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Posted: September 22, 2010
Following months of successful player testing and performance validation on the worldwide professional tours, the new Titleist 910 drivers, featuring the innovative SureFit Tour dual-angle hosel, will be available to golfers in mid-November.
The new Titleist 910 fairway metals and hybrids will begin shipping in early February 2011.Titleist 910 drivers debuted on the PGA Tour in late June at the AT&T National. About a month later, Titleist Brand Ambassador Ross Fisher became the first player to win with a 910 driver in his bag at the Irish Open. Two weeks ago, Titleist Brand Ambassador Charley Hoffman gamed the 910 driver in his runaway victory at the Deutsche Bank Championship; and at last week's BMW Championship, 15 players in the elite 70-player field had the Titleist 910 driver in play. Ten players also had Titleist 910 fairway metals and/or hybrids in the bag, just two weeks after their introduction at The Barclays.
As promised, we're coming to Team Titleist members first with this closer look at the Titleist 910 drivers, along with club specs and shaft options for all of the 910 series. Further information on the 910 fairway metals and hybrids will be available soon.
Titleist 910 drivers, available in the 910D2 and 910D3 models, deliver total performance with improvements in flight, fit, looks, feel and sound. Highlighting the new features is the latest advancement we’ve made in precision fitting – the SureFit Tour Hosel.
• SureFit Tour (SFT) dual-angle hosel technology enables golfers to experience the type of tour-level fitting in a driver, fairway metal or hybrid previously unavailable outside of the tour van.
The unique SFT dual-angle hosel allows golfers to set loft and lie independently to optimize ball flight – higher or lower, and for more draw or fade for increased distance and improved shot control – and ultimately be dialed in for a precision fit.
“We like to call this feature a tour-van-in-a-hosel because it gives the fitter the power of a Tour Van right at the point of fitting,” said Chris McGinley, vice president of golf club marketing. “The focus with the 910 family of drivers, fairway metals and hybrids is being able to more precisely fit a metal to optimize ball flight both left-to-right and up-and-down.”
As with all club fittings, we suggest you see an authorized Titleist fitter, who will use the SFT technology and the 910 performance grid to determine the best settings for your game.
The SFT hosel features a sleeve and ring, each with four settings. The sleeve settings are numbered 1, 2, 3, 4 and the ring settings are lettered A, B, C, D. There are 16 combinations which each create a unique loft and lie combination as shown in the charts on the right.
The standard setting for right-handed golfers is A•1 (shown in red on the chart). Use the black arrows as a guide to adjust the hosel setting until the desired ball flight is achieved. (The left-handed chart can be seen in the slideshow below.)
Other stand-out features include:
• A fast face design with a larger maximum ball speed area and improved launch and spin face map gradient for increased distance potential.
• A sleek, sloped, ultra-thin crown design combined with an on-axis rear weight screw, which creates a low and deep CG for increased stability and distance.
• A black PVD and paint finish with white scorelines provides an attractive, consistent set-up appearance, to go along with an acoustically-engineered hot, solid sound off the club face.• The high performance stock shaft options are highlighted by three improved proprietary Diamana shafts that feature Next Generation Diamana MDI (multi-dimensional interlay) technology and three different weight and bend profiles to fit a broad range of players. All of these shafts are also torque matched to flex and swing speed.Rounding out the line-up of stock shafts are the tour-proven Aldila RIP and Project X Tour Issue X-7C3 shafts. In addition, there will be 83 different shafts available in the custom shaft matrix.
Please contact your authorized Titleist dealer for information regarding pre-orders of the 910 driver.
See below for a closer look at the entire Titleist 910 series, including photos, club specs and shaft options.
CLICK THE IMAGE BELOW TO LAUNCH THE SLIDESHOW.
910D2 Specs• Head volume: 460cc (slightly higher launch and spin versus 910D3)• Lofts: 8.5, 9.5, 10.5• Stock grip: Titleist Tour Velvet 360 degree rubber910D2 Stock Shafts• Titleist Diamana 'ahina 72 (White)• Titleist Diamana Kai'li 65 (Blue)• Titleist Diamana 'ilima 61 (Red)• Aldila RIP 60• Project X Tour Issue X-7C3• 83 other custom shafts also available
• • •
910D3 Specs• Head volume: 445cc (slightly lower launch and spin versus 910D2)• Lofts: 8.5, 9.5, 10.5
• Stock grip: Titleist Tour Velvet 360 degree rubber910D3 Stock Shafts
• Titleist Diamana 'ahina 72 (White)• Titleist Diamana Kai'li 65 (Blue)• Aldila RIP 60• Project X Tour Issue X-7C3• 83 other custom shafts also available
910F Specs• Lofts: 13.5, 15, 17, 19• Stock grip: Titleist Tour Velvet 360 degree rubber910F Stock Shafts• Titleist Diamana 'ahina 82 (White)• Titleist Diamana Kai'li 75 (Blue)• Project X Tour Issue X-8C4• 83 other custom shafts also available
910Fd Specs• Lofts: 13.5, 15• Stock grip: Titleist Tour Velvet 360 degree rubber910Fd Stock Shafts• Titleist Diamana 'ahina 82 (White)• Titleist Diamana Kai'li 75 (Blue)• Project X Tour Issue X-8C4• 83 other custom shafts also available
910H Specs• Lofts: 17, 19, 21, 24• Stock grip: Titleist Tour Velvet 360 degree rubber910H Stock Shafts• Titleist Diamana 'ahina 90 (White)• Titleist Diamana Kai'li 80 (Blue)• 23 other custom shafts also available
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I can`t wait to get my hands on the new Titleist......
