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Posted: September 3, 2013
FAIRHAVEN, Mass. (Sept. 3, 2013) – Precision engineered for advanced performance, the new Titleist AP1 and AP2 irons deliver longer flight with increased forgiveness and a more solid feel.
Precise iron play requires both distance and control, hitting shots that fly the desired distance with the proper trajectory to softly land the ball near the pin. The new AP1 and AP2 (714 Series) irons, available in golf shops worldwide beginning Nov. 8, feature progressive designs developed by the Titleist Golf Club R&D team to produce optimum launch, trajectory and distance for each loft.
Advanced CG height progression, precisely designed into both models, creates higher launching long irons and flatter launching short irons for more carry distance with outstanding control to help players stop the ball on the green, closer to the hole.
Titleist R&D also utilized innovative tungsten weighting and manufacturing technologies to make AP1 and AP2 the most forgiving irons in the game at the head sizes and blade lengths preferred by serious golfers. Performance-engineered profiles with precisely placed high density tungsten weighting in the long and mid irons help produce higher MOI, increasing the speed on miss-hits to provide consistent distance without sacrificing workability or shot control.
The new AP1 irons are the longest, most forgiving irons Titleist has ever made, with a multi-material, dual cavity design for players that want maximum distance, forgiveness and solid feel in a great looking progressive game improvement chassis. The new AP2 models are multi-material forged irons that offer distance with trajectory control and forgiveness with workability in a solid feeling, great looking tour-proven chassis.
“When it comes to iron play, distance without the ability to stop your shot is meaningless. You have to hit the ball far enough to reach the green, but also have the proper ball flight to stop it near the hole,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “What our R&D team has accomplished with the new AP1 and AP2 models is impressive, effectively taking each individual iron as its own design and optimizing its performance to provide longer distance, more consistent distance and stopping control, even when you don’t hit a shot perfectly.”
The new irons debuted on the PGA Tour this summer to immediate validation and success, with two instant converters to the new AP2 models quickly earning breakthrough victories. Jordan Spieth won his first-career PGA Tour title at the John Deere Classic with new AP2 irons in the bag, just two weeks after the clubs launched on tour. Soon after, Jason Dufner played new AP2’s in winning the PGA Championship for his first major title.
LONGER, PRECISE FLIGHT: Titleist Golf Club R&D designed the new AP1 and AP2 irons to provide the best combination of trajectory and distance control. The long and mid irons feature improved dual-cavity constructions (AP1 has a new, deep undercut; AP2 has a 25-percent thinner upper cavity face) with high density tungsten efficiently placed low in the head for lower CG, making it easier for players to launch the ball higher for more carry distance. The short irons have a thicker upper face and narrower sole that help raise the CG for a lower, flatter trajectory with outstanding control into the green.
The short iron lofts in both AP1 (#7-W) and AP2 (#6-W) have been strengthened 1 degree to help lower launch and increase ball speed for more distance. A second AP1 gap wedge (52º) has also been added to help with set gapping.
“We’ve really taken progressive design to another level to get that flight and forgiveness where we want it,” Pelisek said.
To ensure proper CG height throughout the set, high density tungsten is placed low in the bottom of the hosel of the AP2 P and W irons. This also helps make for a better transition to utility wedges, which typically have the CG slightly closer to the heel.
MAXIMUM FORGIVENESS: AP1 and AP2 irons provide the most forgiveness in the game at their tour-proven blade sizes. High density tungsten is precisely placed low in the toe (and co-forged into the heel of AP2) of the long and mid irons to create high MOI that drives higher ball speeds across the face for more consistent distance on off-center hits.
“Every player can benefit from added forgiveness. You always want to maintain distance so that you carry that bunker, or water hazard, even if you don’t catch it on the center of the face,” said Dan Stone, Vice President of Titleist Golf Club R&D. “There’s a progression in how we design irons. Since long irons require more speed and are more difficult to hit for most players, we try to maximize the forgiveness. You can design more forgiveness into an iron by simply make the head bigger, but in doing so, we would give up control. And Titleist wants to use a profile and shape that players prefer. So we push the envelope with high density tungsten in order to maximize forgiveness while retaining the look that serious golfers want to play.”
