UNWAVERING TRUST.  MAJOR SUCCESS.
Bubba Watson Captures First Major in all-Titleist Pro V1x Playoff at Masters.

Fairhaven, MA (April 9, 2012) – When Bubba Watson and Louis Oosthuizen began their sudden-death playoff Sunday at the Masters, the winner of the Green Jacket was still in question. The winning golf ball, however, was not. Both players teed up a Titleist Pro V1x. 
Success at Augusta National requires confidence, creativity, focus and a lot of heart.  It also takes unwavering trust in your golf ball.  Watson topped Oosthuizen with a world-class par on the second extra hole – the 10th at Augusta – securing his first major championship along with memories that will last a lifetime.  Watson drove his tee shot long and right, deep into the pine straw.  Watson hit a gap wedge from approximately 160 yards away, working his Pro V1x golf ball with a near 40-yard draw which settled 10 feet from the pin.  Watson then two-putted for the dramatic win, realizing his lifelong dream of winning the Masters.

TITLEIST TO OFFER PRO V1 AND PRO V1x
GOLF BALLS IN SPECIAL PLAY NUMBERS

Fairhaven, MA (March 30, 2012) – Titleist, the #1 ball in golf, announces the availability of its Pro V1 and Pro V1x golf balls in special double-digit play numbers.  The most trusted golf balls on the worldwide professional tours and with golfers around the globe, the Pro V1 and Pro V1x will be available in the double digit play numbers of 00 or 10-99 by custom order through Titleist-authorized golf shops.  This marks the first time that Pro V1 golf balls are being made available in special double- digit play numbers.

“Golfers, whether on the course or through Team Titleist, have often asked us if they can purchase their Pro V1 or Pro V1x golf ball in their own unique double digit play number,” said Mary Lou Bohn, Vice President Golf Ball Marketing and Communications. “It may be to distinguish their ball from the other three Pro V1 players in their group, they have a lucky number or favorite athlete’s number, or they want to provide a unique gift for a special birthday or anniversary.  We want to accommodate those Pro V1 and Pro V1x loyalists who trust the Titleist brand and want to create an even more personal connection.” 

The Pro V1 and Pro V1x with double digit play numbers are currently available through a special limited time promotion, and as of June 1, 2012, will be available ongoing through custom order only with a minimum purchase of six dozen.  Golfers who are interested in these Pro V1 golf balls should contact their local authorized Titleist golf shop for pricing, availability and other details.

Contact:  Joe Gomes, Director of Communications, Acushnet Company (508.979.3211)

TITLEIST INTRODUCES SCOTTY CAMERON SELECT PUTTER FAMILY
Brand New Line Features Modern Blades, Mallets, Mid and Long Options 
in a Tour-Validated Black Mist Finish

Fairhaven, MA (March 14, 2012) – Trusted by more players on the PGA TOUR since 1997 and counting, Scotty Cameron Fine Milled putters are designed and built with craftsmanship and performance in mind.  With his experience and innovative research from the Cameron Putter Studio in California, Scotty Cameron creates modern, yet timeless, putters to satisfy the best players in the world, as well as serious golfers with preferences for the highest quality and performance.

The brand new Scotty Cameron by Titleist Select line of putters is the culmination of Cameron’s Putter Studio research, combined with his desire to design and build the best putters in the world.  The new family includes five modern blade models (Newport, Newport 1.5, Newport 2, Notchback, Newport 2.6), two mallets (GoLo, GoLo S), three mid lengths (Newport Two Mid, GoLo Mid, GoLo S Mid), and two long options (Big Sur, Big Sur S). 

EXCELLENCE IS A CHOICE

Titleist Brand Ambassador Bill Haas Wins Northern Trust Open in Dramatic Playoff 

Fairhaven, MA (February 20, 2012) - Whether you’re locked in a three-way playoff to decide a championship or simply striving to be your best, it all comes down to trusting your equipment on every shot. Titleist Brand Ambassador Bill Haas, relying on the Pro V1x golf ball and a full bag of Titleist golf clubs, showed how far trust and talent can take you with his dramatic win at the Northern Trust Open.  Victories around the world by Brand Ambassadors on the European, South African and Australasian Tours, as well as wins by golf ball loyalists Yani Tseng and Kenny Perry, provide continued proof that when it comes to performance excellence, the overwhelming choice is Titleist.

TITLEIST LAUNCHES FOUR NEW GOLF BALLS
NEW NXT TOUR, NXT TOUR S, VELOCITY AND DT SOLO MODELS.

Strengthens Performance and Expands Preference Options

Fairhaven, MA (February 1, 2012) – Titleist, the undisputed golf ball technology leader, introduces four new golf balls to its line - NXT Tour, NXT Tour S, Velocity and DT SoLo. Each has been designed to deliver best in category quality and consistency, while providing a range of performance and preference options for golfers across every skill level of the game.

Fairhaven, MA (January 31, 2012) - Titleist, Golf’s Symbol of Excellence, proudly announces the selection of Bill Kent and Dewitt Miles as 2011 Sales Representatives of the Year.  The official presentation to recognize Kent and Miles for this distinguished honor took place during the Titleist National Brand Meeting in Orlando.