Herman W wrote on September 23, 2010 at 5:24AM
When the shafts say "titleist diamana" does that mean the "made for" like the shafts of the past or the real shafts? Also will they available in X flexes or will that require and upgrade
Justin B wrote on September 23, 2010 at 5:24AM
This is awesome! I've been waiting for months. I can't wait to pre-order my 910D3 with a 10.5 loft and the Diamana Kai'li shaft. Thanks Titleist, you've made my week.
Ryan K wrote on September 23, 2010 at 5:36AM
I hit the new 910 D2 today at a ball fitting and it felt great. I liked the launch and the adjustments built into the club. Looking forward to putting it in my bag.
JET wrote on September 23, 2010 at 5:39AM
Can't wait till they arrive in Australia
Roger Cadle wrote on September 23, 2010 at 5:49AM
These are beautiful. I'm really happy to step up the look of their driver. Candidly, I'm not a fan of the last drivers. As superficial as it may sound, that does affect my purchase of a Driver. It's got to make me feel confident and excited to pull it out of the bag. These new clubs look beautiful and I can't wait to see them in person.
Matt G wrote on September 23, 2010 at 5:58AM
I absolutely LOVE my 909's. I like the black look...adjustability? Hmmm...I can work magic with my 909's. Draw's, fade's, low, high, and so on. I'll have to see how the 910's compare to my 909's. It'll be very interesting!
David Browning wrote on September 23, 2010 at 7:09AM
Can hardly wait to test out the new sticks!! I can see a few in the bag already!! Thanks for continuing to strive for the best clubs any company has to offer! Very clean, beautiful clubs!!1
Ryan R wrote on September 23, 2010 at 7:29AM
Right now I hit my Mizunos' darn good, I will give the 910's a try when a demo day comes around.
Randall M wrote on September 23, 2010 at 8:44AM
Hey I have been waiting soo long for this day!!! But one question what is the difference between the 910f and the 910fd? If I could find out that would be awesome. Thanks
bradley w wrote on September 23, 2010 at 8:47AM
do you have a launch date for Europe??
Pat5 wrote on September 23, 2010 at 8:53AM
another overpriced driver....................why do golf companies keep ripping us off
thats my opinion as a teanm titleist member............hope this post isnt taken down
we will see
JET wrote on September 23, 2010 at 8:56AM
I endorse titelist and have had 4 sets in 10 years. are there any remarkable diffrences between the 909 and the 910? is it worth upgrading my hybrids and driver?
JET wrote on September 23, 2010 at 9:20AM
Was just about to pull the trigger on an R9 driver and this has me waiting until they are available in Feb. I hope it hits as well as it looks!
David W wrote on September 23, 2010 at 9:30AM
Beautiful clubs! I'd trade mine in a minute if I could.
kevin t wrote on September 23, 2010 at 9:57AM
Can't wait to team up the new driver with the new prototype balls I just tested when they become available. It will be hard to put down my 907D2 but I will give it a shot. I tried another driver but the distance just can't match my Titliest. Great job guys and keep up the good work!
dan f wrote on September 23, 2010 at 10:24AM
The new 910 series looks very impressing to me .Would love to be one of Titleist test personal to test this driver.
JET wrote on September 23, 2010 at 10:49AM
Look's great i can' t wait to play them it's almost winter here now i have to think about these clubs all winter.
Richard T wrote on September 23, 2010 at 11:02AM
Look's great it's almost winter here now i have untill April 2011 to think about these clubs i can't wait to play them.
Richard T wrote on September 23, 2010 at 11:18AM
WOW, THAT"S THE ONLY WORDS I HAVE FOR THIS AWESOME DRIVER, CAN'T WAIT TO GET MY HANDS ON ONE !!!!!!!!!!!!!!
JR s wrote on September 23, 2010 at 11:19AM