because of its smaller chassis, which provided us the opportunity to place tungsten in the extreme perimeters of the club head. On average there are over 40 grams of tungsten in the long and mid irons (#3-7), which is around 20 percent of the total head weight. This efficient weighting produces high MOI in a tour-proven profile.”
MORE SOLID FEEL: Progressive CG not only helps flight the AP1 and AP2 irons properly, it also helps provide solid feel. The optimized CG heights are positioned closer to the point of impact, resulting in a larger sweet spot for a more solid feel on every shot.
A new face support bar in the AP1 long irons further tunes face vibrations for improved feel at impact. With both models, increased face thickness in the short irons adds mass behind the ball for a more blade-like short iron feel.
IMPROVED SOLE PROFILE: AP1 and AP2 irons feature a new pre-worn leading edge that reduces digging at the point of turf entry, and increased camber (more in the short irons) that helps control divot depth to allow a smooth entry and release from the turf for a more playable sole.
An improved hosel-to-leading edge blend reduces the appearance of offset through both sets, while the AP2 8, 9 and P irons feature a reduced heel height for a more proportioned, compact profile.
AP1 long irons feature a wider topline that adds confidence, while AP1 short irons have a slightly thinner topline and sole for a more playable, solid visual.
Both AP1 and AP2 feature a satin polish playing position with bright polish cavity highlights for superior appearance at address.
PRICE AND AVAILABILITY: The new Titleist AP1 and AP2 (714 Series) irons will be available in golf shops worldwide beginning Nov. 8. AP1 irons have a MAP of $100 per club (steel shaft) and $125 per club (graphite). AP2 irons have a MAP of $137.50 (steel) and $161 (graphite) per club.
ON TOUR: Nearly 40 players on the worldwide professional tours have already switched to the new AP1 or AP2 models since the seeding and tour validation process began in late June at the PGA Tour’s AT&T National. At the John Deere Classic, just two weeks after the new models made their debut on tour, Jordan Spieth trusted the new AP2’s to three-consecutive 65s and a maiden PGA Tour title.
Less than a month later, Jason Dufner earned his first major title at the PGA Championship playing a new set of AP2 irons and, as one national golf magazine cover boasted, “lots of precise iron shots.” Dufner hit 54 of 72 greens in regulation at Oak Hill, which ranked third overall for the week.
“The new AP2’s are really nice. The soles are better, the bounce is configured a little bit differently, and the feel is better,” Dufner said. “They just feel real solid through the strike, there’s no turf grab with the leading edge and they’re just going right through the turf really nice. They feel really solid all around, even if you catch one a little thin or a little heavy they still seem to hold their flight well.”
On the Web.com Tour, Peter Malnati also gamed a new set of AP2’s in winning the News Sentinel Open, birdieing five of his last seven holes.
Other players who have already put AP2 irons in their bags include: Ben Crane, Kevin Na, Brendon de Jonge, Jbe Kruger, Jason Bohn, Mark O’Meara, Brad Faxon and Jay Haas. Ben Curtis switched to the new Titleist AP1 irons the first week they were available.
NEW AP1 (714 SERIES) IRONS: FEATURES AND BENEFITS
PRECISE FLIGHT with optimum launch, trajectory and distance. More carry distance from higher launching, low CG long irons. More control from compact, flatter launching short irons.
INCREASED FORGIVENESS from the deep, undercut, dual cavity design with high density tungsten weighting. More distance on miss-hits with maximum ball speeds across the face from the high MOI design.
SOLID FEEL through the set from the progressive CG (lower in the long irons). Smooth turf release from the camber sole with pre-worn leading edge.
IMPROVED PROFILE with progressive blade length, topline, and sole widths. Superior appearance with a satin polish playing position with bright polish cavity highlights.
STOCK SHAFTS: AP1 stock shafts feature two high performance, flighted designs to match the flight goals of the new irons. The True Temper XP 95 features a flighted launch with great feel and is 15g lighter than the stock steel shaft in the 712 Series. The Mitsubishi Kuro Kage 65 is a lightweight graphite shaft with higher, flighted launch and great feel.
NEW AP2 (714 SERIES) IRONS: FEATURES AND BENEFITS
PRECISE FLIGHT with optimum launch, trajectory and distance by loft. More carry distance from the higher launching, low CG long irons. More control from the thicker face, flatter launching short irons.
INCREASED PLAYABILITY from the dual cavity design with high density tungsten weighting. Consistent speed on miss-hits from the high MOI design for better distance control.
SOLID FEEL through the set from the progressive CG (lower in the long irons). Crisp turf release from the camber sole with pre-worn leading edge and beveled trailing edge.
TOUR PROVEN PROFILE with progressive weighting, face thickness and sole widths. Superior appearance with a satin polish playing position with bright polish cavity highlights.
FAIRHAVEN, Mass. (Sept. 3, 2013) – The new Titleist CB and MB irons, high performance, tour-proven forged blade irons, provide maximum shot control with improved address profiles and enhanced feel through the turf.
