In addition to the overwhelming counts in favor of Titleist golf balls, including the New 2009 Pro V1 and Pro V1x, Titleist golf clubs also continue to gain traction on the 2009 PGA Tour.

At this week's Bob Hope Classic, Titleist is the most played iron brand for the third consecutive week with 38 sets (30%) in play, compared to 29 sets for the nearest competitor. Titleist Vokey Design wedges continue its stronghold in the approach, sand and lob wedge category with 121 in play (44%). The nearest competitor has 46 wedges. Scotty Cameron continues to be the most played putter brand on Tour with 46 players (37%), compared to 27 for the nearest competitor. Two players put the New Studio Select Kombi putters in play. The new Kombi putters will be introduced at next week's PGA Merchandise Show.

Butch Harmon and Nick Watney discuss the features of Titleist 909 drivers and AP2 irons at the Titleist Oceanside Test Facility.

Titleist is second this week in the driver category with 29 in play (23%), including 23 players relying upon the new three-model 909 family. The breakdown by 909 driver is 909D3 (11 players), 909D2 (8 players) and 909DComp (4 players).

Several Titleist Brand Ambassadors are making their 2009 PGA Tour debuts this week at the Hope with new Titleist equipment in the bag. Ben Crane fired a first round 9-under 63, and is in a tie for 4th position after one round. Ben is playing several new pieces of equipment for the first time in competition, including the New 2009 Pro V1x golf ball, new 909D2 (10.5°) driver and a new Scotty Cameron by Titleist Fastback putter. After the first round, Crane was among the Top 20 in Driving Accuracy, hitting 86 percent of the fairways off the tee, tied for 6th in Putts Per Round (25.0) and 9th in Putts per Greens in Regulation (1.467). Click on the video player below to hear what Ben had to say after round one.

Titleist Brand Ambassador Nick Watney is also making his 2009 debut with a brand new bag of Titleist equipment. Watney is playing the New 2009 Pro V1x golf ball, new 909D2 driver (10.5°) and 909F2 fairway metal (15.5°), a new set of Titleist AP2 irons (3-9) and Vokey Design pitching wedge (48°), and a new Scotty Cameron Newport Tour putter - all for the first time in competition. Watney tested the new equipment while working with instructor Butch Harmon at Titleist's Oceanside Test Facility last Friday. Watney fired a first round 6-under 66 with the new equipment.

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