CO-FORGING PROCESS: Pioneered by Titleist R&D, the co-forging process allows for the extreme placement of high density tungsten low and out on the heel of the AP2 long irons. The result is higher launch with maximum forgiveness, without the loss of workability or shot control, at the AP2’s constant, tour-preferred blade length.
The tungsten co-forging process takes place in the middle of the AP2’s standard forging process. The partially forged head is removed from the forging die, after which a pilot hole is drilled into the heel. The hole is seeded with the tungsten weight and a steel cap. The head is then returned to the forging die where the tungsten is precisely hammered into place.
“The co-forging process really illustrates the critical thinking and the tremendous design and engineering expertise we have in Titleist R&D to keep finding way to improve our irons,” said Marni Ines, Director of Titleist Irons Development. “We have more discretionary weight to play with on the AP2 because of its smaller chassis, which provided us the opportunity to place tungsten in the extreme perimeters of the club head. On average there are over 40 grams of tungsten in the long and mid irons (#3-7), which is around 20 percent of the total head weight. This efficient weighting produces high MOI in a tour-proven profile.”
MORE SOLID FEEL: Progressive CG not only helps flight the AP1 and AP2 irons properly, it also helps provide solid feel. The optimized CG heights are positioned closer to the point of impact, resulting in a larger sweet spot for a more solid feel on every shot.
A new face support bar in the AP1 long irons further tunes face vibrations for improved feel at impact. With both models, increased face thickness in the short irons adds mass behind the ball for a more blade-like short iron feel.
IMPROVED SOLE PROFILE: AP1 and AP2 irons feature a new pre-worn leading edge that reduces digging at the point of turf entry, and increased camber (more in the short irons) that helps control divot depth to allow a smooth entry and release from the turf for a more playable sole.
An improved hosel-to-leading edge blend reduces the appearance of offset through both sets, while the AP2 8, 9 and P irons feature a reduced heel height for a more proportioned, compact profile.
AP1 long irons feature a wider topline that adds confidence, while AP1 short irons have a slightly thinner topline and sole for a more playable, solid visual.
Both AP1 and AP2 feature a satin polish playing position with bright polish cavity highlights for superior appearance at address.
PRICE AND AVAILABILITY: The new Titleist AP1 and AP2 (714 Series) irons will be available in golf shops worldwide beginning Nov. 8. AP1 irons have a MAP of $100 per club (steel shaft) and $125 per club (graphite). AP2 irons have a MAP of $137.50 (steel) and $161 (graphite) per club.
ON TOUR: Nearly 40 players on the worldwide professional tours have already switched to the new AP1 or AP2 models since the seeding and tour validation process began in late June at the PGA Tour’s AT&T National. At the John Deere Classic, just two weeks after the new models made their debut on tour, Jordan Spieth trusted the new AP2’s to three-consecutive 65s and a maiden PGA Tour title.
Less than a month later, Jason Dufner earned his first major title at the PGA Championship playing a new set of AP2 irons and, as one national golf magazine cover boasted, “lots of precise iron shots.” Dufner hit 54 of 72 greens in regulation at Oak Hill, which ranked third overall for the week.
“The new AP2’s are really nice. The soles are better, the bounce is configured a little bit differently, and the feel is better,” Dufner said. “They just feel real solid through the strike, there’s no turf grab with the leading edge and they’re just going right through the turf really nice. They feel really solid all around, even if you catch one a little thin or a little heavy they still seem to hold their flight well.”
On the Web.com Tour, Peter Malnati also gamed a new set of AP2’s in winning the News Sentinel Open, birdieing five of his last seven holes.
Other players who have already put AP2 irons in their bags include: Ben Crane, Kevin Na, Brendon de Jonge, Jbe Kruger, Jason Bohn, Mark O’Meara, Brad Faxon and Jay Haas. Ben Curtis switched to the new Titleist AP1 irons the first week they were available.
NEW AP1 (714 SERIES) IRONS: FEATURES AND BENEFITS
PRECISE FLIGHT with optimum launch, trajectory and distance. More carry distance from higher launching, low CG long irons. More control from compact, flatter launching short irons.
