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Posted: October 16, 2014
When faced with a downhill lie, most golfers want to do everything they can to help the ball in the air. As Titleist Staff Professional Martin Hall explains, golfers should fight their instincts and focus on leaning with the slope and reducing the loft of the club to help ensure solid contact.
In this latest episode of 18 Shots Presented by Titleist, Martin explains how the proper set up and follow through will help golfers hit it more consistently off a downhill lie. His keys are:
>> Setup with the shoulders parallel to the slope.
>> Reduce the loft of the club while keeping your weight on the front foot.
>> Hit down on the ball and walk down the slope after the shot to ensure a proper follow through.
Try this tip out next time you face a similar situation, and be sure to check out the entire collection of 18 Shots video by clicking on the link below.
Posted: October 15, 2014
As we continue to take a closer look at the technology behind the new Titleist 915 line of metals, we get a better understanding of the high MOI design that offers maximum forgiveness and stability.
Titleist 915 fairways and hybrids feature a low CG, high-MOI design for stability and ball-speed preserving forgiveness.
“When you add new technologies like Active Recoil Channel and the Ultra Thin Face, the last thing you want to do is counteract their effectiveness,” said Dan Stone, Vice President of Research and Development, Titleist Golf Clubs. “The high-MOI construction assures we don’t give any performance back. High MOI isn’t only about accuracy. It’s about distance consistency. It’s about maintaining speed across the face.
“Our main focus was to get that CG low, not too far forward or too far back. Since fairways and hybrids have higher lofts, when you start to push the CG too far back, your spin goes up drastically which hurts the overall performance. And we’re not interested in going supremely low and forward because, similar to drivers, you are giving up a lot of forgiveness. It’s a balance.”
Titleist engineers made several improvements to each chassis that allowed them to redistribute mass low to maintain MOI. The ultra-thin crown is cast thinner to .55mm, just .05mm thicker than 915 drivers. Thicknesses were reduced in the topline (fairways only) and face flange. The addition of the Active Recoil Channel also benefited CG by adding mass low on the head. Furthermore, the SureFit Tour weight was placed low in the center of the sole of each model. The end result is a product that delivers distance without compromise.
The new Scotty Cameron Futura X5 putters combine a multi-material construction with a modern, wing back design to provide high-MOI performance in a refined shape.
For more than a decade, Master Craftsman Scotty Cameron’s Futura putter designs have delivered performance and stability. The new Scotty Cameron Futura X5 and X5R models, available in golf shops worldwide beginning Oct. 31, provide stability through advanced perimeter weighting with solid, forgiving feel, and vertical and horizontal sightlines for easier alignment. The X5 model is angled in the back, while the X5R features a rounded shape. The Matador Red Midsize grip matches well with the face-balanced mallet design for those players looking to execute a more square-to-square stroke.
“The Futura X5 mallet is for someone who likes the stability of a bigger head, the feel of a bigger grip, and likes to look down and see more lines for alignment purposes. X5 is more of a mechanical shape where the X5R is a softer, rounder shape. There’s no right or wrong. Same performance, same weight, same feel. It all depends on what you like to look at,” Cameron said.
“We’re finding that mallets make up as much as 50 percent of the putters used on the PGA Tour each week – and for good reason. The size of the head is larger so it looks and feels more stable on the ground. The bigger the head, the more lines you can add for alignment. We worked with many players on tour and in the Putter Studio during the development of X5 and they all told us the same thing: It adds confidence.”
In addition, the new Scotty Cameron Futura X5 Dual Balance putter combines the X5 head style with Dual Balance technology to provide maximum stability for golfers who struggle to make a consistent stroke with a conventional length putter. Like all Dual Balance models, Futura X5 DB has a 50-gram heavier head (400 grams total) and a 50-gram counterweight in the butt of the shaft. This configuration helps many players to make a proper stroke where the butt of the shaft remains pointed at the midsection. Dual Balance putters have a standard length of 38 inches with a 15-inch grip that allows the player to grip down below the counterweight for a more stable stroke.
