Titleist Brand Ambassador Ben Martin claimed his first career PGA Tour victory this week at the Shriners Hospitals for Children Open. Martin played the final four holes in 4-under-par, a stretch that included a clutch 45-foot eagle putt on the par-5 16th to help finish with a 20-under-par 264 victory total.

Ranking in the top-20 in Fairways hit (18th), GIR (3rd) and Strokes Gained Putting (2nd) this week had Ben in position to stay aggressive, an approach he knew he needed to take if he expected to pull off the victory.

"You know, it was a tough course to have the lead at because you know that just hitting the middle of the green and making pars wasn't going to get it done, so to finish it off and finally get a couple putts to go in there at the end was obviously huge," said Martin.

The win also punches Ben's ticket to the Masters, an extra special perk for the man who grew up just an hour from Augusta. 

"I was thinking about that a little bit last night, trying not to, but growing up about an hour from Augusta...it will be pretty cool."

Ben's complete trust in his equipment helped him realize two dreams this weekend.

Congratulations on your great play, Ben!

WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS:

Titleist Pro V1x Loyalist Mikko Ilonen captured the Volvo World Match Play Championship on the European Tour following a hard-fought 3 and 1 victory over top-seed Henrik Stenson in an all-Titleist Pro V1x final. 

At the maiden Hong Kong Open on the European Tour, Titleist Pro V1x golf ball loyalist Scott Hend won with a par on the first hole of a sudden death playoff over Titleist Brand Ambassador Kevin Phelan. Both players finished the tournament at 13-under-par 267.

Titleist Pro V1 Loyalist Kyu Jung Baek won the LPGA Tours KEB-HanaBank Championship in Korea with a birdie on the first hole. It marked Baek’s first career LPGA Tour victory in her first career start.

At the Greater Hickory Kia Classic on the Champions Tour, Titleist Brand Ambassador Jay Haas closed with a 5-under par 66 for a two-stroke victory for his 17th career Champions Tour Victory. During the win, Haas extended his streak of under-par rounds to 23 and finished with a 17-under-par 196 victory total.

To round out the weeks success, Titleist Pro V1x golf ball loyalist Oscar David Alvarez closed with a 3-under-par 69 en route to a one shot win at the TransAmerican Power Products CRV Mexico Open. 

TEAM TITLEIST BY THE NUMBERS

With another six wins this week, Titleist’s year-to-date victory count advances to 149. That's more than four times the nearest competitor with 36 and more than all competitors combined.

In total, 20,977 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 2,682 and more than all competitors combined.

THE TITLEIST LEADERBOARD  |  WEEK ENDING August 24, 2014

TourEventTitleist Golf Ball PlayersNearest Competitor
PGA Tour Shriners Hospitals for Children Open 93 16
European Tour Hong Kong Open 103 24
European Tour Volvo World Match Play Championship 9 2
LPGA Tour LPGA KEB HanaBank Championship 49 8
Champions Tour Greater Hickory Kia Classic 58 7
PGA Tour LatinoAmerica 56 TransAmerican Power Products CRV Mexico Open 109 9

The PGA Tour season continues as the best players in the world head to Las Vegas, Nevada for the Shriners Hospitals for Children Open. Players will have to be aggressive and go low at the 7,243-yard TPC Summerlin layout if they hope to claim victory. 

Titleist Brand Ambassador and defending champion Webb Simpson understands the importance of keeping pace with the field by taking advantage of all scoring opportunities.

"The main thing is I made a lot of putts, and you've got to do that this week. There's three par‑5s, all reachable, and a reachable par‑4. So you really have to take advantage of the short holes and make putts." Said Simpson.

This week also marks the second straight start for Titleist Brand Ambassador Jarrod Lyle after a 2 1/2 year battle with leukemia. Jarrod earned his spot in this weeks field thanks to a strong finish at last weeks Frys.com Open.

"Last week was nice, going out there and Monday qualifying and getting my first start back in over two and a half years...it just showed me that everything that I've been doing off the course and on the course is starting to come through" Said Lyle. 

Good luck to Jarrod and all of #TeamTitleist this week!

BY THE NUMBERS: 2014 Shriners Hospitals for Children Open

 Titleist is the overwhelming golf ball of choice with 93 players in the field trusting a Titleist Pro V1 or Pro V1x golf ball for their success. That’s more than five times the nearest competitor with 16 and more than all competitors combined.

Titleist was also the top choice among players in the irons (38) and sand, lob and approach wedge (140) and putter (56) categories.

SHOTS AND SCENES

 Titleist Brand Ambassador Webb Simpson is all business this week in defense of his 2013 Shriners Hospitals for Children Open crown.

 Titleist Brand Ambassador Jimmy Walker, winner of three events on TOUR last year, leads a strong field hoping to give Webb a run for his money this week.