INCREASED FORGIVENESS from the deep, undercut, dual cavity design with high density tungsten weighting. More distance on miss-hits with maximum ball speeds across the face from the high MOI design.
SOLID FEEL through the set from the progressive CG (lower in the long irons). Smooth turf release from the camber sole with pre-worn leading edge.
IMPROVED PROFILE with progressive blade length, topline, and sole widths. Superior appearance with a satin polish playing position with bright polish cavity highlights.
STOCK SHAFTS: AP1 stock shafts feature two high performance, flighted designs to match the flight goals of the new irons. The True Temper XP 95 features a flighted launch with great feel and is 15g lighter than the stock steel shaft in the 712 Series. The Mitsubishi Kuro Kage 65 is a lightweight graphite shaft with higher, flighted launch and great feel.
NEW AP2 (714 SERIES) IRONS: FEATURES AND BENEFITS
PRECISE FLIGHT with optimum launch, trajectory and distance by loft. More carry distance from the higher launching, low CG long irons. More control from the thicker face, flatter launching short irons.
INCREASED PLAYABILITY from the dual cavity design with high density tungsten weighting. Consistent speed on miss-hits from the high MOI design for better distance control.
SOLID FEEL through the set from the progressive CG (lower in the long irons). Crisp turf release from the camber sole with pre-worn leading edge and beveled trailing edge.
TOUR PROVEN PROFILE with progressive weighting, face thickness and sole widths. Superior appearance with a satin polish playing position with bright polish cavity highlights.
FAIRHAVEN, Mass. (Sept. 3, 2013) – The new Titleist CB and MB irons, high performance, tour-proven forged blade irons, provide maximum shot control with improved address profiles and enhanced feel through the turf.
Available in golf shops worldwide beginning Nov. 8, the new CB and MB (714 Series) irons maintain the core design fundamentals that have resonated with highly skilled, traditional blade irons players since their initial launch in 2009, delivering advanced shot and trajectory control with classic solid feel and contemporary looks. The Titleist Golf Clubs R&D team has made improvements to the sole, leading edge and hosel of the new models for smoother ground interaction and a more confident visual at address.
“When we ask tour players what we can do to improve the CB or MB irons, their immediate reaction is always the same: Don’t do anything. It’s a welcomed challenge for our R&D team,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “Through advanced computer modeling and extensive player testing we’ve been able to really fine tune these new designs and provide more performance. The new CB and MB models allow players to work the ball high and low and left and right with a solid blade feel, and now they look better at address and perform even better through the turf.”
Forged from 1025 carbon steel, the new Titleist CB and MB irons feature tour-preferred constant blade lengths with minimal progressive offset for maximum workability. Compact shapes with precise CG locations and traditional tour lofts deliver the proven flight, feel and shot-making confidence that have made CB and MB the choice of many of the world’s best players.
The new CB irons feature an optimized shallow cavity-back design with an inner cavity muscle behind the impact area for solid blade iron feel. MB is a classic muscle back forged iron, delivering great feel from muscle back weighting positioned behind the sweet spot.
The sole design of both CB and MB features a smooth width progression as you move through the set to enhance ground interaction. The slightly wider CB sole now features increased front-to-back camber for better turf release and playability from a variety of attack angles.
“The feel of an iron isn’t just about the feel at impact. An often overlooked component is how the iron feels after impact, going in and out of the turf,” said Dan Stone, Vice President, Titleist Golf Club R&D. “For most tour players the ball has already left the face by the time the club enters the turf. But how the club goes through the turf can significantly affect what the player feels. One of our main goals with the new CB and MB irons was to make that turf feel smoother and easier.”
The new CB and MB models have an improved address profile with a slightly straighter leading edge that promotes a square setup and a new hosel-to-leading edge blend that creates less visual offset.
“The type of player that plays CB or MB does not want to see any offset,” said Marni Ines, Director of Titleist Irons Development. “We’ve been able to reduce the appearance of that offset in the new models by better blending that transition from the hosel to the clubface.
