In choosing the best golf ball for your game, consistency should be at the center of attention.

That's one of the most important messages being relayed to golfers by the Titleist Performance Golf Ball Fitting teams as they tour the country educating golfers on Titleist's green-to-tee methodology and helping them identify the Titleist golf ball that will help them shoot lower scores.

Consider the following three common misconceptions heard recently at Titleist Performance Golf Ball Fittings:

1. Distance is the most important aspect in choosing a golf ball.

"Distance is king to most consumers," says John Fizer, a member of the East Coast Titleist Performance Golf Ball Fitting team. "Even after we explain to them that all Titleist golf balls are long at all swing speeds, and land within 3-4 yards of each other, many people still think they will hit one 10 yards longer."

Differences between models off the driver for swing speeds ranging from tour players (near 110 mph) down to lower speed players (in the 80s mph) are less than four yards.

Game-changing distance is potentially obtainable through physical fitness, swing improvements and club fitting – but not the golf ball that you choose to play.

Titleist's green-to-tee methodology is based on the fact that most scoring opportunities are created by shots into the target, and improving your short game will have the most game-changing affects.

Whether you are a professional or an amateur, shorter putts go in more often. Hitting the ball closer to the pin with more consistency will lower your score.

2. If you are not spinning the golf ball back on the green, it is not spinning.

"Most people look at spin as either backspin or sidespin, or as an absolute – either it happens or it doesn’t," says Fizer. "Spin is the real game changer, and explaining to them that there are different levels of spin is very helpful."

All golfers will shoot lower scores with a golf ball that provides optimal scoring spin – the spin that you get with short irons and wedges.

The shorter the shot, the larger the spin difference. Trusting how your golf ball is going to perform from these distances is critical to shooting lower scores and becoming a more consistent player.

3. Playing more than one type of golf ball has no affect on your game.

"One of the most interesting patterns we’ve noticed is the inconsistency in ball choice," Fizer says. "We've met a number of golfers who do not buy the same golf ball each time they purchase golf balls, and play whichever ball gets pulled from the bag.

"This can really impact a golfer's game, since changing the golf ball changes every shot."

There is a reason Titleist golf ball loyalists on the worldwide professional tours go through an extensive fitting process in order to find and trust a single type of Titleist golf ball: In order to shoot your best scores, you need to know what to expect from your golf ball on every shot.

The only way to achieve that is to consistently play with the same golf ball every time you tee it up.

Be sure to be on the lookout for a Performance Golf Ball Fitting van at your club, or start the process yourself by clicking here.

The final event of the Nationwide Tour season kicked off Thursday morning at the Daniel Island Club in Charleston, S.C., where several Titleist Brand Ambassadors and golf ball loyalists are making their final push toward 2011 PGA Tour cards.

At the end of play Sunday, the top 25 on the money list will move on to golf's biggest stage.

There are other storylines to consider at this week's Nationwide Tour Championship, however: Nos. 26-60 on the money list earn full playing privileges on the Nationwide Tour in 2011, while Nos. 26-40 also are exempt into the final stage of this fall's PGA Tour Qualifying School.

Photographer and loyal Team Titleist member Greg Moore was on the scene at Daniel Island's Ralston Creek Course earlier this week and kindly sent along some of his inside-the-ropes photos from the practice rounds for us to enjoy. Thanks Greg!

Pro V1x loyalist Jonathan Byrd may have made the ace of the week – if not the year, decade, or even century – Sunday in Las Vegas as darkness fell on the Justin Timberlake Shriners Hospitals for Children Open. (It marked the first time a PGA Tour event has ever been decided by a hole-in-one.)

But there was another "1" last week at TPC Summerlin that was comparable, at least in terms of obstructed views.

During Thursday's opening round, Titleist Brand Ambassador Webb Simpson stepped to the tee at the 231-yard 8th hole, the longest par-3 on the course, and pulled from his bag a brand new 21-degree Titleist 910H hybrid with the SureFit Tour hosel in the B2 position (+0.75 upright, standard loft) and a Graphite Design Tour AD shaft, which he had been fit for just a day earlier. (He also carries a new 19-degree 910H hybrid in his bag.)

Webb teed up his new Titleist Pro V1x prototype golf ball – which he's used to finish T-12, T-44 and T-4 the last three weeks and help secure his 2011 PGA Tour card – then sent it soaring just a touch right of the flag.

It landed about 7 feet in front of the pin, hopped once and rolled into the cup (check out the video below). Webb knew he'd hit a good shot, but started walking to the green with his putter in hand, a blind angle to the pin delaying the celebration for a minute or two.

"One of the Titleist guys fitted (the 21-degree 910H) for me perfectly," he said after the round. "Just a good (yardage). Looked good... We didn't know it went in until we went to the green."

Three days later, fading sunlight would keep Byrd from watching his Pro V1x's historic journey into the hole at the 220-yard par-3 17th.

When Webb and his caddie finally realized the ball had gone into the hole, they celebrated with a chest-bump in the fairway.

"Yeah, it was a good feeling," he said. "I saw the ball mark couple feet short and I knew it was in."

It's that time of the year again when pillowcases fill up with candy and our in-boxes here at Titleist fill up with pictures of impressive Titleist-inspired jack-o'-lanterns.

This time around, we want to make sure that everyone else gets to see them, too.

If you've carved your own Titleist-o'-lantern this year – or happen to come across one on your trick-or-treating route – please post a picture of it in the Team Titleist forums for everyone to enjoy.

(This goes for any Titleist-inspired costumes as well!)

Thanks to everyone for your support – and Happy Halloween from Team Titleist!

Post your pictures here!


Titleist Brand Ambassador Michael Letzig got off to a great start Thursday in the opening round of the PGA Tour's Justin Timberlake Shriners Hospital for Children Open, shooting a 7-under 64 that left him in a five-way tie at the top of the leaderboard in Las Vegas.

Letzig, who at 6-foot-3 is one of the taller players on the PGA Tour, played his first seven holes at TPC Summerlin in 6 under, thanks to a birdie-birdie-birdie-birdie-birdie-eagle stretch from Nos. 12-16. He closed out his round with a birdie-eagle finish.

Team Titleist caught up with Michael on the practice range at TPC Summerlin earlier in the week to talk about his equipment setup and check out his new Titleist 910 driver, customized Vokey wedges and brand new Scotty Cameron putter.

Check out the video below for a closer look inside Michael's Titleist bag.

2010 letzig witb vegas.flv

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