At #12 on our list of the top moments of 2014 is the story of Titleist Pro V1 Loyalist Mo Martin and her victory at the Ricoh Women's British Open.

Check out the original post from July 14, 2014. 


Pro V1 Loyalist Mo Martin Wins First Major at Ricoh Women's British Open

After waiting and watching the final groups come in for more than hour at the RICOH Women’s British Open, Titleist Pro V1 loyalist Mo Martin was finally able to let her accomplishment start to sink in as the newly crowned champion sat down for the post round interview.

“This is just unbelievable. It’s literally a dream come true.”

It was certainly a day to remember for Martin as she battled the windy conditions at Royal Birkdale to earn her first career LPGA victory and major title.

Martin was the only player to finish the tournament under par and she capped off her final round with a dramatic eagle on the 18th hole to take the clubhouse lead with a 1-under-par 287 total.

Faced with a long approach shot and a howling wind, Martin sent her Pro V1 golf ball soaring toward the green and watched as the shot of the day unfolded.

“The wind was coming pretty strong, so I aimed it very far left and hit it full. Held it up a little bit against the wind and when it was rolling on the ground I said sit and then I said go. It looked perfect, so I didn’t have anything more to say and then it hit the pin,” recounted Martin.

She then rolled in a six-foot eagle putt that proved to be the difference maker as her name remained atop the leaderboard.

Congratulations, Mo!

#TeamTitleist

Our countdown continues as we look back at our 14 favorite moments from 2014. 

Next on the list, we revisit the Titleist 915 Driver Tour launch documentary. Check out the original post from October 21, 2014 below...


Behind the Scenes of the New Titleist 915 Driver Tour Launch

The development path for the new Titleist 915 family of metals started in Carlsbad, Ca. where our team of golf club experts spent countless hours, days and months conceptualizing, prototyping and refining new ways to deliver distance without compromise for all serious golfers.

And before any Titleist golf club is introduced to the market, it has to pass a critical checkpoint – the player validation process on the PGA Tour.

“If you want to make the best product in the world, you’ve got to prove yourself with the best players in the world,” said Chris McGinley, vice president of Titleist golf club marketing.

Earlier this year we hopped on the Titleist Tour Support Van to join the team as they made the final drive to Congressional Country Club for the start of the new 915D2 and 915D3 tour seeding and player validation process. As the initial excitement for this introduction continued to build from a whisper to a roar on tour, we knew we had to go along for the ride.

Now we’re bringing this experience to you with this insider’s view of the tour launch.

Enjoy!

Titleist Brand Ambassador Greg Chalmers won the Australian PGA Championship, outlasting fellow Titleist Brand Ambassadors Adam Scott and Wade Ormsby in a 7-hole playoff. Chalmers rallied to reach the playoff after carding eight birdies during his final round 8-under-par 64, a tournament low.

The victory is especially sweet for the Perth, Australia native. With his win, Chalmers also sealed the PGA Tour of Australasia Order of Merit earning him starts in the World Golf Championship – Cadillac Championship, Nedbank Golf Challenge and The Open Championship.

"Just phenomenal... I'm really excited and thrilled. It's a great way to end the year," said Chalmers.

Congratulations on your fantastic play, Greg!

WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS:

 On the Asian Tour, Titleist Pro V1x loyalist Lee Westwood fired a final round 5-under-par 67 to capture the Thailand Golf Championship by one shot. The win marks Westwood's 14th career Asian Tour title and his 42nd worldwide.


TITLEIST BY THE NUMBERS:

With another two wins this week, Titleist’s year-to-date victory count advances to 174. That's more than three times the nearest competitor with 47 and more than all competitors combined.

In total, 23,759 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 4,116 and more than all competitors combined.

THE TITLEIST LEADERBOARD  |  WEEK ENDING December 14th, 2014

TourEventTitleist Golf Ball PlayersNearest Competitor
European Tour Alfred Dunhill Championship 108 20
Australasia Tour Australian PGA Championship 124 17
Asian Tour Thailand Golf Championship 79 20

We're in the homestretch of 2014 and it's been another great year for us here at Team Titleist. But before we turn the page and start the 2015 journey, we wanted to take another look at some of our favorite moments from the past year.

So let's start the countdown and check out our favorite 14 highlights of 2014. First up, we revisit the launch of the new NXT Tour, NXT Tour S, Velocity and DT SoLo golf balls.

