It's official: The new Titleist 910 drivers have landed in Scotland, just 500 years or so after the Scots first started swinging sticks.

Twelve Titleist equipment players and European Tour members – Tano Goya, Kenneth Ferrie, Jose Filipe-Lima, Andrew Dodt, Brett Rumford, Rick Kulacz,Peter O'Malley, Mikko Ilonen, Soren Hansen, Scott Strange and Martin Erlandsson – put the new Titleist 910 driver in play this week at the Barclays Scottish Open after only a couple days of testing on the range at Loch Lomond.

(Last week, 15 PGA Tour players used the 910 in competition at the AT&T Classic, while Adam Scott and Geoff Ogilvy debuted their 910s at the European Tour's Alstom Open de France.)

A couple weeks ago, Jose Filipe-Lima was fitted for a 909D2 (9.5) with an Oban Revenge 60-gram X-Stiff Shaft. He received his new 910 with the same specs Tuesday morning at Loch Lomond. After three shots, Filipe-Lima turned around and proclaimed, "That's in the bag."

Soren Hansen, currently 34th in Driving Accuracy on the European Tour, tried the new 910 a couple weeks ago at the Titleist Performance Institute in Oceanside, Calif., and had been anxiously awaiting the arrival of his 910 ever since. After working with Larry Bobka (Vice President, Titleist Tour Promotions) earlier this week, Hansen put his new 910D3 (9.5) in the bag, replacing his Titleist 905R driver. (Hansen also worked this week with Bob Vokey, who is in the middle of his two-week European Tour visit.)

Andrew Dodt, winner of February's Avantha Masters, knew after only a few swings that the 910 would remain in his bag. His ballspeed clocked in around 173-176 mph.

Titleist Tour Support Vehicle (TTSV) staffers said the Titleist equipment players at Loch Lomond "loved the sound and the feel of the driver," and reported ballspeeds to be up between 2-4 mph on average.

Click the image below for more pictures from Loch Lomond:

This week the PGA Tour is at TPC Deere Run in Silvis, Ill., for the John Deere Classic, where Titleist Brand Ambassador Steve Stricker is the defending champion. Team Titleist members C. Sabino, J. Gunderson, D. Reisenbigler, A. Krueger, R. Thorpe, A. Zwicker and J. Callas won tickets to the event through Team Titleist and will be attending the event courtesy of the of the John Deere Classic.

TV coverage of the tournament is as follows:



July 8 - 3:00-6:00 PM ET - Golf Channel

July 9 - 3:00-6:00 PM ET - Golf Channel

July 10 - 3:00-6:00 PM ET - CBS

July 11 - 3:00-6:00 PM ET - CBS



For more information about the tournament or to purchase tickets, please visit http://www.johndeereclassic.com.

#1 BALL, IRON, WEDGE and PUTTER: According to the Darrell Survey, Titleist was the overwhelming GOLF BALL of choice at the John Deere Classic with 108 players, six times the nearest competitor with 18.  Titleist was also first in IRON SETS with 52; SAND, LOB and APPROACH WEDGES with 136; and PUTTERS with 71.

You've seen photos of the new 910 driver. Now watch (and hear) it in action – in the hands of Rickie Fowler, Davis Love III, Bill Haas, Brett Quigley and Brad Faxon at last week's CVS Caremark Charity Classic.

Check out the video below.

910DriversCVS070710.flv

The tractor race otherwise known as the PGA Tour stops this week in Silvis, Ill., for the John Deere Classic, and the number of birdies expected on TPC Deere Run's large greens should be high enough to get local meteorologists to institute a Birdie Warning.

Here are a few guys to watch this week while cooling off from your morning 18:

Steve Stricker. The defending champion (pictured above) and Titleist Brand Ambassador (Pro V1, 909D3 driver, 906F2 fairway metals, 909H hybrid, 710 CB irons, Vokey Spin Milled Wedges) tied the course record last year with a second-round 10-under 61, the lowest round of his career. Stricker, a Wisconsin native and graduate of the University of Illinois, closed in 64 to finish at 20-under 264 and win by three shots.

"It's always exciting to come back to a place where you've had some success, and just driving in the gates and remembering some of the shots that happened down the stretch and the way the whole week played out last year is always fun to look back at and reflect on a little bit," Stricker said. "Coming off a couple of weeks off, and I feel refreshed and excited to play, and looking forward to this next run that I have here starting this week, and then heading over to the British."

So far this year, Stricker has one win (Northern Trust Open), three top-10s and has not missed a cut in 11 starts, despite missing over a month of action after the Masters due to a clavicle injury. He is currently ranked No. 4 in the world.


Bubba Watson. The Pro V1x loyalist is making his first start since winning the Travelers Championship in a sudden-death playoff, a victory that helped him qualify for next week's Open Championship.

Following a week off from Tour that included an appearance at the CVS Caremark Charity Classic (Monday-Tuesday), hosting duties at his junior golf tournament (Wednesday-Thursday), a full day in bed (Friday) and a weekend full of water sports, Watson Tweeted on Tuesday that "Maybe I should practice golf sometime today, I am a little rusty!! :-)"

Later in the day, Watson told reporters he was ready to repeat the cycle.

"Another golf tournament I'm trying to win, trying to prove that I'm a good player, trying to win," Watson said. "You know, I want to win. That's why I play on the PGA Tour. I love golf, and I want to win. And you know, it's fun."