 The custom Las Vegas-themed headcovers that Scotty Cameron creates have become an annual tradition at the Shriners and a prized possession for the players lucky enough to earn one.

 Titleist Brand Ambassador and UNLV graduate Charley Hoffman hosted a charity pro-am on Monday. Here he is getting ready for the week.

 Titleist Brand Ambassador Morgan Hoffmann is hoping to kick off his 2014/2015 PGA TOUR season with a strong showing at TPC Summerlin.

 The Vokey wedge team hasn't missed a beat in the quick PGA TOUR season turn-around.  Check out this custom T-grind created for Titleist Brand Ambassador and PGA TOUR rookie Zach Blair.


When faced with a downhill lie, most golfers want to do everything they can to help the ball in the air. As Titleist Staff Professional Martin Hall explains, golfers should fight their instincts and focus on leaning with the slope and reducing the loft of the club to help ensure solid contact. 

In this latest episode of 18 Shots Presented by Titleist, Martin explains how the proper set up and follow through will help golfers hit it more consistently off a downhill lie. His keys are:

>> Setup with the shoulders parallel to the slope. 

>> Reduce the loft of the club while keeping your weight on the front foot.

>> Hit down on the ball and walk down the slope after the shot to ensure a proper follow through.

Try this tip out next time you face a similar situation, and be sure to check out the entire collection of 18 Shots video by clicking on the link below.

#TeamTitleist

As we continue to take a closer look at the technology behind the new Titleist 915 line of metals, we get a better understanding of the high MOI design that offers maximum forgiveness and stability.

Titleist 915 fairways and hybrids feature a low CG, high-MOI design for stability and ball-speed preserving forgiveness.

“When you add new technologies like Active Recoil Channel and the Ultra Thin Face, the last thing you want to do is counteract their effectiveness,” said Dan Stone, Vice President of Research and Development, Titleist Golf Clubs. “The high-MOI construction assures we don’t give any performance back. High MOI isn’t only about accuracy. It’s about distance consistency. It’s about maintaining speed across the face.

“Our main focus was to get that CG low, not too far forward or too far back. Since fairways and hybrids have higher lofts, when you start to push the CG too far back, your spin goes up drastically which hurts the overall performance. And we’re not interested in going supremely low and forward because, similar to drivers, you are giving up a lot of forgiveness. It’s a balance.”

Titleist engineers made several improvements to each chassis that allowed them to redistribute mass low to maintain MOI. The ultra-thin crown is cast thinner to .55mm, just .05mm thicker than 915 drivers. Thicknesses were reduced in the topline (fairways only) and face flange. The addition of the Active Recoil Channel also benefited CG by adding mass low on the head. Furthermore, the SureFit Tour weight was placed low in the center of the sole of each model. The end result is a product that delivers distance without compromise. 

The new Scotty Cameron Futura X5 putters combine a multi-material construction with a modern, wing back design to provide high-MOI performance in a refined shape.

For more than a decade, Master Craftsman Scotty Cameron’s Futura putter designs have delivered performance and stability. The new Scotty Cameron Futura X5 and X5R models, available in golf shops worldwide beginning Oct. 31, provide stability through advanced perimeter weighting with solid, forgiving feel, and vertical and horizontal sightlines for easier alignment. The X5 model is angled in the back, while the X5R features a rounded shape. The Matador Red Midsize grip matches well with the face-balanced mallet design for those players looking to execute a more square-to-square stroke.

“The Futura X5 mallet is for someone who likes the stability of a bigger head, the feel of a bigger grip, and likes to look down and see more lines for alignment purposes. X5 is more of a mechanical shape where the X5R is a softer, rounder shape. There’s no right or wrong. Same performance, same weight, same feel. It all depends on what you like to look at,” Cameron said.

“We’re finding that mallets make up as much as 50 percent of the putters used on the PGA Tour each week – and for good reason. The size of the head is larger so it looks and feels more stable on the ground. The bigger the head, the more lines you can add for alignment. We worked with many players on tour and in the Putter Studio during the development of X5 and they all told us the same thing: It adds confidence.”

In addition, the new Scotty Cameron Futura X5 Dual Balance putter combines the X5 head style with Dual Balance technology to provide maximum stability for golfers who struggle to make a consistent stroke with a conventional length putter. Like all Dual Balance models, Futura X5 DB has a 50-gram heavier head (400 grams total) and a 50-gram counterweight in the butt of the shaft. This configuration helps many players to make a proper stroke where the butt of the shaft remains pointed at the midsection. Dual Balance putters have a standard length of 38 inches with a 15-inch grip that allows the player to grip down below the counterweight for a more stable stroke.

