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Posted: September 22, 2010
Following months of successful player testing and performance validation on the worldwide professional tours, the new Titleist 910 drivers, featuring the innovative SureFit Tour dual-angle hosel, will be available to golfers in mid-November.
The new Titleist 910 fairway metals and hybrids will begin shipping in early February 2011.Titleist 910 drivers debuted on the PGA Tour in late June at the AT&T National. About a month later, Titleist Brand Ambassador Ross Fisher became the first player to win with a 910 driver in his bag at the Irish Open. Two weeks ago, Titleist Brand Ambassador Charley Hoffman gamed the 910 driver in his runaway victory at the Deutsche Bank Championship; and at last week's BMW Championship, 15 players in the elite 70-player field had the Titleist 910 driver in play. Ten players also had Titleist 910 fairway metals and/or hybrids in the bag, just two weeks after their introduction at The Barclays.
As promised, we're coming to Team Titleist members first with this closer look at the Titleist 910 drivers, along with club specs and shaft options for all of the 910 series. Further information on the 910 fairway metals and hybrids will be available soon.
Titleist 910 drivers, available in the 910D2 and 910D3 models, deliver total performance with improvements in flight, fit, looks, feel and sound. Highlighting the new features is the latest advancement we’ve made in precision fitting – the SureFit Tour Hosel.
• SureFit Tour (SFT) dual-angle hosel technology enables golfers to experience the type of tour-level fitting in a driver, fairway metal or hybrid previously unavailable outside of the tour van.
The unique SFT dual-angle hosel allows golfers to set loft and lie independently to optimize ball flight – higher or lower, and for more draw or fade for increased distance and improved shot control – and ultimately be dialed in for a precision fit.
“We like to call this feature a tour-van-in-a-hosel because it gives the fitter the power of a Tour Van right at the point of fitting,” said Chris McGinley, vice president of golf club marketing. “The focus with the 910 family of drivers, fairway metals and hybrids is being able to more precisely fit a metal to optimize ball flight both left-to-right and up-and-down.”
As with all club fittings, we suggest you see an authorized Titleist fitter, who will use the SFT technology and the 910 performance grid to determine the best settings for your game.
The SFT hosel features a sleeve and ring, each with four settings. The sleeve settings are numbered 1, 2, 3, 4 and the ring settings are lettered A, B, C, D. There are 16 combinations which each create a unique loft and lie combination as shown in the charts on the right.
The standard setting for right-handed golfers is A•1 (shown in red on the chart). Use the black arrows as a guide to adjust the hosel setting until the desired ball flight is achieved. (The left-handed chart can be seen in the slideshow below.)
Other stand-out features include:
• A fast face design with a larger maximum ball speed area and improved launch and spin face map gradient for increased distance potential.
• A sleek, sloped, ultra-thin crown design combined with an on-axis rear weight screw, which creates a low and deep CG for increased stability and distance.
• A black PVD and paint finish with white scorelines provides an attractive, consistent set-up appearance, to go along with an acoustically-engineered hot, solid sound off the club face.• The high performance stock shaft options are highlighted by three improved proprietary Diamana shafts that feature Next Generation Diamana MDI (multi-dimensional interlay) technology and three different weight and bend profiles to fit a broad range of players. All of these shafts are also torque matched to flex and swing speed.Rounding out the line-up of stock shafts are the tour-proven Aldila RIP and Project X Tour Issue X-7C3 shafts. In addition, there will be 83 different shafts available in the custom shaft matrix.
Please contact your authorized Titleist dealer for information regarding pre-orders of the 910 driver.
See below for a closer look at the entire Titleist 910 series, including photos, club specs and shaft options.
CLICK THE IMAGE BELOW TO LAUNCH THE SLIDESHOW.
