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Posted: September 22, 2010
Following months of successful player testing and performance validation on the worldwide professional tours, the new Titleist 910 drivers, featuring the innovative SureFit Tour dual-angle hosel, will be available to golfers in mid-November.
The new Titleist 910 fairway metals and hybrids will begin shipping in early February 2011.Titleist 910 drivers debuted on the PGA Tour in late June at the AT&T National. About a month later, Titleist Brand Ambassador Ross Fisher became the first player to win with a 910 driver in his bag at the Irish Open. Two weeks ago, Titleist Brand Ambassador Charley Hoffman gamed the 910 driver in his runaway victory at the Deutsche Bank Championship; and at last week's BMW Championship, 15 players in the elite 70-player field had the Titleist 910 driver in play. Ten players also had Titleist 910 fairway metals and/or hybrids in the bag, just two weeks after their introduction at The Barclays.
As promised, we're coming to Team Titleist members first with this closer look at the Titleist 910 drivers, along with club specs and shaft options for all of the 910 series. Further information on the 910 fairway metals and hybrids will be available soon.
Titleist 910 drivers, available in the 910D2 and 910D3 models, deliver total performance with improvements in flight, fit, looks, feel and sound. Highlighting the new features is the latest advancement we’ve made in precision fitting – the SureFit Tour Hosel.
• SureFit Tour (SFT) dual-angle hosel technology enables golfers to experience the type of tour-level fitting in a driver, fairway metal or hybrid previously unavailable outside of the tour van.
The unique SFT dual-angle hosel allows golfers to set loft and lie independently to optimize ball flight – higher or lower, and for more draw or fade for increased distance and improved shot control – and ultimately be dialed in for a precision fit.
“We like to call this feature a tour-van-in-a-hosel because it gives the fitter the power of a Tour Van right at the point of fitting,” said Chris McGinley, vice president of golf club marketing. “The focus with the 910 family of drivers, fairway metals and hybrids is being able to more precisely fit a metal to optimize ball flight both left-to-right and up-and-down.”
As with all club fittings, we suggest you see an authorized Titleist fitter, who will use the SFT technology and the 910 performance grid to determine the best settings for your game.
The SFT hosel features a sleeve and ring, each with four settings. The sleeve settings are numbered 1, 2, 3, 4 and the ring settings are lettered A, B, C, D. There are 16 combinations which each create a unique loft and lie combination as shown in the charts on the right.
The standard setting for right-handed golfers is A•1 (shown in red on the chart). Use the black arrows as a guide to adjust the hosel setting until the desired ball flight is achieved. (The left-handed chart can be seen in the slideshow below.)
Other stand-out features include:
• A fast face design with a larger maximum ball speed area and improved launch and spin face map gradient for increased distance potential.
• A sleek, sloped, ultra-thin crown design combined with an on-axis rear weight screw, which creates a low and deep CG for increased stability and distance.
• A black PVD and paint finish with white scorelines provides an attractive, consistent set-up appearance, to go along with an acoustically-engineered hot, solid sound off the club face.• The high performance stock shaft options are highlighted by three improved proprietary Diamana shafts that feature Next Generation Diamana MDI (multi-dimensional interlay) technology and three different weight and bend profiles to fit a broad range of players. All of these shafts are also torque matched to flex and swing speed.Rounding out the line-up of stock shafts are the tour-proven Aldila RIP and Project X Tour Issue X-7C3 shafts. In addition, there will be 83 different shafts available in the custom shaft matrix.
Please contact your authorized Titleist dealer for information regarding pre-orders of the 910 driver.
See below for a closer look at the entire Titleist 910 series, including photos, club specs and shaft options.
CLICK THE IMAGE BELOW TO LAUNCH THE SLIDESHOW.