HIGH-MOI CONSTRUCTION FOR STABILITY: Futura X5 putters feature a multi-material design with a precision-milled 303 Stainless Steel body and high grade 6061 aluminum soleplate. A lighter aluminum center section also extends down the wings. The body features a soft, Silver Mist finish, contrasted by the anodized black aluminum sole plate and center.
The use of aluminum allowed Cameron to hollow the area under the soleplate, and redistribute the weight to the perimeter (in the wings) to achieve a high MOI for stability. It also allowed for a thicker face and topline for feel and sound. (Futura X5 Dual Balance has an additional 50 grams under the soleplate to counterbalance the 50-gram weight in the grip.) Heel-toe weights located directly under the face also contribute to the solid feel while increasing forgiveness.
“The X5 basically started from the original Futura 10 years ago. We’ve learned from where we’ve been, taken parts of the past and moved it toward the future with performance, feel and sound,” Cameron said. “But the concept has always been about moving the weight back and out. When we do that, the putter becomes more stable and the resistance to twist becomes a lot better. So with X5 we’re using different materials like aluminum and stainless steel and getting that weight where it’s needed most. But you also have to remember the feel, the shaft bend, the grip – all of these things have to come together, and they do with the new X5.”
FACE-BALANCED DESIGN WITH NEW SINGLE BEND SHAFT: Futura X5 and X5R putters are carefully designed with a new single bend shaft with a higher bend point that produces a true face-balanced configuration and one shaft of offset for a clean, tour-preferred appearance.
“The single bend came from taking feedback from the tour and working with players in the Studio. Double bends have been around for years and for X5 we really wanted to clean up the look,” Cameron said. “We had many players say they wished that the shaft leaned at their target or on their line, so we worked to find the proper offset and lean of the shaft so at address the bend lines up pointing right at your target. That was a key one because the mechanical-industrial shape of the head and the clean mechanical-industrial bend match perfectly. What I didn’t want was a heavy, flowing bend onto a mechanical head.”
MATCHING GRIP FOR ENHANCED PERFORMANCE: The larger, mallet head designs of Futura X5 and X5R work in harmony with the 10-inch Matador Red Midsize grip. The grip, weighing in at 77 grams, feels great and promotes a more stable stroke.
“The grip can complement or kill the design of the putter,” Cameron said. “I know that sounds strange, but grips make a difference. With blades, it’s a little more handsy, a little more flowing, a little more feel. With Futura X putters, it’s a little more robotic, a little more square-to-square and this larger Matador grip complements the head very well.”
FUTURA X PUTTER FAMILY: Futura X5 and Futura X5R join the Futura X to form Cameron’s highest MOI line of putters. The Futura X head design was the direct result of Cameron’s extensive work with Titleist Brand Ambassador Adam Scott, who used a prototype version of the putter in winning the 2013 Masters Tournament. Scott, who has been using Cameron putters for more than a decade, calls his Futura X “the most stable putter I have ever played.”
Precision milled from high grade 6061 aluminum, the original Futura X design combines a rear balance bar with deep heel-toe weights plus perimeter weighting under the face. The resulting deep CG provides stability throughout the stroke, while the perimeter weighting adds forgiveness and solid feel. The result is unmatched stability and a great roll.
“We have three lines of putters, but this is the most futuristic, the most high-tech,” Cameron said. “Futura is different because in order to get high MOI, we have to get the weight wider and further back.”
PRICE AND AVAILABILITY: Futura X5 putters are available worldwide beginning Oct. 31 through Titleist authorized golf shops. Futura X5 and X5R have a MAP of $349 ($375 MSRP). Futura X5 Dual Balance has a MAP of $399 ($425 MSRP).
Futura X5 / Futura X5R
RH Lengths: 33”, 34”, 35”
LH Lengths: 33”, 34”, 35” (X5 only) Head Material: 303 Stainless Steel with Aluminum Sole
Head Finish: Silver Mist
Toe Flow: Face Balanced
Neck: Single Bend
Offset: Full shaft
Grip: Matador Red Midsize
Futura X5 Dual Balance
RH Lengths: 36-40’’ (38” standard)
LH Lengths: N/A Head Material: 303 Stainless Steel with Aluminum Sole
Head Finish: Silver Mist
Grip: 15” Cameron Dual Balance
• Note: Some lengths above are custom order only.