“We’ve really taken our designs to a new level using CAD technology, by creating formulas that drive the shapes and proportions we want to achieve. As a result, we have more consistent shapes and more consistent performance through each set.”
The profile in the CB #8, #9 and P irons has also been modified by reducing the PAR (heel) height for a more compact shape.
CB and MB feature a Tour-preferred satin finish that reduces glare and accentuates the toe and topline profile for easier alignment of the face and confidence at address.
ON TOUR: More than 75 players across the worldwide professional tours have already added new CB and MB irons to their bags, including Tim Clark (CB), Geoff Ogilvy (MB) and Graham DeLaet, who played a mixed set of CB and MB irons in registering top-3 finishes at The Barclays (T-2) and Deutsche Bank Championship (3rd).
Gregory Bourdy put a mixed set of the new CB and MB irons in play for the first time at the European Tour’s Wales Open, where he birdied his final three holes to win by two shots. John Riegger, playing the new MB irons, birdied three of his final four holes, to win the Champions Tour’s Boeing Classic.
“The new irons are fantastic, it just has that kind of classic look to them, you put them down and you feel like you know you’re going to hit them straight,” said John Merrick, who finished T-6 at the Canadian Open, the first week he put the new MB irons in play. “They go through the turf excellent.”
“They look great,” said Ben Kohles, who put the new CB irons in the bag the first week they were available at AT&T National. “They have a little bit of a different sole to them, very slight, but you can tell that through impact is a little bit more forgiving.”
Other players that have put the new CB models in play include: Greg Chalmers, D.H. Lee, Brett Rumford, Anders Hansen, Brooks Koepka and Tom Gillis. Those also playing the new MB models include: Rafael Cabrera-Bello, Marc Leishman, Bud Cauley, Soren Hansen, Jimmy Walker and D.J. Trahan.
PRICE AND AVAILABILITY: The new Titleist CB and MB irons will be available in golf shops worldwide beginning Nov. 8. Both models have a MAP of $125 per club/steel and $150 per club/graphite.
NEW TITLEIST CB (714 SERIES) IRONS – FEATURES AND BENEFITS
MAXIMUM SHOT CONTROL from the traditional constant blade length with minimal progressive offset.
CLASSIC SOLID FEEL from the compact head shape and shallow cavity with inner muscle.
HIGH PERFORMANCE SOLE with increased camber and blended width progression.
IMPROVED ADDRESS PROFILE with slightly straighter leading edge and blended hosel for less visual offset.
COMPACT SHORT IRONS with slightly reduced blade height in the heel.
STOCK SHAFT: High performance, tour-proven Dynamic Gold steel shaft provides tour-preferred flight, feel, feedback and performance.
NEW TITLEIST MB (714 SERIES) IRONS – FEATURES AND BENEFITS
CLASSIC SOLID FEEL from the compact head shape and muscle back weighting.
Posted: July 1, 2013
CLICK IMAGE TO LAUNCH GALLERYHigh MOI, Perimeter Stability Weighted Putter Available Worldwide Aug. 1
Master Craftsman Scotty Cameron’s commitment to the creative process and collaborating with the best players in the world helped lay the groundwork for the new Scotty Cameron by Titleist Futura X putter. Futura X is a high MOI, modern mallet design with advanced perimeter weighting that provides exceptional stability and forgiveness with solid feel.
The new Futura X, available worldwide beginning Aug. 1, is the direct result of Cameron’s extensive work with Titleist Brand Ambassador Adam Scott, who used a prototype version of the putter in winning the 2013 Masters Tournament. Scott, who has been using Cameron putters for more than a decade, calls Futura X “the most stable putter I have ever played.”
Precision milled from high grade 6061 aluminum, the unique Futura X design combines a rear balance bar with deep heel-toe weights plus perimeter weighting under the face. The resulting deep CG provides stability throughout the stroke, while the perimeter weighting adds forgiveness and solid feel. The result is unmatched stability and a great roll.