910D2 Specs• Head volume: 460cc (slightly higher launch and spin versus 910D3)• Lofts: 8.5, 9.5, 10.5• Stock grip: Titleist Tour Velvet 360 degree rubber910D2 Stock Shafts• Titleist Diamana 'ahina 72 (White)• Titleist Diamana Kai'li 65 (Blue)• Titleist Diamana 'ilima 61 (Red)• Aldila RIP 60• Project X Tour Issue X-7C3• 83 other custom shafts also available
• • •
910D3 Specs• Head volume: 445cc (slightly lower launch and spin versus 910D2)• Lofts: 8.5, 9.5, 10.5
• Stock grip: Titleist Tour Velvet 360 degree rubber910D3 Stock Shafts
• Titleist Diamana 'ahina 72 (White)• Titleist Diamana Kai'li 65 (Blue)• Aldila RIP 60• Project X Tour Issue X-7C3• 83 other custom shafts also available
910F Specs• Lofts: 13.5, 15, 17, 19• Stock grip: Titleist Tour Velvet 360 degree rubber910F Stock Shafts• Titleist Diamana 'ahina 82 (White)• Titleist Diamana Kai'li 75 (Blue)• Project X Tour Issue X-8C4• 83 other custom shafts also available
910Fd Specs• Lofts: 13.5, 15• Stock grip: Titleist Tour Velvet 360 degree rubber910Fd Stock Shafts• Titleist Diamana 'ahina 82 (White)• Titleist Diamana Kai'li 75 (Blue)• Project X Tour Issue X-8C4• 83 other custom shafts also available
910H Specs• Lofts: 17, 19, 21, 24• Stock grip: Titleist Tour Velvet 360 degree rubber910H Stock Shafts• Titleist Diamana 'ahina 90 (White)• Titleist Diamana Kai'li 80 (Blue)• 23 other custom shafts also available
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just having the head on my callaway FT5 replaced (broke on the inside)temporary measure ...I have been waiting to try the 910 before make my decision on driver ..just replaced my irons to the AP2 with KBS stiff shafts 2 degrees flat and loving them
JET wrote on September 23, 2010 at 2:33PM
I like many of your people on team Titleist would like to be part of any amature product test of irons or woods--also does the driver come with a Draw face.
JET wrote on September 23, 2010 at 2:39PM
I will love to test this driver. I am trying out new ones now, and would like to add the Titleist metals to my Titleist irons and Vokey wedges. Please contact me.
Thanks
Brian V wrote on September 23, 2010 at 2:40PM
Nice...the will be in the bag soon.
Craig G wrote on September 23, 2010 at 2:42PM
Will there be woods that are offered without the precision fit system?
JET wrote on September 23, 2010 at 2:53PM
Looks like a great design and can't wait to try it.
Bill B wrote on September 23, 2010 at 2:55PM
this will surely be the "hotest" driver in the marketplace in 2011
Jon B wrote on September 23, 2010 at 2:58PM
It is going to be hard to part with my 909D2. I am looking forward to demoing one... With the RIP shaft. If you have any extra just laying around gemme a shout I'll take it off your hands for ya.
JET wrote on September 23, 2010 at 2:59PM
Looks Good ... Can't Wait To Try One Out ...
JET wrote on September 23, 2010 at 3:00PM
Looks real interesting. Wouldn't mind trying these out.
Donald D wrote on September 23, 2010 at 3:02PM
New metals appear to be great addition to line, can't wait to try them out.
JET wrote on September 23, 2010 at 3:10PM
This looks awesome.......I was hitting the R7 driver, just played a round with the R9 Super Tri yesterday in the bag yesterday and LOVED IT. I really want to hit this badly. I'm really impressed with Titleist products...play AP1 irons, Cameron Putter and ProV1's.
JET wrote on September 23, 2010 at 3:16PM
Love the Hawaiian names for the Diamana Shafts! Hope they're just as good if not better than the Voodoo's on my 909d2.
JET wrote on September 23, 2010 at 3:19PM
910 D2 looks great! new face color really changes the overall apprearce in a positive way. Can't wait to get out and do some fittings. This will be another great tool for fitting.
Wildy wrote on September 23, 2010 at 3:21PM
Looks great. I just replaced my old Titleist driver with the 909 last year. I will take a look at the new 910 and maybe trade up. Keep up the good work.
Ron M wrote on September 23, 2010 at 3:26PM
can not wait to get all new woods & hybryds!!!!
trey w wrote on September 23, 2010 at 3:30PM
How much do you think these will cost?
Ian P wrote on September 23, 2010 at 3:31PM
There is a reason the Tour Players are winning with this lineup. This new 910 family is the best I have ever hit. Looking forward to putting them in the bag!
JDB wrote on September 23, 2010 at 3:33PM
Looks, sounds great
JET wrote on September 23, 2010 at 3:35PM
I think that this is the best system that I have seen with the adjustable head option. It is easy to adjust and will make our job as club fitters so much easier.
JET wrote on September 23, 2010 at 3:36PM