Facebook Twitter
Posted: September 22, 2010
Following months of successful player testing and performance validation on the worldwide professional tours, the new Titleist 910 drivers, featuring the innovative SureFit Tour dual-angle hosel, will be available to golfers in mid-November.
The new Titleist 910 fairway metals and hybrids will begin shipping in early February 2011.Titleist 910 drivers debuted on the PGA Tour in late June at the AT&T National. About a month later, Titleist Brand Ambassador Ross Fisher became the first player to win with a 910 driver in his bag at the Irish Open. Two weeks ago, Titleist Brand Ambassador Charley Hoffman gamed the 910 driver in his runaway victory at the Deutsche Bank Championship; and at last week's BMW Championship, 15 players in the elite 70-player field had the Titleist 910 driver in play. Ten players also had Titleist 910 fairway metals and/or hybrids in the bag, just two weeks after their introduction at The Barclays.
As promised, we're coming to Team Titleist members first with this closer look at the Titleist 910 drivers, along with club specs and shaft options for all of the 910 series. Further information on the 910 fairway metals and hybrids will be available soon.
Titleist 910 drivers, available in the 910D2 and 910D3 models, deliver total performance with improvements in flight, fit, looks, feel and sound. Highlighting the new features is the latest advancement we’ve made in precision fitting – the SureFit Tour Hosel.
• SureFit Tour (SFT) dual-angle hosel technology enables golfers to experience the type of tour-level fitting in a driver, fairway metal or hybrid previously unavailable outside of the tour van.
The unique SFT dual-angle hosel allows golfers to set loft and lie independently to optimize ball flight – higher or lower, and for more draw or fade for increased distance and improved shot control – and ultimately be dialed in for a precision fit.
“We like to call this feature a tour-van-in-a-hosel because it gives the fitter the power of a Tour Van right at the point of fitting,” said Chris McGinley, vice president of golf club marketing. “The focus with the 910 family of drivers, fairway metals and hybrids is being able to more precisely fit a metal to optimize ball flight both left-to-right and up-and-down.”
As with all club fittings, we suggest you see an authorized Titleist fitter, who will use the SFT technology and the 910 performance grid to determine the best settings for your game.
The SFT hosel features a sleeve and ring, each with four settings. The sleeve settings are numbered 1, 2, 3, 4 and the ring settings are lettered A, B, C, D. There are 16 combinations which each create a unique loft and lie combination as shown in the charts on the right.
The standard setting for right-handed golfers is A•1 (shown in red on the chart). Use the black arrows as a guide to adjust the hosel setting until the desired ball flight is achieved. (The left-handed chart can be seen in the slideshow below.)
Other stand-out features include:
• A fast face design with a larger maximum ball speed area and improved launch and spin face map gradient for increased distance potential.
• A sleek, sloped, ultra-thin crown design combined with an on-axis rear weight screw, which creates a low and deep CG for increased stability and distance.
• A black PVD and paint finish with white scorelines provides an attractive, consistent set-up appearance, to go along with an acoustically-engineered hot, solid sound off the club face.• The high performance stock shaft options are highlighted by three improved proprietary Diamana shafts that feature Next Generation Diamana MDI (multi-dimensional interlay) technology and three different weight and bend profiles to fit a broad range of players. All of these shafts are also torque matched to flex and swing speed.Rounding out the line-up of stock shafts are the tour-proven Aldila RIP and Project X Tour Issue X-7C3 shafts. In addition, there will be 83 different shafts available in the custom shaft matrix.
Please contact your authorized Titleist dealer for information regarding pre-orders of the 910 driver.
See below for a closer look at the entire Titleist 910 series, including photos, club specs and shaft options.
CLICK THE IMAGE BELOW TO LAUNCH THE SLIDESHOW.