910D2 Specs• Head volume: 460cc (slightly higher launch and spin versus 910D3)• Lofts: 8.5, 9.5, 10.5• Stock grip: Titleist Tour Velvet 360 degree rubber910D2 Stock Shafts• Titleist Diamana 'ahina 72 (White)• Titleist Diamana Kai'li 65 (Blue)• Titleist Diamana 'ilima 61 (Red)• Aldila RIP 60• Project X Tour Issue X-7C3• 83 other custom shafts also available
• • •
910D3 Specs• Head volume: 445cc (slightly lower launch and spin versus 910D2)• Lofts: 8.5, 9.5, 10.5
• Stock grip: Titleist Tour Velvet 360 degree rubber910D3 Stock Shafts
• Titleist Diamana 'ahina 72 (White)• Titleist Diamana Kai'li 65 (Blue)• Aldila RIP 60• Project X Tour Issue X-7C3• 83 other custom shafts also available
910F Specs• Lofts: 13.5, 15, 17, 19• Stock grip: Titleist Tour Velvet 360 degree rubber910F Stock Shafts• Titleist Diamana 'ahina 82 (White)• Titleist Diamana Kai'li 75 (Blue)• Project X Tour Issue X-8C4• 83 other custom shafts also available
910Fd Specs• Lofts: 13.5, 15• Stock grip: Titleist Tour Velvet 360 degree rubber910Fd Stock Shafts• Titleist Diamana 'ahina 82 (White)• Titleist Diamana Kai'li 75 (Blue)• Project X Tour Issue X-8C4• 83 other custom shafts also available
910H Specs• Lofts: 17, 19, 21, 24• Stock grip: Titleist Tour Velvet 360 degree rubber910H Stock Shafts• Titleist Diamana 'ahina 90 (White)• Titleist Diamana Kai'li 80 (Blue)• 23 other custom shafts also available
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I currently hit the 909D2 and cant wait for 910 to be available so I can compare them.
Dave Landfield wrote on September 23, 2010 at 3:38PM
Team Titleist, I would love to test them! Please forward them to me and I would be happy to report back!! As always, you are the leaders that make us better!! Thank you!
Tony P wrote on September 23, 2010 at 3:42PM
I think we can all agree the way you spell sexy is...Titleist 910. WOW, what a great looking club. I'm sure this will look great in many bags. I'm looking forward to hitting this everyday next year.
JAK wrote on September 23, 2010 at 3:57PM
They look great. Can't wait to buy this set and complete the Titleist theme in my bag!
Phil S wrote on September 23, 2010 at 3:58PM
Looks great how much? Darn just got a new driver...guess I can trade it in.
JAK wrote on September 23, 2010 at 3:59PM
Great looking! Can wait to try them
kyung s wrote on September 23, 2010 at 4:06PM
WHAT ARE THEY GOING TO RETAIL FOR ??????????
tom b wrote on September 23, 2010 at 4:06PM
I would love to test these clubs, I use a Cleveland HiBore now its the only club in my bag that's not a Titleist. I have the 905 3 wood , ZB irons. and Vokey wedges 52 and 56. I have been waiting for this for a long time! I use the V2 shafts in all woods stiff flex.
JAK wrote on September 23, 2010 at 4:27PM
Classic & clean... TITLEIST No. 1
JAK wrote on September 23, 2010 at 4:44PM
I love the looks of the new product. I have been loyal to Titleist all my golf career and won't swing another club or hit another golf ball.....
JAK wrote on September 23, 2010 at 4:57PM
Comes at a great time as I will be purchasing a new Driver in the next few months, great work Titleist.
Cameron Strutt wrote on September 23, 2010 at 4:57PM
I was reading that a bigger head on three woods allow you to hit the ball further. Is this true and if so, when are they going to be put on the market.?
Bill W wrote on September 23, 2010 at 5:18PM
How can i order them???
Jorge R wrote on September 23, 2010 at 5:18PM
Could Titlieist please provide me with the torque of the various shafts and low-mid-hi kick point descriptions. Thanks. I have a Titleist 975J driver with the True Temper 80+ gram stiff shaft. What would be a comparable driver for me? I am definitely looking for a new driver.
Ron S wrote on September 23, 2010 at 5:40PM
Oh my!
JAK wrote on September 23, 2010 at 5:46PM
I really like the look and feel the ability to adhust the loft will be an advantage. I am contacting our Titleist Rep, I play Titleist exclusively, I mean everything including Fooyjoy shoes.............Count me in
JAK wrote on September 23, 2010 at 5:50PM
Looks great, can't wait to try them...
Mike T wrote on September 23, 2010 at 5:52PM
What are the price points for each club?
Eric R wrote on September 23, 2010 at 5:54PM
Why no 7.5°? At least in the 910D3 players model! I know it will be made for tour, why not offer it as a special order? Especially now that you can increase loft by 1.5° but are limited to deloft by only .75°. I want to play it at 7°-7.5° your limiting retail buyers to minimum of 7.75°. What loft does Rickie Fowler play again?
JAK wrote on September 23, 2010 at 6:08PM