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Posted: September 22, 2010
Following months of successful player testing and performance validation on the worldwide professional tours, the new Titleist 910 drivers, featuring the innovative SureFit Tour dual-angle hosel, will be available to golfers in mid-November.
The new Titleist 910 fairway metals and hybrids will begin shipping in early February 2011.Titleist 910 drivers debuted on the PGA Tour in late June at the AT&T National. About a month later, Titleist Brand Ambassador Ross Fisher became the first player to win with a 910 driver in his bag at the Irish Open. Two weeks ago, Titleist Brand Ambassador Charley Hoffman gamed the 910 driver in his runaway victory at the Deutsche Bank Championship; and at last week's BMW Championship, 15 players in the elite 70-player field had the Titleist 910 driver in play. Ten players also had Titleist 910 fairway metals and/or hybrids in the bag, just two weeks after their introduction at The Barclays.
As promised, we're coming to Team Titleist members first with this closer look at the Titleist 910 drivers, along with club specs and shaft options for all of the 910 series. Further information on the 910 fairway metals and hybrids will be available soon.
Titleist 910 drivers, available in the 910D2 and 910D3 models, deliver total performance with improvements in flight, fit, looks, feel and sound. Highlighting the new features is the latest advancement we’ve made in precision fitting – the SureFit Tour Hosel.
• SureFit Tour (SFT) dual-angle hosel technology enables golfers to experience the type of tour-level fitting in a driver, fairway metal or hybrid previously unavailable outside of the tour van.
The unique SFT dual-angle hosel allows golfers to set loft and lie independently to optimize ball flight – higher or lower, and for more draw or fade for increased distance and improved shot control – and ultimately be dialed in for a precision fit.
“We like to call this feature a tour-van-in-a-hosel because it gives the fitter the power of a Tour Van right at the point of fitting,” said Chris McGinley, vice president of golf club marketing. “The focus with the 910 family of drivers, fairway metals and hybrids is being able to more precisely fit a metal to optimize ball flight both left-to-right and up-and-down.”
As with all club fittings, we suggest you see an authorized Titleist fitter, who will use the SFT technology and the 910 performance grid to determine the best settings for your game.
The SFT hosel features a sleeve and ring, each with four settings. The sleeve settings are numbered 1, 2, 3, 4 and the ring settings are lettered A, B, C, D. There are 16 combinations which each create a unique loft and lie combination as shown in the charts on the right.
The standard setting for right-handed golfers is A•1 (shown in red on the chart). Use the black arrows as a guide to adjust the hosel setting until the desired ball flight is achieved. (The left-handed chart can be seen in the slideshow below.)
Other stand-out features include:
• A fast face design with a larger maximum ball speed area and improved launch and spin face map gradient for increased distance potential.
• A sleek, sloped, ultra-thin crown design combined with an on-axis rear weight screw, which creates a low and deep CG for increased stability and distance.
• A black PVD and paint finish with white scorelines provides an attractive, consistent set-up appearance, to go along with an acoustically-engineered hot, solid sound off the club face.• The high performance stock shaft options are highlighted by three improved proprietary Diamana shafts that feature Next Generation Diamana MDI (multi-dimensional interlay) technology and three different weight and bend profiles to fit a broad range of players. All of these shafts are also torque matched to flex and swing speed.Rounding out the line-up of stock shafts are the tour-proven Aldila RIP and Project X Tour Issue X-7C3 shafts. In addition, there will be 83 different shafts available in the custom shaft matrix.
Please contact your authorized Titleist dealer for information regarding pre-orders of the 910 driver.
See below for a closer look at the entire Titleist 910 series, including photos, club specs and shaft options.
CLICK THE IMAGE BELOW TO LAUNCH THE SLIDESHOW.