910D2 Specs• Head volume: 460cc (slightly higher launch and spin versus 910D3)• Lofts: 8.5, 9.5, 10.5• Stock grip: Titleist Tour Velvet 360 degree rubber910D2 Stock Shafts• Titleist Diamana 'ahina 72 (White)• Titleist Diamana Kai'li 65 (Blue)• Titleist Diamana 'ilima 61 (Red)• Aldila RIP 60• Project X Tour Issue X-7C3• 83 other custom shafts also available
• • •
910D3 Specs• Head volume: 445cc (slightly lower launch and spin versus 910D2)• Lofts: 8.5, 9.5, 10.5
• Stock grip: Titleist Tour Velvet 360 degree rubber910D3 Stock Shafts
• Titleist Diamana 'ahina 72 (White)• Titleist Diamana Kai'li 65 (Blue)• Aldila RIP 60• Project X Tour Issue X-7C3• 83 other custom shafts also available
910F Specs• Lofts: 13.5, 15, 17, 19• Stock grip: Titleist Tour Velvet 360 degree rubber910F Stock Shafts• Titleist Diamana 'ahina 82 (White)• Titleist Diamana Kai'li 75 (Blue)• Project X Tour Issue X-8C4• 83 other custom shafts also available
910Fd Specs• Lofts: 13.5, 15• Stock grip: Titleist Tour Velvet 360 degree rubber910Fd Stock Shafts• Titleist Diamana 'ahina 82 (White)• Titleist Diamana Kai'li 75 (Blue)• Project X Tour Issue X-8C4• 83 other custom shafts also available
910H Specs• Lofts: 17, 19, 21, 24• Stock grip: Titleist Tour Velvet 360 degree rubber910H Stock Shafts• Titleist Diamana 'ahina 90 (White)• Titleist Diamana Kai'li 80 (Blue)• 23 other custom shafts also available
Next Post
Team Titleist has done it again..Looks great can't wate to get my hands on the 910
JET wrote on September 23, 2010 at 1:48PM
Awesome, I can't wait to get my 910d3
Jay R wrote on September 23, 2010 at 1:49PM
Good morning Titleist, I would like to comment on you black face driver and other clubs. Living in Florida with it's sand based soil your new black face will not last long. So my plans at this time are not to buy. I have always thought of Titleist as an industry leader not a follower.
George R wrote on September 23, 2010 at 1:54PM
Once again Titleist has come out with clubs that are not only packed with modern technology that actually look like golf clubs should.
Basil W wrote on September 23, 2010 at 1:56PM
Dont understand why titleist went to this system, there playing catch up to something that really wasnt a big thing. what happend to being innovated, not following the competition, but being the competition. i am titleist thru and thru but this is aggrivating.
Derek T wrote on September 23, 2010 at 1:57PM
I own a Titleist 905R, absoluty love it. I've tried another driver, it's not bad, but I always go back to my 905R. Will Titleist keep making traditional drivers or is this the future of drivers?
Javier G wrote on September 23, 2010 at 1:59PM
I have been waiting to add a Driver to my bag and I think Titleist has done the trick! I hope left-handed golfers get the same options as righties. Way to go Titleist! GREAT LOOK!!
JET wrote on September 23, 2010 at 2:03PM
I would love to have them in my bag!!!!!!!
Joshua w wrote on September 23, 2010 at 2:03PM
Why isn't the face angle (open/close) adjustable?
John S wrote on September 23, 2010 at 2:05PM
WOW I can't wait to play those weapons but winter is almost here and the snow is on the way so iwill have to wait until April 2011
Richard T wrote on September 23, 2010 at 2:06PM
Well thes look good can't what to get my hands on them when will I see them in a pro shop to buy and on the new ball is the best ball ive ever played so look like a great year to play golf with titleist keep up the good work
JET wrote on September 23, 2010 at 2:07PM
If only Lefties were able to actually find these in stores -
I will look forward to seeing you in 2012 Mr. 910 D2 Driver
JET wrote on September 23, 2010 at 2:11PM
The new clubs look great and I'm sure, hit just as nice. Like every other Titleist person I look forward to taking them for a spin, but in the back of my head I wonder why a company that has always provided great equipment aimed at serious golfers who work the ball (shape and trajectory)would now move towards this type of club. I envision a day when everyone has a wrench(or however you adjust it) on their belt and does a Tech adjustment to achieve the various shots, and the art of adjusting the swing to the situation is lost. Just my reaction to what I see as a surprising move by my equipment people.
JET wrote on September 23, 2010 at 2:17PM
The 910 driver and woods appear to be right up my alley. I would like to test drive a D3 stock shaft, grip and Fd stock wood 15 degree, F stock wood 19 degree. If they play as well as the 909s these 910s should be marvelous!
This looks like a great club! But I haven't found anything yet better than my Titleist 975 J 7.5* driver. (nothing longer or straighter) I like a smaller head... the 910 D3 is as big a head as I'd go.
Michael C wrote on September 23, 2010 at 2:18PM
Send me one of each for testing, please. Or as my 3 year old would say, please, please, please, please, please. They would look great in my Titleist bag with my AP-2's and Vokey wedges.
Scott B wrote on September 23, 2010 at 2:23PM
Saw these @ DB TPC Boston can,t wait to try them!
David N wrote on September 23, 2010 at 2:25PM
The ball fitting and club fitting van was at our club yesterday. The 910 series looks, feels,sounds and hits like a real winner. With the vast shaft selection this line is unbeatable.
Paul Simson wrote on September 23, 2010 at 2:26PM
What is the total degrees of open and closed angle of the face setup allowed.
JET wrote on September 23, 2010 at 2:29PM
I was fitted a short time ago and it was suggested that the loft on my driver be 11.5 degrees. I notice you do not have that loft. Is that just a matter of the shaft used or do I need to stick with what I have?