“I like to describe Futura X as a lethargic putter, for those golfers that need a slow, steady stroke that doesn’t jump around a lot,” said Cameron, whose putters have been the No. 1 choice of players on the PGA Tour since 1997 and counting. “It’s the perfect design for Adam, and will give confidence to all golfers that want stability during the stroke and less hand manipulation.”
Futura X features four stainless heel-toe weights, two 20-gram weights on the rear balance bar and two adjustable sole weights (configured depending on the length) in the front corners of the putter under the face.
The overall headweight of Futura X is 20 grams heavier than a standard Cameron Select putter, resulting in a swingweight of E8. However, since much of the weight is located behind the axis of the shaft and not directly under the golfer’s hands, the Futura X feels stable but not heavy during the stroke.
“Futura X is what I call a ‘force balanced’ design,” Cameron said. “While the putter has a near-face balanced shaft configuration that would normally produce a slight toe hang, there’s so much weight off the back of the putter that it forces the face to hang flat. The rear balance bar allows us to add considerable weight a fairly long distance away from the shaft axis, which is really what drives the high MOI.”
Said Scott: “The new Futura X is the most stable putter I have ever played. I worked with Scotty and his team at the Studio for many hours at the end of last year and we worked hard to get it right. Even when I began to play it on Tour at the beginning of 2013, we were still tweaking the original design right up until I won with it at the Masters. It was definitely a long process and I provided considerable feedback based on my performance with it under the gun.
“For me, the key to the performance of the putter is the perfect combination of perimeter weighting, high MOI and solid feel. I have more confidence in my stroke with this putter because of its design. Scotty determined the best positions for both the fixed and adjustable weights so the head would remain stable throughout the stroke. I have never had more confidence in a putter or my stroke than I do right now with the new Futura X.”
Futura X is offered in standard lengths of 33, 34 and 35 inches. A double-bend, stepless steel shaft with one shaft of offset provides a square, technical visual at address.
The putter has a Frozen Titanium finish that helps reduce glare, two black sightlines and red cherry-dot weights in the sole and balance bar. The mid-milled face texture draws a crisp sound from the aluminum face and body.
PRICE AND AVAILABILITY: Futura X has an MSRP of $375. Standard length models (33, 34 and 35 inches) are available worldwide through Titleist authorized golf shops beginning Aug. 1, 2013.
ON THE WEB: www.scottycameron.com
• STABILITY through the stroke from the deep, perimeter weighted balance bar and high MOI design.
• SOLID FEEL AND FORGIVENESS at impact from the perimeter sole weights placed under the face.
• MINIMUM TOE FLOW through the stroke from the deep weights that create a force balanced face.
• PRECISION MILLED 6061 aluminum body with T-shaped sight lines for easy alignment.
• IMPROVED SOUND from the mid milled face texture.
• SQUARE SET UP and appearance from the stepless shaft with technical double bend.
• REFINED COSMETICS with a Frozen Titanium finish and red-dot graphics.
• PISTOLERO GRIP with pistol shape for a stable feel in your hands.
RH Lengths: 33’’, 34’’, 35’’
LH Lengths: 33’’, 34’’, 35’’
Head Material: 6061 T6 Aluminum
Offset: One shaft
Toe Flow: Minimum
• All models available in 1/2” lengths from 33”-35.5” (standard). Some lengths are custom order only.
• Futura X available in heavy configurations from 34”H-35.5”H.
• Custom Loft +/-1° Custom Lie +/-2°.
• Additional options available through the Scotty Cameron Custom Shop at www.scottycameron.com.
Posted: April 19, 2013
FAIRHAVEN, Mass. – Titleist adds a new option in long game performance with the introduction of 712U, a forged utility iron that provides high speed, traditional blade iron players with improved playability and shot control.
Engineered with a deep center of gravity (CG) position for a higher moment of inertia (MOI), Titleist 712U delivers increased stability and playability versus a traditional long iron while providing enhanced trajectory and spin control versus a hybrid.
A result of extensive research and tour player testing conducted by the Titleist Golf Club R&D team, 712U features a wider, camber sole design that promotes clean turf interaction and is effective for a variety of attack angles, making the club more versatile when trying to hit high or low shots. 712U also uses a tapered-tip iron shaft for additional trajectory control.