Zach Johnson. The Titleist Brand Ambassador (Pro V1x, 909D3 driver, 909F2 fairways, 909H hybrid, AP1 and AP2 irons, Vokey Spin Milled Wedges) finished second here in 2009 and has already gone deep this season to win on Tour. Johnson closed with consecutive 64s at the Crowne Plaza Invitational at Colonial to finish at 21 under, a tournament record.

Johnson, who you might remember after his 2007 Masters victory famously pronouncing that "I'm just a Midwest boy from Iowa," also feels right at home this week.

Johnson twice received sponsor's exemption to the Deere when he had no status, and he has recently called the Deere his "fifth major." He now serves on the tournament board.

"Yeah, as I always say, it's always great to be back. It's like going to a nice restaurant," said Johnson, currently 19th in the world ranking. "You just never get a bad bite. That's kind of the way I feel about this place. I've never had a bad experience."

Matt Jones. The Titleist equipment player (Pro V1x, 910D2 Prototype Driver, 909F2 fairway metals, 710 MB irons, Vokey Spin Milled Wedges, Scotty Cameron Newport putter) has six top-15 finishes this season, including two 13th-place finishes in his last four starts, and is looking to become the Deere's seventh first-time winner since 2000.

Earlier this year, Jones finished tied for eighth at the Bob Hope Classic and tied for seventh at the Quail Hollow Championship. Last year, he closed in 69 at the Deere to finish tied for fifth.

Rickie Fowler. Also looking for Tour victory No. 1, the Titleist Brand Ambassador (Pro V1x, 910D2 Prototype Driver, 909F2 fairway metals, 710 MB irons, Vokey Spin Milled Wedges, Scotty Cameron Prototype putter) only found out Monday that he had gotten into next week's Open Championship, his first major as a professional.

How then to handle this week at the Deere?

"Figure out the best way to play the course and try and get the ball in the hole as quick as you can. Doesn't matter what happened last week or what's going on next week," said Fowler, currently 15th on the PGA Tour money list after a pair of runner-up finishes at the Phoenix Open and The Memorial.

"Obviously we want to save some energy for next week, but I grew up playing pretty much every day. I didn't sit on the range and hit balls. I was used to playing golf every day, and that's what we're going to do this week, and I think that's the best way that I can prepare for the British Open."

You love your Vokey Design Spin Milled Wedge.

But you can't stop thinking about Rickie Fowler’s 60-Degree with Cowboy Orange “RF” stamping that you saw on Titleist.com.

You wish you could get Tour Van treatment for your wedge, just like Rickie.

WedgeWorks

Now you can: the new WedgeWorks Exclusives line – personalized, one-of-a-kind creations that are custom-engraved, hand-stamped and built to your liking at WedgeWorks, Titleist’s high performance custom shop in Carlsbad, Calif., where Master Craftsman Bob Vokey and his team of artisans design and build wedges for everyone from PGA Tour players to avid wedge enthusiasts.

Every WedgeWorks Exclusives club, available through Vokey.com beginning July 15, is crafted to fit your game and your personality – from length, lie and loft, to toe engraving, paintfill, grips, shafts and shaftbands.

You want it, you got it. Straight from Vokey's workshop.

"WedgeWorks is a life-long dream come true," said Vokey. "Wedges are personal. The Exclusives line allows avid Vokey enthusiasts an opportunity to make the wedges their own."
The new WedgeWorks Exclusives line features the tournament proven Vokey Tour Van Design (TVD) sole and pre-2010 Spin Milled grooves. Condition of Competition (C-C) wedges will be available in the WedgeWorks Exclusives line beginning in September.

WedgeWorks


The Vokey TVD features a crescent shaped sole and moderate camber. This allows the wedge to easily pivot around its center for versatility and shot making. Vokey TVD wedges are also the only wedges in the Vokey Design lineup that feature a Tour grind in lower lofts, beginning at 52 degrees and increasing to 60 degrees in two degree increments.

The rest is up to you.

Choose from:

Two distinctive new finishes – Bright Brushed Chrome and Oil Can Zero – created exclusively for WedgeWorks Exclusives.

Nearly limitless personalization options: Three different hand-stamp styles (Straight, Freestyle, Snow) in up to eight letters and/or numbers; 20 different paintfill colors (including colors like Wings of Golf, Irish Green, Oceanside Blue and Cowboy Orange – Rickie’s favorite); and 40 different toe engraving combinations (Tour Saw, BV Custom, Spin Milled Saw and Oil Can Zero, in various color combinations).

A high-performance shaft matrix: True Temper's Dynamic Gold, Tour Issue and Project X, as well as the KBS Tour in steel and black nickel.

Specifically-designed WedgeWorks shaft bands: WedgeWorks Black, WedgeWorks Exclusives Red, or BV Custom Wedges in Black & Gold. You can also opt for no shaft band at all.

BV custom grips in a variety of textures and colors: Among the Vokey grips available are the New Decade Multi-Compound and full cord Golf Pride Tour Velvet.  BV Custom grips are available only through WedgeWorks.

"Bob Vokey built his reputation on providing golfers the best short game tools in the world," said Steve Pelisek, General Manager, Titleist Golf Clubs. "The new WedgeWorks Exclusives provide golfers a Tour-inspired and Tour-validated Vokey TVD Spin Milled wedge with all of the custom options usually reserved for the best players in the world."

The base retail price for all models is $150.

Click the image below for a closer look at WedgeWorks, or click here to download the 2010 WedgeWorks Brochure (.pdf).

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