Available in golf shops worldwide beginning Nov. 8, the new CB and MB (714 Series) irons maintain the core design fundamentals that have resonated with highly skilled, traditional blade irons players since their initial launch in 2009, delivering advanced shot and trajectory control with classic solid feel and contemporary looks. The Titleist Golf Clubs R&D team has made improvements to the sole, leading edge and hosel of the new models for smoother ground interaction and a more confident visual at address.
“When we ask tour players what we can do to improve the CB or MB irons, their immediate reaction is always the same: Don’t do anything. It’s a welcomed challenge for our R&D team,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “Through advanced computer modeling and extensive player testing we’ve been able to really fine tune these new designs and provide more performance. The new CB and MB models allow players to work the ball high and low and left and right with a solid blade feel, and now they look better at address and perform even better through the turf.”
Forged from 1025 carbon steel, the new Titleist CB and MB irons feature tour-preferred constant blade lengths with minimal progressive offset for maximum workability. Compact shapes with precise CG locations and traditional tour lofts deliver the proven flight, feel and shot-making confidence that have made CB and MB the choice of many of the world’s best players.
The new CB irons feature an optimized shallow cavity-back design with an inner cavity muscle behind the impact area for solid blade iron feel. MB is a classic muscle back forged iron, delivering great feel from muscle back weighting positioned behind the sweet spot.
The sole design of both CB and MB features a smooth width progression as you move through the set to enhance ground interaction. The slightly wider CB sole now features increased front-to-back camber for better turf release and playability from a variety of attack angles.
“The feel of an iron isn’t just about the feel at impact. An often overlooked component is how the iron feels after impact, going in and out of the turf,” said Dan Stone, Vice President, Titleist Golf Club R&D. “For most tour players the ball has already left the face by the time the club enters the turf. But how the club goes through the turf can significantly affect what the player feels. One of our main goals with the new CB and MB irons was to make that turf feel smoother and easier.”
The new CB and MB models have an improved address profile with a slightly straighter leading edge that promotes a square setup and a new hosel-to-leading edge blend that creates less visual offset.
“The type of player that plays CB or MB does not want to see any offset,” said Marni Ines, Director of Titleist Irons Development. “We’ve been able to reduce the appearance of that offset in the new models by better blending that transition from the hosel to the clubface.
“We’ve really taken our designs to a new level using CAD technology, by creating formulas that drive the shapes and proportions we want to achieve. As a result, we have more consistent shapes and more consistent performance through each set.”
The profile in the CB #8, #9 and P irons has also been modified by reducing the PAR (heel) height for a more compact shape.
CB and MB feature a Tour-preferred satin finish that reduces glare and accentuates the toe and topline profile for easier alignment of the face and confidence at address.
ON TOUR: More than 75 players across the worldwide professional tours have already added new CB and MB irons to their bags, including Tim Clark (CB), Geoff Ogilvy (MB) and Graham DeLaet, who played a mixed set of CB and MB irons in registering top-3 finishes at The Barclays (T-2) and Deutsche Bank Championship (3rd).
Gregory Bourdy put a mixed set of the new CB and MB irons in play for the first time at the European Tour’s Wales Open, where he birdied his final three holes to win by two shots. John Riegger, playing the new MB irons, birdied three of his final four holes, to win the Champions Tour’s Boeing Classic.
“The new irons are fantastic, it just has that kind of classic look to them, you put them down and you feel like you know you’re going to hit them straight,” said John Merrick, who finished T-6 at the Canadian Open, the first week he put the new MB irons in play. “They go through the turf excellent.”
“They look great,” said Ben Kohles, who put the new CB irons in the bag the first week they were available at AT&T National. “They have a little bit of a different sole to them, very slight, but you can tell that through impact is a little bit more forgiving.”
Other players that have put the new CB models in play include: Greg Chalmers, D.H. Lee, Brett Rumford, Anders Hansen, Brooks Koepka and Tom Gillis. Those also playing the new MB models include: Rafael Cabrera-Bello, Marc Leishman, Bud Cauley, Soren Hansen, Jimmy Walker and D.J. Trahan.
PRICE AND AVAILABILITY: The new Titleist CB and MB irons will be available in golf shops worldwide beginning Nov. 8. Both models have a MAP of $125 per club/steel and $150 per club/graphite.
NEW TITLEIST CB (714 SERIES) IRONS – FEATURES AND BENEFITS
MAXIMUM SHOT CONTROL from the traditional constant blade length with minimal progressive offset.
CLASSIC SOLID FEEL from the compact head shape and shallow cavity with inner muscle.
HIGH PERFORMANCE SOLE with increased camber and blended width progression.
IMPROVED ADDRESS PROFILE with slightly straighter leading edge and blended hosel for less visual offset.
COMPACT SHORT IRONS with slightly reduced blade height in the heel.
STOCK SHAFT: High performance, tour-proven Dynamic Gold steel shaft provides tour-preferred flight, feel, feedback and performance.
NEW TITLEIST MB (714 SERIES) IRONS – FEATURES AND BENEFITS
CLASSIC SOLID FEEL from the compact head shape and muscle back weighting.