910D2 Specs• Head volume: 460cc (slightly higher launch and spin versus 910D3)• Lofts: 8.5, 9.5, 10.5• Stock grip: Titleist Tour Velvet 360 degree rubber910D2 Stock Shafts• Titleist Diamana 'ahina 72 (White)• Titleist Diamana Kai'li 65 (Blue)• Titleist Diamana 'ilima 61 (Red)• Aldila RIP 60• Project X Tour Issue X-7C3• 83 other custom shafts also available
• • •
910D3 Specs• Head volume: 445cc (slightly lower launch and spin versus 910D2)• Lofts: 8.5, 9.5, 10.5
• Stock grip: Titleist Tour Velvet 360 degree rubber910D3 Stock Shafts
• Titleist Diamana 'ahina 72 (White)• Titleist Diamana Kai'li 65 (Blue)• Aldila RIP 60• Project X Tour Issue X-7C3• 83 other custom shafts also available
910F Specs• Lofts: 13.5, 15, 17, 19• Stock grip: Titleist Tour Velvet 360 degree rubber910F Stock Shafts• Titleist Diamana 'ahina 82 (White)• Titleist Diamana Kai'li 75 (Blue)• Project X Tour Issue X-8C4• 83 other custom shafts also available
910Fd Specs• Lofts: 13.5, 15• Stock grip: Titleist Tour Velvet 360 degree rubber910Fd Stock Shafts• Titleist Diamana 'ahina 82 (White)• Titleist Diamana Kai'li 75 (Blue)• Project X Tour Issue X-8C4• 83 other custom shafts also available
910H Specs• Lofts: 17, 19, 21, 24• Stock grip: Titleist Tour Velvet 360 degree rubber910H Stock Shafts• Titleist Diamana 'ahina 90 (White)• Titleist Diamana Kai'li 80 (Blue)• 23 other custom shafts also available
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these are going to be the best yet.go titleist!
Frankie G wrote on October 5, 2010 at 4:26AM
Just got a new tm but hopefully i can save some money and get the new 910 d3. already have a 909 d2 but its a x and i need a stiif. now using a tour burner 8.5 but would love a 910 driver or wood even if it means selling the great driver i just got!
Alex Y wrote on October 5, 2010 at 4:39AM
Looks like a great design. Can't wait to try one out on the range, love to take one to the course.
Gary H wrote on October 5, 2010 at 6:25AM
Since making their debut at the PGA Tour's AT&T National in June, the new Titleist 910 drivers
Tour Blog wrote on October 5, 2010 at 9:12PM
i have a 910 x stiff i got it off my cousin geoff ogilvy i got it off him so i had one before the come out they are the best thing ever xoxo
JAK wrote on October 6, 2010 at 4:49AM
Whats the difference between the 910Fd and the 910F?
JAK wrote on October 6, 2010 at 2:16PM
Pre ordered my 910d2 with the aldila rip60 shaft. Titleist says it will ship november 12th. Oh boy I can't wait it's like A kid waitn for Xmas
Richard T wrote on October 6, 2010 at 7:01PM
They are selling for 399 and will be shipping the 12 th of November
Richard T wrote on October 6, 2010 at 7:07PM
I would like to see the list of the 83 other custom shafts available.
Manolito J wrote on October 6, 2010 at 7:55PM
This club looks great. I have a 909D2 currently and am looking forward to finally trying an adjustable driver!
JAK wrote on October 6, 2010 at 11:13PM
I just upgraded my driver but this driver is just wow.....i'm buying it the day it comes out!!
JAK wrote on October 6, 2010 at 11:48PM
Man that black on black is slick. Love the look. Can't wait to get my hands on one.
Phil S wrote on October 7, 2010 at 3:18AM
Wow... The technology focus has been so much on the materials and shafts and now transferring to the lofts and set ups of the drivers. This type of technology in my opionion is really geared towards the mid to high handicaps who frankly, "dont know where the heck its going."
Lowere handicaps who control ball flight dont necessarily need these capabilities. You dont see guys on tour changing to open or closed faces...
maybe until I try them, will i change my mind?
Jarrod M wrote on October 7, 2010 at 5:20PM
i like these clubs. when do they come out for the public?!
JAK wrote on October 7, 2010 at 8:10PM
ABOUT TIME!!!!! I am planning on buy the driver; fairway; and hybreds for my bag!!!
Please let me know when I can buy them!
JAK wrote on October 9, 2010 at 7:58PM
i really like the new titleist driver but what is the differences with the fairway wooods with the fd and h please x
JAK wrote on October 9, 2010 at 9:15PM
When will these be in stores to try out?
JAK wrote on October 9, 2010 at 10:10PM
I just got fitted on the Trackman and was suggested the 909D3 + Diamana Kai'li 80g shaft. I plunked down $400 for the shaft alone. Glad I stumbled onto your website so that I can save some money and get the latest technology.
Question: are the faces of both the D2 and D3 equally hot or is the D2 hotter due to the larger volume head?
Sign me up for a pre-order! Woohoo!
JAK wrote on October 10, 2010 at 11:25PM
Is Titleist coming out with a straight shaft or are they all switchable? Thanks can't wait to get my hands on one!
JAK wrote on October 11, 2010 at 2:09AM
Nice! For the first time since the 983K I may be getting back to hitting a Titleist driver. Looking forward to demo-ing the D2 and D3.
JAK wrote on October 11, 2010 at 1:12PM