Check out the original post from January 22, 2014 below...


Titleist Advances Performance in 2014 with New NXT Tour, NXT Tour S, Velocity and DT Solo Golf Balls

 Performance Engineered Models Now Available in Golf Shops Worldwide

FAIRHAVEN, Mass (Jan. 22, 2014) – Titleist, the #1 ball in golf, delivers even better performance and feel in its new 2014 NXT Tour, NXT Tour S, Velocity and DT Solo golf balls through innovative core, cover and aerodynamic technologies.

Every Titleist golf ball, including the industry-leading Pro V1 and Pro V1x, is precision engineered by Titleist Golf Ball R&D associates and manufactured in the company’s world-class owned and operated facilities to provide a meaningful performance and preference option. The new 2014 models offer the same renowned quality and consistency that have become synonymous with any golf ball stamped “Titleist.”

...

After claiming back-to-back titles at the Australian Open and Hero World Challenge in record setting fashion, it’s safe to say that the past couple of weeks have been great for Titleist Brand Ambassador Jordan Spieth.

Hard work, determination and talent have helped Jordan vault into the Top-10 of the Official World Golf rankings. Also contributing to Jordan’s recent success has been a change to the one piece of equipment he uses on every shot – his golf ball. 

Over the past few months, Jordan has worked closely with Titleist Tour Reps to test the new Titleist Pro V1x prototype and ultimately make the switch into this new golf ball. And to get the insider’s look at this process, we recently sat down with Titleist Tour Consultant for Golf Ball Performance Fordie Pitts.

As Fordie explained, the process really starts with taking a deep look at Jordan’s game and understanding all aspects of his launch conditions and ideal ball flight.

Growing up in the strong winds of Texas, Jordan learned to flight his golf ball, focusing on reduced spin and lower launch. After an All-American freshman year at the University of Texas, Jordan turned pro during his sophomore year and soon realized a higher ball flight would help him stay aggressive on the firm and fast greens of the PGA Tour.

“Since coming out of college, Jordan has focused on finding a ball that would increase his iron and short game spin, while not sacrificing distance off the tee,” said Pitts.

After being fit into the 2013 Pro V1x golf ball, Jordan enjoyed a fantastic 2013 season, winning the John Deere Classic and earning PGA Tour rookie of the year honors. The solid play continued throughout the 2014 season as he recorded 18 Top-25 finishes along with eight Top-10 finishes.

Looking to build on his success as he entered the new season, Jordan began working with the Titleist Tour Staff to test the new Pro V1x prototype. After some initial testing, Jordan started to notice the prototype was giving him some more greenside feel and control.

A recent visit to the Titleist Performance Institute helped cement the results as Jordan continued to put the new golf ball through its paces. While working with Vokey Tour Wedge Rep Aaron Dill and Tour Tech Rep JJ Van Weezenbeck in the short game area, Jordan noticed how much the increased spin would help. According to JJ, the results were obvious.

“Jordan proceeded to work through his wedges and noticed the improved feel and spin on every shot. After that, he knew he had his ball." 

After getting dialed in for the new 915 line of metals using the new Pro V1x prototype, Jordan was ready to head overseas for a stretch of tournaments that included the Japan Tour’s Dunlop Phoenix Open and Emirates Australian Open. The last order of business was to stock up on a few dozen of the prototype golf balls.

With very limited availability of the prototype product and time being of the essence, Titleist Tour Rep Todd Harris didn’t want to leave anything to chance. Todd drove to Jordan’s Dallas home to hand-deliver the golf balls and make sure he was ready to go.

And for Jordan, the next few weeks on the golf course were pretty close to perfect.

He proceeded to finish 3rd at the Dunlop Phoenix, and then captured an impressive 6-shot victory at the Australian Open. He continued the impressive run with the new ball a week later at the invite-only Hero World Challenge. Jordan shot an astounding 26-under-par for a 10-shot victory over a field that included some of the best players in the world.

As for Jordan’s feedback on the new Pro V1x prototype after his recent stretch of success...

"It obviously performed well – It still flew perfectly and the changes to the new golf ball have been big for me and I've been playing well since changing.

"This one's better for me because that softer cover around the greens allows me to have more spin control and softer feel off the blade of my putter without jeopardizing any distance or spin with the long clubs. It's still long off the tee with more control off the greens."

Clearly a winning combination. Congratulations, Jordan!

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