• X5 and X5R in 1/2” lengths available by custom order.
• X5 Dual Balance is available in 1/2” lengths from 36”-40”.
• Custom Loft +/-1° Custom Lie +/-2°.
• Heavier X5 and X5R models available by custom order.
• Additional options available at www.scottycameron.com.
ON THE WEB: www.scottycameron.com
Posted: October 13, 2014
Titleist Brand Ambassador Alexander Levy claimed his second-career European Tour victory at the Portugal Masters. Levy finished the shortened event with an 18-under-par 128 total. Levy became the first player on the European Tour to win with the new Titleist 915 driver, fairway metal and hybrid.
At the LPGA's Sime Darby Open, Titleist Pro V1x loyalist Shanshan Feng rallied to win by playing a six-hole stretch on the final nine in 6-under-par. Feng, who was four strokes behind the overnight leader entering the final round, closed with a bogey-free 8-under par 63 for a three-stroke victory, the fourth of her career.
Titleist Pro V1x loyalist Kirk Triplett claimed his second career Champions Tour victory at the SAS Championship. Triplett finished with a 14-under-par 202 victory total.
To round out the weeks success, Titleist Brand Ambassador Sanghyun Park claimed victory at The KJ Choi Invitational presented by CJ. Park closed with a 6-under-par 66 en route to a 21-under-par 267 victory total, two shots clear of fellow Pro V1x golf ball loyalist Kim Taehoon.
TEAM TITLEIST BY THE NUMBERS
With another four wins this week, Titleist’s year-to-date victory count advances to 144. That's more than four times the nearest competitor with 34 and more than all competitors combined.
In total, 20,395 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, nearly six times the nearest competitor with 3,382 and more than all competitors combined.
THE TITLEIST LEADERBOARD | WEEK ENDING October 12, 2014
Posted: October 11, 2014
The PGA Tour season kicks off this week, and the first stop of the 2014-2015 season is the North Course at the Silverado Resort and Spa for the Frys.com Open. Hosting the event for the first time, the North Course has recently been renovated and lengthened to 7,203 yards to provide a stern test for the best players in the world.
While most of the field is seeing the course for the first time, many players agree that driving the golf ball well will be the key to success.
"I think it's important to hit it in the fairway because of the type of grasses and the rough. It's going to be difficult to control your ball out of the rough." Said Titleist Pro V1x loyalist Lee Westwood. "It's a very nice golf course to play and will be very challenging"
Titleist Brand Ambassador Tim Clark agrees with Lee's sentiments.
"It's a great golf course... it's going to reward good play, and if you struggle you're going to see that in the scores, too. It's a tough driving course and for me I feel like there's some really narrow holes out there"
To play well this week and get off to a fast start to the season, players will have to trust their their games, and their equipment.
Fast Fact: The last three Frys.com Open Champions have been Titleist golf ball loyalists. Bryce Molder (2011), Jonas Blixt (2012) and Jimmy Walker (2013)
BY THE NUMBERS: 2014 Frys.com Open
Titleist is the overwhelming golf ball of choice with 92 players in the field trusting a Titleist Pro V1 or Pro V1x golf ball for their success. That’s more than five times the nearest competitor with 17 and more than all competitors combined.
Titleist was also the top choice among players in the irons (39) and sand, lob and approach wedge (148) and putter (57) categories.
SHOTS AND SCENES
Titleist Brand Ambassador Jimmy Walker splits the 4th fairway with his 915F fairway metal. Jimmy kicked off a remarkable 3-win campaign last season with his victory at the 2013 Frys.com Open.
Titleist Brand Ambassador Bryce Molder, the 2011 Frys.com Open champion, has his sights set on another fast start to kick off his 2014/2015 PGA TOUR season.
Pro V1x loyalist Lee Westwood lofts a delicate chip onto the 5th green at Silverado CC.
Titleist Brand Ambassador Tim Clark went flag hunting with this CB iron approach at the 6th hole during second round action.
Jonas Blixt, the 2012 Frys.com Open champion puts a pure roll on his Pro V1x golf ball at the 16th hole at Silverado.