712U utilizes a forged, hollow body 1025 steel construction with a high-speed 455 steel face insert to provide the performance, looks and feel that have made Titleist irons the No. 1 choice of players across the worldwide professional tours.
Offered in 2-iron (18º), 3-iron (21º) and 4-iron (24º) lofts, 712U utility irons are available by custom order beginning May 15.
First introduced on the PGA Tour late last year, 712U is already the most played utility iron model on the PGA Tour through the first 14 events of the 2013 season. 712U models can currently be found in the bags of tour pros like Adam Scott (2-iron), Tim Clark (4-iron) and Geoff Ogilvy (2-iron) – players who prefer a utility iron over a hybrid as an alternative to traditional long irons.
“I don’t like the look of hybrids, but the 712U (2-iron) looks great at address,” said Ogilvy. “It is a bit stronger than a 2-iron, it goes farther than a 2-iron and it’s easy to hit. It feels great, performs how I need it to, and I like having it in my bag.”
“During the development of 712U, we worked closely with our tour players to design a utility iron that delivers a great combination of consistency and control,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “The deeper CG results in a higher MOI that increases stability at impact, helping players achieve more consistent distance and trajectory control, whether hitting shots high or low.
“With the 712U being so well received out on tour, we decided to make the club available through custom order for those players that need or prefer this type of long game yardage and trajectory solution,” Pelisek said.
The 712U has a traditional profile with a rounded back design that is preferred in the address position over cavity back long irons with more offset. Players will gain added confidence at address from a club head that is slightly larger than the 2-iron, 3-iron and 4-iron Titleist MB and CB (712 Series) models.
The club is chrome plated and features a satin finish.
PRICE AND AVAILABILITY: The new Titleist 712U is available by custom order only beginning May 15 with a suggested base retail price of $235 (MAP: $209) with a steel shaft and $259 (MAP: $229) with a graphite shaft. Custom up-charges may apply.
FEATURES AND BENEFITS:
• IMPROVED LONG IRON product for the high speed, traditional blade iron player.• DISTANCE WITH CONTROL from the forged, hollow body construction with a high-speed steel face insert.• INCREASED STABILITY versus traditional blade irons from the deep CG that provides a higher MOI.• IMPROVED GROUND INTERACTION from the camber sole design that accommodates various attack angles.• PREFERRED LOOKS AND FEEL from the traditional profile, rounded back design and forged construction.
712U 2-iron:• Loft: 18º• Lie: 59.5º• Offset: 0.170"• Bounce: 0º• Stnd Length: 39.50"• Swingweight: D3
712U 3-iron:• Loft: 21º• Lie: 60.5º• Offset: 0.160"• Bounce: 0º• Stnd Length: 39.00"• Swingweight: D3
712U 4-iron:• Loft: 24º• Lie: 61.5º• Offset: 0.150"• Bounce: 0º• Stnd Length: 38.50"• Swingweight: D3
Posted: March 14, 2013
Spring is right around the corner and as we begin to thaw out, golfers across the country are gearing up for the start of the new season. This year is particularly special, because it marks the first rounds we'll play with the new 2013 Pro V1 and 2013 Pro V1x golf balls. To get the season off on the right foot, we're excited to announce a special offer for our Titleist Pro V1 and Pro V1x loyalists.To say thank you for trusting your game to Titleist Pro V1 and Pro V1x golf balls, we are currently offering golfers one (1) dozen free with the purchase of three (3) dozen or more Pro V1 or Pro V1x golf balls.* Golfers who take part in this promotion also have the opportunity to choose one of two customization options for their Pro V1 or Pro V1x orders: Option #1: Standard Play Numbers with Free Personalization (Imprint only; logos not available under this promotion).
Option #2: Double Digit Play Numbers with Personalization (Please note: An additional fee may apply - for more information, contact your local authorized Titleist golf ball retailer).
Orders can be placed by visiting any authorized Titleist golf ball retailer. To locate an authorized dealer in your area, please visit our golf shop locator at this link.*This promotion runs from March 14 to April 14, 2013 in U.S. only.