HIGH-MOI CONSTRUCTION FOR STABILITY: Futura X5 putters feature a multi-material design with a precision-milled 303 Stainless Steel body and high grade 6061 aluminum soleplate. A lighter aluminum center section also extends down the wings. The body features a soft, Silver Mist finish, contrasted by the anodized black aluminum sole plate and center.

The use of aluminum allowed Cameron to hollow the area under the soleplate, and redistribute the weight to the perimeter (in the wings) to achieve a high MOI for stability. It also allowed for a thicker face and topline for feel and sound. (Futura X5 Dual Balance has an additional 50 grams under the soleplate to counterbalance the 50-gram weight in the grip.) Heel-toe weights located directly under the face also contribute to the solid feel while increasing forgiveness.

“The X5 basically started from the original Futura 10 years ago. We’ve learned from where we’ve been, taken parts of the past and moved it toward the future with performance, feel and sound,” Cameron said. “But the concept has always been about moving the weight back and out. When we do that, the putter becomes more stable and the resistance to twist becomes a lot better. So with X5 we’re using different materials like aluminum and stainless steel and getting that weight where it’s needed most. But you also have to remember the feel, the shaft bend, the grip – all of these things have to come together, and they do with the new X5.”

FACE-BALANCED DESIGN WITH NEW SINGLE BEND SHAFT: Futura X5 and X5R putters are carefully designed with a new single bend shaft with a higher bend point that produces a true face-balanced configuration and one shaft of offset for a clean, tour-preferred appearance. 

“The single bend came from taking feedback from the tour and working with players in the Studio. Double bends have been around for years and for X5 we really wanted to clean up the look,” Cameron said. “We had many players say they wished that the shaft leaned at their target or on their line, so we worked to find the proper offset and lean of the shaft so at address the bend lines up pointing right at your target. That was a key one because the mechanical-industrial shape of the head and the clean mechanical-industrial bend match perfectly. What I didn’t want was a heavy, flowing bend onto a mechanical head.”

MATCHING GRIP FOR ENHANCED PERFORMANCE: The larger, mallet head designs of Futura X5 and X5R work in harmony with the 10-inch Matador Red Midsize grip. The grip, weighing in at 77 grams, feels great and promotes a more stable stroke.

“The grip can complement or kill the design of the putter,” Cameron said. “I know that sounds strange, but grips make a difference. With blades, it’s a little more handsy, a little more flowing, a little more feel. With Futura X putters, it’s a little more robotic, a little more square-to-square and this larger Matador grip complements the head very well.”

FUTURA X PUTTER FAMILY: Futura X5 and Futura X5R join the Futura X to form Cameron’s highest MOI line of putters. The Futura X head design was the direct result of Cameron’s extensive work with Titleist Brand Ambassador Adam Scott, who used a prototype version of the putter in winning the 2013 Masters Tournament. Scott, who has been using Cameron putters for more than a decade, calls his Futura X “the most stable putter I have ever played.”

Precision milled from high grade 6061 aluminum, the original Futura X design combines a rear balance bar with deep heel-toe weights plus perimeter weighting under the face. The resulting deep CG provides stability throughout the stroke, while the perimeter weighting adds forgiveness and solid feel. The result is unmatched stability and a great roll.

“We have three lines of putters, but this is the most futuristic, the most high-tech,” Cameron said. “Futura is different because in order to get high MOI, we have to get the weight wider and further back.”

PRICE AND AVAILABILITY: Futura X5 putters are available worldwide beginning Oct. 31 through Titleist authorized golf shops. Futura X5 and X5R have a MAP of $349 ($375 MSRP). Futura X5 Dual Balance has a MAP of $399 ($425 MSRP).

PRODUCT SPECIFICATIONS:

Futura X5 / Futura X5R

Loft: 3.5º

Lie: 70º

RH Lengths: 33”, 34”, 35”

LH Lengths: 33”, 34”, 35” (X5 only)
Head Material: 303 Stainless Steel
with Aluminum Sole

Head Finish: Silver Mist

Toe Flow: Face Balanced

Neck: Single Bend

Offset: Full shaft

Grip: Matador Red Midsize

Futura X5 Dual Balance

Loft: 3.5º

Lie: 70º

RH Lengths: 36-40’’ (38” standard)

LH Lengths: N/A
Head Material: 303 Stainless Steel
with Aluminum Sole

 Head Finish: Silver Mist

Toe Flow: Face Balanced

Neck: Single Bend

Offset: Full shaft

Grip: 15” Cameron Dual Balance


Note: Some lengths above are custom order only.

• X5 and X5R in 1/2” lengths available by custom order.

X5 Dual Balance is available in 1/2” lengths from 36”-40”.

Custom Loft +/-1° Custom Lie +/-2°.

• Heavier X5 and X5R models available by custom order.

• Additional options available at www.scottycameron.com.

 ON THE WEB: www.scottycameron.com

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